Digital Experience (DX) Summit 2016

42 Seguidores

24 SlideShares 1 Tablero de Recortes 42 Seguidores

dx dxs16 dx summit digital experience customer engagement gerry mcgovern customer experience customer insights customer journey cx cleve gibbon igital experience jeff litvak tony byrne marketing technology dx platform cx platform martech e-commerce personalization customer centric retail touchpoints digital touchpoints targeting marketing marketing intelligence engagement big data opentext analytics alan porter mixed reality interior design virtual reality laurel fitts jorge trevino jen adamski-torres pierre debois deb lavoy seth earley steve walker hilary marsj brice dunwoodie james goldman scot wheeler meghan walsh anna murray josh aberant sheryl kingstone scott brinker kristina podnar vab dwivedi bruno herrmann web content management web content web page microsoft

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Digital Experience (DX) Summit 2016

Presentaciones

Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study

Bruno Herrmann - Globalization Challenges to Deliver Omnichannel Digital Experiences

Vab Dwivedi - Real World E-Commerce and Customer Experience Optimization Practices from Dell.com

Kristina Podnar - Delivering Digital Excellence with Global Compliance and Integrity

Gerry McGovern - Measuring Customer Experience

Scott Brinker - Hacking Marketing: The Amazing Convergence of Marketing and Software

Sheryl Kingstone - How to Create Insight-Driven Customer Experiences

Josh Aberant - Data-Driven Digital Growth

Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Delivery Conundrum

Meghan Walsh - From the Trenches: The Value of Transforming Roles and Technology

Jeff Litvak - The Microsoft.com Global Operating Model: A Home Page Case Study

Gerry McGovern - Measuring the Customer Experience with Top Tasks

Brice Dunwoodie - DX Summit Welcome

Hilary Marsh - Building Your Content Ecosystem

Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersive Customer Experiences

Steve Walker & Seth Earley - Understanding the DX Ecosystem & Developing a Marketing Technology Blueprint

Deb Lavoy - How Powerful Narratives Drive Great DX

Pierre Debois - Using Analytics for Sustainable Customer Experiences

Cleve Gibbon - Design Principles to Deliver Your Own Customer Experience Platform

Jen Adamski-Torres - Empowering Retailers: Eliminating the Gap Between Physical and Digital

Jorge Trevino - Marketing Intelligence

Laurel Fitts - The Power of Mixed Reality

Alan Porter - Redefine the Customer Journey

Tony Byrne - Digital: Keeping It "Real"