1.
PERSONAL BRAND EXPLORATION
Anthony Weathersby
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2.
IDENTITY
Picture of You
Goes Here
My name is Anthony Weathersby II. I was born
in Chicago,Illinois but I was raised in Baton
Rouge,Louisiana.Growing up I was the oldest
of four.Being the oldest I learned at an early
age you have to learn to put people ahead of
yourself sometimes. I want to start may own
record label and ensure that all the artists
under my label are treated fairly. I want to
ensure that my artists get the most out of their
talent without fear of being taken advantage of
by a label.

3.
PROFESSION
Potential Job Titles:
• Entertainment Agent
• Talent Agent
• Entertainment Specialist
BRAND ARCHETYPE -My
archetype being the Magician
means I am a visionary. Being an
agent helps me find people who
aspire to do or be better in a career
field the are passionate about. I
want to show people their latent
potential and help them grasp what
they can view as unattainable.
Agent for the Music Industry
Picture Relevant
to Your Industry
Goes Here

4.
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Greg Katz
Outreach Plan:
• I will ensure that I have all my questions drawn out to
make contact when I speak to him.
• One way I will contact him is through his personal email
or. his LinkedIn account.
• I normally give him a day or two to respond because
he’s very busy so I follow up with a secondary email. If I
Don’t hear back from him in that time span.
PROFILE
PICTURE Music Manager at Slow
dance Management
Steve Hutton
Outreach Plan:
• I will craft a script planned out for what I want to know
from him.
• Through LinkedIn where I initially made contact with
him.
• Mr.Hutton is normally really good with responding so
typically within a day or so I will get a response. If not a
follow up to his LinkedIn typically gets me a response.
PROFILE
PICTURE Owner of Uppercut
Management
Jeremy Holgersen
Outreach Plan:
• I will ensure I do research on his company as well as
his role and ensure I have questions based off his job.
• I noticed he has a business email on his LinkedIn I’ll try
messaging him on LinkedIn then I will try his business
email.
• I will give him at least two days to respond if I get no
response I will follow up on his business email.
PROFILE
PICTURE Music Agent at United Talent
Agency

5.
GOALS
Short Term: (Immediately After Graduation,2024)
• After graduation I want to start awareness for my
brand after acquiring a job in my field. And start my
own Record label.
‣Hope to acquire a job at a music agency to
become an artist agent.By the end on 2024 I
hope to grow my brand on LinkedIn by 25%.
Mid Term: 2030
• By this point I hope to have established a good
following on all forms of social media as well as
LinkedIn as well as growing my own record label.
‣By this time I want to continually grow my
LinkedIn as well as grow my Record label by
15%.
Long Term: 2044
• I hope to be a global brand by this point as well as
have a thriving Record Label.
• I hope to own 100% of my label as well as constantly
growing this label as high as it can go.

6.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Certified In Customer Service
SOFT
HARD
Novice / Adept / Expert
Certified In Microsoft Word Novice / Adept / Expert
Communication Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Web Development Novice / Adept / Expert
Organization Novice / Adept / Expert
Problem Solving Novice / Adept / Expert

7.
I help who the people of today understand
how music can unite us as a people by
showing them music is a universal language
everyone can speak.
PROMISE

8.
CREDENTIALS
Work Experience:
• Signal 88 Security
• Big Lots
Education:
• Woodlawn High School Graduate
• Working on a Bachelor’s Degree In Music Business at Full Sail University
Awards:
• Team Lead At Signal 88 for a year.
• Team Lead as a at Big Lots Furniture
Representative

9.
COMPETITION
Steve Hutton
Industry Experience:
• Music Analyst as well as a Music
Producer
Education:
• University Of Wisconsin Law School
• University Of Michigan
Leadership Experience:
• Owner Of Uppercut Management
• Music Specialist
Skills and Proficiencies:
• Music Licensing - 10 endorsements
• Music Production - 52 endorsements
• Music Publishing - 65 endorsements
Anthony
Weathersby
Overall Online Presence:
• Mr.Sutton has over 500 connections.Banner Image is
customized.Has many different details speaking on his
achievements. He is very active on all forms of social
media. HIs URL is customized and has plenty of
published articles.
• Grade: Superior?, 95 out of 100
HEADSHOT
HEADSHOT
Industry Experience:
• N/A
Education:
• Woodlawn High School Graduate
• Currently Working On Music Business Degree At Full
Sail University
Leadership Experience:
• Team Lead At Signal 88 Security
• Team Lead At Big Lots
Skills and Proficiencies:
• Certified in Customer Service - 0 endorsements
• Certified In Microsoft Word - 0 endorsements
Overall Online Presence:
• Currently at 2 connections on LinkedIn profile. Banner
Image not customized. My profile is detailed very much
as far as the profile is concerned.Very active on various
different forms of social media. The URL is not currently
customized.No published articles as of right now.Grade:
Average

10.
COMPETITION
Kristen Kwasniak
Noteworthy Experience:
• N/A
Anthony
Weathersby
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Penn Foster High School Graduate
• Pursuing Music Business Degree At Full Sail University
Skills and Proficiencies:
• Microsoft - 0 endorsements
• Communication - 0 endorsements
• Computer Proficiency - 0 endorsements
Overall Online Presence:
• When it comes to connections on LinkedIn there are
none, The banner is one that LinkedIn provides when
you are creating your profile, the headshot is okay but
can definitely be better. There isn’t much detail and
there also isn’t any articles written , besides LinkedIn I
am very active other social media platforms, like
Instagram, Facebook and Tiktok. Grade. LinkedIn URL
is customized. Poor 50 out of 100
Industry Experience:
• N/A
Education:
• Woodlawn High School Graduate
• Currently Working On Music Business Degree At Full
Sail University
Leadership Experience:
• Team Lead At Signal 88 Security
• Team Lead At Big Lots
Skills and Proficiencies:
• Certified in Customer Service - 0 endorsements
• Certified In Microsoft Word - 0 endorsements
Overall Online Presence:
• Currently at 2 connections on LinkedIn profile. Banner
Image not customized. My profile is detailed very much
as far as the profile is concerned.Very active on various
different forms of social media. The URL is not currently
customized.No published articles as of right now.
Grade: Average

11.
BRAND POSITION
For my fellow music lovers who enjoy quality
music, I provide music for people who enjoy the
art behind making and enjoying the music
because in todays society “artists” are getting by
when they only put forth the bare minimum.
“NICKNAME?”

12.
NETWORKING &
MARKETING
Industry Events & Organizations
• Legal Disputes In The Entertainment Industry
‣ 01/12/2023 | Online
• Life After Full Sail
‣ 01/13/2023 | Online
• Project Management
‣ 01/20/2023 | Online
Digital Marketing
• Primary Content:My primary content will be many different
forms of music and how it relates to the people of today.
Primary Tools: As of right now my main social media tools
will be TikTok, Instagram and Twitter.
• Website: I will use my personal brand website to help show
everything I am doing to the public which will ultimately help
with networking as well as relations with other companies for
better business opportunities.
Picture of You
Goes Here

13.
PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Music Business Degree from Full Sail University
Technical Skills
• Market Strategy - Warner Music Group,March 2023
• Programming - Warner Music Group, July 2023
• Copywriting - Warner Music Group, February 2023
Soft Skills
• Analytical and Critical Thinking - Warner Music Group
May 2023
• Decision Making Skills - Warner Music Group, June
2023
• Communication Skills - Warner Music Group,April 2023

14.
Anthony
Weathersby
You know how the music industry has changed? Well, what I do is
show people what true musical art is. In fact, I will make it my life mission to
restore the music industry to its formal glory.
Picture of You
Goes Here

15.
REFERENCES
O*Net online. O*NET OnLine. (n.d.). Retrieved January 8, 2023, from
https://www.onetonline.org/
Moss, E. (2022, January 11). 50+ key technical skills to list on your
resume in 2022 (with examples). Easy Resume. Retrieved
January 8, 2023, from https://www.easyresume.io/career-
advice/top-technical-skills
Pavlou, C. (2022, July 8). What are soft skills? Recruiting Resources: How to
Recruit and Hire Better. Retrieved January 8, 2023, from
https://resources.workable.com/hr-terms/what-are-soft-skills
Log in or sign up. LinkedIn. (n.d.). Retrieved January 8, 2023, from
https://www.linkedin.com/