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Quadriga Tagung Onlinekommunikation / 29.10.2010 Online Reputation durch Social Media

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Quadriga Tagung Onlinekommunikation / 29.10.2010 15
Ziel – Marketing, Kommunikation, CSR, Service…
Unternehmenskultur – Blog setzt auf vorhandener Kultur auf
Dialogbereitschaft – des Unternehmens, der Autoren, der Zielgruppe
Geschichten – gerade „kleine“ Geschichten werden gelesen
Autoren/Persönlichkeit – Gefühle, Eindrücke, Gedanken
Management Commitment – Top Down und Bottom Up
Blogging Policy/One-Voice Policy – klare Abgrenzung
Transparente Kommentarrichtlinien - Rechtsprechung
Einbindung Betriebsrat – Corporate Blogging ist Arbeitszeit
Einführungsstrategie – Seeding oder Kaltstart?
Corporate Blogging
Was benötigt ein Corporate Blog?

Publicado en: Empresariales
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