1.
Content hustle.
How to build a strategy and grow a blog

2.
What is NEWOLDSTAMP?
Email Signature
Marketing Tool

3.
What is Content?
Everything we see, read, listen, watch, engage with

4.
What is Content Marketing?
A strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience — and,
ultimately, to drive profitable customer action.
http://contentmarketinginstitute.com/

5.
What is Content Marketing Strategy?
What, Why, When

6.
Where to begin?
● Define your goal
● Research your buyer personas
● Create buyer's journey (simple)
● Make content audit
● Create flow
● Create editorial calendar
● Create tasks for developers, seo, designers, writers

7.
Define Your Goal
● Specific
● Measurable
● Achievable
● Relevant
● Time bound

8.
Research Your Buyer Personas
Go beyond the
demographics
Add pains and goals
HubSpot template

9.
Create Buyer's Journey

10.
Create Simple Buyer's Journey

11.
Make a Content Audit
Template

12.
Create a Flow
● Awareness
● Consideration
● Decision
● Activation
● Distribution
● Timing
● Triggers
● Content types
Example

13.
Create Editorial Calendar
I've Googled some
for you
● HubSpot Template
● CoSchedule Template

14.
Create tasks for others

15.
How to grow a blog

16.
Why Do You Need the Blog
● Grow your traffic
● Convert that traffic into leads
● Prove your expertise

17.
NEWOLDSTAMP Blog Growth

18.
How to Choose a Topic
● Research competitors content
● Research related business processes
● Choose a narrow niche
● Use Quora
● Use Google Suggestions
● Keep in mind your buyers journey

19.
Tips
● Use longtail keyword as a topic with a low competition
and moderate search volume
● Research keyword difficulty and competitors

20.
Tools
● answerthepublic.com
● MOZ/Ahrefs
● lsigraph.com

21.
How to Write a Headline
● Use headline analyzer
● Use your keyword
● Keep in mind length

22.
Tools
● headlines.sharethrough.com
● smartsearchmarketing.com/google-title-tag-serp-previ
ew-tool

23.
Outline For a Writer: Process
● Research LSI keywords
● Research the topic deeper
● Create the structure

24.
Create Outline
● Headings
● Subheadings
● Useful resources
● Length requirements
● Uniqueness requirements
● Provide tips
● Keywords

25.
Outline Example
Example

26.
What's Next?
● Read the draft
● Check spelling
● Check keywords
● Check uniqueness
● Check length

27.
Tools
● neilpatel.com/ubersuggest/
● keywordseverywhere.com/
● grammarly.com/
● smallseotools.com/plagiarism-checker
● hemingwayapp.com/

28.
Publishing
● Keep to a schedule
● Use H1, H2, H3...
● Add relevant images
● Use Alt tags
● Add external links
● Cross-link your blog posts

29.
Mistakes
● Not adding CTA
● Using low-quality texts
● Re-writing
● Not adding copywriters
● Not seeding content
● Not thinking about buyer's journey

30.
Thank you!
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