1. People in Design
Damian Gordon

2. People in Design
• Why do we care about people in design?
– Because we build software systems for other
people, so we have to give as much thought about
how these people (the users) will experience the
system, as we do in the building on the internal
logic of the system.

3. People in Design
• How do we represent people in design?

4. People in Design
• How do we represent people in design?
– It’s worse than you think.

6. People in Design
• Let’s take an example, users of facebook:

8. Non-Registered Users
View publicly
available
profiles
Register to
join
facebook

9. View publicly
available
Registered Users profiles
Log in
Look at
friends
updates
Update own
profile
Post on walls
Add an app
Log out

10. Register to
Users join facebook
View publicly
available
profiles
Log in
Look at
friends
updates
Update own
profile
Post on walls
Add an app
Registered Non-Registered
Users Users
Log out

11. People in Design
• Let’s take another example, e-mail:

12. Log in
e-Mail
Read new
messages
Reread old
messages
Delete
messages
Send new
messages
Create
mailing list
Registered
Users
Log out

13. Log in
e-Mail
Read new
messages
Reread old
messages
Delete
messages
Send new
messages
Create
mailing list
Registered
Users
Log out

14. Log in
e-Mail
Read new
messages
Reread old
messages
Delete
messages
Send new
messages
Create
mailing list
Registered Administrator
Users
Log out

15. Log in
e-Mail
Read new
messages
Reread old
messages
Delete
messages
Send new
messages
Create
mailing list
Registered Administrator
Users
Log out

16. Delete
email
Log in
e-Mail Create new
account
email
Read new account
messages
Reread old
messages
Delete
messages
Send new
messages
Create
mailing list
Registered Administrator
Users
Log out