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Robert Niechciał & Damian Sałkowski - 5 urodziny LinkHouse - Katowice 2019
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Prezentacja Moja i Roberta Niechciała na temat szeroko pojętej semantyki w Google.
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Robert Niechciał & Damian Sałkowski - 5 urodziny LinkHouse - Katowice 2019
1.
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4.
Bagno!
5.
6.
7.
8.
9.
10.
11.
12.
Dziś porozmawiamy o
tym czy linki no follow działają…
13.
Case study w
branży budowlanej
14.
15.
16.
17.
Semantyka Google
18.
Algorytmy adaptacyjne
19.
20.
Wyniki - Moda
21.
Wyniki - Finanse
22.
„Paul Haahr: We
Don't Fully Understand RankBrain”
23.
24.
25.
Style & Fashion
26.
Od ilu dni
w top10: 730 dni Odchylenie standardowe: 457 dni Średnia pierwsza pozycja: 14.59 Średni czas od top50 do top10: 157.6 dni
27.
Health & Fitness
28.
Od ilu dni
w top10: 499 dni Odchylenie standardowe: 513 dni Średnia pierwsza pozycja: 15.27 Średni czas od top50 do top10: 100.27 dni
29.
Neural matching
30.
Q = [x,
y, z]
31.
Q = [PI,
…, ….]
32.
Q = [3.14,
…, …]
33.
Q = [3.14,
1, …]
34.
Q = [3.14,
1, 2.718]
35.
„ It’s like
numbers are language, like all the letters in the language are turned into numbers, and so it’s something that everyone understands the same way” E.L. Doctorow, Billy Bathgate
36.
37.
38.
Sprawdzamy Dziadek + Kobieta
- Mężczyzna = ?
39.
Sprawdzamy Dziadek + Kobieta
- Mężczyzna = ?
40.
Sprawdzamy Dziadek + Kobieta
- Mężczyzna = ?
41.
Sprawdzamy Rosja + Moskwa
- Suwerenność?
42.
Sprawdzamy Rosja + Moskwa
- Suwerenność?
43.
Sprawdzamy Rosja + Moskwa
- Suwerenność?
44.
prelegenci = [Robert
Niechciał, Damian Sałkowski, Grzegorz Strzelec, Emil Tomczyński]
45.
osoby_zalezne = [Michał
Chlewiński, Damian Kozłowski, Craig Campbell, Miłosz Krasiński]
46.
zawod = [Pozycjoner,
Link builder, Analityk, Zawód syn]
47.
wydarzenia = [Festiwal
SEO, Semkrk, Brightonseo, Seorejs]
48.
powiazane_osoby = [Jakub
Wiącek, Piotr Czarnecki, Bartek Matlęga, Karol Soja]
49.
powiazane_firmy = [Senuto,
Vestigio, Ignition, Performance Media, Linkhouse]
50.
51.
52.
53.
Przetwarzanie zapytań
54.
Parsowanie Google
55.
Parsowanie NLP Google
56.
Parsowanie NLP User
intent Google
57.
Parsowanie NLP User
intent Google Ranking
58.
Parsowanie NLP User
intent Google Ranking Wynik
59.
User intent
60.
61.
62.
63.
Topical authority
64.
Serwis URLi URLi widocznych TOP 10
TOP 50 TOP 10 na URL Średnia pozycja zdrowie.radiozet.pl 108 77 201 1 516 2,61 24,72 zdrowie.dziennik.pl 81 19 13 70 0,68 26,20 medonet.pl 315 161 2 480 3 320 15,40 8,20 abczdrowie.pl 3 850 146 1 743 3 680 11,93 13,25
65.
Google Custom Search
66.
67.
68.
Manwoman.co #1 Market place
modowy #2 75 sklepów internetowych #3 1 299 779 produktów
69.
Start 5 stycznia
2019
70.
Problemy #1 Nieskończone permutacje
kategorii #2 Brak wiedzy o słowach kluczowych #3 Crawl budget #4 Duplicate content
71.
72.
73.
74.
75.
76.
77.
78.
Dziel i rządź
79.
Sumuj i rządź!
80.
Suma semantyczna #1 Zalando #2
Allani #3 Eobuwie #4 Domodi
81.
82.
[[2400, "carry kurtki
damskie"], [480, "kurtki carry"], [260, "carry sklep internetowy"], [110, "carry me"], [110, "płaszcz carry"], [110, "kurtka carry"], [90, "carry płaszcze zimowe"], [70, "sklep carry kurtki"], [50, "carry kurtka"], [40, "carry koszule damskie"], [40, "carry sklep kurtki"], [30, "kurtka zimowa damska carry"], [30, "kurtki zimowe carry"], [30, "płaszcze zimowe carry"], [30, "płaszcze carry"], [20, "sklep online carry"], [20, "carry kurtka damska"], [20, "kurtki damskie carry"], [20, "carry online sklep"], [10, "kurtki carry 2012"], [10, "carry sklep internetowy online"], [10, "płaszczyk carry"], [10, "kurtki carry zima"], [10, "kurtka carry męska"], [10, "carry young kurtki"], [10, "carry kolekcja kurtki"], [10, "płaszcz zimowy carry"], [10, "płaszcz męski carry"], [10, "kurtka pikowana carry"], [10, "kurtka męska carry"], [10, "kurtka carry zimowa"], [10, "cary sklepy"], [10, "kurtka damska carry"], [10, "carry sklep pl"], [10, "kurtki męskie carry"], [10, "kurtki wiosenne damskie carry"], [10, "carry płaszcze i kurtki dla niej"], [10, "carry kurtki wiosenne"], [10, "kurtka carry casual"], [10, "carry young sklep"], [10, "kurtka puchowa carry"], [10, "carry płaszcze kurtki damskie"], [10, "kurtka carry young"], [10, "kurtki w carry"], [10, "sklep carry internetowy"], [10, "carry.pl sklep"], [10, "carry kurtki zimowe damskie"], [10, "carry odziez online"], [10, "carry.pl sklep online"], [10, "kurtki wiosenne carry"]]
83.
84.
Realizacja #1 Zarządzanie indexem #2
Pokrycie słów kluczowych #3 Profilowanie anchorów #4 Planowanie contentu
85.
86.
87.
88.
89.
90.
91.
On page SEO
92.
On page SEO Off
page SEO
93.
On page SEO Off
page SEO On SERP SEO
94.
On page SEO Off
page SEO On SERP SEO Data science
95.
96.
97.
98.
Dzięki!
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