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Media relations370,[object Object],Dealing with journalists,[object Object]
Put on your journalism hat,[object Object],Parking dispute at a new suburban restaurant,[object Object],Ohio veterans missing out on bonuses,[object Object],Patient literacy on medical issues is low,[object Object],Midwest Storm Update,[object Object],Supply shortage in Medicaid home-care waivers,[object Object],Police looking for carjackers who killed a woman the day after Christmas,[object Object],Baseball and softball games rained out before state playoffs,[object Object],Professor creates app to take attendance,[object Object],12-year old Delaware Ohio murder suspect may not be mentally able enough to stand trial.,[object Object]
Put on your journalism hat,[object Object],4. Midwest Storm Update,[object Object],7. Baseball and softball games rained out before state playoffs,[object Object],2. Ohio veterans missing out on bonuses,[object Object],3. Patient literacy on medical issues is low,[object Object],5. Supply shortage in Medicaid home-care waivers,[object Object],9. 12-year old Delaware Ohio murder suspect may not be mentally able enough to stand trial.,[object Object],6. Police looking for carjackers who killed a woman the day after Christmas,[object Object],Parking dispute at a new suburban restaurant,[object Object],8. Professor creates app to take attendance,[object Object]
Reaching the media,[object Object],[object Object]
Be sure information is relevant to the medium and its audience
Send it to the correct, current contact person (i.e., editor or reporter),[object Object]
Mailing address
Telephone and fax number
E-mail addresses
Names of key editors and reporters
Twitter handles or Facebook,[object Object]
Often set a year in advance
Many keep same special issues from year to year,[object Object]
Changes in news personnel and their assignments
How to contact them
What kinds of material they’re looking for,[object Object]
83% of journalists prefer e-mail as a way to receive information
No kidding, it’s easy to not open an email
Online newsrooms
Makes information readily available to journalists, but is passive
Electronic wire services
Often used by corporations to fulfill SEC regulations
Sent simultaneously to the database of reporters,[object Object]
PR practitioners are the main contact between organizations and the media
PR pros and journalists have a love/hate relationship
There’s low trust, but each knows they need the other,[object Object]
Most of what appears in the media is linked to PR in some way
Studies found that 60% to 90% of news comes from news releases, tips, interviews set up by PR pros, etc. Press releases are “information subsidies”
They save media time, money, and effort
PR pros are media’s “unpaid reporters”,[object Object]
Media gatekeepers are perceived as more objective than PR people
Journalists serve as third-party endorsers
Media provide credibility to PR messages,[object Object]

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