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Social Media 2011: Fairfield Chamber of Commerce

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Social Media 2011 Where are we now? Where are we going? How can you get there? Points of View on Social Media Utilization for Companies, Associations and Non-Profits.
Discussion Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If there is one thing you remember from today. Parasocial Interaction: One-sided interpersonal relationships in which one party knows a great deal about the other, but the other does not. The most common form of such relationships are one-sided relations between celebrities and audience or fans. Social media can flattens this dynamic! Social media allows you to connect in new ways! Social media lets you schmooze like never before! .
How is Facebook moving the meter? ,[object Object],[object Object],[object Object]
How is Facebook moving the meter? ,[object Object],[object Object],[object Object],[object Object]
How is Facebook moving the meter? ,[object Object],[object Object],[object Object]
How is Twitter moving the meter? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How is Twitter moving the meter? ,[object Object],[object Object]
How is LinkedIn moving the meter? ,[object Object],[object Object],[object Object]
How is LinkedIn moving the meter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is social media moving the meter? ,[object Object],[object Object],[object Object],[object Object]
Social Media hasn’t reached its tipping point. ,[object Object],[object Object],[object Object]
Social Media hasn’t reached its tipping point. ,[object Object],[object Object],[object Object]
Why are people fussy about social media? ,[object Object],[object Object],[object Object]
Why are people fussy about social media? ,[object Object],[object Object],[object Object],[object Object]
Why are people fussy about social media? ,[object Object],[object Object],[object Object],[object Object]
Why are people fussy about social media? ,[object Object],[object Object],[object Object]
If there is one other thing you remember from this presentation, what is it?   Social media is a valuable tool in any marketing campaign. It is not the entire toolbox.
How can social media help your organization? How much is a Facebook fan worth? A social media measurement firm called Syncapse has come up with an actual dollar value. The answer?   An average fan is apparently worth about $136.38.
How can social media help your organization? Dell is #38 on the Fortune 500 list. Dell is #5 on Fortune’s most admired list in its category. Dell claims $3,000,000 in added profit directly from Twitter.
How can social media help your organization? What is the value of your e-mail? What is the value of your phone? Social Media is a communication platform. It’s return on investment goes well beyond dollars.
How can social media help your organization? Look how it helped me. I wouldn’t be here working for The Milenthal Group speaking to you right now were it not for social media.
How can social media help you?
Search Is Changing. ,[object Object],[object Object],[object Object]
Create measurements for success. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Find ways to engage customers. ,[object Object],[object Object],[object Object],[object Object]
Create a roadmap. ,[object Object],[object Object],[object Object]
Study the map. ,[object Object],[object Object],[object Object],[object Object]
If there is one thing you remember from today. Parasocial Interaction: One-sided interpersonal relationships in which one party knows a great deal about the other, but the other does not. The most common form of such relationships are one-sided relations between celebrities and audience or fans. Social media can flattens this dynamic! Social media allows you to connect in new ways! Social media lets you schmooze like never before! .
Thanks for being here. [email_address] Phone:  614-429-5907 LinkedIn:  http://www.linkedin.com/in/danfarkasinteractive Twitter: http://www.twitter.com/ danfarkas .

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Social Media 2011: Fairfield Chamber of Commerce

  • 1. Social Media 2011 Where are we now? Where are we going? How can you get there? Points of View on Social Media Utilization for Companies, Associations and Non-Profits.
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  • 3. If there is one thing you remember from today. Parasocial Interaction: One-sided interpersonal relationships in which one party knows a great deal about the other, but the other does not. The most common form of such relationships are one-sided relations between celebrities and audience or fans. Social media can flattens this dynamic! Social media allows you to connect in new ways! Social media lets you schmooze like never before! .
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  • 18. If there is one other thing you remember from this presentation, what is it?   Social media is a valuable tool in any marketing campaign. It is not the entire toolbox.
  • 19. How can social media help your organization? How much is a Facebook fan worth? A social media measurement firm called Syncapse has come up with an actual dollar value. The answer?   An average fan is apparently worth about $136.38.
  • 20. How can social media help your organization? Dell is #38 on the Fortune 500 list. Dell is #5 on Fortune’s most admired list in its category. Dell claims $3,000,000 in added profit directly from Twitter.
  • 21. How can social media help your organization? What is the value of your e-mail? What is the value of your phone? Social Media is a communication platform. It’s return on investment goes well beyond dollars.
  • 22. How can social media help your organization? Look how it helped me. I wouldn’t be here working for The Milenthal Group speaking to you right now were it not for social media.
  • 23. How can social media help you?
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  • 29. If there is one thing you remember from today. Parasocial Interaction: One-sided interpersonal relationships in which one party knows a great deal about the other, but the other does not. The most common form of such relationships are one-sided relations between celebrities and audience or fans. Social media can flattens this dynamic! Social media allows you to connect in new ways! Social media lets you schmooze like never before! .
  • 30. Thanks for being here. [email_address] Phone:  614-429-5907 LinkedIn:  http://www.linkedin.com/in/danfarkasinteractive Twitter: http://www.twitter.com/ danfarkas .