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CPA 2.0
The Future of
the Accounting
Profession
#AICPA_EDGE
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Tweets Welcome! @GriffithsCPA
Fenway Park
How long before 
everyone drowns?
How much warning 
will fans have?
#AICPA_EDGE 6
We live in exponential times
#AICPA_EDGE 7
Moore’s Law
Processor Speed
Time
#AICPA_EDGE 8
Changing Business
Models
CPA 2.0 - The Future of the Accounting Profession (FICPA Accel Forum)
What is a Business Model?
#AICPA_EDGE 11
Business Model Canvas
#AICPA_EDGE 12
Not Just Tweaks, but Wholesale
Changes in the Value Proposition
Historical Value Proposition
Convenience
“Thank you for
remembering when my
taxes are due and reading
all of those new accounting
pronouncements so that I
don’t have to.”
Future Value Proposition
Enterprise
Value
“Thank you for playing a
vital role in driving business
performance and enterprise
value.”
#AICPA_EDGE 13
Diversification in accounting firms
Source: AICPA Trends survey
New hires at
accounting
firms
2007
41,508
2012
53,092
13%
24%
#AICPA_EDGE 14
Aging Workforce
CPA 2.0 - The Future of the Accounting Profession (FICPA Accel Forum)
#AICPA_EDGE 16
Technological Changes
Cloud computing trends
Source: Sage North America
of small businesses are
demanding cloud-based
computing
61%
#AICPA_EDGE 18
Technology adoption remains slow
of firms are using online or cloud solutions
to collaborate and share accounting
information with their clients
10%
#AICPA_EDGE 19
A Case Study in New Software
Adoption
#AICPA_EDGE 20
Regulation
2002
66 Pages
2010
2,319 Pages
#AICPA_EDGE 21
New Competencies
#AICPA_EDGE 22
Organizational Structures
#AICPA_EDGE 23
Just How Important is
Strategic Thinking?
Study of 60,000 leaders:
“We found that a strategic approach to
leadership was, on average, 10 times more
important to the perception of effectiveness
than other behaviors studied.”
#AICPA_EDGE 24
A Picture
is Worth a
Thousand
Words . . .
#AICPA_EDGE 25
In Case You were wondering,
this is not a picture . . .
#AICPA_EDGE 26
Business Model Canvas Exercise
#AICPA_EDGE 27
Let’s Connect
Dan Griffiths is the Director of
Strategic Planning at Tanner, a
CPA firm based in Salt Lake City.
He provides strategic and
business planning, business
coaching, and leadership
development. Contact Dan at:
dgriffiths@tannerco.com
Or connect with him on LinkedIn:
www.linkedin.com/in/dangriffiths
cpa
© 2016 American Institute of CPAs. All rights reserved.

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