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Welcome to the Inbound Revolution - INBOUND 2015 2 4 F

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Welcome to the Inbound Revolution - INBOUND 2015 2 4 F

  1. INBOUND15 WELCOME TO THE INBOUND REVOLUTION How to leverage years of experience to get more executive support & budget in 2016 DANIEL TYRE, Director, HubSpot
  2. 1. Welcome & Introductions 2. Is this Really a Revolution? 3. Inbound Marketing Defined & Explained 4. Winning Your Battle 5. Q&A AGENDA
  3. INBOUND15 1 WELCOME & INTRODUCTIONS
  4. INBOUND15 DAN TYRE @dantyre Employee # 6 at HubSpot HubSpot is my 5th Start Up Pioneer in the Inbound Revolution
  5. INBOUND15 2 IS THIS REALLY A REVOLUTION?
  6. INBOUND15 1. Started as a tiny idea and grew quickly 2. Driven by a philosophy and ideology of human control 3. Spread like toe fungus at the YMCA – large scale growth 4. Data backed results lead to more widespread usage 5. Mainstream acceptance What do we mean when we say Revolution?
  7. INBOUND15 86% skip TV ads 91% unsubscribe from email 200M on the Do Not Call list 44% of direct mail is never opened BROKEN. THE OLD MARKETING PLAYBOOK IS
  8. INBOUND15 3 INBOUND MARKETING EXPLAINED
  9. INBOUND15 SALES + MARKETING = SMARKETING
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  12. How do you implement inbound? Search Optimized & Responsive Website Lead Capture Forms & Landing Pages Social Media Marketing & Monitoring Blogging Email Marketing & Marketing Marketing Analytics
  13. INBOUND15 TANIA KATAN @taniakatan Creator of #ItWasNeverADress Instigator at Axosoft Award-winning author + performer Pioneer in Creative Trespassing
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  19. Analyze, Analyze, Analyze • Track weekly analytics • Define where traffic is coming from • Understand where leads and customers are generated • See which pages generate the most traffic and leads • Identify which social media posts and channels are most beneficial • Optimize your marketing efforts
  20. INBOUND15 4 WINNING YOUR BATTLE
  21. INBOUND15 1. Get the data and the facts 2. Download the Convincing your CFO on Inbound eBook 3. Bear hug your SVP of Sales or CRO 4. Pull Competitive Information & Showcase the curve 5. Move from EXPENSE to CUSTOMER ACQUISITION Your 2016 Bigger Budget Checklist
  22. INBOUND15 WHAT HAPPENS NEXT?
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  25. INBOUND15 SUCCESS HEDGEHOG
  26. INBOUND15 THANK YOU AND A SMALL ASK Dan Tyre @dantyre DTyre@hubspot.com
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  28. #INBOUND15
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