For anyone who attended - or would have liked to attend - my training session on LinkedIn at the 2014 Build For STL event in Downtown St. Louis on May 31, 2014 - my slide deck can be found here. Questions, comments, requests: Contact me: 314.495.6572 or dworkes@gmail.com From BuildForSTL.org: There are many ways to develop a community, and one of those is by developing the people that make up that community. To that end, Build for STL will be hosting training sessions throughout the St. Louis region. These sessions are free to attend, and will educate participants in the skills necessary to get more involved in the community. Introduction to LinkedIn Dana Workes May 31, 2014 10am-11am Downtown T-REX An introduction to the professional social media site, LinkedIn. Thanks to UMSL Digital for your partnership in the Build For STL initiative.

1. INTRODUCTION TO
LINKEDIN
May 31, 2014
Presented By
Dana Workes

2. Brought to you by
www.umsldigital.com

3. About Me • Independent marketing consultant
• Specialize in inbound/digital marketing
• B2B, B2C, Nonprofit Marketing & Fundraising
• Adjunct Instructor at UMSL
• Presenter w/ Social Media Club of St. Louis
(SMC) and Association of Fundraising
Professionals of Greater St. Louis (AFP)
• Artist-Wannabe, Puppy Snuggler, Obsessive
Recycler, Casual Dresser, Speed Limit Violator,
Sarcasm Enthusiast

4. SOCIAL MEDIA &
MARKETING

5. • The #1 activity on the internet
• Community
• Conversation
• Information
• Education
• Customer Service
• Public Relations
• An opportunity to reach a broader audience
• An opportunity to engage with your audience
Social Media is:

6. LINKEDIN

7. LinkedIn
• The professional social network
• Founded in Dec 2002, Launched May 2003
• Purchased Slideshare in 2012, 50 million users
• 300 million users to date
• 2 new members sign up every second
• 93 million users in the US (largest segment 29.9%)
• 2.7 million business pages
• 1.5 million groups
• Average user spends 17 min/month
• Fastest growing demo: students & recent grads
• Almost 40% pay for professional membership

8. So What Is It?
• Your resume, supercharged.
• Your contacts, your contacts’ contacts,
their contacts’ contacts’ contacts…
• A great networking event (minus the food)
• A job board
• Opportunity!

9. For Your Business, It’s…
• A talent scout
• A marketing brochure
• A Showcase for your products & services
• A link to your website
• “Corporate espionage”
• Opportunity!

10. Put Your Best Profile Forward
“70% of companies have rejected candidates
based on the candidate's online reputation,
but only 7% of Americans believe it affects
their job search.”

17. Five MUSTS
1.Have a clear, professional, recognizable photo
2.Fill out your profile completely & thoughtfully
(Note: auto-fills, searchability)
3. Connect, Connect, Connect!
4. Join groups
5. Participate – Share, Comment, Communicate!
And then…

18. Kick It Up A Notch

19. Claim Your Custom LinkedIn URL
Professional, easier to search/share, easy to do

20. Create A Badge For Your Website

21. Customize Your Website/Blog Links

22. Add Samples
• Add samples of your
work in the appropriate
sections;
• Upload presentations,
documents, images,
videos and web links

23. Think SEO
Keywords matter!
Customize Your Profile Sections
Add, delete, and rearrange the sections on your LinkedIn profile to best
highlight your accomplishments and skills
Turn Your Profile Into a Resume
Take advantage of the new resume builder tool to convert your online
profile into a printable, shareable resume

26. Don’t Be A Ghost
Make it easy for people to identify and connect with you

27. And You Can Identify & Connect Too
• New &
Improved!
• See who’s
viewed you &
say “Hello.”
• Learn how
people find you
• And how you
stack up against
your peers
• $ = More Info

28. Now Don’t Just Sit There…
Congratulations!
You have an awesome profile.
That’s fantastic.
You’re done!!!

29. NOT!

30. Add “Plays Nice With Others” To Your Skills
• “Social Listening”
• Read somethin’ - it’s good for ya’!
• Like it? Say so.
• Like it a lot? Share it. Tweet it! Shout it from the rooftops!!!
• (Or maybe just leave a comment from time to time)
• Give credit where credit is due (Yep, you can @tag!)
• Don’t forget your groups! Network w/ a targeted audience.
• Lather, Rinse, Repeat.

31. Keep Your Finger On The Pulse

32. But What About My Business?

33. Oh Honey, if only we had enough time!

34. Learn More at UMSL!
Earn your Certificate in Digital Media Marketing
In as Little as Two Semesters!
www.umsldigital.com

35. THANK YOU
Let’s keep in touch!

36. https://www.linkedin.com/in/danaworkes
Dana Workes
Independent Marketing Consulting
ph. 314.495.6572
e. dworkes@gmail.com
@dworkes
+DanaWorkes