1. &
The Road from Ideas to Results
Daniela Cretu
Op.Team Associates

2. What IS business strategy?
Kenneth Andrews – The concept of corporate strategy, 1971
… pattern of DECISIONS about …
OBJECTIVES
VALUE TO
PLANS
OTHERS
STRATEGY
ORGANIZATION RANGE OF
TYPE BUSINESS

3. Business Strategy Trio
MISSION
•Values and purpose
•Scope of operations: market+products
INTENT
•Active positioning
•Development and usage of resources needed
ACTIONS
•Individual blocks
•Deliberate changes = projects

4. Who?
• CEO
Formulate • Entrepreneur/Owner
• Business Units managers
• Investors (potential and current)
STRATEGY Evaluate • Competitors
• Financial Analysts
• Management Consultants
Influence • Communities/Associations
• Government

5. The “Stairway to Heaven”
“Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.”
Michael Porter
NOW
In year 1,2,3,4
In 5 years
• Market • Competitive • Market leader
positioning advantage • Attractive
• Financial status • Investments financial returns
• Human • HR • HR top
resources Development performance
• Products • New products • Dominant
• Sales • New sales products
• Operations channels/force • Profitable
support • Process channels/force
redesign • Operational
excellence

6. Now WHAT?

7. How to prioritize?
Mission:
• Objectives
• Values
• Scope
Opportunities: Capabilities:
• Current/future
market demand • Strenghts
• Competition • Competitive
advantage
• Legislation

8. Simple Prioritisation Tools
COST CONSTRAINT TIME CONSTRAINT
- Cost - Cost - Urgent - Urgent
- impact + impact - Important + Important
+ cost + cost + Urgent + Urgent
- impact + impact - Important + Important

9. Cost & Benefit Analysis
Costs
Benefits

10. Project management – for all
Identify Plan Execute Close
Scope,
budget,
resources,
plan
Design Development Test Training Deployment

11. Project management – for some

12. Science or Art?

13. Let’s Talk!
Friendly Yours,
Daniela Cretu