Rival IQ - The Psychology Behind Social Sharing Infographic

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There are six online “sharer personas” according to the research done by The New York Times Customer Insight Group. These personas are built on four fundamental motivators-emotional, desired presentation of self, to share with others and being the first to share. These personas include Altruists, Careerists, HIpsters, Boomerangs, Connectors and Selectives. Learn about all six personas with our infographic.

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