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  1. 1. Font PairingA BASIC GUIDE TO FONT PAIRING
  2. 2. Typeface is an essential part of a design and must be well thought of in choosing it. There are thousands of typefaces but selecting the perfect match for a certain font is a challenge. This presentation will give you the idea in choosing the right typeface for your design. I have prepared 10 font pairs that will suit different design situations you might encounter. Font PairingA BASIC GUIDE TO FONT PAIRING
  3. 3. Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. SOURCE: https://en.wikipedia.org/wiki/Typography What is Typography?
  4. 4. font typeface Font and Typeface are not the same! There is a difference between the two. Mark Simonson, a designer said that, “The physical embodiment of a collection of letters, numbers, symbols, etc. (whether it is a case of metal pieces or a computer file) is a font. When referring to the design of the collection (the way it looks) you call it a typeface.” SOURCE: http://mindgruve.com/blog/advertising/typeface-vs-font-what-is-the-difference WHAT'S THE DIFFERENCE?
  5. 5. They are sisters having the same faces but of different personality. But they all belong to the same family, the Anderson family. In typographical setting, Jane, Jean and Jenny are the fonts and Anderson is the typeface. Regular Jane Anderson Bold Jean Anderson Light Jenny Anderson ANDERSON Triple ts
  6. 6. HELVETICA Bold HELVETICA Bold Oblique H ELV ETIC A Typeface HELVETICA BOLD F o nt EXAMPLE
  7. 7. Ascender Height Descender Line Cap Height X-Height Baseline X-Height Baseline 1 2 3 4 5 5 6 7 8 9 10 11 12 13 14 15 1 APEX 2 SERIF 3 BOWL 4 FINIAL 5 COUNTER 6 DESCENDER 7 ASCENDER 9 OPEN-COUNTER 10 11 12 13 14 15 STEM LINK LOOP EAR SHOULDER TAIL 8 BAR ILLUSTRATION ABOVE IS INSPIRED FROM AN ILLUSTRATION FROM THE WEBSITE BELOW SOURCE: http://typostrate.com/inspirations/typography-specials/the-anatomy-of-type/
  8. 8. 10 pairs Font PairsFOR DIFFERENT TYPES OF PUBLICATIONS
  9. 9. IN V ITA TIO N materials ParisienneARVO REGULAR Arvo Regular. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. FONT LINCENSE: (Parisienne & Arvo) Public Domain, GPL, OFL SOURCE: www.1001freefonts.com
  10. 10. Holiday CheerCOME AND GET JINGLED Here comes the best time of the year again! We are inviting you to join us celebrate the birth of our Lord Jesus Christ on December 25th at Lighthouse Gardens from 6pm to 12mn. Bring along your family and friends. We are more than glad to see you all!
  11. 11. V IN TA G E classic IntriqueScriptBASKERVILLE Open Sans Light. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. FONT LINCENSE: (Intrique Script) Free for Personal Use / (Baskerville) Already insalled in Mac / (Open Sans) Public Domain, GPL, OFL SOURCE: www.1001freefonts.com
  12. 12. MISSING THE GOOD OLD DAYS LonghillDiner Always, the “Good Old Days” becomes fresh when you see people with retro hairdo, outfit or maybe when you go for a trip to a vintage diner. You will be amazed to see first hand how things are done before compared what we see in a typical food shop we go almost everyday. Longhill Diner is the place if you are looking for unusual dining experience because of its classic style and services with a modern twist. Now, it only stands alone in the heart of Miami and is gaining much buzz in social media. I guarantee, the food tastes great!
  13. 13. FA SH IO N Trends Bebas NeueOPEN SANS BOLD Open Sans Regular. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. FONT LINCENSE: (Bebas Neue) Free / (Open Sans) Public Domain, GPL, OFL SOURCE: www.1001freefonts.com
  14. 14. Some exclusions apply call for more details. Vancouver: 032 273 3877 Toronto: 632 527 0012 No adjustments to purchases made prior to sale date. W W W . P A I N T R O O M . C O M BIGGESTWINTERSALE UP TO 70% OFF ON SELECTED WINTER CLOTHES T H I S F R I D A Y T O S U N D A Y J A N U A R Y 2 9 T O 3 1 2 0 1 6
  15. 15. FO O D magazines ADOBE DEVANAGARI Athelas Italic. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. FONT LINCENSE: (Athelas and Adobe Devanagari) Already installed in Mac. ATHELAS ITALLIC
  16. 16. A TOUR IN THE LAND OF THE RISING SUN Be amazed with the different dishes brought to by an authentic Japanese family-owned restaurant now popular in the United States. The ambience and the people give a feeling that you are in a different place and in a different time, it is like bringing Japan right on your table. THE TASTE OF ASIAN COOKING
  17. 17. C O MP A N Y report Frutiger LT Std OPEN SANS LIGHT Frutiger Light Condensed. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. FONT LINCENSE: (Frutiger LT Std) Already installed in Mac / (Open Sans) Public Domain, GPL, OFL SOURCE: www.1001freefonts.com
  18. 18. UMCL ANNUAL REPORT 2016UNITED MERCEDEZ CRUZ LABORATORIES The United Mercedez Cruz Laboratories has expanded to different regions and is continuing to create better lives to Filipinos as it has been since 2002. Last year has been a great year for the company and has surpassed bounderies through strengthening client support and services. “A COMPANY THAT SERVES THE PEOPLE, FOR THE GOOD OF THE PEOPLE.” - MARIA CONCEPCION MERCEDEZ-CRUZ, CEO
  19. 19. A D V EN TU R E & Sports ARIAL NARROW Arvo Italic. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. FONT LINCENSE: (Arial Black & Arial Narrow) Already installed in Mac. (Arvo) Public Domain, GPL, OFL SOURCE: www.1001freefonts.com Arial Black
  20. 20. FROMABOVE THEVIEWISBEAUTIFUL “I have not climb mountains before but now, I am enjoying every moment of it. At first, I was scared but when I saw the great view, it was worth it! Now, I have not missed one adventure with my pals. I just find it amazing. I would say it is because of the people I am with and all the routines. But most of all, every adventure gives me an oppurtunity to be amazed with the great creation.”
  21. 21. SO P H ISTIC A TED style ITC New Baskerville Std ITC NEW BASKERVILLE STD ITC New Baskerville Std. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. FONT LINCENSE: (ITC New Baskerville Std) Already installed in Mac
  22. 22. Perennial PlantsHOSTAS PLANTAIN LILIES Hosta (yn. Funkia) is a genus of plants commonly known as hostas, plantain lilies (particularly in Britain) and occasionally by the Japanese name giboshi. Hostas are widely cultivated as shade-tolerant foliage plants. The genus is currently placed in the family Asparagaceae, subfamily Agavoideae,[6] and is native to northeast Asia (China, Japan, Korea, and the Russian Far East). SOURCE: WWW.WIKIPEIDA.COM
  23. 23. Open Sans Light. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. MO V IE POSTERS ARIAL NARROW FONT LINCENSE: (Six Caps) Public domain, GPL, OFL (Arial Narrow) Already installed in Mac. (Open Sans) Public Domain, GPL, OFL SOURCE: www.1001freefonts.com SIXCAPS
  24. 24. W H E N T H E R E I S N O T H I N G L E F T T O C H O O S E THEFATALEXCEPTIONF R O M T H E D I R E C T O R O F G O N E W R O N G IN THEATRES 17 AUGUST 2017 NATIONWIDE J U L I A C L A R K S O N S A M U E L L A W R E N C E T O M M Y M O N A G H A N “Breathtaking up until the end. An absolute blast!”
  25. 25. TR A V EL magazine KABEL LT STD BEBAS NEUE Open Sans Light. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. FONT LINCENSE: (Kabel LT STD) Already installed in Mac / (Bebas Neue) Free (Open Sans) Public Domain, GPL, OFL SOURCE: www.1001freefonts.com
  26. 26. WHEN THEY SAY I'M A BEACH BABY AND I'M LIKE YEAH Work can be very stressful and it takes away your youthful glow as you meet exhausting deadlines. Here are some getaways you need as summer is fast appoaching. Plan with the gang now. Here are some tips you can consider. Read more inside. SUMMER LOVIN’
  27. 27. Open Sans Regular. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. FA N C Y menus MONTSERRAT REGULAR FONT LINCENSE: (Dancing Script, Montserrat, Open Sans) Public Domain, GPL, OFL SOURCE: www.1001freefonts.com Dancing Script
  28. 28. All you wanted in an Ice Cream is here with a healthier twist. Low fat and low calories. Spoil yourself while getting fit. You can check out our flavors in our website. O R G A N I C I C E C R E A M Bourbon Bliss G O T O W E B S I T E
  29. 29. All photos in this presentation are free from www.graphicburger.com and or personally owned by the presentor. Typefaces are also being downloaded form www.1001freefonts.com and or already been installed in the computer. Presentation created by Danice Bullecer Font PairingA BASIC GUIDE TO FONT PAIRING

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