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proprietary & confidential
Code quality metrics for engineering managers
Brian York
CEO
415-608-7737
brian@bliss.ai
proprietary & confidential2
SUMMARY
Bliss consolidates productivity and code quality metrics
from source control, static analysis and issue tracking to
help engineering managers make informed decisions.
By analyzing every line of code, the metric differences
are per commit. We map these changes to developer/
team and issues/features.
proprietary & confidential3
PROBLEM
Limited visibility into development for
non-technical team members.
Inconsistent reporting of code quality
across divisions within an organization.
There’s no one-size-fits-all metric and
output is fragmented across different tools.
PRODUCTIVITY
VISIBILITY
QUALITY
proprietary & confidential4
SOLUTION
Easy to understand dashboard view for
engineering managers. Configurable based on
company’s quality goals.
proprietary & confidential
We’ve built a scalable system for running parallel
code reviews. Allowing hundreds hours of analysis to
be run in minutes.
5
PROPRIETARY TECHNOLOGY
proprietary & confidential6
TIMELINE
2015
January
Initial concept. 50+ customer
development meetings
February
Wireframed, designed, developed
and launched Feb 27th
70 paying customers
90% margins
$84,000 annual revenue run rate
Over 10,000 repositories reviewed
TRACTION
Over 1 billion lines of code reviewed
{as of today
proprietary & confidential
0
7
GO TO MARKET
Our initial focus was on startups for faster sales cycles and
more homogeneous stacks.
“Bliss is my wing-man when
explaining what technical debt is
and why it’s important to spend
resources reducing it.”
Noah Abelson
Co-founder/CEO of ShareRoot
backed by 500 Startups
“Having visibility into my code has
helped me be a better CEO and
have impactful conversations with
my development team .”
Roger Graves
Co-founder/CTO of Cloverpop
backed by True Ventures
*exclusively focused on startups from March 2015 through June 2015
proprietary & confidential8
CURRENT FOCUS
Configurable static analysis deployed behind firewall.
Output sent to cloud for proprietary dashboarding blended with
data from tools like JIRA, GitHub enterprise and CI services.
Roll-up reporting
Enterprise Customers
Configurable
Installable in private cloud or data center
proprietary & confidential9
REVENUE MODEL
WebsiteEnterprise
• Monthly subscription per repository
• $29/month (1 repository) to $249/month
(10 repositories)
• Starts at $1,500/months for 50 active
repositories and dashboard views
proprietary & confidential10
ECOSYSTEM
Dashboard View
Manager
Business-side
Developer
ProductFocus
Line of Code Developer Team
proprietary & confidential11
FINANCING
Use of proceeds Milestones
Additional hires: Engineers (2), Product (1)
Sales Development Rep (2)
Enterprise deployment optimization
Validate various marketing tactics
for customer acquisition
50 enterprise customers
1k paying customers
$1m ARR
Raising a $750k seed round via convertible equity financing.
$500k already committed, $250k remaining, 20% discount
proprietary & confidential12
TEAM
Brian York
CEO
Self-funded 3 businesses to
profitability. Most recently
Encore.io $500k revenue in
first year.
Bhavin Shah
CEO of Refresh (acquired LinkedIn)
Ian Connor
CTO
Previously CTO/Co-founder at
Pubget. Acquired by Copyright
Clearance Center with 4x return
to investors.
Mike Edelhart
Lead partner at Social Starts
Jun Li
Investor via BeyondSoft Ventures
INVESTORS
David Koehn
Oracle executive
proprietary & confidential13
WHY NOW?!
Software eating the
world, but engineering
talent not at the same
pace. software eating world
huge
disparity
developer talent
Huge shift to remote working.
“…in 2014, 3.2 million
Americans worked remote.”
“…by 2020, 40% of the U.S.
workforce will be
independent workers.”
1
2
Bliss.ai Initial VC Raising Pitch Deck

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Bliss.ai Initial VC Raising Pitch Deck

  • 1. proprietary & confidential Code quality metrics for engineering managers Brian York CEO 415-608-7737 brian@bliss.ai
  • 2. proprietary & confidential2 SUMMARY Bliss consolidates productivity and code quality metrics from source control, static analysis and issue tracking to help engineering managers make informed decisions. By analyzing every line of code, the metric differences are per commit. We map these changes to developer/ team and issues/features.
  • 3. proprietary & confidential3 PROBLEM Limited visibility into development for non-technical team members. Inconsistent reporting of code quality across divisions within an organization. There’s no one-size-fits-all metric and output is fragmented across different tools. PRODUCTIVITY VISIBILITY QUALITY
  • 4. proprietary & confidential4 SOLUTION Easy to understand dashboard view for engineering managers. Configurable based on company’s quality goals.
  • 5. proprietary & confidential We’ve built a scalable system for running parallel code reviews. Allowing hundreds hours of analysis to be run in minutes. 5 PROPRIETARY TECHNOLOGY
  • 6. proprietary & confidential6 TIMELINE 2015 January Initial concept. 50+ customer development meetings February Wireframed, designed, developed and launched Feb 27th 70 paying customers 90% margins $84,000 annual revenue run rate Over 10,000 repositories reviewed TRACTION Over 1 billion lines of code reviewed {as of today
  • 7. proprietary & confidential 0 7 GO TO MARKET Our initial focus was on startups for faster sales cycles and more homogeneous stacks. “Bliss is my wing-man when explaining what technical debt is and why it’s important to spend resources reducing it.” Noah Abelson Co-founder/CEO of ShareRoot backed by 500 Startups “Having visibility into my code has helped me be a better CEO and have impactful conversations with my development team .” Roger Graves Co-founder/CTO of Cloverpop backed by True Ventures *exclusively focused on startups from March 2015 through June 2015
  • 8. proprietary & confidential8 CURRENT FOCUS Configurable static analysis deployed behind firewall. Output sent to cloud for proprietary dashboarding blended with data from tools like JIRA, GitHub enterprise and CI services. Roll-up reporting Enterprise Customers Configurable Installable in private cloud or data center
  • 9. proprietary & confidential9 REVENUE MODEL WebsiteEnterprise • Monthly subscription per repository • $29/month (1 repository) to $249/month (10 repositories) • Starts at $1,500/months for 50 active repositories and dashboard views
  • 10. proprietary & confidential10 ECOSYSTEM Dashboard View Manager Business-side Developer ProductFocus Line of Code Developer Team
  • 11. proprietary & confidential11 FINANCING Use of proceeds Milestones Additional hires: Engineers (2), Product (1) Sales Development Rep (2) Enterprise deployment optimization Validate various marketing tactics for customer acquisition 50 enterprise customers 1k paying customers $1m ARR Raising a $750k seed round via convertible equity financing. $500k already committed, $250k remaining, 20% discount
  • 12. proprietary & confidential12 TEAM Brian York CEO Self-funded 3 businesses to profitability. Most recently Encore.io $500k revenue in first year. Bhavin Shah CEO of Refresh (acquired LinkedIn) Ian Connor CTO Previously CTO/Co-founder at Pubget. Acquired by Copyright Clearance Center with 4x return to investors. Mike Edelhart Lead partner at Social Starts Jun Li Investor via BeyondSoft Ventures INVESTORS David Koehn Oracle executive
  • 13. proprietary & confidential13 WHY NOW?! Software eating the world, but engineering talent not at the same pace. software eating world huge disparity developer talent Huge shift to remote working. “…in 2014, 3.2 million Americans worked remote.” “…by 2020, 40% of the U.S. workforce will be independent workers.” 1 2