1. 1
The objective is to see if TV spot purchases has changed by investigating Channel purchased, Day of
week purchased, and Day part purchased.
Pages 2-3 ID’s Monthly purchase changes for the top 20% of channels used Q4-2005 AND Q1-2006
Pages 5-6 ID’s Day of week changes for the top 20% of channels used Q4-2005 AND Q1-2006
Pages 8-9 ID’s Day Part changes for the top 20% of channels used Q4-2005 AND Q1-2006
Pages 11-12 ID’s the schedule on the busiest day for Ad’s run concurrently within a 15 minute window
What has changed about our TV media purchases ?
How does it relate to funded apps ? and
What can we leverage for the re-branding ?
2. 2
Q4-2005 to Q1 -2006
Channels spots
by month using
80/20 rule to ID
TOP channels
Tabular View
3. 3
Q4-2005 to Q1 -2006
Channels spots
by month using
80/20 rule to ID
TOP channels
3D Bar View
4. 4
Q4-2005 to Q1 -2006
Channels spots
by DOW using
80/20 rule to ID
TOP channels
Tabular View
5. 5
Q4-2005 to Q1 -2006
Channels spots
by DOW
using 80/20 rule
to ID TOP
channels
3D View
6. 6
Q4-2005 to Q1 -2006
Channels spots
by DAYPART
using 80/20 rule
to ID TOP
channels
Tabular View
7. 7
Q4-2005 to Q1 -2006
Channels spots
by Day Part using
80/20 rule to ID
TOP channels
3D Bar View
