This document summarizes the results of social media monitoring during the 2010 Australian federal election between Julia Gillard and Tony Abbott using Alterian SM2 technology. Over 410,000 social media posts between July 15th and August 23rd were analyzed. Key findings include: - Climate change was the top election issue discussed, making up 49.4% of topics. - Tony Abbott received slightly more positive sentiment than Julia Gillard overall. - Forums like Whirlpool and influential Twitter users helped drive discussion online. - The election resulted in a very close outcome with Labor forming a minority government.