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1. JOKER CAST AND CREW
DIRECTED BY
TODD PHILIPS

2. THIS IS HOW MUCH JOKER HAS
MADE IN THE BOX OFFICE
This is how
much
The budget for this film is
55,000,000
Worldwide estimated

3. STORYLINE
• Joker centers around an origin of the iconic arch nemesis and is an original, standalone story not seen
before on the big screen. Todd Phillips' exploration of Arthur Fleck (Joaquin Phoenix), a man disregarded
by society is not only a gritty character study, but also a broader cautionary tale
• Forever alone in a crowd, failed comedian Arthur Fleck seeks connection as he walks the streets of
Gotham City. Arthur wears two masks -- the one he paints for his day job as a clown, and the guise he
projects in a futile attempt to feel like he's part of the world around him. Isolated, bullied and
disregarded by society, Fleck begins a slow descent into madness as he transforms into the criminal
mastermind known as the Joker.

4. • Plot Keywords:
• mental illness | evil clown | based on comic | stand up comedian | nihilism
• This helps people find out what and why he is acting like the following in the film.

5. JOKERS MARKETING POSTERS
Joker is shown at the bottom of the photo on the
first poster (by marketing agency BOND), released
in early April along with the teaser trailer, laughing
up toward the sky. The paint on his face is still
fresh but crude, not the more stylized look the
character sports in other incarnations while his
expression is one like joy, as if he’s finally free.
Dingy walls and dark backgrounds filling the rest of
the image communicate the dark tone and
aesthetic of the film.
Another set of three came in September, just before the movie
opened. One (by BOND) takes a very literal approach by showing
Arthur and Joker as opposite faces on a Joker playing card
while another shows Arthur’s face with clown paint smudged on it in
the shape of a hand, but the way the paint drips from his face it’s
apparent that clown paint is underneath the mask he wears. A third,
from Fandango, simply shows Joker looking over his shoulder at
something off-camera.
We can see that on all the posters there is fade to black
Perhaps that could mean that they are hiding
Something from us something we shall only notice
In the film the black could mean that he could turn into a
Demon who lives in the darkness and is scared
To show his face perhaps this is why the mask might be
Playing and important role
He doesn’t want others to know who he is or what he looks like .
It could be because of the sickens he has laughing all the time
He might want to hide his identity from others try to ignore
Others thinking he is insane.
The fact that there isn’t
a single close up
To his face could
suggest that they are
hiding something from
us the way they show
the face which isn’t
always fully we don’t
get a full look of his
face.

6. ANOTHER SET OF POSTERS CAME OUT BEFORE THE
MOVIE OPENED
• Another set of three posters came in September, just before the movie opened. one(by BOND) takes a very
literal approach by showing Arthur and Joker as opposite faces on a Joker playing card
while another shows Arthur’s face with clown paint smudged on it in the shape of a hand, but the way the
paint drips from his face it’s apparent that clown paint is underneath the mask he wears. A third, from
Fandango, simply shows Joker looking over his shoulder at something off-camera.
We can see that we have the medium close up shot
And we can still see that there is still mystery we can see the
Low key lighting and we see that not everything is the same we see
difference in the posters we see that in the middle one the joker losses
his face or perhaps some of the mask this could mean that he gets
unmasked or perhaps losing his mind however the secret is never
decrypted until we watch the film.
Joker gleefully walks away from a burning car on the Imax poster,
apparently amused by the violence happening around him. The Dolby
cinema poster shows a more contemplative Fleck in Joker garb, a shot
pulled from his appearance on the late night talk show. A special poster
for Regal Cinema works to establish the urban setting of the film as Joker
walks down a residential city street.
Perhaps with IMAX
We see more special
Effects because we know that
Imax is higher quality

7. Announcements came in late July the film would screen at both this year’s Toronto and Venice film festivals,
the latter of which featured what was reported to be an eight-minute standing ovation from audiences at one
presentation. News came in mid-August that Phoenix would receive the TIFF Tribute Actor Award while at
Toronto. The movie went on to win the Golden Lion at Venice while accumulating numerous very positive
reviews out of both festivals. A screening at the New York Film Festival was announced in August that would
include a Q&A with Phillips.
Outdoor and online ads used elements of the key art, including an image of Joker with his arms outstretched,
seemingly taking in all he’s created or is about to destroy. Preroll video ads were placed on YouTube that used
cut down versions of the trailer.
Just a week before the movie’s release date, a group of survivors and family members of
victims of the 2012 shooting in Aurora, CO. at a screening of The Dark Knight Rises sent
Warner bros letter asking the studio to join other companies in actively working to curb gun
violence. James Holmes, the shooter in that incident, was reportedly inspired by Joker
(though those reports have been subsequently debunked) and the group was concerned
others would seek to emulate that violent, anti-social behavior. Those fears were rooted in
how the campaign has shown Joker doing just that, inspiring masses to rise up in protest and
violence as well as the never-ending string of mass shootings in the U.S.

8. JOKERS MARKETING TEASERS AND TRAILERS
• We meet Arthur in the teaser 77.1 million views on YouTube trailer from April as he’s in therapy for
some issue. Narration explains how his mother always knew he’d bring joy to the world and that he
should put on a happy face. Along with that we’re shown he’s working as a sidewalk promotions guy,
dressed as a clown but being ignored or beaten up by local toughs. The themes of a forced smile –
painted on, created by pulling the corners of his mouth up with his fingers – and a world gone mad –
the violence he suffers and the intolerance of strangers – are hit repeatedly throughout the trailer. At
the end he’s dressed more like the traditional Joker, with more exact makeup and an intentionally
colorful outfit as he dances down a staircase.

9. TRAILER ANALYSES
In the first trailer with 62.1 million views on YouTube we see the first look of
him at the therapy. Narration shows how his mother knew that he will be
bringing happiness and joy to the world. At the end has dressed more like the
traditional joker with more exact makeup and an internally colorful outfit as
he dances down a staircase
When the trailer dropped the director spoke more about why he set the story in a vague, ill-
defined time period and the struggles he had with the WB marketing department over what to
show when. In a separate interview Phillips explained why he finally gave in and took on one of
the comic-based projects he’s been offered over the years and what tone he was trying to
strike. That one was notable for including mention of how much goodwill he has at the studio
because of past success and how much leeway that bought him while making this movie.
In the trailer we see that the joker is been bullied by a bunch of kids as he has been hit
with a trash can lid we see that people take advantage of his sickness and punches him
because he was laughing seeing that perhaps his sikness overtakes him or him over taking
the sickness it’s a mixture of feelings as the trailer goes we start him telling us that his
mother told him always to be happy and to smile. And towards the end of the trailer we
see how this changes as he starts to kill people and chased by police officers and at the end
we see that he is the one who comes out on top at the end
In the trailer we get to see the joker fully for the first time we
Perhaps could suggest that he's depressed and we could see that
Outside in the city is crazy also most close to an apocalypse
We could also here the song Smile from Jimmy Durante which makes us feel like there will be unexpected moment’s. We hear that
the joker has been called a coward which hides behind a mask. We get to see the caption PUT ON A SMLE FACE.
The use of lowkey lighting is very powerful as we pretty much we see
It everywhere its even used in the trailer and posters this is another
Similarity between both the trailer and poster
We meet Arthur in the teaser 77.1 million views on YouTube trailer from April as he’s in therapy for
some issue. Narration explains how his mother always knew he’d bring joy to the world and that he
should put on a happy face. Along with that we’re shown he’s working as a sidewalk promotions guy,
dressed as a clown but being ignored or beaten up by local toughs. The themes of a forced smile –
painted on, created by pulling the corners of his mouth up with his fingers – and a world gone mad – the
violence he suffers and the intolerance of strangers – are hit repeatedly throughout the trailer. At the
end he’s dressed more like the traditional Joker, with more exact makeup and an intentionally colorful
outfit as he dances down a staircase.

10. ADVERTISING AND PUBLICITY
• Exhibitors and others got a first look at the teaser trailer and other footage when WB made it a key element in their CinemaCon presentation back in April. It
also played a large role in the studio’s CineEurope showcase two months later.
• DC Comics announced in July that legendary director John Carpenter would write a one-off Joker issue as part of the publisher’s “Year of the Villain” focus.
While not tied to or related to the movie, the issue was scheduled to be released this week in conjunction with the film. Director Todd Phillips “Joker”
centers around the iconic arch nemesis and is an original, standalone fictional story not seen before on the big screen. Phillips’ exploration of Arthur Fleck,
who is indelibly portrayed by Joaquin Phoenix, is of a man struggling to find his way in Gotham’s fracturedsociety. A clown-for-hire by day, he aspires to be a
stand-up comic at night…but finds the joke always seems to be on him. Caught in a cyclical existence between apathy and cruelty, Arthur makes one bad
decision that brings about a chain reaction of escalating events in this gritty character study.
To show is what could happen
down the story line perhaps
Easter eggs from the film that we
didn’t get to see perhaps some
hidden messages
The horror filmmaker will collaborate with video game writer Anthony Burch for the October
release.
It’s a perfect, if unexpected, pairing: The man behind The Thing, They Live and Halloween will
be taking on DC’s Clown Prince of Crime in a new comic book project to be released this
October.
Filmmaker John Carpenter will co-write The Joker: Year of the Villain No. 1, a 40-page one-off
issue tying into the ongoing Year of the Villain storyline, DC has announced. Anthony Burch,
writer of the video games League of Legendsand Borderlands 2, will co-write, with Philip Tan
and Marc Deering providing artwork.

11. COSTUME
• The makeup and costume teams on the film were also profile.
• IMAX released a couple featurettes, one with the filmmakers talking about creating the
audio/visual feel of the movie and another with Phillips and Phoenix sharing how the big
format helps them create more in-depth characters.
•

12. ONLINE
• The movie’s official website is pretty boring and standard with just the
usual content being wrapped in a DCComics.com site header.
As we can see the website does the normal job as any other website does promotes its films to the audience
Doesn’t tell us anything important.

13. JOKERS SOCIAL MEDIA
This is jokers Instagram we can see
that there is a posters of the film
We can see that the profile is verified
and it has 915k followers and as we
Can see that the account is following
only 3 people.
We can see that the page is very
simple.

14. ADVERTISING AND PUBLICITY
• Exhibitors and others got a first look at the teaser trailer and
other footage when WB made it a key element in their
CinemaCon presentation back in April. It also played a large
role in the studio’s CineEurope showcase two months later.
• DC Comics announced in July that legendary director John
Carpenter would write a one-off Joker issue as part of the
publisher’s “Year of the Villain” focus. While not tied to or
related to the movie, the issue was scheduled to be released
this week in conjunction with the film.
• Announcements came in late July the film would screen at
both this year’s Toronto and Venice film festivals, the latter
of which featured what was reported to be an eight-minute
standing ovation from audiences at one presentation. News
came in mid-August that Phoenix would receive the TIFF
Tribute Actor Award while at Toronto. The movie went on to
win the Golden Lion at Venice while accumulating numerous
very positive reviews out of both festivals. A screening at the
New York Film Festival was announced in August that would
include a Q&A with Phillips.
• Outdoor and online ads used elements of the key art,
including an image of Joker with his arms outstretched,
seemingly taking in all he’s created or is about to destroy.
Preroll video ads were placed on YouTube that used cut
down versions of the trailer.

15. MEDIA AND PRESS
• News and rumors had circulated for a while, including how this was just one of a number of Joker-related projects in the
works. When it was finally officially announced Phoenix spoke almost immediately about how excited and nervous he was to
take on the role. In mid-September of last year Phillips shared a look at Phoenix as “Arthur” sans makeup or costume.
• That was followed by a short video posted online showing the transformation of Arthur into a malevolent clown. The video
was labeled a “camera test” and it remained unclear whether this was Joker’s final look or something else. A good shot of
Beetz came out a few days later as Phillips sought to counter the crappy pics taken by paparazzi. Beetz commented on the
movie while she was at Sundance promoting other projects.
• At about the same time De Niro commented on the perception that Phoenix’s Arthur shares some spiritual connection with
the character he played in King of Comedy decades ago.
• Many of the profiles of Beetz, even short ones like this, pointed out the sheer number of upcoming projects she was working
on, including this movie. While he was promoting other things, Henry offered his interpretation the main character’s
motivations.
• Comments from Phillips in mid-June confirmed he was crafting an R-rated movie, something rare in the comic book world.
He later commented on how the movie’s story would not only not feature anything specific to the comics but also barely be
about anything audiences would recognize as The Joker but be more about a guy *like* Joker.

16. OVERALL
• Warner Bros.’ campaign works hard to sell the movie as a throwback to the kind of gritty urban anti-hero films of the 70s, the kind made by William Friedkin, Martin
Scorsese and others. The trailers, posters and more all come together to present a movie rooted in urban and societal decay. In the absence of any chance at redemption,
then, the protagonist chooses nihilistic chaos and violence.
• What’s missing from the marketing is any sense that the nihilistic chaos and violence embraced by Arthur Fleck as he descends into madness as Joker is a commentary on
anything in particular. Instead it appears to hold that chaos and violence up as a reasonable reaction to feeling like the world is holding you back. That’s a worldview eerily
similar to what’s ascribed to many of the white men in the wake of mass shootings at schools, mosques, churches, homes and elsewhere.
• That Phillips and Phoenix didn’t have a reasonable, constructive response to concerns along those lines is in and of itself a response. The decision to bar members of the
press who would ask questions from the premiere reinforces that conclusion.
• The controversy around the movie’s story is rooted in a separate question that’s been asked by comics fans and others for years: Does Joker even need an origin story?
While Tim Burton’s 1989 movie and the “Gotham” TV series have given him a clear one, the comics have been more vague. Even Frank Miller’s “Year One” storyline didn’t
make his origin explicit and Scott Snyder’s 2013/14 “Zero Year” arc danced around the villain’s beginnings. The incarnation in 2008’s The Dark Knight, as memorably
played by Heath Ledger, purposefully muddied the waters as the character gave several contradictory variations on how he got those scars.
• In short, the origins of the Joker have always been in doubt, and the uncertainty only adds to the character’s unpredictability. Giving him a backstory is not just
unnecessary but can take away from the impact he has. Making Joker human and relatable diminishes him.
• That gets to the crux of the problem: If there’s no real reason to tell this story, then why did it have to be *this* version of the story? The studio’s campaign offers no real
answer.

17. We can see the website
isn't giving us that much
information about the film
The website is showing us also the
Genres
Also shows us the
Rating
We also have the trailer as a
background which
Is imbedded into YouTube
We also have the social medias buttons on the website which
are linked to the movie social
Pages/medias
Information on where its
currently playing
We see that even the trailer
has low keylighing on the side
we also see the trailer first
before the poster.
We see the trailer
First that’s important because we see the
Peek of the film before anything else.

18. We can see that the trailer and the poster both
link up as both have the same thumbnail on the
right side we see the Jokers trailer and we also
see that it tells us that it NOW PLAYING
We see that there is similar Fonts and
similar lighting throughout all three
platforms which is useful to the
audience and WB to promote the film.
Perhaps the mystery isn't decrypted till
the final movie is shown
We could see the same
Font used on one of the
Posters we could also see the
same font perhaps on the posters
used on the Instagram page
In the trailer we don’t see very snappy
Edits but its definitely not slow either
because they
Want to keep the audience engaged
So its repetitive house style which makes it instantly recognizable

19. WARNER BROS STANDALONE MOVIE ABOUT THE BATMAN
VILLAIN HAS BECOME A LIGHTNING ROD FOR CONTROVERSY
• With a respected director Todd Phillips at the helm, one of today’s most respected working actors –
Joaquin Phoenix in the title role and a story of one of the most iconic pop culture villains, Joker should
have been a relatively easy movie to sell to moviegoers. Instead, Warner Bros. has found the movie has
become a symbol for societal violence and other problems.
• Phoenix plays Arthur Fleck, an aspiring but failing stand-up comedian in Gotham City circa 1981. Unable
to fulfill his dreams and seemingly held down by a society that refuses to accept him for who he is, he
makes a meager living standing on the sidewalk dressed as a clown and promoting a local business.