Disruptive Behavior is the new black, so to speak. At this day and age when technology and globalization continue to change the way we see and experience things, when customers behaviors evolve rapidly and business environments go through a dynamic change- disruptive behavior is the new normal.
4. What is Digital Disruption?What is Digital Disruption?
The change that occurs when new digital
technologies and business models affect the
value proposition of existing goods and
services.
5. Why is it Occurring?Why is it Occurring?
The rapid increase of mobile devices for
personal use, often referred to as the
“Consumerization of IT”, has increased
disruption across many industries.
7. Amazon, Netflix, and Hulu have disrupted the
media and entertainment industries by changing
how content is accessed by customers and
monetized by advertisers.
8. Data creation is erupting . . .Data creation is erupting . . .
And it’s exponential
9. Adapting to DisruptionAdapting to Disruption
Digital disruption requires rethinking the
entire business, not just one’s technology
portfolio.
It requires thinking - and then behaving -
like a digital disruptor.
10. How to be a Digital Disruptor:How to be a Digital Disruptor:
Use and create digital tools.
Exploit digital platforms provided by companies
like Apple, Amazon, and Google.
Accept the fact that the customer is ultimately in
charge of your strategy.
Innovate through focused pursuit of adjacent
consumer benefits.
Become a promiscuous partner & deliver these
benefits quickly and at a low cost.
11. Digital Disruptor: Note to Self…Digital Disruptor: Note to Self…
Not all disruptions require that you have a
new patentable technology.
Instead, you use digital resources to provide
more value to people in more contexts than
everybody else.
12. Question: What are our customers’Question: What are our customers’ futurefuture wants?wants?
13. Beware of the competition . . .Beware of the competition . . .
14. …… Even the small disruptorsEven the small disruptors
15. And their vision or product . . .And their vision or product . . .
16. Planning for Digital DisruptionPlanning for Digital Disruption
Having a clear-cut IT strategy is key to
establishing a competitive advantage
over any competition.
It can be the difference between
success and failure.
18. Establish a progressive thinker in theEstablish a progressive thinker in the
C-Suite . . .C-Suite . . .
19. Create innovation teams to negotiateCreate innovation teams to negotiate
disruption, and create a strategy fordisruption, and create a strategy for
progress.progress.
20. Digital Disruption: BehaviorDigital Disruption: Behavior
Adopt a digital disruption ideologyAdopt a digital disruption ideology
Behave like a digital disruptorBehave like a digital disruptor
21. Methodology to DDMethodology to DD
Assess energy, skills & policiesAssess energy, skills & policies
Establish DD as a priorityEstablish DD as a priority
Identify barriersIdentify barriers
Design small innovative teamsDesign small innovative teams
Learn from competitionLearn from competition
22. ConclusionConclusion
New Product experienceNew Product experience
Build a digital bridgeBuild a digital bridge
Use essential, free digital toolsUse essential, free digital tools
Become digitally promiscuousBecome digitally promiscuous
Measure differentlyMeasure differently
Expect and accept some failureExpect and accept some failure
OWN YOUR SUCCESS!!OWN YOUR SUCCESS!!