1. PERSONAL BRAND EXPLORATION
Danielle Sutto
n
Project & Portfolio I: Week
1
February 5, 2022

2. My name is Danielle Sutton. I am from
Henderson, North Carolina and I am 20 years
old. Growing up I did not have a lot of friends,
and I struggled a lot with my mental health a lot.
Music has always made me feel better and me
me feel seen throughout everything that I have
been through and I want to help other people
who feel the exact same way.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Business Intelligence Manage
r
• Senior Vice President of Fo
x
• Product Marketing Managemen
t
BRAND ARCHETYPE - I approach
my work differently by being real,
providing empathy, and I am honest
with everyone. I make sure
everyone feels understood, seen
and included.
[Senior Vice President] for [FOX]
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Heather Davis
Outreach Plan
:
• Explain one task you will complete to prepare for initial
contact with this person
.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE Professional Recruiter at
Walt Disney
Khalil Nasim
Outreach Plan
:
• Explain one task you will complete to prepare for initial
contact with this person
.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[Musician at Roc Nation
Sali Krazy
Outreach Plan
:
• Explain one task you will complete to prepare for initial
contact with this person
.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
Manager at Epic Records

5. GOALS
Short Term: Find a job or internship that involves my
current major.
Mid Term: Move to California to pursue my dreams of
being in the entertainment business.
Long Term: Open my own business or hopefully
become a powerful CEO one day.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert

7. I help people learn to love themselves by
showing them undeniable support
.
PROMISE

8. CREDENTIALS
Work Experience
:
• 2020-Present: Starbucks, Shift
Supervisor
Education:
• 2015- 2017 Early Colleg
e
• 2017-2019 Vance County High School
• Entertainment Business B.S., Full Sail University (Exp. YEAR)
Awards:
• 2017-2022: Volunteered at the ACT’s
House in Henderson, NC
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Susan Murray
Industry Experience
:
• Senior Manager of Student Account
s
• Financial Aid Administrato
r
• Bursar
Education
:
• Fullsail BA Entertainment 20018-2010
Leadership Experience
:
• Feeding Children Everywhere
Skills and Pro
fi
ciencies
:
• Managemen
t
• Leadershi
p
• Project Manager
Danielle Sutton
Overall Online Presence
:
• Susan has a total od 124 connections, she is very
detailed when it comes to her account. There are a lot
of skills listed and she has a very professional lay out.
No headshot just a sel
fi
e.
Industry Experience
:
• Industry experience goes here
Education
:
• BA Entertainment Business 2023
Leadership Experience
:
• ACT’s House
Skills and Pro
fi
ciencies
:
• Leadershi
p
• Management

10. COMPETITION
Sam Walton
HEADSHOT HEADSHOT
Industry Experience
:
• Student at Fullsail
Education
:
• Education experien University of Advancing Technolog
y
• Full Sail University ce goes here
Skills and Pro
fi
ciencies
:
• Game Deig
n
• Animatio
n
• Photosho
p
• Game Development
Overall Online Presence
:
• No headshot, no awards or leadership. Sam has 35
connections and has not recently been active on
linkedin.
Danielle Sutton
Industry Experience
:
• Industry experience goes here
Education
:
• BA Entertainment Business 2023
Leadership Experience
:
• ACT’s House
Skills and Pro
fi
ciencies
:
• Leadershi
p
• Management

11. BRAND POSITION
For cut throat business who needs a powerful
voice, I provide brand new ideas because who
wants ideas that have already been done before.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Social Media Strategies Summit
‣ Feb 23 | Virtua
l
• Woman in Busines
s
‣ Mar 22 | Raleigh, N
C
• Business Roundtabl
e
‣ Feb 8 | Williamsburg, VA
Digital Marketing
• Primary Content: I would create a presentation, also have an
AD and have a website/ social media.
• Primary Tools: I will use Facebook, Twitter, and Instagram.
• Website: I will use it by creating a website that really catches
the eye of my future employer and I will make sure I am
offering something they cannot turn down.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor from the same industry of me. I
want them to teach me everything they know and
provide me with eh tools needed to make it in such a
heavily competitive industry.
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Microsoft Certi
fi
cation, 201
7
• Video Creatio
n
• Data Analysis
Soft Skills
• Teamwor
k
• Communicatio
n
• Problem-solvin
g
• Critical thinking

14. YOUR NAME
You know boring old concerts with no room for
growth? Well, what I do is build new age venues, provide
accessibility for everyone In fact, I recently did a show for Taylor Swift and
provided her with the tools needed to be inclusive to all people with different
disabilities.
“
Picture of You
Goes Here

15. REFERENCES
https://www.linkedin.com/in/sam-walton-a9ab8114
/
https://www.linkedin.com/in/susan-murray-a0a0b515/
Evenementen. (2022). Industry. https://www.google.com/search?
client=safari&rls=en&q=industry+events+2022&ie=UTF-8&oe=UTF-8&ibp=htl;events&rci
v=evn&sa=X&ved=2ahUKEwibtsvS3ez1AhVhTDABHYt4ARoQ8eoFKAJ6BAgxEA4&sx
srf=APq-WBsh8l-
wzaZYTcxPzFMKqWynBOn4zg:1644207338091#htivrt=events&htidocid=L2F1dGhvcml0
eS9ob3Jpem9uL2NsdXN0ZXJlZF9ldmVudC8yMDIyLTAyLTA4fF8yODQyODUzMzk1Nj
Y0ODkzNzc0&fpstate=tldetail
Girl/Guy Next Door Brand Archetype - Kaye Putnam |
Psychology Brand Strategy. (2022, January 9). Kaye
Putnam | Psychology Driven Brand Strategist. https://
www.kayeputnam.com/brand-archetype-everyman/