Visual cues part one

1. “All colors will agree in the dark.”
Francis Bacon, 1561–1626, Philosopher, Scientist, Educator

2. Prepared by Danielle Oser, APR

3.  1981 Nobel Prize
Winners
 Mapping the cells of
the visual cortex
 https://www.youtube.c
om/watch?v=IOHayh0
6LJ4

4.  Some cells responded to a spot of light
 Other cells noted
 Edges of objects
 Line angles
 Specific movements
 Specific Colors
 Space between lines
 Each cortex cell reacts in a one-to-one relationship
with the stimuli and with this information the brain
“maps” an image

5.  These cells known as the visual cortex quickly and
easily respond to 4 major attributes of objects
 Color
 Form
 Depth
 Movement

7. Light can intrigue, educate and entertain and creates the
phenomenon known as color

8. https://www.youtube.com/watch?v=nX0DHd5QNS8

9. Nowhere is light so exquisitely
expressed as through color

10.  White
 Black
 Red
 Yellow
 Green
 Blue
 By mixing these paints
all the colors capable of
being seen can be
created

11.  Thomas Young
 First to link color to the
human eye
 1801 Suggested nerve
fibers in the retina
respond to red, green,
violet

12.  1851 Invents the
Ophthalmoscope
 Now Dr’s can see inside a
person’s eye

13.  Tri-Chromatic Theory
 How the eye physically
sees color

14.  Additive Color=Light
 Red, Green, Blue
 Combined=White Light
 Subtractive Color=Pigment
 Magenta, Yellow, Cyan (Blue)
 Combined=Black

16.  Color is the result of light
wavelengths stimulating
the cones in the retina
 Measures a color’s
unique temperature
 Red=1,500 degrees F
 Blue=2,700 degrees F

17.  Red
 Longer
wavelength
 Quick
recognition
 Noticed from
farther away
 Stays “inside”
your eye longer
than any other
color

18.  Less accurate,
but more useful
 Often
conceptions of
color differ
 Color another is
compared with
must be accepted
universally as
standard – uses
swatches

20.  Symbolic
 Emotional response to
color
 Your mental state or
association affects the
emotional response
 Warm colors vs. Cool
colors
 Experience and color

21. Symbolic Method: Green (Nature, Wealth, Irish)

22. “The Arnolfini Wedding,”1434 by Jan van Eyck
Green= Hope, Fertility, Youth, Life

28.  http://www.empower-
yourself-with-color-
psychology.com/meanin
g-of-colors.html
 http://www.colorcode.co
m/free_personality_test/
 http://thelandofcolor.co
m/store/products/color-
secrets-unlocked-
%E2%80%A2-color-
psychology-and-
meaning/

30.  Simplest form that can
be written with a stylus
 Hundreds of dots
together create half-
tone printing
(newspapers)

37. • Pointillism, Georges Seurat
Cans Seurat
106,000 soda cans,
the amount consumed in the US every 30 seconds

38. • Pointillism, Georges Seurat

39. • Pointillism, Georges Seurat

40. • Pointillism, Georges Seurat

43.  Straight lines convey:
 Stiffness
 Rigidity

44.  Room to grow, expand
(When low in the frame)
 Confining, heavy
(When high in the frame)

45.  Bring the eye
to a halt in a
layout

46.  Strong,
 Stimulating
 Always attract attention

47.  Most restful when
diagonal goes from
corner to opposite corner
 Moves your eye in the
line’s direction

48.  Create
nervous
dynamic
energy

49.  Playfulness
 Suppleness
 Movement
 Gracefulness that softens
the content of the active
message

50.  Thick and Dark =
Strong & Confident
 Thin and Light =
Delicate & Timid

51.  https://www.youtube.co
m/watch?v=HoxpudVML
cs
 https://www.youtube.co
m/watch?v=ydT0hAkKr
R8