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Instead of being presented with stereotypes by age, sex, color, class, or
religion, children must have the opportunity to learn that within each range,
some people are loathsome and some are delightful.
Margaret Mead, 1901–1978 Anthropologist, Author, Educator
Prepared by Danielle Oser, APR
Promotes a stereotypical perception that all individuals with muscular
dystrophy use wheelchairs
Insensitivity to the disease sufferers? Pity approach to fund-raising?
Pictorial stereotypes often become misinformed perceptions that have
the weight of established facts
Culture tells us what we should do to get along within a particular
society as well as what our actions mean to others
• Men
• People who Need Wheelchairs
Movies like “Big
Momma’s House”,
“Norbit” and “Madea’s
Family Reunion”
reinforce stereotypes of
African American
women
From A New York Governor Candidate’s E-mail
From An Orange County Political Figure’s E-mail
• African Americans
Fraternity Party At Oklahoma State University, 2002
Nooses At A Tolerance Rally At CSUF, 2007
To make it as an African American they must be entertainment or
sports heroes
Early Arab stereotypes were reinforced by cartoons
Positive Arab folktales become fodder for stereotypes in the hands of
the Entertainment sector
After 9/11 Arab
Americans were the
targets of hate-based
violence
As early as 1910 the Asian
character fu Manchu
reinforced the evil
stereotype
Asian’s on television are hard to find and often fill the “bad guy” role
• Asians
• Asians
Spanish Olympics basketball team “honors” Chinese host
“Frito Bandito”
Sold corn chips in the 60s
Cartoon penguins are sorted into ethnic communities in Happy Feet
Speedy Gonzales
Perpetuate stereotypes
• Women
Women received the right to vote in 1920
Father Knows Best
Women should serve
their husbands, raise
children
The inequality between
men and women is
apparent in
advertisements
• Women
“The longer you wait …
the better it gets”
• Women
• Women
Lesbian, gay, bisexual
and transgender (LBGT)
is one of the few groups
that can be
discriminated against
legally
Introduces mainstream
audiences to storylines
that that transcend
stereotypes
The “Don’t ask, Don’t
tell” military policy
allowing lesbians and
gays to serve in the
military as long as no
one know of their
orientation was lifted in
2011
Kevin Keller,
A New Character In The “Archie” Comic Book, 2010
Native Americans
introduced tobacco to
European explorers –
thus the “cigar store
Indian” became the
symbol
Today they are seen as
demeaning
Native American Stereotypes
“The Last Drop of Water” 1911
Scenes of ambushing Indians
An argument
against using
Native American
names for sports
teams is collateral
use
Fans from
opposing teams
often use racial
slurs and obscene
depictions based
on the image
It is becoming possible to find images in the media that are positive
examples of previously stereotyped groups
muslim superhero: silver
scorpion
Praised for showing an everyday lifestyle activity in which race does
not matter
-
on
s
l r f I y- y
FIGHT : I[ rlIii
Opt
ons
"
.FIGHT
•
c
a
tion
s
.'. ....
A high school cheerleading teen breaks the stereotype
A Separation, 2011
Academy Award Winner, Best Foreign Language Film
Amreeka, 2009
Counters stereotypes
Makes a point against the stereotypes
Dove created the “Self Esteem Fund” is a movement to attempt to
address female appearance issues
https://www.youtube.com/watch?
v=Ei6JvK0W60I
v magazine
promo
stereotypes:
When the media regularly celebrates diversity with words and images
instead of concentrating on conflict and stereotypes the goal to end
prejudice, racism and discrimination is that much closer to being
reached

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Visual communication and Visual stereotypes