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7 STEPS OF
PRODUCT
DISCOVERY
BUILD PRODUCTS CUSTOMERS
WOULD LOVE
WWW.TEST-N-TELL.COM
WWW.TEST-N-TELL.COM
TO KNOW WHAT PRODUCT TO
BUILD!
WHY PRODUCT DISCOVERY?
PRODUCT DISCOVERY IS
A PROCESS TO DEFINE A
PRODUCT THAT IS VALUABLE,
USABLE AND FEASIBLE.
MARTY CAGAN
SPLIT
BACKLOG
WWW.TEST-N-TELL.COM
Split your product backlog into a
discovery backlog and a delivery
backlog
STEP 1
SPACE FOR
IDEAS
WWW.TEST-N-TELL.COM
Create an idea backlog. Where
everyone within a company can
insert their product ideas.
STEP 2
FILTER IDEAS
WWW.TEST-N-TELL.COM
Filter ideas before putting to a
discovery backlog. Can we build it?
Does it supports the product
strategy? How KPIs could be
affected?
STEP 3
DISCOVERY
METHOD
WWW.TEST-N-TELL.COM
Select an appropriate method for
assessing each idea. Estimate
roughly the effort needed to
execute the research.
STEP 4
PRIORITIZE
DISCOVERY
BACKLOG
WWW.TEST-N-TELL.COM
Ideally you would validate the most
valuable ideas first. You can also
prioritize based on the possible
impact or the biggest risk.
STEP 5
EXECUTE THE
RESEARCH
WWW.TEST-N-TELL.COM
Your entire team should participate
in the Discovery Process. It
increases the shared understanding
of user problems, your market and
challenges you need to overcome.
STEP 6
IDEAS TO A
DELIVERY
BACKLOG
WWW.TEST-N-TELL.COM
Validated ideas should be moved to
a delivery backlog. Ideas you don't
have enough confidence about
could be either further researched
or dropped.
STEP 7
WWW.TEST-N-TELL.COM
BECAUSE THERE’S NOTHING
MORE WASTEFUL THAN
BRILLIANTLY ENGINEERING
A PRODUCT THAT DOESN’T
SELL.
Rich Mironov
PRODUCT DISCOVERY
URGENT PERVASIVE
WWW.TEST-N-TELL.COM
Causes a real pain,
right now!
Causes pain to a
larger group of
people
So painful people are
willing to pay for a
solution
WILLING TO PAY
WE DISCOVER PRODUCTS TO
SOLVE PROBLEMS THAT ARE
WWW.TEST-N-TELL.COM
PRODUCT DISCOVERY
SPLIT BACKLOG
CREATE SPACE FOR IDEAS
FILTER IDEAS
PICK DISCOVERY METHOD
EXECUTE THE RESEARCH
MOVE VALIDATED IDEAS TO
A DELIVERY BACKLOG
THANK YOUHAVE A NICE DAY!
PREPARED BY DANIIL LANOVYI
WWW.TEST-N-TELL.COM | WWW.LINKEDIN.COM/IN/DANIILL

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7 steps of product discovery