Discovering the right product is a vital part of a product development process. To do that effectively best product teams use a Product Discovery process. It answers the question of what product to build. Done right it helps you build products customers would love.
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TO KNOW WHAT PRODUCT TO
BUILD!
WHY PRODUCT DISCOVERY?
PRODUCT DISCOVERY IS
A PROCESS TO DEFINE A
PRODUCT THAT IS VALUABLE,
USABLE AND FEASIBLE.
MARTY CAGAN
8. EXECUTE THE
RESEARCH
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Your entire team should participate
in the Discovery Process. It
increases the shared understanding
of user problems, your market and
challenges you need to overcome.
STEP 6
11. URGENT PERVASIVE
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Causes a real pain,
right now!
Causes pain to a
larger group of
people
So painful people are
willing to pay for a
solution
WILLING TO PAY
WE DISCOVER PRODUCTS TO
SOLVE PROBLEMS THAT ARE