Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Brighton SEO - Getting a competitive advantage on ebay

4.422 visualizaciones

Publicado el

If you are thinking of selling on ebay, or already selling there - here is a guide on how to do it properly.

Publicado en: Venta al por menor
  • Inicia sesión para ver los comentarios

Brighton SEO - Getting a competitive advantage on ebay

  1. 1. Darren Ratcliffe Digitl Getting a competitive 
 advantage on ebay @webdarren
  2. 2. @wearedigitl Quick Introductions A modern eCommerce Agency based in Manchester - eCommerce Websites - Support for Multi Channel Retailers - 
 - Traditional Web Design - Digital Marketing -
  3. 3. @wearedigitl Quick Introductions [~]$ whoami?
  4. 4. What are we going to cover?
  5. 5. @wearedigitl Some initial starting points • You know what ebay actually is (say now if you don’t) • You’re familiar with Feedback and DSRs? • Do you know how Best Match works?
  6. 6. @wearedigitl There are a lot of misconceptions about ebay!
  7. 7. @wearedigitl Getting first things first • Don’t JUST think about ebay, what is the wider picture? • Manage your stock levels properly • Integrate using smart software, don’t use My eBay

  8. 8. @wearedigitl No matter what, your products won’t sell if you don’t list them properly.
  9. 9. @wearedigitl UPN / EAN and ebay
  10. 10. @wearedigitl Getting your titles correct
  11. 11. @wearedigitl Categories - a huge impact Category: Other Women’s Shoes
  12. 12. @wearedigitl Item & Variant Specifics
  13. 13. @wearedigitl ebay Branded Storefronts As of June 2017, ebay advise customers that they should NOT be using branded storefronts.
  14. 14. @wearedigitl Branded Listing Templates
  15. 15. @wearedigitl Branded Listing Templates
  16. 16. @wearedigitl Branded Listing Templates Storefronts and Item Templates are changing LOTS - keep on top of all the latest changes.
  17. 17. @wearedigitl Photography - it’s vital
  18. 18. @wearedigitl Going global - it’s easy! • Enable the global shipping programme - instant growth • Use this to research more opportunities overseas • Start then to look at localisation for each country • Remember, demand will differ due to local trends
  19. 19. @wearedigitl Make sure you do your homework There are lots of good tools out there for research - we can’t live without these two:
  20. 20. @wearedigitl A quick look at Tera Peak
  21. 21. @wearedigitl A quick look at Tera Peak
  22. 22. @wearedigitl A quick look at Tera Peak
  23. 23. @wearedigitl A totally free option…
  24. 24. @wearedigitl Promoted Listings
  25. 25. @wearedigitl Promoted Listings
  26. 26. @wearedigitl That’s me done. Do you have any questions?
 @webdarren //