Nurturing marketing leads through targeted content, personalized messages, and a multi-channel, multi-touch approach can increase sales opportunities by over 20% and improve conversion rates. Regular follow-ups on leads by sales and aligning marketing and sales functions are also effective tactics for improving revenue according to successful companies. The document provides statistics and sources on improving lead nurturing strategies.

1. SUPERBLY EFFECTIVE
LEAD NURTURING
TACTICS7

2. DID YOU KNOW?
50%of leads
are qualified but
not yet ready to buy
68%of B2B organizations
have not identified
their funnel
79%of marketing leads
never convert into sales

3. Breakthrough Tactics
Nurturing with targeted content has shown an
increase in sales opportunities of more than 20%.
Targeted Content
Personalized emails improve click-through rates
by 14% and conversion rates by 10%.
Personalized Messages
Social Media & other channels of nurturing when
used together yield better results.
Multi-channel Nurturing
A minimum of 10 touches are encountered by
most prospects that lead them from the top
of the funnel to the bottom-‘Closed-Won’.
Multi-Touch Approach
46% of marketers with mature lead management
processes have sales teams that follow up on
more than 75% of marketing-generated leads.
Regular Follow-ups
68% of successful marketers cite lead scoring
based on content and engagement as the
most effective tactic for improving revenue.
Lead Scoring
89% of companies with effectual sales and
marketing alignment reported an increase
in their conversion rate.
Marketing &
Sales Alignment
https://blog.hubspot.com
https://www.marketingsherpa.com/
https://www.forrester.com/
http://aberdeen.com/
SOURCES