Luca Barboni - Data-driven Marketer, Full Stack Marketer, Technical Marketer, Growth Hacker. Negli ultimi anni la richiesta di competenze tecnico-analitiche per posizioni relative al Marketing ha ricevuto una crescita senza precedenti. In questo talk vedremo in cosa consiste questa nuova figura ibrida fra approccio creativo e scientifico, e come mai Analytics comincia ad essere una competenza più spesso richiesta di Brand Management e Storytelling.

1. Data-Driven Marketer
(the rise of)
Luca Barboni – luca@growthhound.com – @luca_barb89
Founder & Growth Hacker @ Growth Hound

16. Push Marketing

17. Adwords

18. Retargeting

19. Mobile Marketing

20. Direct Marketing

21. Printed Media

22. Pull Marketing

23. SEO

24. Content Marketing

25. Social Media Marketing

26. Email Marketing

27. PR Management

28. Product & Virality

29. Engagement

30. Product Design

31. Referral Programs

32. Affiliate Marketing

33. Gamification

34. API Integrations

35. Conversion Rate
Optimization

36. Landing Pages

37. Call to Action

38. Pricing Strategies

39. A/B Testing

40. User Experience

41. User Onboarding

42. Ah-Ha Moments

43. Transactional Emails

44. Push Notifications

45. Sales Process

46. Lead Generation

47. Lead Scoring

48. Lead Nurturing

49. Persuasion
Psychology

50. Sales Funnel Design

51. Business Models

52. Freemium Models

53. Saas

54. E-Commerce

55. Marketplace

56. Mobile

57. User Generated Content

58. Growth Strategy

59. Idea Validation

60. Customer Development

61. Early Traction

62. Go To Market
Strategy

63. Product Market Fit

64. Transition to Growth

65. Growth

66. Internationalization

67. Metrics

68. Web Analysis

69. Competitive Intelligence

70. Lean Analytics

71. AARRR

72. CAC

73. CLT

74. Viral K

75. You

76. LET'STAKE
ITEASY

78. Job posts
analyzed51
What I've learned from...

79. LEARN
PRO
ENGLISH

81. 100% of the job posts were in english.

82. Main source on GH:

83. TALK
NERDY
TO ME

86. HTML & CSS appears in 26% of the 51 job posts, almost a third. Then comes JS.
What is the most required language?

89. BE YOUR
OWN
GROWT
HHACK

90. Social Media
Email MKTG
SEMSEO
0,8 0,80,91,0
How many times does the keyword appear on avg. for each of the 51 job posts?
times times times times
What is the most required skill?

92. "Don't specialize in a single tactic. [...]
instead, focus on developing marketing skills that will always remain
relevant.
These include things like marketing psychology, diffusion of innovation,
company building, customer research methods, persuasive website
architecture, actionable marketing metrics..."
Lean Startup Marketing – Sean Ellis

93. "Don't specialize in a single tactic. [...]
instead, focus on developing marketing skills that will always remain
relevant.
These include things like marketing psychology, diffusion of innovation,
company building, customer research methods, persuasive website
architecture, actionable marketing metrics..."
Lean Startup Marketing – Sean Ellis
INVEST IN EVERGREEN MARKETING
SKILLS!

94. The keyword “Analytics/Analytical“ appears 2 times on avg. In each of the 51 posts.
You've gotta love data.
211%% of appearance of “Analytics“

96. T-Shaped Skillset
Storytelling
Copywriting
Content
Marketing
Email
Marketing
SEOPR
Product Design &
User Experience
Wireframing
A/B
Testing
Mobile
Behavioural
Psychology
CRO Analytics Programming
Biz Dev
Community
Offline
Marketing
Direct
Sales
Data Science
Web
Scraping
APIsRetargeting
Marketing ToolsFunnel Design
Referral
Programs
Automation
Lead
GenerationSEM Affiliate
Programs
Virality
Width of Knowledge
Depth of Knowledge
Inspired by Brian Balfour @bbalfour & Growth Tribe

97. TESTINGTES
TINGTESTIN
GTESTING

98. Find a trending topic.

99. Open a Wordpress blog for free.

100. Connect with GA.

101. Start running your own experiments.

103. https://growth-hacking.zeef.com/luca.barboni

104. THANK YOU!
Luca Barboni
luca@growthhound.com
@luca_barb89
Growth Hound
hello@growthound.com
@GrowthHound
let’s keep in touch: