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20
JAN
2020
SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS
REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND REPORTS;
CAFEBAZAAR; KEPIOS ANALYSIS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.*NOTE: WE HAVE BEEN UNABLE TO RE-BASE SOCIAL MEDIA DATA FROM BEFORE APRIL 2019.
JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. APR 2019*
TOTAL
POPULATION
MOBILE PHONE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
+0.2% -0.5% +1.6% +4.4%
+2 MILLION -5 MILLION +11 MILLION +20 MILLION
THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION
ANNUAL CHANGE IN DIGITAL USE IN EUROPE

20
JAN
2020
SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS
REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND REPORTS;
CAFEBAZAAR; KEPIOS ANALYSIS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.*NOTE: WE HAVE BEEN UNABLE TO RE-BASE SOCIAL MEDIA DATA FROM BEFORE APRIL 2019.
JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. APR 2019*
TOTAL
POPULATION
MOBILE PHONE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
+0.2% -0.5% +1.6% +4.4%
+2 MILLION -5 MILLION +11 MILLION +20 MILLION
THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION
ANNUAL CHANGE IN DIGITAL USE IN EUROPE

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