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GLOBAL DIGITAL OVERVIEW
ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
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SIMON KEMP
CEO, KEPIOS
REPORT AUTHOR
As we start a new decade, it’s
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81
JAN
2020
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ...

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81
JAN
2020
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR
(ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE AND BASE
CHANGES.
99%
88%
87%
81%
79%
78%
76%
75%
75%
73%
72%
72%
71%
71%
70%
70%
69%
69%
69%
67%
67%
67%
66%
66%
65%
65%
65%
64%
64%
62%
60%
59%
58%
57%
52%
50%
50%
49%
49%
48%
45%
41%
37%
29%
20%
17%
13%
U.A.E.
TAIWAN
SOUTHKOREA
MALAYSIA
SINGAPORE
HONGKONG
ARGENTINA
NEWZEALAND
THAILAND
SWEDEN
SAUDIARABIA
CHINA
AUSTRALIA
DENMARK
ISRAEL
U.S.A.
MEXICO
COLOMBIA
PORTUGAL
VIETNAM
PHILIPPINES
CANADA
U.K.
BRAZIL
IRELAND
BELGIUM
JAPAN
TURKEY
NETHERLANDS
SPAIN
FRANCE
INDONESIA
ITALY
ROMANIA
SWITZERLAND
POLAND
AUSTRIA
WORLDWIDE
MOROCCO
RUSSIA
GERMANY
EGYPT
SOUTHAFRICA
INDIA
GHANA
KENYA
NIGERIA
THE NUMBER OF ACTIVE SOCIAL MEDIA USERS COMPARED TO TOTAL POPULATION, REGARDLESS OF AGE
SOCIAL MEDIA PENETRATION

81
JAN
2020
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR
(ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE AND BASE
CHANGES.
99%
88%
87%
81%
79%
78%
76%
75%
75%
73%
72%
72%
71%
71%
70%
70%
69%
69%
69%
67%
67%
67%
66%
66%
65%
65%
65%
64%
64%
62%
60%
59%
58%
57%
52%
50%
50%
49%
49%
48%
45%
41%
37%
29%
20%
17%
13%
U.A.E.
TAIWAN
SOUTHKOREA
MALAYSIA
SINGAPORE
HONGKONG
ARGENTINA
NEWZEALAND
THAILAND
SWEDEN
SAUDIARABIA
CHINA
AUSTRALIA
DENMARK
ISRAEL
U.S.A.
MEXICO
COLOMBIA
PORTUGAL
VIETNAM
PHILIPPINES
CANADA
U.K.
BRAZIL
IRELAND
BELGIUM
JAPAN
TURKEY
NETHERLANDS
SPAIN
FRANCE
INDONESIA
ITALY
ROMANIA
SWITZERLAND
POLAND
AUSTRIA
WORLDWIDE
MOROCCO
RUSSIA
GERMANY
EGYPT
SOUTHAFRICA
INDIA
GHANA
KENYA
NIGERIA
THE NUMBER OF ACTIVE SOCIAL MEDIA USERS COMPARED TO TOTAL POPULATION, REGARDLESS OF AGE
SOCIAL MEDIA PENETRATION

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