Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

Digital 2022 April Global Statshot Report (Apr 2022) v01

Ad

THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
DIGITAL 2022
APRIL GLOBAL STATSHOT REPORT

Ad

!
The findings published in this report use the latest data available at the time of production. This may include revised ...

Ad

GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI
OOKLA SKAI LOCOWISE SIMILARWEB KEPIOS
PARTNERS THAT MAKE THE GLOBAL DIGITAL...

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Cargando en…3
×

Eche un vistazo a continuación

1 de 298 Anuncio
1 de 298 Anuncio

Digital 2022 April Global Statshot Report (Apr 2022) v01

This report explores the global "state of digital" in April 2022. It contains all the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce. Read our complete analysis of these numbers here: https://datareportal.com/reports/digital-2022-april-global-statshot
For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com/

This report explores the global "state of digital" in April 2022. It contains all the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce. Read our complete analysis of these numbers here: https://datareportal.com/reports/digital-2022-april-global-statshot
For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com/

Anuncio
Anuncio

Más Contenido Relacionado

Anuncio

Digital 2022 April Global Statshot Report (Apr 2022) v01

  1. 1. THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS DIGITAL 2022 APRIL GLOBAL STATSHOT REPORT
  2. 2. ! The findings published in this report use the latest data available at the time of production. This may include revised figures for historical data points that were not available when we published previous reports in the Global Digital Reports series. From time to time, we may also change the data sources that we use to inform specific data points, and we may also change how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report the data that they share with us. As a result, findings published in this report may not correlate with findings published in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report figures for change over time, such figures will use the latest available data, so we recommend using the values published in this report, rather than trying to recalculate such values using data from previous reports. Wherever we’re aware of the potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. Please read these advisories carefully to understand how data sources or calculations have changed since previous reports, and beware of making any comparisons with historical data. In addition to changes in data sources and calculations, please note that social media user numbers may not represent unique individuals. This is because some people may manage multiple social media accounts, and because some social media accounts may represent ‘non-human’ entities (e.g. businesses, animals, bands, etc.). As a result, the figures we publish for social media users may exceed the figures we publish for total population or for internet users. This may seem counter-intuitive, but such differences do not represent mistakes. For more information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data. IMPORTANT NOTES ON COMPARING DATA
  3. 3. GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI OOKLA SKAI LOCOWISE SIMILARWEB KEPIOS PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE
  4. 4. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS GLOBAL OVERVIEW REPORT DIGITAL 2022 CLICK HERE TO READ OUR DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLD CLICK HERE TO READ OUR FLAGSHIP DIGITAL 2022 GLOBAL OVERVIEW REPORT, PACKED WITH ALL THE NUMBERS YOU NEED TO MAKE SENSE OF THE CURRENT STATE OF DIGITAL EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
  5. 5. DATAREPORTAL.COM/LIBRARY FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
  6. 6. GLOBAL HEADLINES
  7. 7. 8 7.93 5.32 5.00 4.65 BILLION BILLION BILLION BILLION 57.0% 67.0% 63.0% 58.7% URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES ESSENTIAL DIGITAL HEADLINES APR 2022
  8. 8. 9 +1.0% +1.7% +4.1% +7.5% +79 MILLION +91 MILLION +196 MILLION +326 MILLION YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. REVISIONS TO HISTORICAL INTERNET USER NUMBERS BASED ON NEWLY AVAILABLE INFORMATION MAY MEAN THAT GROWTH RATES DO NOT CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME DIGITAL GROWTH APR 2022
  9. 9. 10 20.6% 27.5% 16.1% 15.0% 4.9% [UNCHANGED] +13.6% (+330 BPS) +13.4% (+190 BPS) +14.5% (+190 BPS) +14.0% (+60 BPS) 96.5% 96.2% 8.7% 60.9% 34.5% -0.8% (-80 BPS) -0.7% (-70 BPS) -3.3% (-30 BPS) -7.2% (-470 BPS) -1.7% (-60 BPS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE GAMES CONSOLE SMART WATCH OR SMART WRISTBAND TV STREAMING DEVICE SMART HOME DEVICE VIRTUAL REALITY DEVICE ANY KIND OF MOBILE PHONE SMART PHONE FEATURE PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE DEVICE OWNERSHIP APR 2022
  10. 10. 11 1H 31M 0H 58M 0H 54M 1H 10M +2.2% (+2 MINS) [UNCHANGED] +3.8% (+2 MINS) [UNCHANGED] 6H 53M 3H 14M 2H 29M 1H 57M -0.7% (-3 MINS) -1.0% (-2 MINS) +4.9% (+7 MINS) +1.7% (+2 MINS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TIME SPENT LISTENING TO MUSIC STREAMING SERVICES TIME SPENT LISTENING TO BROADCAST RADIO TIME SPENT LISTENING TO PODCASTS TIME SPENT USING A GAMES CONSOLE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TIME SPENT USING THE INTERNET TIME SPENT WATCHING TELEVISION (BROADCAST AND STREAMING) TIME SPENT USING SOCIAL MEDIA TIME SPENT READING PRESS MEDIA (ONLINE AND PHYSICAL PRINT) SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BOTH LINEAR (BROADCAST AND CABLE) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES BOTH ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO. GLOBAL OVERVIEW THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES DAILY TIME SPENT WITH MEDIA APR 2022
  11. 11. C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C (-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0 C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C (-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0 ;)%6)73'-%0ƅ74)674)'8-:) 86%'/-2+'90896)%88,)74))(3*73'-%0 8,)*))(-7;)%6)73'-%0ƅ7(%-0=(-+-8%0'90896%086%'/)6-28,)0%7859%68)6;)ƅ:)7))2Ə 'V]TXSLEWIMWXIHWMRGI FYXMX[EWEREHJVSQIGLERKI TPEXJSVQ'SMRFEWIEXXLI 7YTIVS[PXLEXƅWTVSZMHIHE FPYITVMRXJSVQEWWEHSTXMSR8LI EHWE[E56GSHIFSYRGIEVSYRH ZMI[IVWƅWGVIIRWƁVIQMRMWGIRXSJ XLIMGSRMG(:(WGVIIRSJXLIƄW Ɓ[LMGLMJWGERRIH[SYPHSJJIV [SVXLSJJVIIMXGSMR8LMWEH ƁSRISJQER]XLEXHIƻRIHXLI Ƅ'V]TXSS[PƅƁIRGSYVEKIH EGXMSRXLVSYKLJEQMPMEVJSVQEXW ERHKEQMƻGEXMSRIRKEKMRKQEWW EYHMIRGIW[MXLEWTEGIQER] VIQEMRWGITXMGEPSJ VERHWXLEXGERFYMPHJEQMPMEVMX] [MXLERHGSRƻHIRGIMRGV]TXS [MPPFIJYRHEQIRXEPMRMXW MRIZMXEFPIYTXEOI '6=483+3)7 1%-2786)%1 1ERMJIWXMRKƁPMXIVEPP][MPPMRK]SYV WYGGIWWMRXSIMWXIRGIXLVSYKL TSWMXMZIXLMROMRKƁLEWVIGIRXP] WIIRERYTXMGOSRWSGMEPEW TISTPIXV]XSVIKEMRWSQISJXLI GSRXVSPXLEX[EWPSWXXSXLI TERHIQMG-XƅW[L]8[MXXIVƅW Ƅ1ERMJIWXƅGEQTEMKR[LMGLWE[ XLITPEXJSVQPEYRGLFMPPFSEVHW JIEXYVMRKGIPIFVMXMIWX[IIXMRKXLIMV HVIEQWMRXSVIEPMX]VIWSREXIH [MXLWYGLE[MHIEYHMIRGI -RWXIEHSJWYGGYQFMRKXS YRTVIHMGXEFPIWMXYEXMSRWTISTPI EVIWIIOMRK[E]WXSGVIEXIXLIMV S[RHIWXMRMIW -RXLI[EOISJXLITERHIQMG FVERHWGERVIWSREXIF]SJJIVMRK TISTPISTTSVXYRMXMIWXSXEOI GSRXVSPSJXLIMVJYXYVIW 1%2-*)78-2+ 79'')77 1IXEZIVWEP[SVPHWEVISJXIR EWWSGMEXIH[MXLRSXMSRWSJ IWGETMWQFYXXLI]GEREPWSFI YWIHXSLIPTTISTPIXSGSRJVSRX HMƽGYPX-60VIEPMXMIW+VIIRTIEGI VE^MPƅWVIGIRXGSPPEFSVEXMSR[MXL +8%:IIQTPMƻIWXLMWMXEPXIVIH XLIKEQIƅWƻGXMSREPGMX]SJ0SW 7ERXSWXSMRGSVTSVEXIXLIMQTEGX SJMXWGPMQEXIFIGSQMRKq' LSXXIV[MXLXLIKSEPSJLIPTMRK TISTPIZMWYEPMWIXLIMQTEGXSJ GPMQEXIGLERKI VERHWPSSOMRKXSGLERKI TIVWTIGXMZIWEVSYRHYVKIRX MWWYIWGERYWIKEQI[SVPHW XSTPEGIEYHMIRGIWMRXS EPXIVREXMZIJYXYVIW 7-190%8)( *9896)7 *SPPS[YWSR-RWXEKVEQ$XLIJIIHKPSFEP PARTNER CONTENT
  12. 12. Hootsuite’s Perspective: Digital Trends Three ways to embrace change and gain an edge on social media in 2022 Stretch the social experience Social media has become a top channel for online brand research, second only to search engines, and is widely used for every stage of the purchase journey. That’s why businesses are reimagining what their commerce experience looks like. To win, you must create a thoughtful path that leads to and extends beyond the point of purchase on social. Share the care To keep customers happy and loyal, businesses are relying more on robust customer care strategies. Meet your customers where they are by making social a core channel for customer care. Social marketers—who understand this channel intuitively and know the customers deeply—should be brought on board to help. Get acquainted with Gen Z Gen Z spend an average of 4.5 hours on social media per day, making it their go-to channel for everything—from entertainment and news, to shopping and messaging. Even if these digital natives aren’t your target audience, understanding their influence on the digital and social universe will help give your brand a competitive advantage in 2022 (and beyond). Hungry for more insights? Check out Hootsuite’s Social Trends 2022 report here. PARTNER CONTENT
  13. 13. INTERNET
  14. 14. 15 5.00 63.0% +4.1% 6H 53M 92.4% BILLION +196 MILLION -0.7% (-3 MINS) -0.4% (-40 BPS) TOTAL INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION YEAR-ON-YEAR CHANGE IN THE NUMBER OF INTERNET USERS AVERAGE DAILY TIME SPENT USING THE INTERNET BY EACH INTERNET USER PERCENTAGE OF USERS ACCESSING THE INTERNET VIA MOBILE PHONES SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. TIME SPENT AND MOBILE SHARE DATA FROM GWI (Q4 2021), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR MORE DETAILS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. REVISIONS TO HISTORICAL INTERNET USER NUMBERS BASED ON NEWLY AVAILABLE INFORMATION MAY MEAN THAT GROWTH RATES DO NOT CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE OVERVIEW OF INTERNET USE APR 2022
  15. 15. 16 2.6 4.3 6.9 10 21 39 78 121 189 283 416 505 668 784 917 1,040 1,166 1,383 1,578 1,763 1,990 2,177 2,431 2,692 2,916 3,282 3,640 3,950 4,212 4,418 4,758 4,950 5,001 JAN 1991 JAN 1992 JAN 1993 JAN 1994 JAN 1995 JAN 1996 JAN 1997 JAN 1998 JAN 1999 JAN 2000 JAN 2001 JAN 2002 JAN 2003 JAN 2004 JAN 2005 JAN 2006 JAN 2007 JAN 2008 JAN 2009 JAN 2010 JAN 2011 JAN 2012 JAN 2013 JAN 2014 JAN 2015 JAN 2016 JAN 2017 JAN 2018 JAN 2019 JAN 2020 JAN 2021 JAN 2022 APR 2022 SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTE: INTERNET USER NUMBERS FOR YEARS PRIOR TO 2011 ARE BASED ON THE ITU’S PUBLISHED FIGURES FOR THE PREVIOUS YEAR, BECAUSE THESE FIGURES WOULD HAVE BEEN THE LATEST AVAILABLE IN JANUARY OF EACH REPORTING YEAR. ADVISORY: DUE TO COVID- 19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR PERIODS AFTER 2020 MAY UNDER-REPRESENT ACTUAL USER NUMBERS AND ASSOCIATED GROWTH TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH DATA PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW INTERNET USERS OVER TIME NUMBER OF INTERNET USERS (IN MILLIONS) APR 2022
  16. 16. 17 4.96 4.48 5.25 5.26 BILLION BILLION BILLION BILLION 62.5% 56.5% 66.2% 66.3% vs. POPULATION vs. POPULATION vs. POPULATION vs. POPULATION INTERNET USERS: ITU INTERNET USERS: CIA WORLD FACTBOOK INTERNET USERS: INTERNETWORLDSTATS INTERNET USERS: INTERNETLIVESTATS SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE. GLOBAL OVERVIEW INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES INTERNET USER PERSPECTIVES APR 2022
  17. 17. 18 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 74% 73% 73% 46% 67% 68% 26% 25% 43% 64% 86% 87% 98% 94% 78% 68% 70% 93% 74% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION INTERNET ADOPTION APR 2022
  18. 18. 19 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 0.6% 9.9% 24.6% 18.0% 1.0% 0.9% 2.4% 0.9% 3.6% 3.3% 5.0% 2.7% 2.1% 3.7% 6.8% 0.6% 2.6% 6.9% 4.2% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL INTERNET USERS SHARE OF GLOBAL INTERNET USERS APR 2022
  19. 19. 20 99.0% 99.0% 99.0% 98.0% 98.0% 98.0% 97.9% 97.0% 97.0% 96.0% 94.7% 94.0% 94.0% 94.0% 93.0% 93.0% 93.0% 93.0% 92.0% 92.0% 91.0% 91.0% 90.1% 89.6% 89.0% 88.0% 87.0% 85.5% 85.2% 84.5% 84.1% 82.6% 82.0% 81.3% 77.8% 76.8% 74.0% 73.0% 71.9% 71.3% 70.0% 69.8% 68.0% 63.0% 58.0% 51.0% 47.0% 42.0% DENMARK IRELAND U.A.E. SOUTH KOREA SWITZERLAND U.K. SAUDI ARABIA SWEDEN CANADA NETHERLANDS NEW ZEALAND JAPAN SPAIN BELGIUM AUSTRIA FRANCE GERMANY HONG KONG SINGAPORE U.S.A. TAIWAN AUSTRALIA ISRAEL MALAYSIA RUSSIA ROMANIA POLAND ARGENTINA PORTUGAL ITALY MOROCCO GREECE TURKEY BRAZIL THAILAND INDONESIA MEXICO VIETNAM EGYPT CHINA SOUTH AFRICA COLOMBIA PHILIPPINES WORLDWIDE GHANA NIGERIA INDIA KENYA SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: VALUES HAVE BEEN CAPPED AT 99% OF THE TOTAL POPULATION. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION INTERNET ADOPTION APR 2022
  20. 20. 21 01= BAHRAIN 99.0% 1,757,245 01= DENMARK 99.0% 5,771,237 01= ICELAND 99.0% 341,440 01= IRELAND 99.0% 4,960,744 01= KUWAIT 99.0% 4,323,655 01= LIECHTENSTEIN 99.0% 37,972 01= LUXEMBOURG 99.0% 634,066 01= NORWAY 99.0% 5,444,901 01= QATAR 99.0% 2,937,815 01= U.A.E. 99.0% 9,958,440 232 NORTH KOREA1 0.1% [BLOCKED] 231 ERITREA 8.0% 291,756 230 COMOROS 8.5% 76,724 229 CENTRAL AFRICAN REPUBLIC 10.4% 519,202 228 SOUTH SUDAN 11.4% 1,318,014 227 SOMALIA 14.1% 2,352,190 226 NIGER 14.8% 3,834,599 225 BURUNDI 15.1% 1,890,007 224 DEM. REP. OF THE CONGO 17.9% 16,888,629 223 MALAWI 19.8% 3,969,332 # HIGHEST ADOPTION % OF POP. № OF USERS # LOWEST ADOPTION % OF POP. № OF USERS LOWEST LEVELS OF INTERNET ADOPTION HIGHEST LEVELS OF INTERNET ADOPTION SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTES: VALUES HAVE BEEN CAPPED AT 99% OF THE TOTAL POPULATION. (1) THE INTERNET (AT LEAST AS THE REST OF THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE HIGHEST AND LOWEST LEVELS OF INTERNET ADOPTION INTERNET ADOPTION RANKING APR 2022
  21. 21. 22 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 11 184 454 1,077 25 22 344 142 241 91 41 20 3 13 96 14 54 28 75 SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW NUMBER OF PEOPLE (IN MILLIONS) WHO DO NOT USE THE INTERNET UNCONNECTED POPULATIONS APR 2022
  22. 22. 23 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 0.4% 6.3% 15.5% 36.7% 0.9% 0.8% 11.7% 4.8% 8.2% 3.1% 1.4% 0.7% 0.1% 0.4% 3.3% 0.5% 1.9% 1.0% 2.6% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW PERCENTAGE SHARE OF THE WORLD’S TOTAL OFFLINE POPULATION SHARE OF THE WORLD’S OFFLINE POPULATION APR 2022
  23. 23. 24 01 NORTH KOREA1 99.9% [BLOCKED] 02 ERITREA 92.0% 3,355,000 03 COMOROS 91.5% 826,000 04 CENTRAL AFRICAN REPUBLIC 89.6% 4,473,000 05 SOUTH SUDAN 88.6% 10,241,000 06 SOMALIA 85.9% 14,368,000 07 NIGER 85.2% 22,008,000 08 BURUNDI 84.9% 10,641,000 09 DEM. REP. OF THE CONGO 82.1% 77,628,000 10 MALAWI 80.2% 16,077,000 01 INDIA 743,757,000 53.0% 02 CHINA 415,456,000 28.7% 03 PAKISTAN 145,509,000 63.7% 04 BANGLADESH 113,700,000 67.9% 05 NIGERIA 105,545,000 49.0% 06 ETHIOPIA 90,054,000 75.0% 07 DEM. REP. OF THE CONGO 77,628,000 82.1% 08 INDONESIA 64,598,000 23.2% 09 TANZANIA 47,133,000 75.0% 10 BRAZIL 40,116,000 18.7% # LOCATION UNCONNECTED POPULATION % OF POP. OFFLINE # LOCATION % OF POP. OFFLINE UNCONNECTED RELATIVE: LOWEST LEVELS OF INTERNET ADOPTION ABSOLUTE: LARGEST UNCONNECTED POPULATIONS SOURCES: ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTES: FIGURES IN THE “% OF POP. OFFLINE” COLUMN REPRESENT THE PERCENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET. ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE NEAREST THOUSAND. (1) THE INTERNET (AT LEAST AS THE REST OF THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS AND THE LOWEST LEVELS OF INTERNET ADOPTION UNCONNECTED POPULATIONS APR 2022
  24. 24. 25 CHAD 19.9% 8.4% 46.2% 12.1% PAPUA NEW GUINEA 20.8% 63.5% 45.3% 19.2% MADAGASCAR 22.7% 26.9% 53.4% 12.3% GUINEA-BISSAU 22.9% 31.0% 59.0% 18.2% SIERRA LEONE 23.1% 22.7% 63.8% 16.5% AFGHANISTAN 23.2% 97.7% 75.1% 50.5% MOZAMBIQUE 24.2% 29.6% 63.4% 37.2% UGANDA 24.3% 41.3% 55.9% 19.8% TANZANIA 25.0% 37.7% 60.7% 31.8% ETHIOPIA 25.0% 48.3% 49.6% 8.9% NORTH KOREA1 0.1% 49.4% 93.8% 84.7% ERITREA 8.0% 50.4% 51.8% 11.9% COMOROS 8.5% 84.0% 80.2% 35.9% CENTRAL AFRICAN REPUBLIC 10.4% 14.3% 37.2% 14.1% SOUTH SUDAN 11.4% 6.7% 41.0% 15.8% SOMALIA 14.1% 36.0% 56.5% 39.3% NIGER 14.8% 18.8% 46.9% 14.8% BURUNDI 15.1% 11.1% 62.2% 45.7% DEM. REP. OF THE CONGO 17.9% 19.1% 46.0% 15.4% MALAWI 19.8% 11.2% 70.0% 26.6% LOCATION INTERNET ADOPTION ACCESS TO ELECTRICITY BASIC DRINKING WATER BASIC SANITATION SERVICES LOCATION INTERNET ADOPTION ACCESS TO ELECTRICITY BASIC DRINKING WATER BASIC SANITATION SERVICES SOURCES: ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNITED NATIONS. DEFINITIONS: “BASIC DRINKING WATER”: PERCENTAGE OF THE TOTAL POPULATION THAT DRINKS WATER FROM AN IMPROVED SOURCE, PROVIDED COLLECTION TIME IS NOT MORE THAN 30 MINUTES FOR A ROUND TRIP. “BASIC SANITATION SERVICES”: PERCENTAGE OF THE TOTAL POPULATION USING IMPROVED SANITATION FACILITIES THAT ARE NOT SHARED WITH OTHER HOUSEHOLDS. NOTE: (1) THE INTERNET (AT LEAST AS THE REST OF THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. GLOBAL OVERVIEW COMPARING LEVELS OF INTERNET ADOPTION WITH ACCESS TO EVERYDAY LIFE ESSENTIALS LOW LEVELS OF INTERNET ADOPTION IN CONTEXT APR 2022
  25. 25. 26 61 GUATEMALA 35.81 32.61 34.92 60 NIGER 35.86 22.29 45.34 59 LAOS 37.16 31.60 38.47 58 ZIMBABWE 39.34 33.38 40.80 57 VENEZUELA 39.75 34.11 40.85 56 ANGOLA 39.83 31.75 43.36 55 MADAGASCAR 40.18 32.27 43.51 54 MALAWI 42.27 38.85 40.87 53 NAMIBIA 43.51 44.20 37.86 52 EL SALVADOR 43.59 43.54 38.66 71 DEM. REP. OF THE CONGO 18.19 14.88 19.41 70 HAITI 19.48 18.57 18.17 69 ETHIOPIA 24.08 23.33 22.09 68 BELIZE 26.80 31.35 19.19 67 SIERRA LEONE 26.81 26.16 24.40 66 BURUNDI 29.14 19.54 35.40 65 LIBERIA 29.76 25.82 30.31 64 NICARAGUA 31.77 20.50 39.41 63 SUDAN 32.85 21.91 40.04 62 AFGHANISTAN 34.54 29.90 35.23 # LOCATION COST INDEX COM. INF. INDEX ACCESS INDEX # LOCATION COST INDEX COM. INF. INDEX ACCESS INDEX SOURCE: ALLIANCE FOR AFFORDABLE INTERNET (A4AI). ACCESS THE FULL DATASET AT A4AI.ORG. NOTES: FIGURES IN THE “COST INDEX” COLUMN REPRESENT A4AI’S AFFORDABILITY INDEX. FIGURES IN THE “COM. INF. INDEX” COLUMN REPRESENT A4AI’S COMMUNICATIONS INFRASTRUCTURE INDEX. FIGURES IN THE “ACCESS INDEX” COLUMN REPRESENT A4AI’S ACCESS INDEX. THE LOWER THE SCORE IN EACH CATEGORY, THE GREATER THE CHALLENGES THAT PEOPLE IN THE RESPECTIVE COUNTRY FACE. ADVISORY: DATA ARE ONLY AVAILABLE FOR SELECTED LOCATIONS; RANKING BASED ON AVAILABLE DATA ONLY. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WHERE PEOPLE FACE THE MOST SIGNIFICANT CHALLENGES TO COMING ONLINE (SELECTED COUNTRIES ONLY) INTERNET AFFORDABILITY AND ACCESSIBILITY APR 2022
  26. 26. 27 06:40 06:42 06:55 06:55 06:56 06:55 06:57 06:57 06:53 +0.5% +3.2% 0% +0.2% -0.2% +0.5% 0% -1.0% Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2019 2020 2020 2020 2020 2021 2021 2021 2021 SOURCE: GWI (Q4 2019 TO Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW THE AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY DAILY TIME SPENT USING THE INTERNET APR 2022
  27. 27. 28 10:23 10:19 09:56 09:46 09:46 09:04 08:56 08:49 08:28 08:08 08:03 07:54 07:51 07:50 07:46 07:42 07:40 07:34 07:14 07:11 07:06 07:06 06:53 06:46 06:41 06:39 06:31 06:15 06:12 06:12 06:04 06:04 06:01 05:53 05:50 05:36 05:36 05:32 05:31 05:28 05:23 05:13 05:07 04:03 PHILIPPINES SOUTH AFRICA BRAZIL ARGENTINA COLOMBIA MALAYSIA MEXICO THAILAND U.A.E. INDONESIA TURKEY SAUDI ARABIA TAIWAN SINGAPORE RUSSIA ISRAEL PORTUGAL EGYPT ROMANIA U.S.A. INDIA VIETNAM WORLDWIDE CANADA HONG KONG POLAND IRELAND U.K. AUSTRALIA SWEDEN ITALY NEW ZEALAND SPAIN GREECE AUSTRIA BELGIUM SWITZERLAND FRANCE SOUTH KOREA GERMANY NETHERLANDS CHINA DENMARK JAPAN SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICE DAILY TIME SPENT USING THE INTERNET APR 2022
  28. 28. 29 08:00 07:16 06:40 06:05 05:34 07:22 07:09 06:35 06:03 05:27 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY ON ANY DEVICE TIME SPENT USING THE INTERNET APR 2022
  29. 29. 30 61.7% 28.7% 29.9% 13.9% 12.1% -6.9% (-460 BPS) -2.4% (-70 BPS) +4.9% (+140 BPS) +3.7% (+50 BPS) -2.4% (-30 BPS) 92.4% 68.0% 91.1% 4.8% 27.3% -0.4% (-40 BPS) -5.6% (-400 BPS) -0.4% (-40 BPS) [UNCHANGED] -2.2% (-60 BPS) PERSONAL LAPTOP OR DESKTOP WORK LAPTOP OR DESKTOP CONNECTED TELEVISION SMART HOME DEVICE GAMES CONSOLE MOBILE PHONE (ANY) LAPTOP OR DESKTOP (ANY) SMART PHONE FEATURE PHONE TABLET DEVICE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “MOBILE PHONE (ANY)” INCLUDES USERS WHO ACCESS VIA A SMARTPHONE OR A FEATURE PHONE. “LAPTOP OR DESKTOP (ANY)” INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER. PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNET DEVICES USED TO ACCESS THE INTERNET APR 2022
  30. 30. 31 98.4% 97.0% 96.9% 96.9% 96.6% 95.7% 95.5% 95.5% 95.5% 95.3% 95.2% 94.9% 94.9% 94.6% 94.4% 94.1% 93.8% 93.8% 93.8% 93.7% 93.6% 93.0% 92.5% 92.5% 92.4% 92.4% 92.4% 92.3% 92.2% 92.2% 91.7% 91.2% 89.9% 89.9% 89.8% 89.7% 89.6% 89.5% 89.5% 88.5% 88.1% 88.1% 87.0% 85.5% 85.5% 85.4% 85.0% 83.2% NIGERIA BRAZIL KENYA PHILIPPINES SOUTH AFRICA MALAYSIA ARGENTINA TURKEY VIETNAM MEXICO COLOMBIA INDONESIA PORTUGAL THAILAND ROMANIA INDIA ITALY POLAND SOUTH KOREA SAUDI ARABIA U.A.E. SPAIN ISRAEL RUSSIA WORLDWIDE EGYPT IRELAND TAIWAN GHANA GREECE SINGAPORE U.S.A. HONG KONG JAPAN NETHERLANDS CHINA SWITZERLAND AUSTRIA U.K. SWEDEN CANADA GERMANY FRANCE AUSTRALIA NEW ZEALAND BELGIUM MOROCCO DENMARK SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET USING MOBILE PHONES TO ACCESS THE INTERNET APR 2022
  31. 31. 32 94.9% 93.7% 92.8% 90.9% 89.6% 92.3% 92.2% 92.4% 91.5% 88.0% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET USING MOBILE PHONES TO ACCESS THE INTERNET APR 2022
  32. 32. 33 86.8% 86.4% 86.1% 85.6% 84.0% 83.4% 82.9% 82.6% 82.4% 81.0% 80.9% 80.7% 80.7% 80.4% 80.1% 79.7% 79.6% 79.1% 78.9% 78.8% 78.1% 77.7% 77.7% 77.5% 76.8% 76.8% 76.8% 76.6% 76.4% 75.9% 75.0% 74.6% 74.1% 73.8% 72.3% 68.5% 68.3% 68.0% 63.8% 62.9% 58.9% 57.5% 56.8% 51.6% 51.3% 50.2% 27.0% 25.0% SWITZERLAND AUSTRIA POLAND PORTUGAL BELGIUM SOUTH AFRICA SINGAPORE CANADA GERMANY ITALY SPAIN ISRAEL RUSSIA NETHERLANDS FRANCE ARGENTINA COLOMBIA AUSTRALIA NEW ZEALAND GREECE MALAYSIA DENMARK U.K. MEXICO HONG KONG ROMANIA SWEDEN IRELAND SOUTH KOREA U.S.A. BRAZIL TAIWAN VIETNAM U.A.E. PHILIPPINES TURKEY JAPAN WORLDWIDE CHINA INDONESIA INDIA NIGERIA SAUDI ARABIA EGYPT KENYA THAILAND MOROCCO GHANA SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET USING COMPUTERS TO ACCESS THE INTERNET APR 2022
  33. 33. 34 62.2% 67.9% 68.6% 66.9% 70.1% 62.9% 68.7% 71.0% 74.2% 78.3% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET USING COMPUTERS TO ACCESS THE INTERNET APR 2022
  34. 34. 35 51.3% 52.0% 52.5% 52.8% 52.2% 52.0% 52.0% 53.5% 54.7% +1.4% +1.0% +0.5% -1.2% -0.2% ≈0% +2.8% +2.3% Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2019 2020 2020 2020 2020 2021 2021 2021 2021 SOURCE: GWI (Q4 2019 TO Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME MOBILE’S SHARE OF DAILY INTERNET TIME APR 2022
  35. 35. 36 59.5% 59.4% 59.4% 58.5% 56.9% 56.5% 55.1% 54.7% 54.6% 54.4% 54.1% 53.5% 52.7% 52.4% 52.4% 52.3% 51.9% 51.7% 51.1% 50.7% 49.8% 49.7% 48.5% 48.4% 48.3% 47.9% 47.8% 47.6% 47.3% 47.3% 46.8% 46.7% 46.7% 46.5% 46.3% 46.2% 45.6% 45.3% 43.9% 43.7% 43.6% 43.2% 43.1% 38.7% THAILAND INDONESIA CHINA INDIA TURKEY SAUDI ARABIA PHILIPPINES WORLDWIDE EGYPT BRAZIL U.A.E. ROMANIA TAIWAN MALAYSIA HONG KONG VIETNAM MEXICO ARGENTINA SOUTH AFRICA COLOMBIA SOUTH KOREA U.S.A. SINGAPORE NEW ZEALAND ISRAEL SPAIN IRELAND POLAND SWEDEN ITALY RUSSIA NETHERLANDS GREECE PORTUGAL DENMARK AUSTRALIA U.K. JAPAN GERMANY FRANCE CANADA SWITZERLAND AUSTRIA BELGIUM SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME MOBILE’S SHARE OF DAILY INTERNET TIME APR 2022
  36. 36. 37 59.2% 57.1% 56.0% 51.5% 48.2% 56.6% 54.1% 53.4% 48.8% 45.6% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW DAILY TIME THAT INTERNET USERS SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME MOBILE’S SHARE OF DAILY INTERNET TIME APR 2022
  37. 37. 38 29.91 +40.6% 61.08 +33.7% 8.54 +13.3% 25.90 +38.5% 29 -3.3% 10 -9.1% MEDIAN SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN MEDIAN SPEED OF MOBILE INTERNET CONNECTIONS MEDIAN SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN MEDIAN SPEED OF FIXED INTERNET CONNECTIONS LATENCY (MS) LATENCY LATENCY (MS) LATENCY UPLOAD (MBPS) UPLOAD UPLOAD (MBPS) UPLOAD DOWNLOAD (MBPS) DOWNLOAD DOWNLOAD (MBPS) DOWNLOAD SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD AND UPLOAD SPEEDS IN MEGABITS PER SECOND, AND MEDIAN CONNECTION LATENCY IN MILLISECONDS IN FEBRUARY 2022. TIP: A NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER LATENCY SHOULD RESULT IN FASTER CONTENT DELIVERY. COMPARABILITY: FIGURES PUBLISHED IN PREVIOUS REPORTS IN THIS SERIES FEATURED MEAN CONNECTION SPEED VALUES, WHEREAS WE NOW FEATURE MEDIAN VALUES. CONSEQUENTLY, VALUES SHOWN HERE ARE NOT COMPARABLE WITH VALUES SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW MEDIAN SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS INTERNET CONNECTION SPEEDS APR 2022
  38. 38. 39 133.51 116.51 107.81 94.64 94.17 87.76 75.40 74.15 72.56 64.53 63.99 63.29 59.25 56.77 55.63 53.52 52.18 51.74 47.36 47.31 46.97 46.53 43.63 36.61 36.45 36.07 35.94 34.12 32.52 32.26 31.93 29.91 27.77 26.25 26.01 25.72 24.54 23.28 20.96 19.61 18.96 18.79 17.76 17.24 17.15 14.18 13.34 7.83 U.A.E. SOUTH KOREA NETHERLANDS SAUDI ARABIA DENMARK CHINA SWITZERLAND CANADA AUSTRALIA SINGAPORE SWEDEN U.S.A. GREECE FRANCE AUSTRIA BELGIUM GERMANY TAIWAN NEW ZEALAND U.K. PORTUGAL HONG KONG JAPAN POLAND ITALY SPAIN VIETNAM ROMANIA THAILAND SOUTH AFRICA TURKEY WORLDWIDE MOROCCO ISRAEL IRELAND MALAYSIA MEXICO BRAZIL ARGENTINA EGYPT RUSSIA PHILIPPINES NIGERIA INDONESIA KENYA INDIA COLOMBIA GHANA SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN FEBRUARY 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW MEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS (IN MBPS) MOBILE INTERNET CONNECTION SPEEDS APR 2022
  39. 39. 40 138 PALESTINE 5.34 +0.2% 2.22 33 137 AFGHANISTAN 5.39 +36.5% 1.91 37 136 VENEZUELA 5.98 +28.9% 3.16 33 135 SUDAN 6.81 -6.2% 3.76 29 134 SOMALIA 7.74 +9.8% 10.32 35 133 GHANA 7.83 +10.4% 7.39 30 132 TAJIKISTAN 8.04 +43.6% 4.29 24 131 CUBA 9.11 -55.6% 4.31 120 130 TANZANIA 9.38 +26.8% 5.52 29 129 BANGLADESH 9.67 +38.5% 7.83 28 01 U.A.E. 133.51 +39.1% 22.80 19 02 NORWAY 118.58 +89.9% 15.77 28 03 SOUTH KOREA 116.51 +36.6% 15.60 26 04 QATAR 113.00 +24.1% 22.65 20 05 NETHERLANDS 107.81 +22.4% 14.74 23 06 SAUDI ARABIA 94.64 +43.2% 17.12 29 07 BULGARIA 94.32 +29.8% 17.80 20 08 DENMARK 94.17 +75.9% 17.42 20 09 CHINA 87.76 +66.1% 22.90 26 10 KUWAIT 81.02 +87.3% 20.20 18 # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY FASTEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SLOWEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR FEBRUARY 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND. “▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY: PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA MOBILE CONNECTIONS MOBILE INTERNET CONNECTION SPEEDS APR 2022
  40. 40. 41 195.38 185.71 163.30 162.47 154.81 147.23 136.08 135.40 118.82 116.98 113.48 110.99 107.86 107.80 105.29 103.05 102.56 101.53 94.47 90.44 90.36 87.62 81.58 81.23 79.87 73.41 69.35 65.84 65.61 65.41 62.26 61.08 55.20 53.90 51.52 49.16 48.13 41.52 39.33 38.91 34.95 30.68 27.60 27.12 20.56 13.88 10.42 8.91 SINGAPORE THAILAND DENMARK HONG KONG CHINA U.S.A. SPAIN ROMANIA JAPAN NEW ZEALAND SWITZERLAND PORTUGAL U.A.E. CANADA NETHERLANDS SWEDEN SOUTH KOREA FRANCE TAIWAN BRAZIL ISRAEL POLAND SAUDI ARABIA MALAYSIA BELGIUM GERMANY IRELAND RUSSIA VIETNAM COLOMBIA U.K. WORLDWIDE AUSTRIA ITALY AUSTRALIA PHILIPPINES INDIA ARGENTINA MEXICO EGYPT GREECE SOUTH AFRICA TURKEY GHANA INDONESIA MOROCCO NIGERIA KENYA SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN FEBRUARY 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW MEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS (IN MBPS) FIXED INTERNET CONNECTION SPEEDS APR 2022
  41. 41. 42 177 AFGHANISTAN 1.63 -19.7% 1.72 28 176 CUBA 1.91 +25.7% 0.87 122 175 TURKMENISTAN 2.05 +16.5% 0.76 28 174 YEMEN 2.64 +30.0% 0.64 43 173 SYRIA 2.95 +18.5% 2.93 25 172 ETHIOPIA 3.67 +27.0% 1.12 20 171 SUDAN 3.96 +3.9% 1.95 27 170 NIGER 4.20 [N/A] 2.39 21 169 GUINEA 4.31 +11.9% 4.72 127 168 ZAMBIA 5.45 +1.1% 6.04 28 01 CHILE 197.81 +109.1% 94.73 6 02 SINGAPORE 195.38 +23.3% 165.59 4 03 MONACO 187.20 +115.7% 125.77 7 04 THAILAND 185.71 +31.5% 149.03 5 05 DENMARK 163.30 +37.0% 94.56 8 06 HONG KONG 162.47 +22.6% 104.48 4 07 MACAU 159.78 +58.0% 146.35 3 08 CHINA 154.81 +58.1% 37.05 10 09 U.S.A. 147.23 +31.9% 20.50 14 10 SPAIN 136.08 +33.3% 102.14 12 FASTEST MEDIAN FIXED INTERNET CONNECTION SPEEDS SLOWEST MEDIAN FIXED INTERNET CONNECTION SPEEDS # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR FEBRUARY 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND. “▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY: PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA FIXED CONNECTIONS FIXED INTERNET CONNECTION SPEEDS APR 2022
  42. 42. 43 01 CHILE 197.81 MBPS 21.21 MBPS 9.3 : 1 02 THAILAND 185.71 MBPS 32.52 MBPS 5.7 : 1 03 PANAMA 94.46 MBPS 16.67 MBPS 5.7 : 1 04 COLOMBIA 65.41 MBPS 13.34 MBPS 4.9 : 1 05 BELARUS 46.19 MBPS 10.05 MBPS 4.6 : 1 06 ROMANIA 135.40 MBPS 34.12 MBPS 4.0 : 1 07 BRAZIL 90.44 MBPS 23.28 MBPS 3.9 : 1 08 SPAIN 136.08 MBPS 36.07 MBPS 3.8 : 1 09 PARAGUAY 56.07 MBPS 15.71 MBPS 3.6 : 1 10 HONG KONG 162.47 MBPS 46.53 MBPS 3.5 : 1 01 ETHIOPIA 23.33 MBPS 3.67 MBPS 6.4 : 1 02 YEMEN 16.64 MBPS 2.64 MBPS 6.3 : 1 03 CUBA 9.11 MBPS 1.91 MBPS 4.8 : 1 04 SYRIA 12.98 MBPS 2.95 MBPS 4.4 : 1 05 MALDIVES 48.45 MBPS 11.21 MBPS 4.3 : 1 06 AFGHANISTAN 5.39 MBPS 1.63 MBPS 3.3 : 1 07 TUNISIA 22.89 MBPS 8.05 MBPS 2.8 : 1 08 MOZAMBIQUE 16.03 MBPS 6.19 MBPS 2.6 : 1 09 LEBANON 19.22 MBPS 7.48 MBPS 2.6 : 1 10 NAMIBIA 20.67 MBPS 8.90 MBPS 2.3 : 1 # LOCATION MOBILE  DL SPEED FIXED  DL SPEED RATIO # LOCATION FIXED  DL SPEED MOBILE  DL SPEED RATIO LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF FIXED CONNECTION SPEEDS LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF MOBILE CONNECTION SPEEDS SOURCE: OOKLA. NOTES: “ DL SPEED” FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND IN FEBRUARY 2022. “RATIO” FIGURES OFFER A COMPARISON BETWEEN THE TWO DOWNLOAD SPEEDS. RANKING ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 10,000 PEOPLE. COMPARABILITY: INTERNET CONNECTION SPEEDS FEATURED IN PREVIOUS REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE GREATEST DIFFERENCES BETWEEN MEDIAN DOWNLOAD SPEEDS FOR MOBILE AND FIXED CONNECTIONS COMPARING MOBILE AND FIXED SPEEDS APR 2022
  43. 43. 44 60.2% 54.7% 52.3% 50.3% 50.0% 46.4% 45.1% 44.8% 41.8% 41.0% 36.8% 35.0% 33.9% 31.0% 29.7% 29.5% FINDING INFORMATION STAYING IN TOUCH WITH FRIENDS AND FAMILY KEEPING UP-TO-DATE WITH NEWS AND EVENTS WATCHING VIDEOS, TV SHOWS OR MOVIES RESEARCHING HOW TO DO THINGS FINDING NEW IDEAS OR INSPIRATION RESEARCHING PRODUCTS AND BRANDS ACCESSING AND LISTENING TO MUSIC FILLING UP SPARE TIME AND GENERAL BROWSING EDUCATION AND STUDY-RELATED PURPOSES RESEARCHING PLACES, VACATIONS AND TRAVEL RESEARCHING HEALTH ISSUES AND PRODUCTS MANAGING FINANCES AND SAVINGS GAMING BUSINESS-RELATED RESEARCH MEETING NEW PEOPLE AND MAKING NEW CONNECTIONS SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE THE INTERNET MAIN REASONS FOR USING THE INTERNET APR 2022
  44. 44. 45 95.7% 95.2% 82.4% 57.1% 56.0% 49.8% 47.1% 41.4% 41.2% 40.7% 34.4% 29.2% 28.9% 26.9% 26.6% 24.5% CHAT AND MESSAGING SOCIAL NETWORKS SEARCH ENGINES OR WEB PORTALS SHOPPING, AUCTIONS, OR CLASSIFIEDS MAPS, PARKING, OR LOCATION-BASED SERVICES EMAIL MUSIC NEWS WEATHER ENTERTAINMENT GAMES TAXI, RIDE SHARING, BIKE, OR SCOOTER HIRE BANKING, INVESTING, OR INSURANCE SPORTS EDUCATION HEALTH AND FITNESS SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTH TOP TYPES OF WEBSITES VISITED AND APPS USED APR 2022
  45. 45. 46 2.82% 2.22% 0.82% 3.32% -13.8% (-45 BPS) +4.2% (+9 BPS) -39.7% (-54 BPS) +14.9% (+43 BPS) 64.53% 18.84% 4.05% 3.40% +0.5% (+34 BPS) -1.0% (-19 BPS) +17.4% (+60 BPS) -7.6% (-28 BPS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SAMSUNG INTERNET OPERA UC BROWSER OTHER YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE CHROME SAFARI MICROSOFT EDGE FIREFOX SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND OF DEVICE IN MARCH 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE SHARE OF WEB TRAFFIC BY BROWSER APR 2022
  46. 46. 47 11 XNXX.COM 2.49B 671M 10M 32S 6.50 12 FANDOM.COM 2.48B 775M 12M 21S 2.90 13 YAHOO.COM 2.45B 543M 15M 48S 3.29 14 APPLE.COM 2.40B 355M 20M 10S 2.30 15 YANDEX.RU 2.33B 297M 19M 04S 3.14 16 XHAMSTER.COM 1.76B 512M 12M 41S 5.89 17 BING.COM 1.63B 400M 14M 00S 3.26 18 PINTEREST.COM 1.43B 417M 15M 35S 2.00 19 YAHOO.CO.JP 1.30B 201M 15M 28S 4.21 20 TWITCH.TV 1.25B 273M 26M 38S 2.07 01 YOUTUBE.COM 48.89B 4.78B 25M 08S 2.07 02 GOOGLE.COM 39.09B 5.56B 21M 45S 4.01 03 FACEBOOK.COM 9.34B 1.88B 22M 01S 3.02 04 WIKIPEDIA.ORG 6.75B 1.99B 10M 30S 2.12 05 PORNHUB.COM 5.91B 1.43B 9M 41S 6.04 06 TWITTER.COM 5.62B 1.51B 15M 14S 1.75 07 XVIDEOS.COM 5.39B 1.23B 11M 46S 6.84 08 REDDIT.COM 3.86B 1.13B 14M 27S 2.82 09 INSTAGRAM.COM 3.19B 1.23B 15M 23S 2.14 10 AMAZON.COM 3.02B 775M 15M 48S 5.32 # WEBSITE TOTAL VISITS UNIQUE VISITORS TIME PER VISIT PAGES PER VISIT # WEBSITE TOTAL VISITS UNIQUE VISITORS TIME PER VISIT PAGES PER VISIT SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES FOR FEBRUARY 2022. NOTE: “UNIQUE VISITORS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC IN FEBRUARY 2022 MOST-VISITED WEBSITES: SEMRUSH RANKING APR 2022
  47. 47. 48 11 WHATSAPP.COM 3M 15S 1.55 12 XNXX.COM 8M 44S 11.38 13 YAHOO.CO.JP 8M 46S 6.75 14 AMAZON.COM 6M 54S 8.74 15 LIVE.COM 7M 30S 8.58 16 NETFLIX.COM 8M 41S 4.21 17 PORNHUB.COM 7M 51S 6.96 18 OFFICE.COM 9M 45S 7.82 19 TIKTOK.COM 3M 54S 10.31 20 REDDIT.COM 9M 56S 6.78 01 GOOGLE.COM 11M 24S 8.77 02 YOUTUBE.COM 21M 48S 12.61 03 FACEBOOK.COM 10M 08S 8.46 04 TWITTER.COM 10M 38S 10.04 05 INSTAGRAM.COM 7M 51S 11.24 06 BAIDU.COM 6M 02S 8.05 07 WIKIPEDIA.ORG 3M 55S 3.11 08 YANDEX.RU 11M 18S 9.44 09 YAHOO.COM 7M 44S 5.77 10 XVIDEOS.COM 9M 48S 9.21 # WEBSITE VISIT DURATION PAGES PER VISIT # WEBSITE VISIT DURATION PAGES PER VISIT SOURCE: SIMILARWEB. FIGURES REPRESENT TRAFFIC VALUES IN FEBRUARY 2022 NOTES: “UNIQUE VISITORS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS. GLOBAL OVERVIEW RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC IN FEBRUARY 2022 MOST-VISITED WEBSITES: SIMILARWEB RANKING APR 2022
  48. 48. 49 11 AMAZON.COM 10M 19S 9.66 12 ZHIHU.COM 6M 20S 5.24 13 WHATSAPP.COM 3M 08S 1.12 14 LINKEDIN.COM 9M 47S 8.37 15 REDDIT.COM 7M 09S 4.95 16 CHATURBATE.COM 8M 26S 7.33 17 TAOBAO.COM 6M 09S 4.89 18 BING.COM 3M 47S 2.15 19 LIVE.COM 4M 07S 4.90 20 GOOGLE.COM.HK 5M 36S 8.74 01 GOOGLE.COM 13M 18S 17.09 02 YOUTUBE.COM 14M 15S 10.01 03 FACEBOOK.COM 13M 25S 7.56 04 BAIDU.COM 11M 48S 6.59 05 INSTAGRAM.COM 7M 23S 8.75 06 BILIBILI.COM 14M 38S 11.10 07 YAHOO.COM 4M 56S 4.73 08 QQ.COM 5M 14S 3.78 09 WIKIPEDIA.ORG 4M 05S 3.17 10 TWITTER.COM 9M 45S 7.38 # WEBSITE TIME PER DAY PAGES PER DAY # WEBSITE TIME PER DAY PAGES PER DAY SOURCE: ALEXA INTERNET, USING FIGURES PUBLISHED IN MARCH 2022. NOTES: ALEXA INTERNET IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ALEXA VOICE PLATFORMS. “TIME PER DAY” FIGURES REPRESENT ALEXA INTERNET’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT GLOBAL VISITORS SPEND ON EACH SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS. GLOBAL OVERVIEW RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO ALEXA INTERNET, BASED ON TOTAL WEBSITE TRAFFIC MOST-VISITED WEBSITES: ALEXA RANKING APR 2022
  49. 49. 50 56.43% 41.14% 2.40% 0.04% +4.2% -4.1% -15.5% -50.0% +225 BPS -176 BPS -44 BPS -4 BPS YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE MOBILE PHONES LAPTOP AND DESKTOP COMPUTERS TABLET DEVICES OTHER DEVICES SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN MARCH 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE SHARE OF WEB TRAFFIC BY DEVICE APR 2022
  50. 50. 51 85.7% 77.4% 75.9% 75.5% 74.9% 74.8% 73.5% 69.8% 66.6% 65.1% 63.9% 61.9% 61.5% 60.7% 59.7% 59.6% 57.2% 56.5% 56.4% 56.4% 54.7% 54.4% 53.5% 52.5% 50.9% 50.4% 50.2% 50.0% 49.8% 49.1% 48.2% 48.1% 47.9% 47.2% 46.3% 45.9% 44.7% 41.7% 38.0% 37.2% 36.8% 36.1% 35.5% 34.5% 33.6% 31.3% 30.4% 27.7% NIGERIA SOUTH AFRICA INDIA GHANA TURKEY SAUDI ARABIA KENYA SINGAPORE INDONESIA POLAND CHINA IRELAND BRAZIL ISRAEL ARGENTINA ROMANIA VIETNAM COLOMBIA THAILAND WORLDWIDE MOROCCO SPAIN MALAYSIA U.A.E. TAIWAN PHILIPPINES ITALY MEXICO SOUTH KOREA U.S.A. FRANCE HONG KONG U.K. GERMANY NETHERLANDS SWEDEN AUSTRIA PORTUGAL GREECE CANADA RUSSIA AUSTRALIA SWITZERLAND NEW ZEALAND JAPAN DENMARK BELGIUM EGYPT SOURCE: STATCOUNTER. NOTE: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN MARCH 2022. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES MOBILE’S SHARE OF WEB TRAFFIC APR 2022
  51. 51. 52 51.9% 51.5% 50.8% 52.2% 54.8% 55.1% 55.7% 54.4% 55.8% -0.8% -1.4% +2.8% +4.9% +0.5% +1.2% -2.4% +2.6% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2020 2020 020 2020 2021 2021 2021 2021 2022 SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE, AVERAGED ACROSS THE 3 MONTHS OF EACH RESPECTIVE QUARTER. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES (QUARTERLY AVERAGES) MOBILE’S SHARE OF WEB TRAFFIC APR 2022
  52. 52. 53 91.87% 3.10% 1.40% 1.43% 0.84% -0.4% (-39 BPS) +35.4% (+81 BPS) -4.8% (-7 BPS) -5.9% (-9 BPS) +47.4% (+27 BPS) 0.69% 0.13% 0.12% 0.05% 0.37% +19.0% (+11 BPS) [UNCHANGED] +9.1% (+1.0 BPS) -87.8% (-36 BPS) -43.9% (-29 BPS) DUCKDUCKGO ECOSIA NAVER SOGOU OTHERS GOOGLE BING BAIDU YAHOO! YANDEX YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM SEARCH ENGINES IN MARCH 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE SEARCH ENGINE MARKET SHARE APR 2022
  53. 53. 54 11 WHATSAPP WEB 29 12 TIEMPO 25 13 GMAIL 24 14 IPHONE 24 15 TWITTER 24 16 CLIMA 21 17 WORDLE 21 18 TRADUCTOR 20 19 UKRAINE 19 20 SATTA 19 01 GOOGLE 100 02 YOUTUBE 85 03 YOU 77 04 WEATHER 70 05 FACEBOOK 66 06 NEWS 55 07 TRANSLATE 49 08 WHATSAPP 46 09 AMAZON 38 10 INSTAGRAM 37 # SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED BETWEEN 01 JANUARY 2022 AND 31 MARCH 2022. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS. GOOGLE DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY. ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD. GLOBAL OVERVIEW QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JANUARY 2022 AND 31 MARCH 2022 TOP GOOGLE SEARCHES APR 2022
  54. 54. 55 30.7% 26.8% 26.7% 23.7% 23.5% 22.9% 22.0% 21.5% 21.4% 21.4% 21.4% 21.3% 20.1% 19.1% 18.7% 18.4% 18.4% 18.3% 17.9% 16.7% 16.6% 16.3% 15.2% 14.9% 14.7% 14.0% 13.9% 13.0% 12.9% 12.6% 12.3% 12.0% 11.5% 11.3% 11.0% 11.0% 10.4% 9.7% 9.5% 9.3% 8.7% 8.6% 8.5% 8.2% 7.2% 6.5% 6.5% 5.1% INDIA CHINA U.S.A. NIGERIA U.K. TURKEY WORLDWIDE SPAIN BRAZIL ITALY MEXICO VIETNAM CANADA HONG KONG AUSTRALIA KENYA SOUTH AFRICA IRELAND GERMANY THAILAND TAIWAN U.A.E. PHILIPPINES MALAYSIA GHANA COLOMBIA SINGAPORE INDONESIA FRANCE NEW ZEALAND RUSSIA EGYPT SAUDI ARABIA AUSTRIA POLAND SWEDEN ARGENTINA NETHERLANDS SWITZERLAND DENMARK GREECE PORTUGAL SOUTH KOREA ROMANIA BELGIUM ISRAEL JAPAN MOROCCO SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK USE OF VOICE ASSISTANTS TO FIND INFORMATION APR 2022
  55. 55. 56 23.0% 23.8% 22.3% 18.7% 16.7% 24.1% 23.8% 22.0% 18.5% 17.7% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK USE OF VOICE ASSISTANTS TO FIND INFORMATION APR 2022
  56. 56. 57 51.4% 49.9% 49.5% 44.3% 40.5% 37.4% 36.8% 35.1% 34.5% 34.3% 32.9% 31.3% 29.9% 29.3% 28.8% 27.9% 27.7% 27.4% 27.0% 27.0% 26.1% 25.6% 25.4% 25.1% 24.8% 24.8% 23.2% 22.1% 21.6% 19.7% 19.5% 19.2% 19.0% 18.6% 16.7% 16.7% 16.0% 15.2% 14.6% 14.4% 11.2% 9.8% 9.4% 9.3% 8.3% 8.3% 8.2% 7.8% BRAZIL MEXICO COLOMBIA ARGENTINA INDONESIA INDIA VIETNAM NIGERIA THAILAND PHILIPPINES TAIWAN PORTUGAL MALAYSIA WORLDWIDE TURKEY SOUTH AFRICA GREECE CHINA KENYA SAUDI ARABIA EGYPT ROMANIA U.A.E. SPAIN ISRAEL ITALY HONG KONG MOROCCO U.S.A. POLAND SINGAPORE CANADA IRELAND SOUTH KOREA AUSTRALIA U.K. NEW ZEALAND RUSSIA SWEDEN DENMARK NETHERLANDS GERMANY AUSTRIA SWITZERLAND FRANCE GHANA JAPAN BELGIUM SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH USE OF IMAGE RECOGNITION TOOLS ON MOBILE APR 2022
  57. 57. 58 34.9% 31.4% 29.8% 24.7% 20.5% 32.3% 29.7% 29.9% 24.4% 19.8% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH USE OF IMAGE RECOGNITION TOOLS ON MOBILE APR 2022
  58. 58. 59 55.0% 52.0% 49.9% 49.3% 46.9% 46.3% 45.4% 43.9% 43.5% 42.2% 42.1% 41.3% 40.3% 40.1% 38.2% 38.0% 37.2% 37.0% 35.5% 35.4% 35.3% 35.1% 34.2% 33.6% 33.1% 31.1% 30.8% 30.8% 30.6% 29.9% 29.4% 28.4% 28.3% 28.1% 27.5% 26.5% 26.5% 26.0% 23.3% 23.3% 23.3% 18.6% 18.6% 18.0% 15.8% 15.6% 14.1% 10.2% COLOMBIA MEXICO BRAZIL ARGENTINA SWITZERLAND INDONESIA SPAIN POLAND THAILAND MALAYSIA SAUDI ARABIA TAIWAN ISRAEL PORTUGAL U.A.E. GREECE HONG KONG ROMANIA AUSTRIA TURKEY INDIA VIETNAM BELGIUM PHILIPPINES MOROCCO SINGAPORE NIGERIA SOUTH AFRICA WORLDWIDE EGYPT GERMANY ITALY KENYA FRANCE SWEDEN IRELAND RUSSIA NETHERLANDS CANADA CHINA DENMARK U.K. U.S.A. SOUTH KOREA AUSTRALIA NEW ZEALAND GHANA JAPAN SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK USE OF ONLINE TRANSLATION TOOLS APR 2022
  59. 59. 60 39.3% 30.7% 27.7% 24.0% 20.8% 35.1% 31.1% 29.9% 27.7% 24.2% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK USE OF ONLINE TRANSLATION TOOLS APR 2022
  60. 60. 61 11 ITALIAN 1.2% 0.9% 12 ARABIC 1.2% 4.9% 13 DUTCH (INC. FLEMISH) 1.0% 0.4% 14 POLISH 0.9% 0.5% 15 INDONESIAN 0.7% 2.5% 16 PORTUGUESE 0.7% 3.3% 17 UKRAINIAN 0.5% 0.6% 18 THAI 0.5% 0.8% 19 KOREAN 0.5% 1.0% 20 HEBREW 0.5% 0.1% 01 ENGLISH 62.7% 17.0% 02 RUSSIAN 6.0% 3.3% 03 SPANISH 3.6% 6.9% 04 TURKISH 3.6% 1.1% 05 PERSIAN 3.1% 0.9% 06 FRENCH 2.8% 3.4% 07 GERMAN 2.7% 1.7% 08 JAPANESE 2.1% 1.6% 09 VIETNAMESE 1.7% 1.0% 10 CHINESE 1.4% 18.9% # LANGUAGE SHARE OF WEBSITES SHARE OF POPULATION # LANGUAGE SHARE OF WEBSITES SHARE OF POPULATION SOURCES: W3TECHS; ETHNOLOGUE; U.N; KEPIOS ANALYSIS. NOTES: WEBSITE LANGUAGES AS DEFINED BY W3TECHS. LANGUAGES INCLUDE SUB-LANGUAGES (E.G. “CHINESE” INCLUDES MANDARIN, YUE, ETC.). FIGURES IN THE “SHARE OF WEBSITES” COLUMN ARE BASED ON W3TECH’S ANALYSIS OF TRAFFIC FOR THE TOP 10 MILLION WEBSITES, AS RANKED BY ALEXA INTERNET. FIGURES IN THE “SHARE OF POPULATION” COLUMN COMPARE THE TOTAL NUMBER OF FIRST- AND SECOND-LANGUAGE SPEAKERS OF EACH LANGUAGE (INCLUDING SUB-LANGUAGES) TO THE TOTAL GLOBAL POPULATION. GLOBAL OVERVIEW SHARE OF WEB PAGES THAT FEATURE CONTENT IN EACH LANGUAGE, COMPARED WITH SHARE OF GLOBAL POPULATION THAT SPEAKS EACH LANGUAGE MOST COMMON LANGUAGES FOR WEB CONTENT APR 2022
  61. 61. 62 29.8% 27.4% 27.1% 26.3% 25.6% 91.4% 51.0% 36.7% 30.6% 29.5% EDUCATIONAL VIDEO PRODUCT REVIEW VIDEO SPORTS CLIP OR HIGHLIGHTS VIDEO GAMING VIDEO INFLUENCER VIDEOS AND VLOGS ANY KIND OF VIDEO MUSIC VIDEO COMEDY, MEME, OR VIRAL VIDEO TUTORIAL OR HOW-TO VIDEO VIDEO LIVESTREAM SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH EACH KIND OF VIDEO CONTENT VIA THE INTERNET EACH WEEK WATCHING ONLINE VIDEO CONTENT APR 2022
  62. 62. 63 69.8% 66.3% 61.6% 61.5% 60.5% 58.5% 57.3% 55.3% 53.7% 53.6% 53.3% 53.0% 53.0% 52.7% 48.7% 46.9% 46.4% 46.2% 45.6% 45.6% 44.9% 44.0% 43.5% 43.0% 42.7% 42.1% 41.3% 40.9% 40.3% 39.3% 39.1% 39.0% 38.3% 37.5% 37.5% 37.4% 36.9% 36.2% 34.9% 33.8% 32.9% 31.9% 31.3% 27.5% 26.9% 25.5% 14.8% 11.3% PHILIPPINES SOUTH AFRICA TURKEY BRAZIL INDIA INDONESIA KENYA COLOMBIA SAUDI ARABIA U.A.E. NIGERIA MALAYSIA MEXICO ARGENTINA VIETNAM ITALY WORLDWIDE SPAIN IRELAND U.S.A. ROMANIA EGYPT CANADA SINGAPORE MOROCCO GHANA NEW ZEALAND SWITZERLAND PORTUGAL GREECE RUSSIA CHINA THAILAND AUSTRALIA U.K. ISRAEL POLAND AUSTRIA TAIWAN HONG KONG GERMANY SWEDEN FRANCE DENMARK BELGIUM NETHERLANDS SOUTH KOREA JAPAN SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK ONLINE VIDEO AS A SOURCE OF LEARNING APR 2022
  63. 63. 64 53.4% 47.3% 45.8% 40.5% 35.9% 50.6% 47.4% 45.5% 42.7% 37.0% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK ONLINE VIDEO AS A SOURCE OF LEARNING APR 2022
  64. 64. 65 56.5% 38.5% 33.8% 32.1% 31.8% 29.6% 29.5% 29.3% 29.1% 28.6% 28.4% 27.9% 25.6% 24.7% 23.5% 23.0% 22.4% 22.2% 21.7% 20.8% 20.6% 19.9% 19.6% 19.4% 19.4% 19.3% 19.0% 18.3% 17.7% 17.4% 17.1% 16.6% 16.3% 16.2% 15.5% 15.5% 15.1% 15.0% 15.0% 14.9% 14.8% 14.5% 14.1% 13.1% 11.9% 10.8% 10.5% 6.2% PHILIPPINES TAIWAN BRAZIL INDIA INDONESIA HONG KONG U.A.E. KENYA SOUTH AFRICA MEXICO CHINA MALAYSIA WORLDWIDE NIGERIA SAUDI ARABIA COLOMBIA VIETNAM SPAIN TURKEY SINGAPORE SOUTH KOREA ARGENTINA EGYPT PORTUGAL SWEDEN ROMANIA THAILAND IRELAND POLAND NEW ZEALAND MOROCCO U.S.A. AUSTRALIA ITALY CANADA U.K. SWITZERLAND FRANCE ISRAEL GERMANY NETHERLANDS RUSSIA AUSTRIA BELGIUM DENMARK GHANA GREECE JAPAN SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH VLOGS EACH WEEK WATCHING VLOGS APR 2022
  65. 65. 66 38.5% 31.7% 24.6% 18.1% 13.0% 28.4% 26.3% 22.4% 16.3% 11.6% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO WATCH VLOGS EACH WEEK WATCHING VLOGS APR 2022
  66. 66. 67 99.2% 98.4% 98.3% 97.6% 97.3% 97.3% 97.3% 96.9% 96.9% 96.7% 96.6% 96.3% 95.8% 95.7% 95.7% 95.6% 95.2% 95.0% 94.3% 94.1% 94.0% 93.8% 93.3% 93.2% 92.2% 91.9% 91.9% 91.7% 91.4% 91.2% 90.8% 90.8% 90.4% 90.1% 89.4% 89.2% 87.9% 87.7% 87.2% 86.2% 85.8% 85.0% 84.1% 68.6% MEXICO BRAZIL PHILIPPINES ARGENTINA GREECE TURKEY U.A.E. SOUTH AFRICA THAILAND INDONESIA INDIA COLOMBIA SAUDI ARABIA HONG KONG VIETNAM NEW ZEALAND TAIWAN MALAYSIA IRELAND SINGAPORE SWEDEN U.K. ROMANIA U.S.A. WORLDWIDE DENMARK POLAND CANADA ITALY ISRAEL AUSTRALIA SPAIN FRANCE AUSTRIA CHINA SWITZERLAND EGYPT PORTUGAL SOUTH KOREA GERMANY NETHERLANDS BELGIUM RUSSIA JAPAN SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH STREAMING TV CONTENT VIA THE INTERNET APR 2022
  67. 67. 68 95.5% 94.2% 92.2% 87.0% 82.2% 95.3% 93.7% 92.9% 89.8% 84.1% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH STREAMING TV CONTENT VIA THE INTERNET APR 2022
  68. 68. 69 01 THE ADAM PROJECT U.S.A. 3,722 02 BLACK CRAB SWEDEN 3,127 03 IN GOOD HANDS TURKEY 2,342 04 6 UNDERGROUND U.S.A. 1,772 05 TRUST NO ONE: THE HUNT FOR THE CRYPTO KING U.S.A. 1,702 06 ESCAPE ROOM U.S.A. 1,014 07 GEMINI MAN U.S.A. 962 08 RESCUED BY RUBY CANADA 830 09 ALL HAIL ARGENTINA 716 10 83 INDIA 687 01 BRIDGERTON U.S.A. 5,166 02 IS IT CAKE? U.S.A. 2,233 03 INVENTING ANNA U.S.A. 2,058 04 TOP BOY U.K. 1,752 05 BUSINESS PROPOSAL SOUTH KOREA 1,618 06 TWENTY FIVE TWENTY ONE SOUTH KOREA 1,095 07 TABOO U.K. 1,094 08 THE LAST KINGDOM U.K. 1,031 09 CAFÉ CON AROMA DE MUJER COLOMBIA 923 10 YO SOY BETTY LA FEA COLOMBIA 767 # TV SHOW COUNTRY INDEX # MOVIE COUNTRY INDEX MOST POPULAR MOVIES MOST POPULAR TV SHOWS SOURCE: FLIXPATROL. NOTES: ALL TITLES REPRESENT ENGLISH-LANGUAGE VERSIONS; CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF WORLDWIDE NETFLIX VIEWING ACTIVITY BETWEEN 28 MARCH AND 03 APRIL 2022. “COUNTRY” INDICATES THE COUNTRY OF PRODUCTION. “INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH RANKING. GLOBAL OVERVIEW GLOBAL OVERVIEW FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS AND MOVIES ON NETFLIX BETWEEN 28 MARCH AND 03 APRIL 2022 TOP CONTENT ON NETFLIX APR 2022
  69. 69. 70 01 TURNING RED U.S.A. 3,135 02 ENCANTO U.S.A. 2,706 03 MOANA U.S.A. 1,535 04 THE ICE AGE ADVENTURES OF BUCK WILD U.S.A. 1,280 05 ETERNALS U.S.A. 917 06 AVENGERS: ENDGAME U.S.A. 769 07 CRUELLA U.S.A. 757 08 RAYA AND THE LAST DRAGON U.S.A. 742 09 DEATH ON THE NILE U.S.A. 641 10 SHANG-CHI AND THE LEGEND OF THE TEN RINGS U.S.A. 432 01 THE SIMPSONS U.S.A. 2,413 02 GREY’S ANATOMY U.S.A. 1,352 03 MOON KNIGHT U.S.A. 1,220 04 FAMILY GUY U.S.A. 1,001 05 ONCE UPON A TIME U.S.A. 893 06 THE WALKING DEAD U.S.A. 874 07 MODERN FAMILY U.S.A. 706 08 HOW I MET YOUR MOTHER U.S.A. 607 09 MARVEL’S SPIDEY AND HIS AMAZING FRIENDS U.S.A. 546 10 CRIMINAL MINDS U.S.A. 510 MOST POPULAR MOVIES MOST POPULAR TV SHOWS # TV SHOW COUNTRY INDEX # MOVIE COUNTRY INDEX SOURCE: FLIXPATROL. NOTES: ALL TITLES REPRESENT ENGLISH-LANGUAGE VERSIONS; CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF WORLDWIDE DISNEY+ VIEWING ACTIVITY BETWEEN 28 MARCH AND 03 APRIL 2022. “COUNTRY” INDICATES THE COUNTRY OF PRODUCTION. “INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH RANKING. GLOBAL OVERVIEW GLOBAL OVERVIEW FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS AND MOVIES ON DISNEY+ BETWEEN 28 MARCH AND 03 APRIL 2022 TOP CONTENT ON DISNEY+ APR 2022
  70. 70. 71 39.2% 22.2% 20.3% 20.0% LISTEN TO MUSIC STREAMING SERVICES LISTEN TO ONLINE RADIO SHOWS OR STATIONS LISTEN TO PODCASTS LISTEN TO AUDIO BOOKS SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO EACH KIND OF AUDIO CONTENT VIA THE INTERNET EACH WEEK LISTENING TO ONLINE AUDIO CONTENT APR 2022
  71. 71. 72 01 DADDY YANKEE – “LEGENDADDY” 02 OLIVIA RODRIGO – “SOUR” 03 DOJA CAT – ”PLANET HER” 04 MACHINE GUN KELLY – “MAINSTREAM SELLOUT” 05 BAD BUNNY – “YHLQMDLG” 06 ROSALÍA – “MOTOMAMI” 07 LIN-MANUEL MIRANDA GERMAINE FRANCO – “ENCANTO” (OMPS) 08 JUSTIN BIEBER – “JUSTICE” 09 DUA LIPA – “FUTURE NOSTALGIA” 10 LIL NAS X – “MONTERO” 01 GLASS ANIMALS – ”HEAT WAVES” 02 ANITTA – ”ENVOLVER” 03 THE KID LAROI FEAT. JUSTIN BIEBER – “STAY” 04 PAULO LONDRA – “PLAN A” 05 IMAGINE DRAGONS x JID – “ENEMY” 06 ELTON JOHN DUA LIPA – “COLD HEART” (PNAU REMIX) 07 GAYLE – “ABCDEFU” 08 LIL NAS X FEAT. JACK HARLOW – “INDUSTRY BABY” 09 BECKY G x KAROL G – “MAMIII” 10 RAUW ALEJANDRO CHENCHO CORLEONE – ”DESESPERADOS” # ARTIST – “SONG TITLE” # ARTIST – “ALBUM TITLE” MOST-STREAMED ALBUMS MOST-STREAMED SONGS SOURCE: @SPOTIFYCHARTS ON INSTAGRAM. NOTE: RANKINGS ARE BASED ON WORLDWIDE SPOTIFY STREAMS BETWEEN 25 MARCH AND 31 MARCH 2022. GLOBAL OVERVIEW GLOBAL OVERVIEW RANKING OF THE MOST-STREAMED SONGS AND MOST-STREAMED ALBUMS ON SPOTIFY BETWEEN 25 MARCH AND 31 MARCH 2022 SPOTIFY CHARTS APR 2022
  72. 72. 73 39.0% 35.2% 34.3% 27.6% 27.4% 25.7% 24.1% 23.1% 22.5% 22.2% 21.9% 21.6% 21.5% 21.4% 21.2% 20.9% 20.7% 20.3% 20.3% 19.5% 19.5% 19.3% 18.8% 18.4% 18.1% 18.0% 17.9% 17.8% 17.2% 16.5% 16.4% 16.4% 16.4% 16.1% 15.9% 15.7% 15.6% 14.5% 13.7% 13.6% 13.4% 13.2% 12.3% 12.2% 10.6% 8.8% 8.1% 4.1% BRAZIL INDONESIA MEXICO SWEDEN IRELAND SOUTH AFRICA U.S.A. PORTUGAL POLAND SPAIN COLOMBIA ROMANIA CANADA INDIA ISRAEL PHILIPPINES DENMARK WORLDWIDE U.K. AUSTRALIA THAILAND ARGENTINA GERMANY SAUDI ARABIA NEW ZEALAND VIETNAM SWITZERLAND CHINA AUSTRIA MALAYSIA NIGERIA TAIWAN U.A.E. SINGAPORE TURKEY HONG KONG KENYA BELGIUM NETHERLANDS GREECE ITALY FRANCE SOUTH KOREA GHANA EGYPT MOROCCO RUSSIA JAPAN SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO PODCASTS EACH WEEK LISTENING TO PODCASTS APR 2022
  73. 73. 74 24.0% 22.5% 19.3% 17.4% 14.8% 22.0% 21.7% 19.9% 16.5% 13.7% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO LISTEN TO PODCASTS EACH WEEK LISTENING TO PODCASTS APR 2022
  74. 74. 75 16.1% 12.7% 9.4% 8.1% 83.3% 67.0% 37.0% 25.3% TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE DEVICES USED TO PLAY VIDEO GAMES APR 2022
  75. 75. 76 96.7% 95.4% 93.6% 93.0% 92.6% 92.3% 91.8% 91.6% 91.2% 89.7% 89.6% 88.9% 88.7% 88.3% 88.3% 87.5% 86.2% 85.1% 85.0% 83.3% 83.1% 82.4% 82.0% 81.5% 80.8% 80.5% 79.8% 79.5% 79.5% 78.9% 78.8% 78.3% 76.8% 76.4% 76.2% 75.6% 74.5% 74.0% 73.4% 73.4% 73.0% 72.9% 70.7% 66.5% PHILIPPINES INDONESIA VIETNAM THAILAND TURKEY SAUDI ARABIA MEXICO TAIWAN INDIA BRAZIL HONG KONG MALAYSIA U.A.E. ARGENTINA SOUTH AFRICA GREECE COLOMBIA SINGAPORE EGYPT WORLDWIDE U.S.A. PORTUGAL ROMANIA SPAIN NEW ZEALAND CANADA ITALY FRANCE SOUTH KOREA POLAND SWITZERLAND RUSSIA U.K. CHINA AUSTRALIA AUSTRIA SWEDEN GERMANY IRELAND ISRAEL DENMARK NETHERLANDS BELGIUM JAPAN SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICE PLAYING VIDEO GAMES APR 2022
  76. 76. 77 86.9% 85.7% 82.0% 75.0% 67.1% 90.5% 88.9% 86.1% 79.0% 69.2% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO PLAY VIDEO GAMES ON ANY DEVICE PLAYING VIDEO GAMES APR 2022
  77. 77. 78 01:56 01:44 01:32 01:27 01:27 01:23 01:22 01:20 01:19 01:19 01:14 01:12 01:11 01:10 01:08 01:07 01:07 01:07 01:06 01:05 01:05 01:04 01:02 01:01 01:01 00:55 00:54 00:50 00:49 00:47 00:47 00:47 00:46 00:45 00:45 00:42 00:40 00:38 00:38 00:37 00:36 00:35 00:32 00:25 THAILAND SAUDI ARABIA EGYPT MEXICO PHILIPPINES INDONESIA INDIA U.A.E. U.S.A. VIETNAM MALAYSIA TURKEY BRAZIL WORLDWIDE CHINA ARGENTINA AUSTRALIA SINGAPORE U.K. HONG KONG TAIWAN SOUTH AFRICA CANADA COLOMBIA NEW ZEALAND IRELAND FRANCE GERMANY SWEDEN DENMARK ITALY SPAIN POLAND NETHERLANDS ROMANIA GREECE PORTUGAL ISRAEL SWITZERLAND AUSTRIA SOUTH KOREA RUSSIA BELGIUM JAPAN SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY DAILY TIME SPENT USING A GAMES CONSOLE APR 2022
  78. 78. 79 01:04 01:17 01:07 00:50 00:34 01:28 01:32 01:13 00:50 00:32 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY DAILY TIME SPENT USING A GAMES CONSOLE APR 2022
  79. 79. 80 24.3% 24.0% 23.7% 21.7% 20.3% 20.1% 19.3% 19.1% 18.7% 16.3% 16.3% 16.2% 16.0% 16.0% 15.0% 14.7% 14.0% 13.4% 13.3% 13.3% 12.3% 12.3% 12.0% 11.4% 11.3% 11.3% 11.2% 11.1% 11.0% 10.9% 10.7% 10.7% 10.7% 10.5% 10.0% 8.7% 8.1% 7.8% 7.7% 7.6% 7.1% 6.4% 5.6% 5.2% 4.5% 4.0% 1.7% 1.7% U.K. U.S.A. IRELAND CANADA CHINA ITALY VIETNAM SPAIN TURKEY AUSTRALIA DENMARK MEXICO SINGAPORE SWEDEN WORLDWIDE NETHERLANDS HONG KONG FRANCE INDIA ISRAEL SWITZERLAND TAIWAN BELGIUM U.A.E. AUSTRIA GERMANY GREECE SOUTH KOREA POLAND NEW ZEALAND COLOMBIA MALAYSIA NIGERIA BRAZIL ROMANIA ARGENTINA INDONESIA PORTUGAL PHILIPPINES EGYPT SAUDI ARABIA SOUTH AFRICA THAILAND RUSSIA JAPAN KENYA GHANA MOROCCO SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF SMART HOME DEVICE SMART HOME DEVICE OWNERSHIP APR 2022
  80. 80. 81 10.2% 18.0% 17.7% 14.3% 12.3% 11.1% 17.7% 17.0% 15.7% 15.2% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF SMART HOME DEVICE SMART HOME DEVICE OWNERSHIP APR 2022
  81. 81. 82 66.3% 66.1% 59.0% 58.1% 57.9% 56.1% 56.0% 55.6% 55.3% 54.6% 52.7% 51.9% 51.2% 50.9% 50.2% 49.8% 49.1% 48.7% 48.4% 48.0% 47.6% 47.6% 46.6% 45.9% 45.7% 45.3% 45.2% 44.6% 42.7% 40.3% 39.6% 37.4% 37.0% 37.0% 36.4% 35.6% 34.9% 34.8% 34.6% 33.1% 32.7% 32.4% 29.9% 26.3% 25.8% 24.4% 22.5% 18.3% MALAYSIA TAIWAN SWITZERLAND SINGAPORE HONG KONG AUSTRIA AUSTRALIA NEW ZEALAND CHINA THAILAND SOUTH KOREA VIETNAM BELGIUM NETHERLANDS ITALY ARGENTINA INDIA BRAZIL COLOMBIA MEXICO GERMANY SPAIN WORLDWIDE SWEDEN JAPAN GREECE PHILIPPINES PORTUGAL ROMANIA FRANCE INDONESIA TURKEY ISRAEL U.A.E. NIGERIA RUSSIA IRELAND U.S.A. CANADA U.K. SOUTH AFRICA KENYA SAUDI ARABIA GHANA POLAND DENMARK EGYPT MOROCCO SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH USE OF QR CODES APR 2022
  82. 82. 83 47.1% 47.7% 46.9% 42.6% 40.8% 46.2% 46.8% 49.7% 47.6% 45.3% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH USE OF QR CODES APR 2022
  83. 83. 84 52.1% 48.8% 47.2% 46.4% 45.5% 44.8% 44.1% 44.1% 42.8% 41.3% 41.1% 40.8% 40.4% 39.9% 39.9% 39.8% 38.4% 37.8% 37.4% 37.1% 35.7% 35.2% 34.6% 33.9% 33.7% 32.2% 31.4% 30.7% 29.4% 29.2% 29.1% 28.9% 28.7% 27.8% 26.7% 25.5% 25.3% 25.3% 24.9% 21.4% 21.4% 21.2% 20.8% 20.8% 13.6% 11.8% 10.7% 8.1% SOUTH AFRICA SWEDEN CANADA HONG KONG BRAZIL NEW ZEALAND MALAYSIA NETHERLANDS AUSTRIA AUSTRALIA U.K. SINGAPORE BELGIUM DENMARK NIGERIA IRELAND U.S.A. POLAND GERMANY TURKEY SPAIN ISRAEL TAIWAN SWITZERLAND ITALY FRANCE THAILAND SOUTH KOREA INDIA MEXICO PHILIPPINES WORLDWIDE ARGENTINA INDONESIA VIETNAM KENYA GREECE SAUDI ARABIA U.A.E. COLOMBIA PORTUGAL CHINA JAPAN ROMANIA RUSSIA GHANA EGYPT MOROCCO SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH USE OF ONLINE FINANCIAL SERVICES APR 2022
  84. 84. 85 22.8% 28.2% 29.6% 30.8% 33.3% 23.6% 29.1% 31.7% 34.4% 38.0% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH USE OF ONLINE FINANCIAL SERVICES APR 2022
  85. 85. 86 23.8% 22.7% 20.4% 20.3% 19.5% 18.5% 17.9% 17.4% 16.0% 14.2% 14.1% 13.8% 13.7% 13.7% 13.5% 13.4% 13.3% 13.1% 12.9% 12.4% 12.0% 12.0% 11.3% 11.0% 10.7% 10.7% 10.4% 10.1% 9.8% 9.7% 9.2% 8.8% 8.6% 8.5% 8.3% 8.2% 8.1% 7.9% 6.0% 5.9% 5.7% 5.5% 5.2% 4.9% 4.6% 2.1% 2.0% 1.4% TURKEY PHILIPPINES ARGENTINA THAILAND SOUTH AFRICA NIGERIA SINGAPORE INDONESIA BRAZIL U.S.A. VIETNAM SWITZERLAND INDIA MALAYSIA SOUTH KOREA PORTUGAL NETHERLANDS IRELAND U.A.E. AUSTRIA CANADA KENYA AUSTRALIA HONG KONG WORLDWIDE GREECE COLOMBIA MEXICO GERMANY SPAIN U.K. TAIWAN SWEDEN POLAND BELGIUM ROMANIA NEW ZEALAND DENMARK FRANCE ISRAEL ITALY EGYPT CHINA JAPAN SAUDI ARABIA RUSSIA GHANA MOROCCO SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF CRYPTOCURRENCY OWNERSHIP OF CRYPTOCURRENCY APR 2022
  86. 86. 87 7.3% 10.4% 8.7% 6.6% 4.6% 13.9% 15.5% 13.0% 9.9% 6.4% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF CRYPTOCURRENCY OWNERSHIP OF CRYPTOCURRENCY APR 2022
  87. 87. 88 40.3% 38.0% 37.2% 36.2% 34.4% 34.1% 32.2% 32.1% 31.6% 30.9% 28.3% 28.1% 27.1% 26.7% 25.9% 25.9% 25.2% 24.9% 24.3% 24.0% 23.4% 23.4% 23.2% 22.9% 22.7% 22.0% 21.5% 21.5% 21.0% 20.4% 20.3% 20.1% 20.0% 19.9% 19.9% 18.9% 18.8% 18.7% 17.4% 17.0% 15.8% 15.7% 15.3% 14.3% 13.5% 12.5% 11.8% 10.4% COLOMBIA MEXICO KENYA NIGERIA SOUTH AFRICA BRAZIL PHILIPPINES TURKEY ARGENTINA INDIA U.A.E. POLAND PORTUGAL CHINA WORLDWIDE VIETNAM SAUDI ARABIA MALAYSIA GERMANY GREECE AUSTRIA IRELAND U.K. ROMANIA U.S.A. NEW ZEALAND CANADA TAIWAN GHANA EGYPT SINGAPORE AUSTRALIA SWITZERLAND DENMARK ISRAEL BELGIUM SPAIN INDONESIA NETHERLANDS SWEDEN HONG KONG SOUTH KOREA THAILAND FRANCE MOROCCO ITALY RUSSIA JAPAN SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK CHECKING HEALTH SYMPTOMS ONLINE APR 2022
  88. 88. 89 28.3% 29.7% 29.0% 26.6% 25.9% 22.8% 24.5% 24.6% 23.7% 21.5% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK CHECKING HEALTH SYMPTOMS ONLINE APR 2022
  89. 89. 90 52.4% 50.8% 48.4% 46.4% 42.7% 42.7% 42.7% 42.5% 41.4% 41.3% 41.3% 40.8% 40.4% 40.4% 40.3% 39.9% 38.1% 38.0% 37.9% 37.7% 37.2% 36.5% 36.3% 36.1% 35.9% 35.9% 35.0% 34.9% 34.8% 34.1% 33.9% 33.9% 33.2% 31.8% 31.5% 31.2% 31.0% 29.3% 28.2% 27.3% 27.1% 26.5% 25.3% 25.3% 25.1% 22.6% 19.5% 17.2% SPAIN BRAZIL PORTUGAL GREECE CANADA IRELAND SOUTH AFRICA FRANCE POLAND BELGIUM U.S.A. ARGENTINA GERMANY SINGAPORE MEXICO U.K. AUSTRALIA AUSTRIA SWITZERLAND SOUTH KOREA COLOMBIA INDIA MALAYSIA KENYA DENMARK NETHERLANDS PHILIPPINES ISRAEL NEW ZEALAND INDONESIA HONG KONG ITALY WORLDWIDE VIETNAM TAIWAN EGYPT SWEDEN U.A.E. ROMANIA RUSSIA TURKEY THAILAND JAPAN SAUDI ARABIA CHINA NIGERIA MOROCCO GHANA SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE CONCERNS ABOUT MISUSE OF PERSONAL DATA APR 2022
  90. 90. 91 35.5% 32.5% 31.9% 37.1% 41.0% 30.4% 29.9% 31.6% 34.4% 39.2% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE CONCERNS ABOUT MISUSE OF PERSONAL DATA APR 2022
  91. 91. 92 42.2% 40.7% 38.9% 34.5% 33.0% 32.4% 31.6% 30.0% 29.4% 27.7% 27.2% 26.9% 25.8% 25.7% 25.7% 25.4% 25.4% 25.2% 25.0% 24.5% 24.1% 24.1% 23.8% 23.7% 23.4% 23.3% 22.9% 22.1% 21.8% 21.3% 20.9% 20.7% 20.7% 20.6% 19.9% 19.9% 19.7% 19.6% 19.5% 19.2% 19.0% 17.8% 17.4% 16.4% 16.4% 15.8% 13.4% 10.2% INDIA NIGERIA INDONESIA U.A.E. VIETNAM MALAYSIA SAUDI ARABIA TURKEY SINGAPORE WORLDWIDE SWITZERLAND CHINA HONG KONG THAILAND U.S.A. COLOMBIA EGYPT U.K. PHILIPPINES CANADA DENMARK SOUTH AFRICA IRELAND AUSTRALIA NEW ZEALAND GERMANY SWEDEN PORTUGAL AUSTRIA POLAND KENYA BELGIUM MEXICO NETHERLANDS FRANCE SPAIN GHANA TAIWAN GREECE RUSSIA ITALY ARGENTINA BRAZIL ROMANIA SOUTH KOREA MOROCCO ISRAEL JAPAN SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES USE OF VIRTUAL PRIVATE NETWORKS APR 2022
  92. 92. 93 24.5% 26.2% 23.1% 18.7% 15.0% 36.2% 33.7% 31.0% 27.3% 22.3% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES USE OF VIRTUAL PRIVATE NETWORKS APR 2022
  93. 93. C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C (-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0 C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C (-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0C(-+-8%0 ;)%6)73'-%0 *9896)4633*-2+*36;) 8,)
  94. 94. 6 ):3098-323*8,)-28)62)8 8LIXIVQ;IFLEWVIGIRXP]XVMGOPIHMRXSTYFPMGHMWGSYVWI'YVVIRXP]QSVISJ ERMHIEXLEREXERKMFPITPEXJSVQ[IFMWRƅXNYWXSRIWXEXMGƄXLMRKƅ-XƅWEZMWMSR JSVXLIJYXYVISJXLIMRXIVRIXXLEXIRGSQTEWWIWEVERKISJXIGLRSPSKMIWERH WIIWTISTPIXEOIGSRXVSPSJXLIMVHMKMXEPJSSXTVMRXWXLVSYKLHIGIRXVEPMWIH TPEXJSVQWVEXLIVXLERHITIRHMRKSRXIGLKMERXWPMOI+SSKPISV1IXE 8LIPSGOGLEMR2*8WGV]TXSGYVVIRGMIWERHKEQI[SVPHWEVIEPPETEVXSJXLMW WLMJX;LMPIXLIWIXIGLRSPSKMIWVIQEMRTPE]KVSYRHWJSVITIVMQIRXEXMSREXXLMW XMQIXLIZEPYIWXLEXYRHIVTMRXLIQEVIEPVIEH]LIVIEHIWMVIJSVKVIEXIV S[RIVWLMTSZIVERHMRZIWXQIRXMRGYPXYVEPMHIEWERHEGVEZMRKJSVQSVI XERKMFPIJSVQWSJGSQQYRMX]SRPMRI -XƅW[L]GVIEXSVWEVIWIPPMRKGSRXIRXXSJERWHMVIGXP]EW2*8W[L]TPE]XSIEVR LEZIFIGSQIEPIKMXMQEXIWSYVGISJMRGSQIJSVQER]ERH[L](%3W
  95. 95. HIGIRXVEPM^IHEYXSRSQSYWSVKERM^EXMSRW EVIQSFMPMWMRKXSGVIEXIQSVI XVERWTEVIRXJSVQWSJTLMPERXLVST] 8STEVXMGMTEXIMRXLMWJEWXKVS[MRKWTEGIMXWIWWIRXMEPXSYRHIVWXERHGYPXYVI ERHWSGMEPFILEZMSYV[IEVIWSGMEP]^MWXLI[IFPE]IVSJ;I%VI7SGMEP LEVRIWWMRKXLIWXVEXIKMGERHGVIEXMZIGETEFMPMXMIW[MXLMRSYVKPSFEPRIX[SVOXS LIPTFVERHWJYXYVITVSSJJSVXLMWRIXJVSRXMIV8LMWMRGPYHIWSYVEFMPMX]XS YRHIVWXERHFYMPHERHQEREKIGSQQYRMXMIWERHSYVHIITITIVXMWIMREVIEW WYGLEWWTSVXERHKEQMRK ;IFIPMIZIFVERHWGERTEVXMGMTEXIMR;IFMREVIPIZERXQIERMRKJYPERH EYXLIRXMG[E]8LSWI[LSHSWSRS[[MPPPIEVRJEWXIVFIFIXXIVTVITEVIHERH GVIEXIPSRKXIVQZEPYIJSVXLIMVWXEOILSPHIVWGSQQYRMXMIWERHGYWXSQIVW ,3;;)'%2,)04 0)%62 3YV6IWIEVGL -RWMKLXXIEQYRGSZIVWXLIKPSFEPGYPXYVEPWLMJXWERH IQIVKMRKXVIRHWMR;IFKYMHMRKFVERHWXLVSYKLXLIRSMWIXS[LEXMW VIPIZERXERHEGXMSREFPI 4%68-'-4%8) 3YVWSGMEPƻVWXWXVEXIKMGGVIEXMZIERHIHMXSVMEPXIEQWYRHIVWXERHLS[ FVERHWGERTPE]EVIPIZERXVSPIMRXLIWIGSQQYRMXMIWERHGYPXYVIW JSGYWMRKSRHIQSGVEXM^EXMSRERHTEVXMGMTEXMSR 9-0( *VSQGSRGITXXSMHIEXMSRTVSHYGXMSRERHHIPMZIV];I%VI7SGMEP7XYHMSW MWETVSHYGXMSRTEVXRIV[MXLGVIEXMZIXIGLRSPSK]ITIVXMWIEPSRK[MXL XVYWXIHTEVXRIVWLMTWXSQEOIER];IFTVSNIGXWEVIEPMX] (-786-98) %W[IQSZIXS[EVHWEQSVIHMWXVMFYXIHMRXIVRIX[IƅPPRIIHEPPXLIXSSPWSJ ;IFXSTEVXMGMTEXIERHMRƼYIRGIXLIWLETISJ;IF3YVQIHMEERH HMWXVMFYXMSRXIEQGERLIPTYRHIVWXERH[LIVIGSRZIVWEXMSRWEVI LETTIRMRKERHLS[XSMRZSPZIXLIVMKLXGSQQYRMXMIWMRXLIVMKLX[E]W *MRHSYXQSVISR[IEVIWSGMEP]^ PARTNER CONTENT
  96. 96. DIGITAL IN THE WORKPLACE
  97. 97. 96 95.1% OVERALL 77.3% DAILY 94.7% OVERALL 90.6% OVERALL 72.8% DAILY 86.8% OVERALL 70.0% DAILY 86.5% OVERALL 55.5% DAILY 84.6% OVERALL 60.7% DAILY 83.4% OVERALL 60.4% DAILY 82.7% OVERALL 63.2% DAILY 75.8% OVERALL 53.9% DAILY PHONE CALLS EMAIL OFFICE SOFTWARE (E.G. GOOGLE DOCS, MICROSOFT OFFICE) MESSENGER SERVICES CHAT APPS (E.G. WHATSAPP, SKYPE) VIDEO CALLS SMS TEXT MESSAGES COLLABORATION TOOLS (E.G. MICROSOFT TEAMS, SLACK) SOCIAL MEDIA PROJECT TASK MANAGEMENT TOOLS (E.G. TRELLO, JIRA) 76.7% DAILY SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: FIGURES FOR “DAILY” IDENTIFY THE PERCENTAGE OF SURVEY RESPONDENTS WHO USE THE CHANNEL AT LEAST ONCE PER DAY DURING THEIR PROFESSIONAL ACTIVITIES; FIGURES FOR “OVERALL” IDENTIFY THE PERCENTAGE OF SURVEY RESPONDENTS WHO USE THE CHANNEL AT LEAST SOME OF THE TIME DURING THEIR PROFESSIONAL ACTIVITIES. GLOBAL OVERVIEW PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO USE EACH TOOL OR MEDIUM FOR WORK-RELATED COMMUNICATION COMMUNICATIONS CHANNELS USED FOR WORK APR 2022
  98. 98. 97 95.2% OVERALL 95.6% OVERALL 95.1% OVERALL 93.3% OVERALL 89.3% OVERALL 93.5% OVERALL 96.9% OVERALL 95.7% OVERALL 92.1% OVERALL 89.3% OVERALL 75.6% DAILY 77.3% DAILY 75.6% DAILY 71.8% DAILY 70.4% DAILY 72.7% DAILY 79.9% DAILY 79.8% DAILY 74.4% DAILY 72.7% DAILY 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: FIGURES FOR “DAILY” IDENTIFY THE PERCENTAGE OF SURVEY RESPONDENTS WHO USE THE CHANNEL AT LEAST ONCE PER DAY DURING THEIR PROFESSIONAL ACTIVITIES; FIGURES FOR “OVERALL” IDENTIFY THE PERCENTAGE OF SURVEY RESPONDENTS WHO USE THE CHANNEL AT LEAST SOME OF THE TIME DURING THEIR PROFESSIONAL ACTIVITIES. GLOBAL OVERVIEW USE OF EMAIL FOR WORK COMMS PERCENTAGE OF WORKING PROFESSIONALS WHO USE EMAIL FOR WORK-RELATED COMMUNICATION APR 2022
  99. 99. 98 92.2% OVERALL 88.9% OVERALL 87.3% OVERALL 78.7% OVERALL 67.2% OVERALL 92.9% OVERALL 92.9% OVERALL 88.8% OVERALL 78.7% OVERALL 69.9% OVERALL 74.3% DAILY 72.2% DAILY 69.4% DAILY 59.8% DAILY 50.6% DAILY 75.4% DAILY 77.1% DAILY 73.2% DAILY 60.4% DAILY 54.7% DAILY 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: FIGURES FOR “DAILY” IDENTIFY THE PERCENTAGE OF SURVEY RESPONDENTS WHO USE THE CHANNEL AT LEAST ONCE PER DAY DURING THEIR PROFESSIONAL ACTIVITIES; FIGURES FOR “OVERALL” IDENTIFY THE PERCENTAGE OF SURVEY RESPONDENTS WHO USE THE CHANNEL AT LEAST SOME OF THE TIME DURING THEIR PROFESSIONAL ACTIVITIES. GLOBAL OVERVIEW PERCENTAGE OF WORKING PROFESSIONALS WHO USE MESSENGER SERVICES AND CHAT APPS FOR WORK-RELATED COMMUNICATION USE OF MESSENGER APPS FOR WORK COMMS APR 2022
  100. 100. 99 88.8% OVERALL 85.7% OVERALL 82.7% OVERALL 73.3% OVERALL 55.4% OVERALL 90.4% OVERALL 89.6% OVERALL 85.7% OVERALL 73.7% OVERALL 60.0% OVERALL 69.2% DAILY 68.1% DAILY 63.2% DAILY 52.8% DAILY 35.1% DAILY 70.0% DAILY 69.6% DAILY 67.3% DAILY 52.7% DAILY 41.2% DAILY 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: FIGURES FOR “DAILY” IDENTIFY THE PERCENTAGE OF SURVEY RESPONDENTS WHO USE THE CHANNEL AT LEAST ONCE PER DAY DURING THEIR PROFESSIONAL ACTIVITIES; FIGURES FOR “OVERALL” IDENTIFY THE PERCENTAGE OF SURVEY RESPONDENTS WHO USE THE CHANNEL AT LEAST SOME OF THE TIME DURING THEIR PROFESSIONAL ACTIVITIES. GLOBAL OVERVIEW PERCENTAGE OF WORKING PROFESSIONALS WHO USE SOCIAL MEDIA PLATFORMS FOR WORK-RELATED COMMUNICATION USE OF SOCIAL MEDIA FOR WORK COMMS APR 2022
  101. 101. 100 45.5% 42.2% 41.3% 41.2% 40.9% 40.5% 40.4% 38.9% 37.8% 37.0% 36.1% 35.7% 35.4% 34.3% 34.2% 29.2% CONFERENCES, TRADE SHOWS, AND EVENTS RECOMMENDATIONS FROM EXPERTS IN MY NETWORK RECOMMENDATIONS FROM COLLEAGUES AND FRIENDS RECOMMENDATIONS FROM INDUSTRY ANALYSTS PROVIDER CALLS, DEMOS, AND TRIALS PROVIDER WEBSITES SEARCH ENGINES VIDEO SITES SOCIAL MEDIA USER REVIEWS ONLINE NEWSPAPERS AND MAGAZINES ONLINE ADS TV ADS BLOGS PRINTED NEWSPAPERS AND MAGAZINES RADIO ADS SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: FIGURES REPRESENT THE PERCENTAGE OF RESPONDENTS INVOLVED IN COMPANY PURCHASE DECISIONS WHO SAY THAT THEY DISCOVER NEW BRANDS, PRODUCTS, AND SERVICES FOR WORK VIA EACH CHANNEL. GLOBAL OVERVIEW PERCENTAGE OF DECISION MAKERS AGED 16 TO 64 WHO SAY THAT THEY DISCOVER NEW PRODUCTS AND SERVICES FOR WORK VIA EACH CHANNEL WORK-RELATED BRAND DISCOVERY APR 2022
  102. 102. 101 91.2% 90.0% 89.9% 89.1% 88.4% 88.3% 87.4% 83.7% 79.6% 78.8% 76.2% 74.6% 74.3% 73.2% 71.8% 64.4% RECOMMENDATIONS FROM EXPERTS IN MY NETWORK RECOMMENDATIONS FROM INDUSTRY ANALYSTS USER REVIEWS RECOMMENDATIONS FROM COLLEAGUES AND FRIENDS PROVIDER CALLS, DEMOS, AND TRIALS PROVIDER WEBSITES CONFERENCES, TRADE SHOWS, AND EVENTS SEARCH ENGINES VIDEO SITES SOCIAL MEDIA ONLINE NEWSPAPERS AND MAGAZINES ONLINE ADS PRINTED NEWSPAPERS AND MAGAZINES BLOGS TV ADS RADIO ADS SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: FIGURES REPRESENT THE PERCENTAGE OF RESPONDENTS INVOLVED IN COMPANY PURCHASE DECISIONS WHO SAY THAT EACH CHANNEL IS EITHER “QUITE INFLUENTIAL” OR “VERY INFLUENTIAL” WHEN CONSIDERING NEW PRODUCTS OR SERVICES FOR THEIR ORGANISATION. GLOBAL OVERVIEW PERCENTAGE OF DECISION MAKERS AGED 16 TO 64 WHO SAY THAT EACH CHANNEL INFLUENCES THEIR WORK-RELATED PURCHASE DECISIONS INFLUENTIAL CHANNELS FOR WORK RESEARCH APR 2022
  103. 103. 102 67.9% 61.4% 53.6% 48.9% 36.9% 34.5% 25.3% 17.7% 17.7% 14.6% 13.9% 13.1% 12.8% 11.6% 8.1% 7.6% 3.0% 0.9% 0.6% 4.6% YOUTUBE FACEBOOK INSTAGRAM WHATSAPP LINKEDIN TWITTER FB MESSENGER PINTEREST SKYPE HELO TIKTOK LIKEE SNAPCHAT REDDIT WECHAT DISCORD BYTE LINE XING OTHER SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: DOES NOT INCLUDE DATA FOR CHINA DUE TO DIFFERENCES IN SOCIAL MEDIA PLATFORM AVAILABILITY. FIGURES REPRESENT THE PERCENTAGE OF RESPONDENTS WHO SAY THAT SOCIAL MEDIA IS EITHER “QUITE INFLUENTIAL” OR “VERY INFLUENTIAL” WHEN CONSIDERING NEW PRODUCTS OR SERVICES FOR THEIR ORGANISATION, AND WHO USE EACH SOCIAL MEDIA PLATFORM TO RESEARCH PURCHASE DECISIONS RELATED TO THEIR WORK. GLOBAL OVERVIEW USE OF SOCIAL PLATFORMS FOR WORK RESEARCH BY DECISION MAKERS AGED 16 TO 64 WHO SAY SOCIAL MEDIA INFLUENCES PURCHASE DECISIONS SOCIAL PLATFORMS USED FOR WORK RESEARCH APR 2022
  104. 104. 103 45.5% 40.3% 35.0% 34.1% 31.2% 30.5% 25.0% 19.7% 16.2% 16.0% 16.0% 15.9% 15.4% 15.1% 14.6% 14.5% 14.4% 10.8% CHINA INDONESIA WORLDWIDE INDIA BRAZIL MALAYSIA MEXICO JAPAN RUSSIA SPAIN USA SINGAPORE GERMANY UK FRANCE AUSTRALIA ITALY CANADA SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO LIKE TO USE SOCIAL MEDIA TO CONTACT POTENTIAL VENDORS AND SUPPLIERS USE OF SOCIAL MEDIA TO CONTACT SUPPLIERS APR 2022
  105. 105. 104 52.0% 46.1% 40.7% 35.6% 33.4% 28.5% 20.8% 19.8% 9.8% 8.9% 8.8% 8.8% 8.3% 6.3% 5.7% 5.7% 1.7% 1.2% 0.7% FACEBOOK WHATSAPP INSTAGRAM YOUTUBE LINKEDIN TWITTER FB MESSENGER SKYPE PINTEREST TIKTOK HELO LIKEE SNAPCHAT REDDIT DISCORD WECHAT BYTE LINE XING SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: DOES NOT INCLUDE DATA FOR CHINA DUE TO DIFFERENCES IN SOCIAL MEDIA PLATFORM AVAILABILITY. VALUES REPRESENT THE PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THAT THEIR COMPANY USES EACH SOCIAL MEDIA PLATFORM. GLOBAL OVERVIEW PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THEIR COMPANY USES EACH PLATFORM FOR WORK-RELATED ACTIVITIES SOCIAL MEDIA PLATFORM USE BY COMPANIES APR 2022
  106. 106. 105 23.6% 18.9% 17.6% 13.8% 13.7% 12.0% 8.2% 5.9% 3.7% 3.1% 2.9% 2.9% 2.6% 2.2% 2.1% 1.8% 0.6% 0.3% 0.2% FACEBOOK INSTAGRAM WHATSAPP LINKEDIN YOUTUBE TWITTER FB MESSENGER SKYPE PINTEREST TIKTOK HELO LIKEE SNAPCHAT REDDIT DISCORD WECHAT BYTE LINE XING SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: DOES NOT INCLUDE DATA FOR CHINA DUE TO DIFFERENCES IN SOCIAL MEDIA PLATFORM AVAILABILITY. VALUES REPRESENT THE PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THAT THEIR TEAM OR COMPANY USES EACH PLATFORM TO SHARE MARKETING MESSAGES. GLOBAL OVERVIEW PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THEIR COMPANY USES EACH PLATFORM FOR MARKETING ACTIVITIES SOCIAL MEDIA PLATFORMS USED FOR MARKETING APR 2022
  107. 107. 106 16.8% 13.8% 13.7% 9.4% 7.2% 6.6% 5.8% 4.0% 2.6% 2.5% 2.2% 2.1% 2.1% 1.4% 1.4% 1.3% 0.4% 0.2% 0.1% FACEBOOK INSTAGRAM WHATSAPP YOUTUBE LINKEDIN TWITTER FB MESSENGER SKYPE TIKTOK PINTEREST HELO LIKEE SNAPCHAT DISCORD REDDIT WECHAT BYTE LINE XING SOURCE: GWI WORK (Q3 2021). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: DOES NOT INCLUDE DATA FOR CHINA DUE TO DIFFERENCES IN SOCIAL MEDIA PLATFORM AVAILABILITY. VALUES REPRESENT THE PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THAT THEIR TEAM OR COMPANY USES EACH PLATFORM TO SELL. GLOBAL OVERVIEW PERCENTAGE OF WORKING PROFESSIONALS AGED 16 TO 64 WHO SAY THEIR COMPANY USES EACH PLATFORM FOR SALES-RELATED ACTIVITIES SOCIAL MEDIA PLATFORMS USED FOR SALES APR 2022
  108. 108. SOCIAL MEDIA

×