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Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01

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Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01

This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in April 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms

This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in April 2022, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms

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Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01

  1. 1. THE LATEST DATA FOR FACEBOOK MESSENGER ADOPTION AND USE AROUND THE WORLD MESSENGER Q2 2022
  2. 2. GLOBAL HEADLINES AND BENCHMARKS HEADLINES FOR WORLD REGIONS DATA FOR UN GEOSCHEME REGIONS LOCAL DATA BY COUNTRY FURTHER INFORMATION REPORT CONTENTS
  3. 3. The “potential audience” figures shown in this report use data published in Meta’s advertising resources, and represent Messenger’s potential advertising reach. Meta‘s tools publish audience data as a range (e.g. 25,000–30,000), and we use the mid-point of these published ranges as the basis for our reporting. However, for various reasons, please note that these advertising audience reach figures may not match Messenger’s monthly active user figures, and should not be treated as such. For example, certain Messenger advertising formats are currently unavailable in some countries, which impacts the potential audience reach in those territories. Similarly, individual user behaviours and legal restrictions may mean that some active users are not shown any advertising on the platform during a particular reporting period. Conversely, audience figures may not represent unique individuals. This is because some people may manage multiple accounts on the same platform, and because some accounts may represent “non-human” entities such as businesses, pets, groups and organisations, buildings, locations, and more, regardless of platform rules governing such accounts. Furthermore, despite their best efforts, it’s unlikely that platforms will be able to remove all “fake” accounts from their audience figures. As a result, it’s not uncommon for platforms’ advertising audience figures to exceed figures for total population, for population by age, or for internet users. So, while it may seem surprising to see audience figures that exceed the total eligible population or internet user base, these audience figures are not necessarily incorrect, and we’ve chosen to publish them as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments. Please also note that changes in audience figures over time may be the result of corrections in Meta’s source data due to methodology revisions or the removal of duplicate, fake, or ineligible accounts, and such changes may not necessarily represent a change in genuine user numbers. IMPORTANT NOTES !
  4. 4. ! Due to the ongoing conflict in Ukraine, Meta’s advertising resources have not published any audience data for the Russian Federation since February 2022, which may impact various figures across the company’s platforms. For reference, in January 2022, Meta’s tools reported that Facebook ads reached 8.6 million users in Russia, while Instagram ads reached 63.0 million users in the country. However, due to Meta’s revised reporting, we are currently unable to include any figures for Russia in the ad audience data that we report for Facebook, Instagram, or Messenger. This has also had a negative impact on the global figures that we report for each of these platforms. Furthermore, in Q4 2021, Meta made some important changes to how its self-service tools report the potential advertising reach of its platforms, including a move to publishing audience figures as a range instead of as an absolute number. Our analysis suggests that Meta also revised its base data at this time, resulting in some important corrections to published audience figures for Facebook and Messenger. As a result, we are currently unable to provide any figures for year-on-year changes in these platforms’ audiences, and we advise readers not to compare the advertising audience figures for Facebook and Messenger contained within this report with figures published for those platforms in previous reports. For more information, please read our complete notes on data variance, potential mismatches, and curiosities: https://datareportal.com/notes-on-data. IMPORTANT NOTES ON META’S AD REACH REPORTING
  5. 5. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS GLOBAL OVERVIEW REPORT DIGITAL 2022 CLICK HERE TO READ OUR DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLD CLICK HERE TO READ OUR FLAGSHIP DIGITAL 2022 GLOBAL OVERVIEW REPORT, PACKED WITH ALL THE NUMBERS YOU NEED TO MAKE SENSE OF THE CURRENT STATE OF DIGITAL EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
  6. 6. DATAREPORTAL.COM/LIBRARY FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
  7. 7. GLOBAL HEADLINES
  8. 8. 9 20.0% 16.1% 44.5% 55.5% 999.8 12.6% +1.2% [N/A] MILLION +12 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER MESSENGER: GLOBAL ADVERTISING AUDIENCE APR 2022
  9. 9. 10 2.5% 9.7% 13.2% 8.5% 5.3% 3.2% 1.9% 3.1% 13.6% 18.8% 10.3% 5.3% 2.8% 1.7% 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CERTAIN COUNTRIES, WHICH MAY IMPACT FIGURES SHOWN HERE. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW SHARE OF FACEBOOK MESSENGER’S ADVERTISING AUDIENCE BY AGE GROUP AND GENDER MESSENGER: ADVERTISING AUDIENCE PROFILE APR 2022 DATAREPORTAL
  10. 10. 11 11 COLOMBIA 21,450,000 51.2% 12 ITALY 17,700,000 32.9% 13 TURKEY 17,200,000 25.2% 14 IRAQ 16,200,000 57.4% 15 POLAND 16,000,000 48.7% 16 ALGERIA 14,650,000 44.7% 17 ARGENTINA 14,550,000 40.1% 18= GERMANY 14,350,000 19.5% 18= PERU 14,350,000 54.2% 20 MYANMAR 14,300,000 32.9% 01 INDIA 124,100,000 11.3% 02 BRAZIL 65,750,000 37.0% 03 MEXICO 62,350,000 60.7% 04 VIETNAM 55,700,000 70.6% 05 PHILIPPINES 54,850,000 65.4% 06 THAILAND 36,550,000 60.5% 07 EGYPT 35,450,000 48.0% 08 INDONESIA 28,700,000 13.2% 09 U.K. 27,200,000 46.9% 10 BANGLADESH 22,850,000 17.6% # LOCATION TOTAL REACH REACH vs. POP. 13+ # LOCATION TOTAL REACH REACH vs. POP. 13+ SOURCES: META’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CERTAIN COUNTRIES, WHICH MAY IMPACT VALUES FOR THOSE COUNTRIES, AS WELL AS THEIR RESPECTIVE RANKING. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES USE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES MESSENGER AD REACH RANKING APR 2022
  11. 11. 12 11 GUAM 68.2% 93,000 12 CYPRUS 67.8% 711,850 13 FIJI 67.7% 460,300 14 SAMOA 66.7% 91,200 15 NEW ZEALAND 66.1% 2,700,000 16 PALESTINE 66.1% 2,350,000 17 PHILIPPINES 65.4% 54,850,000 18 LITHUANIA 65.4% 1,500,000 19 RÉUNION 65.1% 478,950 20 CAMBODIA 64.4% 8,100,000 01 MONGOLIA 92.6% 2,250,000 02 MALTA 82.1% 318,400 03 LIBYA 79.1% 4,250,000 04 ICELAND 77.6% 224,400 05 GREENLAND 75.9% 35,500 06 GEORGIA 73.4% 2,400,000 07 BHUTAN 72.2% 449,350 08 TONGA 71.8% 54,350 09 VIETNAM 70.6% 55,700,000 10 FRENCH POLYNESIA 68.5% 158,800 # LOCATION REACH vs. POP. 13+ TOTAL REACH # LOCATION REACH vs. POP. 13+ TOTAL REACH SOURCES: META’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CERTAIN COUNTRIES, WHICH MAY IMPACT VALUES FOR THOSE COUNTRIES, AS WELL AS THEIR RESPECTIVE RANKING. NOTES: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES USE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WHERE FACEBOOK MESSENGER ADS REACH THE GREATEST SHARE OF THE POPULATION AGED 13+ MESSENGER ELIGIBLE AD REACH RATE RANKING APR 2022
  12. 12. GLOBAL REGIONS
  13. 13. 14 17.6% 10.9% 39.7% 60.3% 98.46 7.0% +2.9% [N/A] MILLION +2.8 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AFRICA APR 2022
  14. 14. 15 28.4% 28.4% 52.2% 47.8% 239.9 23.1% +0.8% [N/A] MILLION +2.0 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE AMERICAS NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN THE U.S.A. AND CANDA, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH APR 2022
  15. 15. 16 16.1% 12.1% 39.7% 60.3% 424.8 9.7% +1.7% [N/A] MILLION +7.1 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ASIA-PACIFIC NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH APR 2022
  16. 16. 17 25.2% 26.2% 51.2% 48.8% 191.1 22.4% -0.8% [N/A] MILLION -1.5 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER EUROPE NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH APR 2022
  17. 17. 18 22.9% 22.6% 30.6% 69.4% 45.54 16.9% +3.5% [N/A] MILLION +1.5 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE MIDDLE EAST APR 2022
  18. 18. UN GEOSCHEME REGIONS
  19. 19. 20 2.0% 2.1% 48.6% 51.4% 6.74 1.8% -9.7% [N/A] MILLION -727 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER NORTHERN AMERICA NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN THE U.S.A. AND CANDA, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH APR 2022
  20. 20. 21 61.6% 56.1% 52.2% 47.8% 79.41 43.3% +1.3% [N/A] MILLION +1.0 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CENTRAL AMERICA APR 2022
  21. 21. 22 27.8% 23.6% 51.4% 48.6% 8.29 18.8% +1.2% [N/A] MILLION +101 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE CARIBBEAN APR 2022
  22. 22. 23 42.7% 41.2% 52.4% 47.6% 145.5 33.3% +1.1% [N/A] MILLION +1.6 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER SOUTHERN AMERICA APR 2022
  23. 23. 24 16.1% 17.4% 51.5% 48.5% 29.70 15.1% +0.01% [N/A] MILLION +1,950 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER WESTERN EUROPE NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH APR 2022
  24. 24. 25 42.9% 49.3% 54.6% 45.4% 44.83 41.9% -0.3% [N/A] MILLION -125 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER NORTHERN EUROPE APR 2022
  25. 25. 26 33.6% 33.1% 51.3% 48.7% 45.01 29.3% +1.0% [N/A] MILLION +450 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER SOUTHERN EUROPE APR 2022
  26. 26. 27 19.7% 19.9% 54.9% 45.1% 49.46 16.9% -4.6% [N/A] MILLION -2.4 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER EASTERN EUROPE APR 2022
  27. 27. 28 42.0% 37.8% 38.8% 61.2% 68.46 27.0% +2.3% [N/A] MILLION +1.6 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER NORTHERN AFRICA APR 2022
  28. 28. 29 6.5% 4.5% 38.2% 61.8% 11.76 2.8% +5.5% [N/A] MILLION +609 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER WESTERN AFRICA APR 2022
  29. 29. 30 6.4% 2.6% 38.7% 61.3% 3.02 1.6% +5.9% [N/A] MILLION +168 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER MIDDLE AFRICA APR 2022
  30. 30. 31 7.7% 3.1% 42.8% 57.2% 9.34 2.0% +3.0% [N/A] MILLION +270 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER EASTERN AFRICA APR 2022
  31. 31. 32 12.6% 11.4% 50.1% 49.9% 5.88 8.5% +2.8% [N/A] MILLION +159 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER SOUTHERN AFRICA APR 2022
  32. 32. 33 31.9% 31.0% 32.2% 67.8% 67.62 23.5% +3.2% [N/A] MILLION +2.1 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER WESTERN ASIA APR 2022
  33. 33. 34 3.4% 3.1% 41.4% 58.6% 1.73 2.3% +4.6% [N/A] MILLION +77 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CENTRAL ASIA APR 2022
  34. 34. 35 19.7% 11.7% 25.7% 74.3% 177.3 9.0% +2.4% [N/A] MILLION +4.2 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER SOUTHERN ASIA APR 2022
  35. 35. 36 43.4% 40.3% 49.9% 50.1% 215.2 31.7% +1.3% [N/A] MILLION +2.7 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER SOUTHEASTERN ASIA APR 2022
  36. 36. 37 2.1% 1.8% 48.7% 51.3% 26.08 1.5% +0.6% [N/A] MILLION +148 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER EASTERN ASIA APR 2022
  37. 37. 38 14.2% 13.1% 52.4% 47.6% 4.56 10.4% -0.7% [N/A] MILLION -33 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER OCEANIA NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH APR 2022
  38. 38. LOCAL MARKET DATA
  39. 39. 40 24.0% [N/A] 60.0% 40.0% 36.0 14.6% +16.7% [N/A] THOUSAND +5,150 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ABKHAZIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ABKHAZIA APR 2022
  40. 40. 41 26.6% 9.6% 15.6% 84.4% 2.50 6.2% 0% [N/A] MILLION [UNCHANGED] [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. AFGHANISTAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AFGHANISTAN APR 2022
  41. 41. 42 112.6% [N/A] 54.5% 45.5% 15.2 50.3% +3.1% [N/A] THOUSAND +450 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ISLANDS THE ÅLAND THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE ÅLAND ISLANDS APR 2022
  42. 42. 43 43.9% 41.2% 38.2% 61.8% 1.01 35.1% +6.6% [N/A] MILLION +62 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ALBANIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ALBANIA APR 2022
  43. 43. 44 51.6% 44.7% 39.4% 60.6% 14.65 32.4% +2.8% [N/A] MILLION +400 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ALGERIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ALGERIA APR 2022
  44. 44. 45 110.1% 62.5% 53.9% 46.1% 26.6 48.2% +2.5% [N/A] THOUSAND +650 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. SAMOA AMERICAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AMERICAN SAMOA APR 2022
  45. 45. 46 33.3% 34.1% 52.7% 47.3% 23.6 30.5% +6.8% [N/A] THOUSAND +1,500 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ANDORRA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ANDORRA APR 2022
  46. 46. 47 5.6% 3.4% 42.5% 57.5% 698.2 2.0% +3.6% [N/A] THOUSAND +25 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ANGOLA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ANGOLA APR 2022
  47. 47. 48 48.8% 48.8% 52.9% 47.1% 6,050 39.8% +1.7% [N/A] +100 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ANGUILLA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ANGUILLA APR 2022
  48. 48. 49 47.9% 44.9% 53.6% 46.4% 36.2 36.4% +1.7% [N/A] THOUSAND +600 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BARBUDA ANTIGUA & THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ANTIGUA & BARBUDA APR 2022
  49. 49. 50 37.1% 40.1% 54.6% 45.4% 14.55 31.7% +1.4% [N/A] MILLION +200 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ARGENTINA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ARGENTINA APR 2022
  50. 50. 51 48.4% 45.1% 54.7% 45.3% 1.10 37.0% +6.4% [N/A] MILLION +66 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ARMENIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ARMENIA APR 2022
  51. 51. 52 56.4% 64.2% 54.4% 45.6% 59.0 54.8% +0.3% [N/A] THOUSAND +200 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ARUBA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER ARUBA APR 2022
  52. 52. 53 1.9% 2.1% 51.5% 48.5% 457.9 1.8% -6.4% [N/A] THOUSAND -31 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. AUSTRALIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AUSTRALIA NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH APR 2022
  53. 53. 54 23.7% 25.3% 52.5% 47.5% 2.00 22.1% +2.6% [N/A] MILLION +50 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. AUSTRIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AUSTRIA APR 2022
  54. 54. 55 7.6% 8.1% 32.2% 67.8% 664.9 6.5% +2.6% [N/A] THOUSAND +17 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. AZERBAIJAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER AZERBAIJAN APR 2022
  55. 55. 56 42.2% 44.7% 53.8% 46.2% 146.9 36.7% +0.2% [N/A] THOUSAND +350 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BAHAMAS THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE BAHAMAS APR 2022
  56. 56. 57 27.2% 32.0% 28.1% 71.9% 477.7 26.9% +3.6% [N/A] THOUSAND +17 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BAHRAIN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BAHRAIN APR 2022
  57. 57. 58 42.5% 17.6% 31.2% 68.8% 22.85 13.6% +6.5% [N/A] MILLION +1.4 MILLION [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BANGLADESH THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BANGLADESH APR 2022
  58. 58. 59 36.1% 34.3% 51.9% 48.1% 85.1 29.6% +0.4% [N/A] THOUSAND +300 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BARBADOS THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BARBADOS APR 2022
  59. 59. 60 3.2% 3.3% 63.4% 36.6% 260.5 2.8% +17.3% [N/A] THOUSAND +38 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BELARUS THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BELARUS APR 2022
  60. 60. 61 48.4% 53.2% 52.4% 47.6% 5.30 45.5% 0% [N/A] MILLION [UNCHANGED] [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BELGIUM THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BELGIUM APR 2022
  61. 61. 62 90.4% 61.0% 51.6% 48.4% 188.6 45.9% +1.3% [N/A] THOUSAND +2,450 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BELIZE THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BELIZE APR 2022
  62. 62. 63 5.5% 2.5% 30.6% 69.4% 201.8 1.6% +6.5% [N/A] THOUSAND +12 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BENIN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BENIN APR 2022
  63. 63. 64 37.5% 43.0% 56.7% 43.3% 22.9 36.9% -1.1% [N/A] THOUSAND -250 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BERMUDA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BERMUDA APR 2022
  64. 64. 65 106.9% 72.2% 48.1% 51.9% 449.4 57.2% +2.5% [N/A] THOUSAND +11 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BHUTAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BHUTAN APR 2022
  65. 65. 66 65.6% 52.8% 47.8% 52.2% 4.70 39.3% 0% [N/A] MILLION [UNCHANGED] [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BOLIVIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BOLIVIA APR 2022
  66. 66. 67 63.8% [N/A] 52.4% 47.6% 13.9 52.3% +3.3% [N/A] THOUSAND +450 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. EUSTATIUS & SABA BONAIRE, SINT THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BONAIRE, SINT EUSTATIUS & SABA APR 2022
  67. 67. 68 47.9% 41.8% 49.7% 50.3% 1.20 36.9% 0% [N/A] MILLION [UNCHANGED] [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. HERZEGOVINA BOSNIA & THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BOSNIA & HERZEGOVINA APR 2022
  68. 68. 69 18.1% 16.2% 51.0% 49.0% 281.0 11.6% +0.2% [N/A] THOUSAND +650 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BOTSWANA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BOTSWANA APR 2022
  69. 69. 70 37.6% 37.0% 53.8% 46.2% 65.75 30.6% +0.4% [N/A] MILLION +250 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BRAZIL O R D E M E P R O G R E S S O THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BRAZIL APR 2022
  70. 70. 71 65.5% 59.5% 50.8% 49.2% 15.6 50.9% +0.6% [N/A] THOUSAND +100 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. VIRGIN ISLANDS THE BRITISH THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE BRITISH VIRGIN ISLANDS APR 2022
  71. 71. 72 39.3% 46.0% 42.6% 57.4% 165.9 37.3% -2.7% [N/A] THOUSAND -4,600 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. DARUSSALAM BRUNEI THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BRUNEI DARUSSALAM APR 2022
  72. 72. 73 55.2% 49.1% 52.5% 47.5% 2.95 43.0% 0% [N/A] MILLION [UNCHANGED] [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BULGARIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BULGARIA APR 2022
  73. 73. 74 6.8% 3.1% 29.9% 70.1% 415.4 1.9% +53.1% [N/A] THOUSAND +144 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. FASO BURKINA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BURKINA FASO APR 2022
  74. 74. 75 5.1% 1.3% 33.4% 66.6% 96.0 0.8% +0.3% [N/A] THOUSAND +300 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. BURUNDI THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER BURUNDI APR 2022
  75. 75. 76 60.2% 50.9% 49.9% 50.1% 219.7 38.8% +60.2% [N/A] THOUSAND +83 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. VERDE CABO THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CABO VERDE APR 2022
  76. 76. 77 60.1% 64.4% 44.1% 55.9% 8.10 47.3% +3.2% [N/A] MILLION +250 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CAMBODIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CAMBODIA APR 2022
  77. 77. 78 8.1% 4.9% 40.1% 59.9% 853.9 3.1% +8.2% [N/A] THOUSAND +65 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CAMEROON THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CAMEROON APR 2022
  78. 78. 79 1.6% 1.7% 51.1% 48.9% 578.4 1.5% -11.8% [N/A] THOUSAND -77 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CANADA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CANADA NOTE: SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CANADA, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL AUDIENCE REACH APR 2022
  79. 79. 80 63.0% 60.4% 52.2% 47.8% 34.3 51.1% +3.9% [N/A] THOUSAND +1,300 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ISLANDS THE CAYMAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE CAYMAN ISLANDS APR 2022
  80. 80. 81 8.5% 1.4% 31.6% 68.4% 44.2 0.9% +4.9% [N/A] THOUSAND +2,050 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. AFRICAN REPUBLIC THE CENTRAL THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER THE CENTRAL AFRICAN REPUBLIC APR 2022
  81. 81. 82 5.4% 1.8% 21.2% 78.8% 183.7 1.1% +9.6% [N/A] THOUSAND +16 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CHAD THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CHAD APR 2022
  82. 82. 83 48.6% 53.4% 53.5% 46.5% 8.60 44.7% +2.4% [N/A] MILLION +200 THOUSAND [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. CHILE THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER CHILE APR 2022
  83. 83. 84 0.04% 0.03% 47.4% 52.6% 418.7 0.03% -0.8% [N/A] THOUSAND -3,350 [BASE REVISIONS] 90 MESSENGER AD REACH vs. TOTAL INTERNET USERS MESSENGER AD REACH vs. POPULATION AGED 13+ FEMALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH MALE MESSENGER AD REACH vs. TOTAL MESSENGER AD REACH TOTAL POTENTIAL REACH OF ADS ON MESSENGER MESSENGER AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN MESSENGER AD REACH YEAR-ON-YEAR CHANGE IN MESSENGER AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE ARE NOT C