Digital 2022 July Global Statshot Report (Jul 2022) v02

THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
DIGITAL 2022
JULY GLOBAL STATSHOT REPORT

!
The findings published in this report use the latest data available at the time of production. This may include revised figures
for historical data points that were not available when we published previous reports in the Global Digital Reports series.
From time to time, we may also change the data sources that we use to inform specific data points, and we may also change
how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report
the data that they share with us. As a result, findings published in this report may not correlate with findings published
in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report
figures for change over time, such figures will use the latest available data, so we recommend using the values published
in this report, rather than trying to recalculate such values using data from previous reports. Wherever we’re aware of the
potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. Please
read these advisories carefully to understand how data sources or calculations have changed since previous reports, and
beware of making any comparisons with historical data. In addition to changes in data sources and calculations, please
note that social media user numbers may not represent unique individuals. This is because some people may manage
multiple social media accounts, and because some social media accounts may represent ‘non-human’ entities (e.g. businesses,
animals, bands, etc.). As a result, the figures we publish for social media users may exceed the figures we publish for total
population or for internet users. This may seem counter-intuitive, but such differences do not represent mistakes. For more
information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data.
IMPORTANT NOTES ON COMPARING DATA

!
The United Nations published a comprehensive update to its World Population Prospects data in July 2022, and this
update included some important revisions to population numbers around the world. In addition to impacting the figures that
we report for population, these revisions may also affect any data point where we show digital adoption or activity as a
percentage of the total population (e.g. internet and social media adoption), or as a percentage of a specific age group
within the broader population (e.g. people aged 13 and above). As a consequence, any comparisons with equivalent
data points published in the Global Digital Reports series prior to July 2022 may result in unexpected trends, including
apparent decreases in user figures or activity. However, any such change may be solely the result of changes in underlying
population data, and may not necessarily indicate any change in actual digital adoption or behaviour. As a result, we
advise significant caution when interpreting any changes in values that show digital adoption or activity as a percentage
of the population. For more details, please see our comprehensive notes on data: https://datareportal.com/notes-on-data.
SIGNIFICANT REVISIONS TO POPULATION DATA

GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI
OOKLA SKAI LOCOWISE SIMILARWEB KEPIOS
PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
CLICK HERE TO READ OUR DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
CLICK HERE TO READ OUR FLAGSHIP DIGITAL
2022 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
SENSE OF THE CURRENT STATE OF DIGITAL
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FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:

9
7.98 5.34 5.03 4.70
BILLION BILLION BILLION BILLION
57.0% 66.9% 63.1% 59.0%
URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED
ITS POPULATION DATA SINCE OUR PREVIOUS REPORT, WHICH MAY AFFECT ALL VALUES THAT COMPARE DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION.
HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE COMPARATIVE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA.
GLOBAL OVERVIEW
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES
ESSENTIAL DIGITAL HEADLINES
JUL
2022

10
+0.8% +1.8% +3.7% +5.1%
+66 MILLION +93 MILLION +178 MILLION +227 MILLION
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT
ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME
DIGITAL GROWTH
JUL
2022

11
20.6% 29.2% 16.7% 15.6% 5.4%
+0.5% (+10 BPS) +14.1% (+360 BPS) +13.6% (+200 BPS) +15.6% (+210 BPS) +17.4% (+80 BPS)
96.2% 96.0% 8.6% 59.7% 34.8%
-0.7% (-70 BPS) -0.5% (-50 BPS) +3.6% (+30 BPS) -7.3% (-470 BPS) +1.5% (+50 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GAMES
CONSOLE
SMART WATCH OR
SMART WRISTBAND
TV STREAMING
DEVICE
SMART HOME
DEVICE
VIRTUAL REALITY
DEVICE
ANY KIND OF
MOBILE PHONE
SMART
PHONE
FEATURE
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
NOTE: PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE
DEVICE OWNERSHIP
JUL
2022

12
1H 34M 1H 01M 0H 58M 1H 11M
+1.1% (+1 MIN) [UNCHANGED] +5.5% (+3 MINS) -2.7% (-2 MINS)
6H 49M 3H 25M 2H 29M 2H 04M
-1.4% (-6 MINS) +2.5% (+5 MINS) +3.5% (+5 MINS) +0.8% (+1 MIN)
TIME SPENT LISTENING TO
MUSIC STREAMING SERVICES
TIME SPENT LISTENING
TO BROADCAST RADIO
TIME SPENT LISTENING
TO PODCASTS
TIME SPENT USING
A GAMES CONSOLE
TIME SPENT USING
THE INTERNET
TIME SPENT WATCHING TELEVISION
(BROADCAST AND STREAMING)
TIME SPENT USING
SOCIAL MEDIA
TIME SPENT READING PRESS MEDIA
(ONLINE AND PHYSICAL PRINT)
SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: CONSUMPTION OF DIFFERENT MEDIA
MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BOTH LINEAR (BROADCAST AND CABLE) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES
BOTH ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
DAILY TIME SPENT WITH MEDIA
JUL
2022

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DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022
WE ARE SOCIAL’S PERSPECTIVE
TRACKING CULTURE AT THE SPEED OF SOCIAL
THE FEED IS WE ARE SOCIAL’S DAILY DIGITAL CULTURAL TRACKER. IN THE LAST QUARTER, WE’VE SEEN…
In an effort to combat relentless
scrolling and reacting on social,
creators are inviting viewers to
take a break with ‘digital resting
points’: intentionally peaceful or
scenic content overlaid by soft,
soothing music. These ‘resting
points’ diverge from feeds
increasingly designed to get
adrenaline pumping and generate
reactions, instead enabling people
to preserve their cognitive energy.
People are using this passive
engagement as a welcome middle
ground between actively tuning in
and decidedly logging off.
Brands can engage
overstimulated users by bringing
them moments of peace within
hyper-cluttered feeds.
ANTI DOOM-SCROLL
CONTENT
TikTok has a reputation for
pioneering fast-moving internet
culture, but it’s also angling at the
satisfaction of slow culture.
Creators are going viral for
watchalong videos of slow,
laborious processes of detailed
craftsmanship – from
@jonpaulsballs’s hand-stitched
footballs, to Helen Kirkum’s
bespoke sneakers made out of
old waste. This content is letting
viewers peek behind the curtain
of production, observing the
detail, care, and processes that
underpin artisan goods.
Brands with impressive
craftsmanship behind the
scenes can engage audiences
with the process and journey,
rather than just the output.
CRAFTSMANSHIP
VOYEURISM
Digital culture is playing with
ideas of class and status,
borrowing, remixing, and editing
the signiﬁers that once
represented ‘classiness’. On
TikTok, ‘how to look like old
money’ tutorials deconstruct
poshness, while the ‘coastal
grandmother’ aesthetic sees
people of all ages, races, and
genders perform an exaggerated
caricature of an elegant, wealthy,
older white woman.
Brands can resonate by
reappropriating, subverting, and
remixing outdated ideals of
status as a mode of
empowerment, rather than just
discarding them.
INTERGENERATIONAL
STATUS PLAY
Follow us on Instagram @thefeed.global
PARTNER CONTENT

Hootsuite’s Perspective:
The TikTok Opportunity
Beyond its continued growth of over 1 billion active users, TikTok offers a
ton of unique value for businesses. A whopping 70% of TikTokers say
they’ve discovered new products and brands on the platform—just look at
the wild popularity of #TikTokMadeMeBuyIt (14 billion video views and
counting). TikTok is the place to get new eyeballs AND sales.
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PARTNER CONTENT

16
5.03 63.1% +3.7% 6H 49M 92.1%
BILLION +178 MILLION
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF
INTERNET USERS
AVERAGE DAILY TIME SPENT
USING THE INTERNET BY
EACH INTERNET USER
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA MOBILE PHONES
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. TIME SPENT AND MOBILE SHARE DATA
FROM GWI (Q1 2022), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR MORE DETAILS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING,
FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE
OVERVIEW OF INTERNET USE
JUL
2022

17
4.58 4.67 4.76 4.81 4.85 4.90 4.95 5.00 5.03
+1.9% +1.9% +1.0% +1.0% +1.0% +1.0% +1.0% +0.6%
JUL OCT JAN APR JUL OCT JAN APR JUL
2020 2020 2021 2021 2021 2021 2022 2022 2022
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN
RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE
CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
NUMBER OF INTERNET USERS (IN MILLIONS) AND QUARTER-ON-QUARTER CHANGE
INTERNET USERS OVER TIME
JUL
2022

18
4.98 5.02 5.25 5.37
BILLION BILLION BILLION BILLION
62.5% 63.0% 65.9% 67.3%
vs. POPULATION vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET USERS:
ITU
INTERNET USERS:
CIA WORLD FACTBOOK
INTERNET USERS:
INTERNETWORLDSTATS
INTERNET USERS:
INTERNETLIVESTATS
SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH
COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST
FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE
SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE.
GLOBAL OVERVIEW
INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES
INTERNET USER PERSPECTIVES
JUL
2022

19
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
72%
73%
74%
46%
67%
68%
26%
25%
43%
64%
87%
88%
98%
94%
78%
69%
72%
93%
75%
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED
NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES THAT COMPARE
DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE COMPARATIVE FIGURES,
BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
JUL
2022

20
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
0.6%
9.9%
24.5%
18.2%
1.0%
0.9%
2.4%
1.0%
3.6%
3.3%
5.0%
2.7%
2.1%
3.6%
6.8%
0.6%
2.6%
6.9%
4.4%
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO
ROUNDING. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL INTERNET USERS
SHARE OF GLOBAL INTERNET USERS
JUL
2022

21
99.0%
99.0%
99.0%
98.0%
98.0%
98.0%
98.0%
97.0%
97.0%
96.0%
94.0%
94.0%
94.0%
94.0%
93.6%
93.2%
93.0%
93.0%
92.0%
92.0%
91.9%
91.0%
91.0%
90.3%
90.0%
89.0%
88.0%
87.0%
86.4%
86.0%
84.4%
84.1%
82.6%
82.0%
81.3%
78.0%
77.1%
76.8%
75.7%
72.4%
72.0%
70.6%
70.6%
68.0%
63.1%
58.0%
51.0%
47.0%
42.0%
DENMARK
IRELAND
U.A.E.
SAUDI
ARABIA
SWITZERLAND
SOUTH
KOREA
U.K.
CANADA
SWEDEN
NETHERLANDS
BELGIUM
JAPAN
NEW
ZEALAND
SPAIN
HONG
KONG
GERMANY
AUSTRIA
FRANCE
SINGAPORE
U.S.A.
ISRAEL
AUSTRALIA
TAIWAN
CZECHIA
MALAYSIA
RUSSIA
ROMANIA
POLAND
ITALY
ARGENTINA
PORTUGAL
MOROCCO
GREECE
TURKEY
BRAZIL
THAILAND
VIETNAM
INDONESIA
MEXICO
CHINA
EGYPT
SOUTH
AFRICA
COLOMBIA
PHILIPPINES
WORLDWIDE
GHANA
NIGERIA
INDIA
KENYA
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: VALUES HAVE BEEN CAPPED
AT 99% OF THE TOTAL POPULATION. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES
THAT COMPARE DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE
COMPARATIVE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
JUL
2022

22
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
12
185
432
1,094
26
22
352
148
247
93
38
18
2.6
12
95
14
50
28
74
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED
NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES THAT COMPARE
DIGITAL ACTIVITY TO POPULATION – INCLUDING THE VALUES SHOWN ON THIS CHART – AND MAY RESULT IN UNEXPECTED INCREASES OR DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION
WHEN INTERPRETING ANY CHANGES IN THESE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA.
GLOBAL OVERVIEW
NUMBER OF PEOPLE (IN MILLIONS) WHO DO NOT USE THE INTERNET
UNCONNECTED POPULATIONS
JUL
2022

23
233 NORTH KOREA1
>99.9% [BLOCKED]
232 COMOROS 91.5% 766,000
231 ERITREA 91.5% 3,371,000
230 CENTRAL AFRICAN REPUBLIC 89.6% 4,999,000
229 SOUTH SUDAN 87.5% 9,548,000
228 SOMALIA 86.1% 15,159,000
227 NIGER 84.9% 22,261,000
226 BURUNDI 84.8% 10,931,000
225 DEM. REP. OF THE CONGO 82.6% 81,813,000
224 PAPUA NEW GUINEA 80.3% 8,142,000
01 INDIA 751,102,000 53.0%
02 CHINA 393,937,000 27.6%
03 PAKISTAN 151,525,000 64.3%
04 BANGLADESH 116,268,000 67.9%
05 NIGERIA 107,085,000 49.0%
06 ETHIOPIA 93,769,000 76.0%
07 DEM. REP. OF THE CONGO 81,813,000 82.6%
08 INDONESIA 63,916,000 23.2%
09 TANZANIA 51,088,000 78.0%
10 BRAZIL 40,172,000 18.7%
# LOCATION
UNCONNECTED
POPULATION
% OF POP.
OFFLINE
# LOCATION
% OF POP.
OFFLINE
UNCONNECTED
RELATIVE: LOWEST LEVELS OF INTERNET ADOPTION
ABSOLUTE: LARGEST UNCONNECTED POPULATIONS
SOURCES: ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTES: FIGURES IN THE “% OF POP. OFFLINE” COLUMN
REPRESENT THE PERCENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET. ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE NEAREST THOUSAND. (1) THE INTERNET (AT LEAST AS THE REST OF
THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. COMPARABILITY: SOURCE AND BASE CHANGES. REVISIONS TO THE U.N.’S POPULATION DATA IN JULY 2022 MAY HAVE
RESULTED IN UNEXPECTED CHANGES TO FIGURES ON THIS CHART, BECAUSE INTERNET PENETRATION IS OFTEN REPORTED AS A PERCENTAGE OF POPULATION, RATHER THAN AS AN ABSOLUTE USER FIGURE.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS AND THE LOWEST LEVELS OF INTERNET ADOPTION
UNCONNECTED POPULATIONS
JUL
2022

24
06:42 06:55 06:55 06:56 06:55 06:57 06:57 06:53 06:49
+3.2% 0% +0.2% -0.2% +0.5% 0% -1.0% -1.0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2020 2020 2020 2020 2021 2021 2021 2021 2022
SOURCE: GWI (Q1 2020 TO Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
GLOBAL OVERVIEW
THE AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY
DAILY TIME SPENT USING THE INTERNET
JUL
2022

25
10:04
09:58
09:42
09:28
09:23
08:40
08:37
08:36
08:21
08:10
08:01
07:50
07:49
07:48
07:45
07:45
07:34
07:25
07:12
07:12
07:07
06:54
06:50
06:49
06:42
06:42
06:24
06:21
06:16
06:16
06:12
06:11
06:09
06:06
06:05
05:56
05:55
05:47
05:39
05:32
05:31
05:30
05:28
05:27
03:57
SOUTH
AFRICA
PHILIPPINES
BRAZIL
COLOMBIA
ARGENTINA
MEXICO
THAILAND
MALAYSIA
U.A.E.
EGYPT
RUSSIA
PORTUGAL
ISRAEL
INDONESIA
SAUDI
ARABIA
TURKEY
SINGAPORE
TAIWAN
HONG
KONG
ROMANIA
U.S.A.
CANADA
INDIA
WORLDWIDE
POLAND
VIETNAM
NEW
ZEALAND
IRELAND
U.K.
GREECE
SWEDEN
AUSTRALIA
ITALY
CZECHIA
SPAIN
SWITZERLAND
AUSTRIA
BELGIUM
NETHERLANDS
GERMANY
SOUTH
KOREA
FRANCE
DENMARK
CHINA
JAPAN
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
DAILY TIME SPENT USING THE INTERNET
JUL
2022

26
07:54
07:13
06:32
06:07
05:45
07:19
07:02
06:38
06:03
05:26
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY ON ANY DEVICE
TIME SPENT USING THE INTERNET
JUL
2022

27
60.3% 28.7% 31.8% 15.0% 12.8%
-8.1% (-530 BPS) -2.0% (-60 BPS) +6.0% (+180 BPS) +8.7% (+120 BPS) +1.6% (+20 BPS)
92.1% 66.8% 90.7% 5.1% 28.2%
[UNCHANGED] -7.2% (-520 BPS) -0.1% (-10 BPS) +10.9% (+50 BPS) +1.1% (+30 BPS)
PERSONAL LAPTOP
OR DESKTOP
WORK LAPTOP
OR DESKTOP
CONNECTED
TELEVISION
SMART HOME
DEVICE
GAMES
CONSOLE
MOBILE
PHONE (ANY)
LAPTOP OR
DESKTOP (ANY)
SMART
PHONE
FEATURE
PHONE
TABLET
DEVICE
SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “MOBILE PHONE (ANY)” INCLUDES
USERS WHO ACCESS VIA A SMARTPHONE OR A FEATURE PHONE. “LAPTOP OR DESKTOP (ANY)” INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER.
PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNET
DEVICES USED TO ACCESS THE INTERNET
JUL
2022

28
98.3%
97.7%
97.5%
97.3%
97.0%
95.9%
95.9%
95.8%
95.6%
95.5%
95.2%
95.2%
95.1%
94.9%
94.9%
94.8%
94.5%
94.4%
94.1%
94.1%
94.0%
94.0%
93.7%
93.2%
93.0%
92.9%
92.6%
92.1%
92.1%
92.1%
92.1%
91.8%
91.7%
91.4%
91.1%
91.0%
90.9%
90.3%
90.2%
89.9%
89.3%
88.6%
88.1%
87.7%
87.4%
87.4%
87.0%
86.3%
52.9%
NIGERIA
SOUTH
AFRICA
PHILIPPINES
KENYA
BRAZIL
MEXICO
THAILAND
ARGENTINA
MALAYSIA
ROMANIA
TURKEY
VIETNAM
PORTUGAL
COLOMBIA
INDONESIA
ITALY
SAUDI
ARABIA
EGYPT
SPAIN
TAIWAN
POLAND
SOUTH
KOREA
INDIA
IRELAND
HONG
KONG
RUSSIA
ISRAEL
WORLDWIDE
AUSTRIA
GREECE
SINGAPORE
GHANA
U.A.E.
U.S.A.
SWEDEN
JAPAN
SWITZERLAND
NEW
ZEALAND
U.K.
NETHERLANDS
GERMANY
CHINA
FRANCE
BELGIUM
CANADA
CZECHIA
AUSTRALIA
DENMARK
MOROCCO
SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES
TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET
USING MOBILE PHONES TO ACCESS THE INTERNET
JUL
2022

29
93.7% 93.1% 93.2% 92.2% 91.5%
91.9% 91.1% 91.4% 91.5%
88.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES
TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET
USING MOBILE PHONES TO ACCESS THE INTERNET
JUL
2022

30
89.6%
87.0%
86.0%
85.0%
84.4%
82.9%
82.7%
81.7%
81.5%
80.9%
80.6%
80.4%
80.4%
80.1%
80.0%
79.9%
79.8%
79.4%
77.4%
77.3%
77.2%
77.2%
77.1%
76.4%
75.9%
75.5%
75.4%
74.9%
74.7%
73.4%
72.7%
72.6%
71.2%
69.9%
67.8%
67.3%
67.1%
66.8%
65.2%
63.3%
60.9%
60.6%
60.2%
55.7%
49.7%
47.3%
46.2%
38.4%
24.7%
CZECHIA
SWITZERLAND
AUSTRIA
PORTUGAL
POLAND
CANADA
BELGIUM
ISRAEL
SOUTH
AFRICA
GERMANY
FRANCE
NETHERLANDS
NEW
ZEALAND
ITALY
SPAIN
SINGAPORE
RUSSIA
GREECE
U.K.
DENMARK
ARGENTINA
AUSTRALIA
SWEDEN
COLOMBIA
SOUTH
KOREA
U.S.A.
IRELAND
HONG
KONG
MALAYSIA
TAIWAN
U.A.E.
MEXICO
ROMANIA
VIETNAM
PHILIPPINES
BRAZIL
TURKEY
WORLDWIDE
JAPAN
CHINA
SAUDI
ARABIA
INDONESIA
INDIA
EGYPT
THAILAND
KENYA
NIGERIA
MOROCCO
GHANA
SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS THE
INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE
OTHER DEVICES TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET
USING COMPUTERS TO ACCESS THE INTERNET
JUL
2022

31
62.3%
65.7% 66.9% 67.2% 67.2%
61.6%
66.0%
70.4%
73.9%
76.4%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS THE
INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE
OTHER DEVICES TO ACCESS THE INTERNET.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET
USING COMPUTERS TO ACCESS THE INTERNET
JUL
2022

32
52.0% 52.5% 52.8% 52.2% 52.0% 52.0% 53.5% 54.7% 55.5%
+1.0% +0.5% -1.2% -0.2% ≈0% +2.8% +2.3% +1.4%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2020 2020 2020 2020 2021 2021 2021 2021 2022
SOURCE: GWI (Q1 2020 TO Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
MOBILE’S SHARE OF DAILY INTERNET TIME
JUL
2022

33
61.8%
61.5%
59.3%
59.3%
58.9%
57.9%
57.2%
57.0%
56.0%
55.5%
55.1%
55.0%
54.9%
54.8%
54.2%
53.8%
53.7%
53.5%
53.0%
51.7%
50.9%
49.9%
49.6%
48.8%
48.8%
48.6%
48.6%
48.2%
48.1%
48.1%
48.0%
47.3%
47.1%
47.0%
46.8%
46.6%
46.0%
44.6%
44.2%
43.8%
43.7%
43.7%
43.3%
42.3%
40.6%
INDONESIA
THAILAND
CHINA
INDIA
TURKEY
PHILIPPINES
SAUDI
ARABIA
BRAZIL
ROMANIA
WORLDWIDE
U.A.E.
VIETNAM
EGYPT
MALAYSIA
COLOMBIA
MEXICO
TAIWAN
ARGENTINA
SOUTH
AFRICA
IRELAND
HONG
KONG
U.S.A.
AUSTRALIA
SPAIN
POLAND
SOUTH
KOREA
ISRAEL
ITALY
SWEDEN
NETHERLANDS
SINGAPORE
GREECE
NEW
ZEALAND
PORTUGAL
JAPAN
RUSSIA
U.K.
GERMANY
FRANCE
SWITZERLAND
CANADA
AUSTRIA
DENMARK
CZECHIA
BELGIUM
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
JUL
2022

34
61.0%
58.0% 57.1%
54.0%
48.7%
57.2%
54.7% 53.8%
50.7%
44.8%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
DAILY TIME THAT INTERNET USERS SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
JUL
2022

35
30.37 +25.2% 64.70 +28.9%
8.60 +13.2% 27.74 +36.0%
29 -3.3% 10 -9.1%
MEDIAN SPEED OF
MOBILE INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
MEDIAN SPEED OF MOBILE
INTERNET CONNECTIONS
MEDIAN SPEED OF
FIXED INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
MEDIAN SPEED OF FIXED
INTERNET CONNECTIONS
LATENCY (MS) LATENCY LATENCY (MS) LATENCY
UPLOAD (MBPS) UPLOAD UPLOAD (MBPS) UPLOAD
DOWNLOAD (MBPS) DOWNLOAD DOWNLOAD (MBPS) DOWNLOAD
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD AND UPLOAD SPEEDS IN MEGABITS PER SECOND, AND MEDIAN CONNECTION LATENCY IN MILLISECONDS IN MAY 2022. TIP: A NEGATIVE
VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER LATENCY SHOULD RESULT IN FASTER CONTENT DELIVERY. COMPARABILITY: FIGURES PUBLISHED IN PREVIOUS
REPORTS IN THIS SERIES FEATURED MEAN CONNECTION SPEED VALUES, WHEREAS WE NOW FEATURE MEDIAN VALUES. CONSEQUENTLY, VALUES SHOWN HERE ARE NOT COMPARABLE WITH VALUES SHOWN
IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
MEDIAN SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS
INTERNET CONNECTION SPEEDS
JUL
2022

36
124.89
106.82
102.92
102.54
101.62
87.48
82.79
76.07
75.02
67.68
64.01
61.78
60.30
60.16
59.93
59.44
58.87
54.54
53.65
49.03
47.12
46.18
45.24
42.60
38.51
37.26
36.97
35.29
34.41
33.85
33.68
31.50
30.37
29.61
29.40
29.36
29.34
25.19
22.57
21.21
20.92
20.71
19.26
17.53
16.52
16.48
14.28
11.66
8.23
U.A.E.
SOUTH
KOREA
NETHERLANDS
DENMARK
SAUDI
ARABIA
CHINA
SWITZERLAND
SWEDEN
AUSTRALIA
PORTUGAL
SINGAPORE
GREECE
CANADA
FRANCE
U.S.A.
BELGIUM
AUSTRIA
NEW
ZEALAND
GERMANY
TAIWAN
HONG
KONG
CZECHIA
U.K.
JAPAN
ITALY
ROMANIA
POLAND
VIETNAM
SPAIN
SOUTH
AFRICA
THAILAND
TURKEY
WORLDWIDE
MOROCCO
IRELAND
MALAYSIA
ISRAEL
MEXICO
BRAZIL
RUSSIA
ARGENTINA
EGYPT
PHILIPPINES
KENYA
INDONESIA
NIGERIA
INDIA
COLOMBIA
GHANA
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN MAY 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS IN
THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
MEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS (IN MBPS)
MOBILE INTERNET CONNECTION SPEEDS
JUL
2022

37
141 VENEZUELA 4.98 -9.5% 3.24 33
140 TURKMENISTAN 4.98 [N/A] 1.03 40
139 AFGHANISTAN 5.17 +15.4% 1.92 33
138 CUBA 5.27 -67.5% 3.44 131
137 SOMALIA 8.13 +40.2% 11.43 26
136 GHANA 8.23 -0.4% 7.17 29
135 LIBYA 8.35 -35.6% 4.92 25
134 BANGLADESH 8.56 +7.0% 7.28 29
133 TAJIKISTAN 8.69 +28.2% 3.90 24
132 BELARUS 10.12 +5.4% 5.28 29
01 NORWAY 129.40 +42.4% 18.41 27
02 U.A.E. 124.89 +16.6% 21.29 21
03 QATAR 117.61 +19.0% 21.26 20
04 SOUTH KOREA 106.82 +19.5% 12.96 27
05 KUWAIT 104.47 +78.7% 22.40 18
06 NETHERLANDS 102.92 +18.7% 15.77 24
07 DENMARK 102.54 +64.7% 18.61 20
08 SAUDI ARABIA 101.62 +18.7% 17.21 30
09 BULGARIA 95.71 +35.2% 18.05 20
10 CHINA 87.48 +50.7% 22.78 25
# LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY
FASTEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SLOWEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR MAY 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.
“▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY:
PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA MOBILE CONNECTIONS
MOBILE INTERNET CONNECTION SPEEDS
JUL
2022

38
209.21
188.31
181.90
179.14
169.36
152.66
137.19
136.07
133.59
127.10
125.41
112.98
112.83
109.92
109.66
108.25
105.29
104.08
102.35
93.11
92.75
92.39
83.79
83.02
82.89
74.21
74.16
71.79
71.19
68.77
64.70
63.74
60.80
60.09
53.87
51.91
49.02
47.86
45.70
43.73
41.06
38.53
32.77
28.70
23.56
21.03
15.37
10.05
9.00
SINGAPORE
THAILAND
CHINA
HONG
KONG
DENMARK
U.S.A.
JAPAN
ROMANIA
SPAIN
SWITZERLAND
NEW
ZEALAND
FRANCE
U.A.E.
PORTUGAL
SOUTH
KOREA
NETHERLANDS
CANADA
TAIWAN
SWEDEN
ISRAEL
BRAZIL
POLAND
SAUDI
ARABIA
BELGIUM
MALAYSIA
GERMANY
COLOMBIA
VIETNAM
IRELAND
RUSSIA
WORLDWIDE
U.K.
AUSTRIA
PHILIPPINES
ITALY
AUSTRALIA
CZECHIA
INDIA
MEXICO
ARGENTINA
EGYPT
GREECE
SOUTH
AFRICA
TURKEY
GHANA
INDONESIA
MOROCCO
NIGERIA
KENYA
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN MAY 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS IN
THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
MEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS (IN MBPS)
FIXED INTERNET CONNECTION SPEEDS
JUL
2022

39
182 CUBA 1.86 +6.3% 0.89 129
181 AFGHANISTAN 1.91 -12.8% 2.15 20
180 YEMEN 2.02 +8.6% 0.61 43
179 TURKMENISTAN 2.21 +13.3% 0.75 27
178 SYRIA 2.98 +1.7% 2.83 25
177 TIMOR-LESTE 3.47 [N/A] 5.53 7
176 NIGER 3.77 [N/A] 2.54 23
175 ETHIOPIA 4.00 +40.4% 2.85 18
174 SUDAN 4.01 +13.9% 2.24 25
173 EQUATORIAL GUINEA 4.03 +28.8% 3.22 19
01 SINGAPORE 209.21 +20.2% 174.67 4
02 CHILE 206.97 +75.1% 106.79 6
03 THAILAND 188.31 +15.9% 154.06 5
04 CHINA 181.90 +66.0% 37.84 10
05 HONG KONG 179.14 +27.6% 122.62 4
06 DENMARK 169.36 +29.0% 94.58 7
07 MACAU 157.78 +58.0% 141.74 3
08 U.S.A. 152.66 +28.9% 21.51 14
09 JAPAN 137.19 +50.1% 92.90 11
10 ROMANIA 136.07 +44.4% 94.21 6
FASTEST MEDIAN FIXED INTERNET CONNECTION SPEEDS SLOWEST MEDIAN FIXED INTERNET CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR MAY 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.
“▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY:
PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA FIXED CONNECTIONS
FIXED INTERNET CONNECTION SPEEDS
JUL
2022

40
01 CHILE 206.97 MBPS 22.19 MBPS 9.3 : 1
02 COLOMBIA 74.16 MBPS 11.66 MBPS 6.4 : 1
03 PANAMA 96.96 MBPS 16.22 MBPS 6.0 : 1
04 THAILAND 188.31 MBPS 33.68 MBPS 5.6 : 1
05 BELARUS 47.88 MBPS 10.12 MBPS 4.7 : 1
06 BRAZIL 92.75 MBPS 22.57 MBPS 4.1 : 1
07 SPAIN 133.59 MBPS 34.41 MBPS 3.9 : 1
08 PARAGUAY 57.89 MBPS 15.19 MBPS 3.8 : 1
09 HONG KONG 179.14 MBPS 47.12 MBPS 3.8 : 1
10 BANGLADESH 32.09 MBPS 8.56 MBPS 3.7 : 1
01 YEMEN 12.88 MBPS 2.02 MBPS 6.4 : 1
02 MALDIVES 50.47 MBPS 10.28 MBPS 4.9 : 1
03 ETHIOPIA 16.99 MBPS 4.00 MBPS 4.2 : 1
04 SYRIA 11.53 MBPS 2.98 MBPS 3.9 : 1
05 SURINAME 40.84 MBPS 11.11 MBPS 3.7 : 1
06 CUBA 5.27 MBPS 1.86 MBPS 2.8 : 1
07 MOZAMBIQUE 16.15 MBPS 5.76 MBPS 2.8 : 1
08 TUNISIA 22.29 MBPS 8.13 MBPS 2.7 : 1
09 AFGHANISTAN 5.17 MBPS 1.91 MBPS 2.7 : 1
10 SUDAN 10.49 MBPS 4.01 MBPS 2.6 : 1
# LOCATION
MOBILE
 DL SPEED
FIXED
 DL SPEED
RATIO # LOCATION
FIXED
 DL SPEED
MOBILE
 DL SPEED
RATIO
LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF FIXED CONNECTION SPEEDS
LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF MOBILE CONNECTION SPEEDS
SOURCE: OOKLA. NOTES: “ DL SPEED” FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND IN MAY 2022. “RATIO” FIGURES OFFER A COMPARISON BETWEEN THE TWO
DOWNLOAD SPEEDS. RANKING ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 10,000 PEOPLE. COMPARABILITY: INTERNET CONNECTION SPEEDS FEATURED IN PREVIOUS
REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE GREATEST DIFFERENCES BETWEEN MEDIAN DOWNLOAD SPEEDS FOR MOBILE AND FIXED CONNECTIONS
COMPARING MOBILE AND FIXED SPEEDS
JUL
2022

41
60.1%
55.2%
52.3%
51.3%
49.6%
46.2%
44.9%
44.8%
41.9%
40.9%
36.7%
36.1%
34.6%
31.7%
30.2%
29.9%
FINDING INFORMATION
STAYING IN TOUCH WITH FRIENDS AND FAMILY
KEEPING UP TO DATE WITH NEWS AND EVENTS
WATCHING VIDEOS, TV SHOWS OR MOVIES
RESEARCHING HOW TO DO THINGS
FINDING NEW IDEAS OR INSPIRATION
RESEARCHING PRODUCTS AND BRANDS
ACCESSING AND LISTENING TO MUSIC
FILLING UP SPARE TIME AND GENERAL BROWSING
EDUCATION AND STUDY-RELATED PURPOSES
RESEARCHING PLACES AND VACATIONS AND TRAVEL
RESEARCHING HEALTH ISSUES AND HEALTHCARE PRODUCTS
MANAGING FINANCES AND SAVINGS
GAMING
BUSINESS-RELATED RESEARCH
MEETING NEW PEOPLE AND MAKING NEW CONNECTIONS
GLOBAL OVERVIEW
PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE THE INTERNET
MAIN REASONS FOR USING THE INTERNET
JUL
2022

42
95.5%
95.2%
82.6%
56.1%
54.9%
49.1%
47.5%
41.9%
41.2%
41.2%
35.4%
29.4%
29.0%
27.2%
25.6%
24.9%
CHAT AND MESSAGING
SOCIAL NETWORKS
SEARCH ENGINES OR WEB PORTALS
SHOPPING, AUCTIONS, OR CLASSIFIEDS
MAPS, PARKING, OR LOCATION-BASED SERVICES
EMAIL
MUSIC
NEWS
ENTERTAINMENT
WEATHER
GAMES
TAXI, RIDE SHARING, BIKE, OR SCOOTER HIRE
BANKING, INVESTING, OR INSURANCE
SPORTS
EDUCATION
HEALTH AND FITNESS
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTH
TOP TYPES OF WEBSITES VISITED AND APPS USED
JUL
2022

43
59.72% 37.98% 2.27% 0.03%
+7.9% -9.4% -14.0% -62.5%
+437 BPS -395 BPS -37 BPS -5 BPS
MOBILE
PHONES
LAPTOP AND
DESKTOP COMPUTERS
TABLET
DEVICES
OTHER
DEVICES
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO BROWSERS RUNNING ON ANY DEVICE IN JUNE 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT
70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE
SHARE OF WEB TRAFFIC BY DEVICE
JUL
2022

44
85.3%
82.6%
80.7%
77.6%
75.6%
75.5%
73.8%
73.6%
72.7%
69.7%
67.7%
65.2%
63.6%
62.7%
62.0%
60.2%
59.7%
59.1%
58.9%
57.6%
55.9%
55.5%
54.7%
53.6%
53.5%
53.0%
52.3%
52.3%
51.7%
50.9%
50.8%
50.4%
50.0%
49.1%
48.7%
48.2%
47.2%
46.3%
46.2%
42.0%
41.3%
41.0%
40.8%
39.9%
38.7%
37.9%
37.2%
34.7%
27.3%
TURKEY
EGYPT
NIGERIA
SOUTH
AFRICA
VIETNAM
INDIA
SAUDI
ARABIA
GHANA
SINGAPORE
KENYA
INDONESIA
IRELAND
POLAND
MOROCCO
U.A.E.
CHINA
WORLDWIDE
THAILAND
ARGENTINA
ISRAEL
COLOMBIA
ROMANIA
ITALY
BRAZIL
SWEDEN
SPAIN
U.S.A.
PHILIPPINES
MALAYSIA
FRANCE
GERMANY
MEXICO
SOUTH
KOREA
AUSTRIA
CZECHIA
NETHERLANDS
TAIWAN
HONG
KONG
U.K.
SWITZERLAND
PORTUGAL
NEW
ZEALAND
RUSSIA
CANADA
GREECE
JAPAN
AUSTRALIA
DENMARK
BELGIUM
SOURCE: STATCOUNTER. NOTE: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO
BROWSERS RUNNING ON ANY DEVICE IN JUNE 2022.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES
MOBILE’S SHARE OF WEB TRAFFIC
JUL
2022

45
51.5% 50.8% 52.2%
54.8% 55.1% 55.7% 54.4% 55.8%
59.0%
-1.4% +2.8% +4.9% +0.5% +1.2% -2.4% +2.6% +5.7%
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2020 2020 2020 2021 2021 2021 2021 2022 2022
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO WEB BROWSERS RUNNING ON ANY DEVICE, AVERAGED ACROSS THE 3 MONTHS OF EACH RESPECTIVE QUARTER. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E.
AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES (QUARTERLY AVERAGES)
MOBILE’S SHARE OF WEB TRAFFIC
JUL
2022

46
2.87% 2.11% 0.71% 2.44%
-9.7% (-31 BPS) -3.7% (-8 BPS) -46.2% (-61 BPS) -18.9% (-57 BPS)
65.87% 18.61% 4.13% 3.26%
+0.9% (+60 BPS) +1.5% (+27 BPS) +21.5% (+73 BPS) -0.9% (-3 BPS)
SAMSUNG INTERNET OPERA UC BROWSER OTHER
CHROME SAFARI MICROSOFT EDGE FIREFOX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY
KIND OF DEVICE IN JUNE 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS”
VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE
SHARE OF WEB TRAFFIC BY BROWSER
JUL
2022

47
11 XNXX.COM 2.89B 718M 11M 22S 7.41
12 YANDEX.RU 2.75B 300M 14M 55S 2.66
13 FANDOM.COM 2.29B 739M 12M 15S 2.93
14 YAHOO.COM 2.08B 477M 15M 51S 3.16
15 APPLE.COM 1.92B 409M 16M 03S 1.97
16 XHAMSTER.COM 1.86B 553M 12M 51S 6.03
17 BING.COM 1.57B 358M 14M 29S 3.12
18 WEATHER.COM 1.38B 697M 5M 49S 1.55
19 NAVER.COM 1.20B 135M 44M 08S 10.60
20 TWITCH.TV 1.20B 259M 26M 50S 2.02
01 GOOGLE.COM 44.2B 5.77B 21M 17S 3.70
02 YOUTUBE.COM 27.6B 3.62B 27M 08S 3.42
03 FACEBOOK.COM 9.99B 1.93B 21M 22S 2.87
04 WIKIPEDIA.ORG 6.21B 1.86B 10M 35S 2.06
05 PORNHUB.COM 6.14B 1.42B 9M 38S 6.00
06 XVIDEOS.COM 5.50B 1.23B 11M 42S 6.80
07 TWITTER.COM 4.76B 1.41B 15M 27S 1.79
08 REDDIT.COM 3.82B 1.10B 15M 18S 2.82
09 AMAZON.COM 3.28B 840M 16M 01S 4.70
10 INSTAGRAM.COM 3.23B 1.23B 15M 50S 2.09
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITORS
TIME PER
VISIT
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITORS
TIME PER
VISIT
PAGES
PER VISIT
SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES FOR MAY 2022. NOTE: “UNIQUE VISITORS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT
UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN
VISITING UNKNOWN DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
GLOBAL OVERVIEW
RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC IN MAY 2022
MOST-VISITED WEBSITES: SEMRUSH RANKING
JUL
2022

48
11 WHATSAPP.COM 4M 15S 2.17
12 XNXX.COM 8M 43S 11.21
13 AMAZON.COM 6M 59S 8.82
14 PORNHUB.COM 8M 02S 6.93
15 YAHOO.CO.JP 8M 32S 6.75
16 LIVE.COM 7M 28S 8.67
17 NETFLIX.COM 8M 34S 4.17
18 TIKTOK.COM 3M 54S 10.51
19 REDDIT.COM 9M 50S 6.63
20 DOCOMO.NE.JP 7M 03S 4.77
01 GOOGLE.COM 11M 04S 8.71
02 YOUTUBE.COM 21M 47S 12.46
03 FACEBOOK.COM 10M 00S 8.66
04 TWITTER.COM 10M 40S 10.19
05 INSTAGRAM.COM 7M 49S 11.48
06 BAIDU.COM 5M 42S 8.08
07 WIKIPEDIA.ORG 3M 53S 3.10
08 YANDEX.RU 10M 40S 9.74
09 YAHOO.COM 7M 34S 5.68
10 XVIDEOS.COM 9M 52S 9.14
# WEBSITE TIME PER VISIT PAGES PER VISIT # WEBSITE TIME PER VISIT PAGES PER VISIT
SOURCE: SIMILARWEB. FIGURES REPRESENT TRAFFIC VALUES FOR MAY 2022. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING
UNKNOWN DOMAINS.
GLOBAL OVERVIEW
RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC IN MAY 2022
MOST-VISITED WEBSITES: SIMILARWEB RANKING
JUL
2022

49
0.64% 0.11% 0.17% 0.05% 0.36%
+6.7% (+4 BPS) -8.3% (-1.0 BPS) +54.5% (+6 BPS) -72.2% (-13 BPS) -39.0% (-23 BPS)
91.86% 3.20% 0.77% 1.32% 1.52%
-0.7% (-61 BPS) +38.5% (+89 BPS) -40.3% (-52 BPS) -13.7% (-21 BPS) +90.0% (+72 BPS)
DUCKDUCKGO ECOSIA NAVER SOGOU OTHERS
GOOGLE BING BAIDU YAHOO! YANDEX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM
SEARCH ENGINES IN JUNE 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
GLOBAL OVERVIEW
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE
SEARCH ENGINE MARKET SHARE
JUL
2022

50
11 AMAZON 40
12 INSTAGRAM 37
13 VIDEOS 33
14 TIEMPO 33
15 WHATSAPP WEB 30
16 ПОГОДА 26
17 TWITTER 25
18 CLIMA 24
19 GMAIL 24
20 TRADUCTOR 22
01 GOOGLE 100
02 YOUTUBE 92
03 WEATHER 83
04 YOU 80
05 FACEBOOK 76
06 TRANSLATE 50
07 NEWS 49
08 WHATSAPP 47
09 WEB 46
10 IPL 42
# SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY
SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED BETWEEN 01 APRIL 2022 AND 30 JUNE 2022. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES ARE AS
PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS. GOOGLE DOES NOT PUBLISH
ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY.
ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
GLOBAL OVERVIEW
QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 APRIL 2022 AND 30 JUNE 2022
TOP GOOGLE SEARCHES
JUL
2022

51
32.3%
27.7%
27.1%
23.6%
23.2%
23.1%
22.7%
22.6%
22.3%
21.2%
20.9%
20.7%
20.1%
19.4%
19.4%
18.5%
18.5%
18.4%
17.8%
16.9%
16.5%
16.4%
16.0%
14.8%
14.4%
14.3%
14.2%
14.1%
14.1%
13.0%
12.7%
12.7%
12.3%
11.9%
11.0%
10.7%
10.4%
10.3%
10.2%
9.4%
9.4%
9.3%
9.1%
8.9%
8.2%
7.6%
7.3%
6.9%
5.3%
INDIA
CHINA
U.S.A.
ITALY
MEXICO
U.K.
TURKEY
WORLDWIDE
SPAIN
VIETNAM
CANADA
BRAZIL
NIGERIA
GERMANY
IRELAND
TAIWAN
U.A.E.
THAILAND
AUSTRALIA
SOUTH
AFRICA
GHANA
HONG
KONG
COLOMBIA
SAUDI
ARABIA
PHILIPPINES
NEW
ZEALAND
MALAYSIA
FRANCE
RUSSIA
INDONESIA
KENYA
SINGAPORE
EGYPT
AUSTRIA
PORTUGAL
ROMANIA
SWEDEN
POLAND
SWITZERLAND
ARGENTINA
DENMARK
NETHERLANDS
GREECE
MOROCCO
BELGIUM
SOUTH
KOREA
ISRAEL
JAPAN
CZECHIA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK
USE OF VOICE ASSISTANTS TO FIND INFORMATION
JUL
2022

52
22.4%
24.3%
22.8%
19.9%
17.8%
24.7% 24.6%
23.0%
20.4%
17.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK
USE OF VOICE ASSISTANTS TO FIND INFORMATION
JUL
2022

53
51.3%
49.5%
49.2%
43.8%
40.9%
38.0%
34.7%
34.3%
34.0%
33.9%
33.2%
32.4%
31.5%
31.1%
29.1%
29.0%
28.8%
28.7%
28.5%
27.4%
26.3%
26.1%
26.0%
25.9%
25.5%
25.4%
23.0%
22.5%
22.1%
20.4%
18.6%
18.4%
17.8%
17.7%
17.4%
17.0%
16.5%
16.3%
16.2%
15.8%
15.6%
15.3%
10.6%
10.0%
10.0%
8.8%
8.6%
8.5%
8.3%
MEXICO
COLOMBIA
BRAZIL
ARGENTINA
INDONESIA
INDIA
VIETNAM
THAILAND
PHILIPPINES
PORTUGAL
TAIWAN
NIGERIA
SAUDI
ARABIA
MALAYSIA
WORLDWIDE
TURKEY
SOUTH
AFRICA
EGYPT
GREECE
SPAIN
KENYA
CHINA
ITALY
ISRAEL
U.A.E.
ROMANIA
HONG
KONG
POLAND
U.S.A.
IRELAND
SINGAPORE
CANADA
CZECHIA
AUSTRALIA
SOUTH
KOREA
NEW
ZEALAND
MOROCCO
GHANA
SWEDEN
U.K.
RUSSIA
DENMARK
NETHERLANDS
GERMANY
SWITZERLAND
FRANCE
AUSTRIA
BELGIUM
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE
JUL
2022

54
33.8%
31.4%
29.7%
26.0%
21.2%
31.1% 30.4%
28.6%
25.9%
19.0%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE
JUL
2022

55
51.8%
49.1%
48.8%
47.8%
47.4%
47.4%
46.8%
46.2%
43.3%
43.2%
42.8%
42.4%
40.3%
38.8%
37.7%
37.3%
35.9%
35.5%
35.4%
35.2%
35.2%
34.8%
34.4%
34.0%
33.4%
32.3%
32.0%
31.1%
30.3%
30.0%
29.9%
29.5%
29.4%
28.3%
28.1%
26.6%
26.1%
26.0%
26.0%
23.3%
22.5%
20.4%
18.4%
18.3%
18.1%
17.1%
17.0%
16.0%
9.9%
COLOMBIA
MEXICO
ARGENTINA
INDONESIA
SPAIN
SWITZERLAND
BRAZIL
POLAND
THAILAND
ISRAEL
SAUDI
ARABIA
TAIWAN
MALAYSIA
HONG
KONG
U.A.E.
PORTUGAL
TURKEY
AUSTRIA
EGYPT
BELGIUM
GREECE
ROMANIA
VIETNAM
INDIA
CZECHIA
SOUTH
AFRICA
SWEDEN
PHILIPPINES
GERMANY
WORLDWIDE
SINGAPORE
ITALY
FRANCE
DENMARK
NIGERIA
RUSSIA
IRELAND
MOROCCO
NETHERLANDS
CANADA
CHINA
KENYA
SOUTH
KOREA
U.S.A.
NEW
ZEALAND
AUSTRALIA
U.K.
GHANA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK
USE OF ONLINE TRANSLATION TOOLS
JUL
2022

56
37.4%
30.4%
27.3%
24.5%
20.1%
34.3%
30.9%
29.6%
27.5%
23.6%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK
USE OF ONLINE TRANSLATION TOOLS
JUL
2022

57
11 ITALIAN 1.4% 0.9%
12 DUTCH / FLEMISH 1.2% 0.4%
13 ARABIC 1.1% 4.9%
14 POLISH 1.0% 0.5%
15 PORTUGUESE 0.9% 3.3%
16 INDONESIAN 0.7% 2.5%
17 KOREAN 0.5% 1.0%
18 UKRAINIAN 0.5% 0.6%
19 THAI 0.5% 0.8%
20 HEBREW 0.4% 0.1%
01 ENGLISH 61.7% 17.0%
02 RUSSIAN 5.6% 3.3%
03 SPANISH 3.8% 6.9%
04 TURKISH 3.3% 1.1%
05 GERMAN 3.0% 1.7%
06 FRENCH 2.9% 3.4%
07 PERSIAN 2.8% 0.9%
08 JAPANESE 2.5% 1.6%
09 CHINESE 1.6% 18.9%
10 VIETNAMESE 1.6% 1.0%
# LANGUAGE
SHARE OF
WEBSITES
SHARE OF
POPULATION
# LANGUAGE
SHARE OF
WEBSITES
SHARE OF
POPULATION
SOURCES: W3TECHS; ETHNOLOGUE; U.N; KEPIOS ANALYSIS. NOTES: WEBSITE LANGUAGES AS DEFINED BY W3TECHS. LANGUAGES INCLUDE SUB-LANGUAGES (E.G. “CHINESE” INCLUDES MANDARIN,
YUE, ETC.). FIGURES IN THE “SHARE OF WEBSITES” COLUMN ARE BASED ON W3TECH’S ANALYSIS OF TRAFFIC FOR THE TOP 10 MILLION WEBSITES, AS RANKED BY ALEXA INTERNET. FIGURES IN THE “SHARE OF
POPULATION” COLUMN COMPARE THE TOTAL NUMBER OF FIRST- AND SECOND-LANGUAGE SPEAKERS OF EACH LANGUAGE (INCLUDING SUB-LANGUAGES) TO THE TOTAL GLOBAL POPULATION.
GLOBAL OVERVIEW
SHARE OF WEB PAGES THAT FEATURE CONTENT IN EACH LANGUAGE, COMPARED WITH SHARE OF GLOBAL POPULATION THAT SPEAKS EACH LANGUAGE
MOST COMMON LANGUAGES FOR WEB CONTENT
JUL
2022

58
28.5% 26.7% 27.0% 26.9% 25.6%
92.6% 50.9% 36.5% 29.8% 29.6%
EDUCATIONAL
VIDEO
PRODUCT
REVIEW VIDEO
SPORTS CLIP OR
HIGHLIGHTS VIDEO
GAMING
VIDEO
INFLUENCER
VIDEOS AND VLOGS
ANY KIND
OF VIDEO
MUSIC
VIDEO
COMEDY, MEME,
OR VIRAL VIDEO
TUTORIAL OR
HOW-TO VIDEO
VIDEO
LIVESTREAM
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH EACH KIND OF VIDEO CONTENT VIA THE INTERNET EACH WEEK
WATCHING ONLINE VIDEO CONTENT
JUL
2022

59
67.6%
67.2%
61.8%
58.9%
58.5%
56.8%
55.6%
54.2%
53.0%
52.3%
51.1%
51.1%
49.6%
48.5%
47.9%
47.7%
47.3%
46.5%
45.5%
44.9%
44.0%
43.8%
43.2%
42.3%
41.7%
41.5%
41.0%
40.3%
39.7%
38.7%
37.4%
37.3%
37.0%
36.9%
36.6%
36.3%
36.0%
35.0%
34.5%
34.4%
33.0%
32.4%
31.5%
30.5%
28.9%
28.6%
25.4%
14.2%
11.5%
SOUTH
AFRICA
PHILIPPINES
TURKEY
BRAZIL
INDIA
INDONESIA
KENYA
SAUDI
ARABIA
NIGERIA
COLOMBIA
MALAYSIA
U.A.E.
MEXICO
ITALY
IRELAND
SPAIN
ROMANIA
ARGENTINA
VIETNAM
WORLDWIDE
U.S.A.
EGYPT
CANADA
GHANA
NEW
ZEALAND
RUSSIA
PORTUGAL
SINGAPORE
AUSTRIA
SWITZERLAND
AUSTRALIA
POLAND
GREECE
CHINA
U.K.
THAILAND
ISRAEL
HONG
KONG
TAIWAN
GERMANY
FRANCE
MOROCCO
SWEDEN
DENMARK
BELGIUM
NETHERLANDS
CZECHIA
SOUTH
KOREA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK
ONLINE VIDEO AS A SOURCE OF LEARNING
JUL
2022

60
50.4%
47.3%
44.2%
39.4%
35.5%
49.3%
45.6% 44.4%
42.1%
35.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK
ONLINE VIDEO AS A SOURCE OF LEARNING
JUL
2022

61
55.7%
36.8%
33.5%
33.2%
31.8%
31.8%
30.4%
29.5%
28.6%
28.3%
28.2%
27.6%
26.9%
25.6%
24.1%
22.3%
22.1%
21.4%
21.2%
20.7%
20.5%
20.1%
19.9%
19.9%
19.8%
19.5%
19.5%
18.8%
18.7%
18.2%
17.2%
17.2%
16.8%
16.7%
16.5%
15.8%
15.7%
15.6%
15.5%
15.5%
15.4%
15.3%
15.0%
13.9%
12.9%
12.6%
12.4%
8.7%
6.3%
PHILIPPINES
TAIWAN
KENYA
BRAZIL
INDIA
INDONESIA
SOUTH
AFRICA
U.A.E.
CHINA
MEXICO
HONG
KONG
SAUDI
ARABIA
MALAYSIA
WORLDWIDE
NIGERIA
SPAIN
COLOMBIA
PORTUGAL
VIETNAM
IRELAND
TURKEY
SINGAPORE
ROMANIA
THAILAND
SOUTH
KOREA
EGYPT
SWEDEN
ARGENTINA
POLAND
NEW
ZEALAND
ITALY
U.S.A.
NETHERLANDS
MOROCCO
GHANA
SWITZERLAND
CANADA
AUSTRALIA
FRANCE
U.K.
ISRAEL
RUSSIA
GERMANY
AUSTRIA
DENMARK
BELGIUM
GREECE
CZECHIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH VLOGS EACH WEEK
WATCHING VLOGS
JUL
2022

62
38.0%
32.2%
25.2%
19.2%
14.3%
28.1%
26.1%
22.5%
18.2%
11.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH VLOGS EACH WEEK
WATCHING VLOGS
JUL
2022

63
98.6%
98.0%
97.7%
97.6%
97.5%
97.3%
97.0%
96.8%
96.7%
96.6%
96.5%
96.4%
96.3%
96.1%
95.9%
95.8%
95.6%
95.5%
95.5%
95.2%
95.0%
94.8%
94.2%
93.9%
93.6%
92.7%
92.3%
92.3%
92.2%
91.5%
91.2%
91.0%
90.9%
90.3%
90.0%
89.0%
88.1%
87.7%
87.5%
87.1%
85.5%
85.2%
84.6%
83.2%
69.3%
MEXICO
PHILIPPINES
SOUTH
AFRICA
BRAZIL
GREECE
INDIA
TURKEY
THAILAND
ISRAEL
INDONESIA
VIETNAM
U.A.E.
IRELAND
SAUDI
ARABIA
NEW
ZEALAND
MALAYSIA
COLOMBIA
ARGENTINA
SWEDEN
HONG
KONG
DENMARK
TAIWAN
SINGAPORE
U.K.
U.S.A.
ROMANIA
CANADA
ITALY
POLAND
AUSTRALIA
SPAIN
WORLDWIDE
FRANCE
EGYPT
NETHERLANDS
SWITZERLAND
AUSTRIA
PORTUGAL
GERMANY
BELGIUM
SOUTH
KOREA
RUSSIA
CHINA
CZECHIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH
STREAMING TV CONTENT VIA THE INTERNET
JUL
2022

64
94.8% 92.3% 89.7% 87.8%
80.5%
94.6% 92.9% 91.5% 89.3%
82.3%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH
STREAMING TV CONTENT VIA THE INTERNET
JUL
2022

65
01 THE MAN FROM TORONTO U.S.A. 100
02 LOVE & GELATO U.S.A. 85
03 HUSTLE U.S.A. 74
04 SPIDERHEAD U.S.A. 69
05 GLAMOUR GIRLS NIGERIA 33
06 BLASTED NORWAY 20
07 HOMEFRONT U.S.A. 16
08 S.W.A.T.: FIREFIGHT U.S.A. 15
09 ANEK INDIA 13
10 BHOOL BHULAIYAA 2 INDIA 11
01 THE UMBRELLA ACADEMY U.S.A. 100
02 STRANGER THINGS U.S.A. 85
03
MONEY HEIST: KOREA - JOINT
ECONOMIC AREA
SOUTH KOREA 74
04 MAN vs. BEE U.K. 69
05 PEAKY BLINDERS U.K. 33
06 GHOST DOCTOR SOUTH KOREA 20
07 YO SOY BETTY LA FEA COLOMBIA 16
08 SNOWFLAKE MOUNTAIN U.K. 15
09 YOU DON’T KNOW ME U.K. 13
10 INTIMIDAD SPAIN 11
# TV SHOW COUNTRY INDEX # MOVIE COUNTRY INDEX
MOST POPULAR MOVIES
MOST POPULAR TV SHOWS
SOURCE: FLIXPATROL. NOTES: ALL TITLES REPRESENT ENGLISH-LANGUAGE VERSIONS; CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF
WORLDWIDE NETFLIX VIEWING ACTIVITY BETWEEN 27 JUNE AND 03 JULY 2022. “COUNTRY” INDICATES THE COUNTRY OF PRODUCTION. “INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH
TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH RANKING.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS AND MOVIES ON NETFLIX BETWEEN 27 JUNE AND 03 JULY 2022
TOP CONTENT ON NETFLIX
JUL
2022

66
01
DOCTOR STRANGE IN THE
MULTIVERSE OF MADNESS
U.S.A. 100
02 ENCANTO U.S.A. 54
03 TURNING RED U.S.A. 48
04 MOANA U.S.A. 22
05 AVENGERS: ENDGAME U.S.A. 20
06
BEYOND INFINITY: BUZZ AND
THE JOURNEY TO LIGHTYEAR
U.S.A. 16
07 RISE U.S.A. 12
08 LUCA U.S.A. 10
09 DOCTOR STRANGE U.S.A. 9
10 RATATOUILLE U.S.A. 9
01 OBI-WAN KENOBI U.S.A. 100
02 MS. MARVEL U.S.A. 64
03 THE SIMPSONS U.S.A. 43
04 GREY’S ANATOMY U.S.A. 40
05 FAMILY GUY U.S.A. 32
06 BLUEY U.S.A. 29
07 MALCOLM IN THE MIDDLE U.S.A. 24
08 MODERN FAMILY U.S.A. 20
09 MOON KNIGHT U.S.A. 16
10 BAYMAX! U.S.A. 15
MOST POPULAR MOVIES
MOST POPULAR TV SHOWS
# TV SHOW COUNTRY INDEX # MOVIE COUNTRY INDEX
SOURCE: FLIXPATROL. NOTES: ALL TITLES REPRESENT ENGLISH-LANGUAGE VERSIONS; CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF
WORLDWIDE DISNEY+ VIEWING ACTIVITY BETWEEN 27 JUNE AND 03 JULY 2022. “COUNTRY” INDICATES THE COUNTRY OF PRODUCTION. “INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH
TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH RANKING.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS AND MOVIES ON DISNEY+ BETWEEN 27 JUNE AND 03 JULY 2022
TOP CONTENT ON DISNEY+
JUL
2022

67
39.0% 22.4% 20.6% 20.0%
LISTEN TO MUSIC
STREAMING SERVICES
LISTEN TO ONLINE RADIO
SHOWS OR STATIONS
LISTEN TO
PODCASTS
LISTEN TO
AUDIO BOOKS
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO EACH KIND OF AUDIO CONTENT VIA THE INTERNET EACH WEEK
LISTENING TO ONLINE AUDIO CONTENT
JUL
2022

68
01 BAD BUNNY – “UN VERANO SIN TI”
02 HARRY STYLES – “HARRY’S HOUSE”
03 BTS – “PROOF”
04 DRAKE – ”HONESTLY, NEVERMIND”
05 OLIVIA RODRIGO – “SOUR”
06 POST MALONE – “TWELVE CARAT TOOTHACHE”
07 ED SHEERAN – “=”
08 DOJA CAT – “PLANET HER”
09 DUA LIPA – “FUTURE NOSTALGIA”
10 CHRIS BROWN – “BREEZY”
01 HARRY STYLES – “AS IT WAS”
02 JOJI – “GLIMPSE OF US”
03 KATE BUSH – “RUNNING UP THAT HILL (A DEAL WITH GOD)”
04 BAD BUNNY & CHENCHO CORLEONE – “ME PORTO BONITO”
05 BAD BUNNY – “TITÍ ME PREGUNTÓ”
06 BAD BUNNY & BOMBA ESTÉREO – “OJITOS LINDOS”
07 CHARLIE PUTH FEAT. JUNG KOOK OF BTS – “LEFT AND RIGHT”
08 BAD BUNNY – “EFECTO”
09 BAD BUNNY – “MOSCOW MULE”
10 GLASS ANIMALS – “HEAT WAVES”
# ARTIST – “SONG TITLE” # ARTIST – “ALBUM TITLE”
MOST-STREAMED ALBUMS
MOST-STREAMED SONGS
SOURCE: @SPOTIFYCHARTS ON INSTAGRAM. NOTE: RANKINGS ARE BASED ON WORLDWIDE SPOTIFY STREAMS BETWEEN 24 JUNE AND 30 JUNE 2022.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
RANKING OF THE WORLDWIDE MOST-STREAMED SONGS AND MOST-STREAMED ALBUMS ON SPOTIFY BETWEEN 24 JUNE AND 30 JUNE 2022
GLOBAL SPOTIFY CHARTS
JUL
2022

69
38.0%
37.4%
36.8%
30.9%
28.8%
28.1%
25.4%
25.0%
24.8%
23.9%
23.8%
23.3%
23.1%
22.2%
22.1%
21.5%
21.4%
21.2%
20.8%
20.6%
20.6%
20.4%
19.6%
19.4%
19.3%
18.5%
18.1%
17.6%
17.3%
17.3%
17.3%
16.8%
16.6%
16.5%
16.3%
16.3%
16.1%
16.0%
15.5%
15.0%
14.3%
13.4%
13.1%
12.2%
12.2%
11.9%
9.2%
7.3%
3.8%
BRAZIL
INDONESIA
MEXICO
SOUTH
AFRICA
IRELAND
SWEDEN
ROMANIA
DENMARK
U.S.A.
ISRAEL
SPAIN
PORTUGAL
INDIA
CANADA
AUSTRALIA
COLOMBIA
SAUDI
ARABIA
NEW
ZEALAND
U.K.
WORLDWIDE
GERMANY
POLAND
ARGENTINA
THAILAND
PHILIPPINES
KENYA
U.A.E.
SINGAPORE
AUSTRIA
CZECHIA
MALAYSIA
VIETNAM
CHINA
TURKEY
HONG
KONG
NETHERLANDS
SWITZERLAND
NIGERIA
GREECE
ITALY
TAIWAN
FRANCE
BELGIUM
EGYPT
MOROCCO
SOUTH
KOREA
RUSSIA
GHANA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO PODCASTS EACH WEEK
LISTENING TO PODCASTS
JUL
2022

70
23.0% 23.0%
19.6%
17.8%
15.4%
22.1% 22.7%
20.5%
17.9%
14.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO LISTEN TO PODCASTS EACH WEEK
LISTENING TO PODCASTS
JUL
2022

71
16.9% 13.5% 9.7% 8.5%
82.4% 66.2% 36.2% 25.7%
TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET
ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE
DEVICES USED TO PLAY VIDEO GAMES
JUL
2022

72
96.6%
94.9%
93.9%
93.5%
92.6%
92.0%
91.1%
91.0%
90.9%
90.7%
90.4%
90.3%
89.0%
88.4%
88.3%
88.2%
85.2%
84.8%
84.5%
84.3%
84.1%
82.8%
82.4%
81.5%
81.5%
81.3%
80.6%
80.6%
80.5%
79.7%
79.0%
78.3%
77.7%
77.6%
77.5%
77.1%
75.2%
75.1%
74.6%
74.5%
74.4%
73.4%
72.5%
72.3%
67.6%
PHILIPPINES
INDONESIA
VIETNAM
THAILAND
TURKEY
INDIA
SOUTH
AFRICA
MEXICO
SAUDI
ARABIA
U.A.E.
TAIWAN
MALAYSIA
HONG
KONG
BRAZIL
EGYPT
GREECE
ARGENTINA
SINGAPORE
PORTUGAL
COLOMBIA
U.S.A.
ROMANIA
WORLDWIDE
POLAND
SPAIN
ITALY
ISRAEL
NEW
ZEALAND
FRANCE
CANADA
SOUTH
KOREA
RUSSIA
SWEDEN
SWITZERLAND
NETHERLANDS
DENMARK
AUSTRIA
GERMANY
BELGIUM
U.K.
AUSTRALIA
IRELAND
CZECHIA
CHINA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICE
PLAYING VIDEO GAMES
JUL
2022

73
86.5% 85.0%
81.2%
75.6%
66.6%
89.2% 87.7%
84.7%
79.4%
67.2%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO PLAY VIDEO GAMES ON ANY DEVICE
PLAYING VIDEO GAMES
JUL
2022

74
01:52
01:50
01:46
01:30
01:29
01:27
01:26
01:24
01:20
01:19
01:16
01:15
01:12
01:12
01:11
01:11
01:09
01:07
01:05
01:04
01:02
00:59
00:58
00:56
00:55
00:55
00:54
00:52
00:52
00:50
00:50
00:47
00:47
00:46
00:44
00:44
00:41
00:40
00:40
00:40
00:37
00:34
00:31
00:31
00:26
SAUDI
ARABIA
THAILAND
EGYPT
PHILIPPINES
MEXICO
INDIA
U.A.E.
U.S.A.
VIETNAM
INDONESIA
MALAYSIA
SOUTH
AFRICA
CHINA
HONG
KONG
WORLDWIDE
AUSTRALIA
BRAZIL
U.K.
TURKEY
ARGENTINA
CANADA
COLOMBIA
SINGAPORE
NETHERLANDS
FRANCE
NEW
ZEALAND
TAIWAN
IRELAND
ISRAEL
DENMARK
GERMANY
POLAND
SPAIN
ITALY
GREECE
SWEDEN
ROMANIA
BELGIUM
PORTUGAL
SWITZERLAND
SOUTH
KOREA
RUSSIA
AUSTRIA
CZECHIA
JAPAN
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY
DAILY TIME SPENT USING A GAMES CONSOLE
JUL
2022

75
01:03
01:19
01:04
00:47
00:38
01:34 01:36
01:19
00:56
00:41
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY
DAILY TIME SPENT USING A GAMES CONSOLE
JUL
2022

Mistermv is a popular French
Twitch streamer who recently
organized the second edition
of SpeeDons, a 55 hour charity
marathon raising a record
amount of money (€802K).
WE ARE SOCIAL
RISING STATURE AND INFLUENCE
GAMERS ARE BUILDING MORE EMOTIONAL
CONNECTIONS WITH THEIR AUDIENCES
Thanks to the somewhat intimate nature of streaming, creators are
forming different types of emotional bonds with their audiences. After
consuming countless hours of content on Twitch, viewers feel invested in
the influencers they have come to see as friends. This is fueling a surge
in donations and support not just for the creator, but for the causes they
believe in too.
Charitable events organized by creators are smashing attendance and
donation records. Due to the deeper connection between creators and
viewers, the audience comes to see the success of their favourite
streamers as their own, particularly as they are driven by shared values.
Furthermore, the rise of LGBTQIA+, POC and female streamers mean a
broader audience can see themselves reflected on their screens, giving a
greater opportunity to find a community that truly suits them. These
streamers are also offering fresh perspectives on the practice of gaming,
breaking the mold of the male-centric, competitive nature of play.
One brand tapping into the shifting nature of performative gaming is
Gucci, who recently launched Gucci Gaming Academy: a space for
emerging esports players to develop their talent with the aim of going
pro. But beyond in-game performance, Gucci’s academy assesses and
upskills players on the full 360 degrees of selfhood, from interviewing
players about personal values and soft skills, to coaching them on mental
health and personal branding. Find out more on wearesocial.com/gaming
Pinkjujitsu is a TikToker
who attracted an audience
by promoting a more
feminine side to gaming,
proving there is more than
one way to play.
Gucci launched a gaming
academy placing greater
importance on personal
values and soft skills while
mentoring mental and
physical health.
PARTNER CONTENT

77
26.3%
26.3%
24.4%
22.8%
22.8%
20.9%
20.8%
19.0%
18.3%
18.1%
17.7%
17.4%
17.2%
16.8%
15.6%
14.7%
14.6%
14.4%
14.4%
13.6%
13.5%
13.5%
13.1%
12.6%
12.3%
12.0%
11.9%
11.9%
11.6%
11.4%
11.2%
11.1%
11.1%
10.9%
9.3%
9.0%
8.4%
8.1%
7.8%
7.6%
7.6%
6.8%
6.7%
6.3%
6.2%
5.0%
2.9%
2.7%
1.5%
IRELAND
U.K.
U.S.A.
CANADA
ITALY
SPAIN
CHINA
VIETNAM
TURKEY
MEXICO
DENMARK
NETHERLANDS
SWEDEN
AUSTRALIA
WORLDWIDE
HONG
KONG
INDIA
BELGIUM
ISRAEL
FRANCE
NEW
ZEALAND
SINGAPORE
AUSTRIA
POLAND
GERMANY
TAIWAN
GREECE
SWITZERLAND
U.A.E.
COLOMBIA
SOUTH
KOREA
BRAZIL
ROMANIA
MALAYSIA
INDONESIA
CZECHIA
PORTUGAL
SAUDI
ARABIA
EGYPT
ARGENTINA
SOUTH
AFRICA
PHILIPPINES
RUSSIA
NIGERIA
THAILAND
JAPAN
GHANA
KENYA
MOROCCO
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF SMART HOME DEVICE
SMART HOME DEVICE OWNERSHIP
JUL
2022

78
11.5%
18.1% 17.8%
16.4%
13.8%
11.2%
17.5% 17.5% 17.6%
14.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF SMART HOME DEVICE
SMART HOME DEVICE OWNERSHIP
JUL
2022

79
68.1%
64.8%
61.5%
59.8%
58.4%
58.3%
57.2%
56.8%
54.5%
53.3%
52.5%
51.8%
51.7%
51.0%
50.1%
50.0%
49.3%
48.9%
48.7%
48.5%
47.5%
47.4%
46.8%
46.6%
46.4%
45.9%
45.1%
42.2%
41.3%
40.1%
40.1%
38.7%
38.2%
37.8%
37.7%
36.4%
36.3%
35.2%
34.3%
34.1%
33.3%
32.3%
32.2%
32.2%
28.2%
27.7%
25.2%
17.5%
TAIWAN
MALAYSIA
SWITZERLAND
AUSTRIA
SOUTH
KOREA
HONG
KONG
NEW
ZEALAND
SINGAPORE
CHINA
THAILAND
BELGIUM
AUSTRALIA
ARGENTINA
ITALY
MEXICO
GERMANY
COLOMBIA
INDIA
SWEDEN
BRAZIL
SPAIN
GREECE
PORTUGAL
VIETNAM
WORLDWIDE
JAPAN
NETHERLANDS
PHILIPPINES
FRANCE
INDONESIA
ROMANIA
ISRAEL
RUSSIA
NIGERIA
TURKEY
U.A.E.
SOUTH
AFRICA
KENYA
SAUDI
ARABIA
CANADA
IRELAND
GHANA
U.K.
U.S.A.
DENMARK
POLAND
EGYPT
MOROCCO
SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S
SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH
USE OF QR CODES
JUL
2022

80
46.5% 47.1% 47.5%
45.5%
39.4%
45.7% 47.0%
48.6% 47.5%
43.5%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S
SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH
USE OF QR CODES
JUL
2022

81
53.2%
51.5%
48.1%
48.0%
47.5%
45.8%
45.0%
44.9%
44.4%
43.6%
43.4%
42.1%
41.1%
40.5%
39.8%
39.6%
39.5%
38.5%
38.0%
37.4%
36.8%
35.7%
35.7%
34.7%
34.6%
34.5%
34.1%
32.2%
30.5%
29.9%
29.2%
29.0%
28.3%
26.9%
26.6%
26.4%
26.1%
25.6%
25.5%
24.3%
24.2%
22.9%
22.4%
21.4%
20.5%
19.6%
13.3%
13.1%
10.4%
SOUTH
AFRICA
SWEDEN
CZECHIA
NEW
ZEALAND
CANADA
NETHERLANDS
BRAZIL
HONG
KONG
IRELAND
MALAYSIA
AUSTRIA
U.K.
DENMARK
AUSTRALIA
NIGERIA
BELGIUM
GERMANY
SINGAPORE
U.S.A.
POLAND
TURKEY
ISRAEL
SPAIN
SWITZERLAND
ITALY
TAIWAN
FRANCE
THAILAND
INDIA
SOUTH
KOREA
INDONESIA
WORLDWIDE
MEXICO
SAUDI
ARABIA
ARGENTINA
VIETNAM
GREECE
U.A.E.
PHILIPPINES
GHANA
KENYA
COLOMBIA
PORTUGAL
JAPAN
CHINA
ROMANIA
EGYPT
RUSSIA
MOROCCO
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH
USE OF ONLINE FINANCIAL SERVICES
JUL
2022

82
20.9%
28.9% 29.9%
31.9%
34.3%
22.9%
29.3%
31.6%
35.7%
38.5%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH
USE OF ONLINE FINANCIAL SERVICES
JUL
2022

83
24.7%
23.6%
21.8%
21.3%
21.1%
21.0%
19.5%
19.3%
18.8%
18.4%
18.3%
17.2%
15.9%
15.9%
15.8%
15.7%
15.5%
15.4%
14.2%
14.1%
14.1%
13.1%
13.0%
12.5%
12.3%
12.1%
12.0%
11.8%
11.2%
10.8%
10.4%
10.3%
9.8%
9.8%
9.6%
9.3%
9.2%
9.2%
8.6%
7.9%
7.3%
7.2%
7.0%
6.0%
5.7%
5.5%
4.5%
3.8%
3.7%
TURKEY
ARGENTINA
SOUTH
AFRICA
THAILAND
PHILIPPINES
NIGERIA
SINGAPORE
BRAZIL
U.A.E.
INDONESIA
NETHERLANDS
INDIA
PORTUGAL
U.S.A.
VIETNAM
SOUTH
KOREA
MALAYSIA
HONG
KONG
SWITZERLAND
AUSTRALIA
CANADA
AUSTRIA
NEW
ZEALAND
COLOMBIA
IRELAND
WORLDWIDE
CZECHIA
DENMARK
SPAIN
GREECE
U.K.
MEXICO
GERMANY
TAIWAN
POLAND
BELGIUM
ROMANIA
SWEDEN
SAUDI
ARABIA
KENYA
ISRAEL
ITALY
FRANCE
EGYPT
JAPAN
CHINA
GHANA
RUSSIA
MOROCCO
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF CRYPTOCURRENCY
OWNERSHIP OF CRYPTOCURRENCY
JUL
2022

84
7.9%
11.7%
10.5%
7.1%
5.4%
15.2%
17.8%
15.6%
11.6%
8.1%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF CRYPTOCURRENCY
OWNERSHIP OF CRYPTOCURRENCY
JUL
2022

85
28.6% 39.2% 32.2%
HEARD OF THE TERM ‘NFT’ AND
UNDERSTAND WHAT AN NFT IS
HEARD OF THE TERM ‘NFT’, BUT
STILL NOT SURE WHAT AN NFT IS
NOT HEARD OF
NFTS BEFORE
SOURCE: GWI ZEITGEIST (APRIL 2022). *NOTES: FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64 ACROSS 9 COUNTRIES AROUND THE WORLD.
SEE GWI.COM FOR FULL DETAILS.
GLOBAL OVERVIEW
PERCENTAGE OF SURVEY RESPONDENTS* WHO AGREED WITH EACH STATEMENT
AWARENESS OF NFTS
JUL
2022

86
26.7%
21.9%
16.5%
14.0%
10.9%
7.8%
2.2%
A TYPE OF CRYPTOCURRENCY
A FILE THAT ESTABLISHES PROOF OF OWNERSHIP OF A DIGITAL ASSET
A WAY OF RECORDING DIGITAL TRANSACTIONS
A DIGITAL IMAGE / OBJECT THAT PEOPLE CAN OWN
NONE OF THESE
A TYPE OF DIGITAL ART
OTHER
SOURCE: GWI ZEITGEIST (APRIL 2022). *NOTES: FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64 ACROSS 9 COUNTRIES AROUND THE WORLD.
SEE GWI.COM FOR FULL DETAILS. ALL SURVEY RESPONDENTS COULD ANSWER THIS QUESTION, INCLUDING THOSE WHO HAD NOT PREVIOUSLY HEARD OF NFTS.
GLOBAL OVERVIEW
PERCENTAGE OF SURVEY RESPONDENTS* WHO IDENTIFIED EACH OPTION AS BEING THE “BEST” DESCRIPTION OF AN NFT
UNDERSTANDING OF NFTS
JUL
2022

87
42.0%
41.6%
38.5%
35.9%
34.6%
32.8%
30.8%
30.7%
30.0%
29.9%
29.8%
28.3%
26.8%
26.6%
26.5%
26.2%
25.7%
25.5%
25.3%
25.2%
24.9%
24.7%
24.0%
23.7%
23.7%
23.1%
22.9%
22.4%
22.1%
22.0%
22.0%
21.8%
21.7%
21.5%
20.6%
20.5%
20.5%
19.0%
18.4%
18.0%
18.0%
17.5%
17.2%
15.8%
14.2%
14.1%
12.9%
11.9%
10.4%
COLOMBIA
MEXICO
NIGERIA
BRAZIL
ARGENTINA
SOUTH
AFRICA
PHILIPPINES
PORTUGAL
INDIA
TURKEY
KENYA
IRELAND
SAUDI
ARABIA
GREECE
POLAND
AUSTRIA
WORLDWIDE
GERMANY
MALAYSIA
CHINA
U.A.E.
VIETNAM
GHANA
EGYPT
SWITZERLAND
ROMANIA
U.K.
NEW
ZEALAND
DENMARK
SPAIN
U.S.A.
TAIWAN
ISRAEL
CANADA
SINGAPORE
AUSTRALIA
BELGIUM
SWEDEN
INDONESIA
NETHERLANDS
SOUTH
KOREA
HONG
KONG
FRANCE
THAILAND
ITALY
MOROCCO
RUSSIA
CZECHIA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK
CHECKING HEALTH SYMPTOMS ONLINE
JUL
2022

88
27.1%
29.5%
28.5% 28.2%
26.0%
22.7%
24.8% 24.7%
23.0%
19.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK
CHECKING HEALTH SYMPTOMS ONLINE
JUL
2022

89
52.0%
51.8%
48.6%
45.5%
43.4%
42.6%
41.9%
41.6%
40.8%
40.5%
40.3%
40.2%
40.2%
40.1%
39.6%
39.3%
38.9%
38.5%
38.2%
37.2%
36.8%
36.0%
35.9%
35.4%
35.1%
35.0%
34.9%
34.8%
34.1%
33.9%
33.7%
33.4%
32.9%
32.7%
30.8%
29.4%
29.0%
28.9%
28.8%
27.4%
26.9%
26.8%
26.6%
25.5%
25.1%
24.9%
24.9%
19.4%
18.9%
SPAIN
PORTUGAL
BRAZIL
GREECE
SOUTH
AFRICA
CANADA
IRELAND
FRANCE
POLAND
ARGENTINA
AUSTRIA
MEXICO
U.S.A.
GERMANY
NEW
ZEALAND
SINGAPORE
BELGIUM
SWITZERLAND
U.K.
SOUTH
KOREA
AUSTRALIA
ISRAEL
COLOMBIA
CZECHIA
INDIA
PHILIPPINES
INDONESIA
HONG
KONG
DENMARK
MALAYSIA
ITALY
NETHERLANDS
TAIWAN
WORLDWIDE
SWEDEN
EGYPT
TURKEY
ROMANIA
VIETNAM
RUSSIA
U.A.E.
KENYA
SAUDI
ARABIA
NIGERIA
THAILAND
CHINA
JAPAN
MOROCCO
GHANA
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE
CONCERNS ABOUT MISUSE OF PERSONAL DATA
JUL
2022

90
34.1%
31.6%
33.1%
35.2%
38.5%
30.2% 29.7% 30.8%
34.3%
38.7%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE
CONCERNS ABOUT MISUSE OF PERSONAL DATA
JUL
2022

91
39.9%
38.0%
36.3%
34.2%
33.7%
33.3%
30.6%
30.1%
29.8%
28.2%
27.0%
26.6%
25.7%
25.5%
24.9%
24.9%
24.9%
24.8%
24.6%
24.4%
24.3%
24.2%
23.9%
23.7%
23.6%
23.3%
23.1%
22.9%
22.2%
22.1%
22.0%
21.5%
20.4%
20.3%
20.2%
20.1%
19.5%
19.5%
19.2%
19.2%
19.1%
18.6%
17.2%
17.2%
17.0%
16.7%
15.5%
15.0%
10.2%
INDIA
INDONESIA
U.A.E.
NIGERIA
SAUDI
ARABIA
MALAYSIA
VIETNAM
TURKEY
SINGAPORE
HONG
KONG
WORLDWIDE
CHINA
EGYPT
AUSTRALIA
PHILIPPINES
SWITZERLAND
U.S.A.
THAILAND
PORTUGAL
GERMANY
AUSTRIA
U.K.
COLOMBIA
SOUTH
AFRICA
CANADA
POLAND
IRELAND
NEW
ZEALAND
NETHERLANDS
DENMARK
MEXICO
SWEDEN
RUSSIA
CZECHIA
BELGIUM
GREECE
FRANCE
SPAIN
ITALY
TAIWAN
ARGENTINA
MOROCCO
BRAZIL
KENYA
SOUTH
KOREA
ISRAEL
ROMANIA
GHANA
JAPAN
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES
USE OF VIRTUAL PRIVATE NETWORKS
JUL
2022

92
23.9%
26.0%
21.8%
19.0%
15.5%
35.5%
34.2%
29.2%
26.3%
21.9%
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF INTERNET USERS WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES
USE OF VIRTUAL PRIVATE NETWORKS
JUL
2022

94
82% 82% 61% 61% 59% 54% 21% 26% 24% 29%
82% 61% 57% 23% 26%
ONLINE
CHANNELS
TELEVISION
(BROADCAST & CABLE)
SOCIAL MEDIA
(INC. MESSENGERS)
PHYSICAL
PRINT MEDIA
BROADCAST
RADIO
SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER
93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. (*) BASED ON DATA FOR AVAILABLE COUNTRIES ONLY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND
CHINA OR RUSSIA. COMPARABILITY: FIGURES REPRESENT BASIC AVERAGES (MEANS) ACROSS WORLDWIDE SURVEY RESPONDENTS, AND HAVE NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY
THE NUMBER OF INTERNET USERS IN EACH COUNTRY.
GLOBAL OVERVIEW
PERCENTAGE OF WORLDWIDE* SURVEY RESPONDENTS WHO SAY THAT THEY USE EACH MEDIUM TO ACCESS NEWS CONTENT
MEDIA CHANNELS USED FOR NEWS
JUL
2022

95
95%
92%
91%
90%
89%
89%
89%
88%
88%
88%
87%
87%
87%
86%
86%
86%
86%
85%
85%
84%
84%
84%
84%
84%
83%
83%
83%
83%
82%
80%
80%
80%
79%
79%
79%
79%
77%
77%
77%
76%
75%
73%
70%
69%
68%
67%
65%
NIGERIA
KENYA
THAILAND
CROATIA
FINLAND
MALAYSIA
SOUTH
AFRICA
CZECHIA
PHILIPPINES
INDONESIA
HUNGARY
BULGARIA
MEXICO
SWEDEN
ROMANIA
GREECE
COLOMBIA
NORWAY
CHILE
TAIWAN
INDIA
HONG
KONG
PERU
ARGENTINA
TURKEY
IRELAND
SINGAPORE
BRAZIL
AVERAGE*
DENMARK
POLAND
SWITZERLAND
SLOVAKIA
SPAIN
PORTUGAL
SOUTH
KOREA
BELGIUM
NETHERLANDS
CANADA
AUSTRIA
ITALY
U.K.
AUSTRALIA
FRANCE
GERMANY
U.S.A.
JAPAN
93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. COMPARABILITY: (*) “AVERAGE” FIGURE REPRESENTS THE BASIC AVERAGE (MEAN) ACROSS WORLDWIDE SURVEY RESPONDENTS,
AND HAS NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND
CHINA OR RUSSIA.
GLOBAL OVERVIEW
PERCENTAGE OF SURVEY RESPONDENTS WHO SAY THAT THEY USE DIGITAL MEDIA (INCLUDING SOCIAL MEDIA) TO ACCESS NEWS CONTENT
ONLINE NEWS CONSUMPTION
JUL
2022
DATAREPORTAL

96
73% 72% 37% 47% 16% 17%
72% 42% 16%
SMARTPHONE COMPUTER TABLET
FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: RESPONDENTS COULD CHOOSE MORE THAN ONE OPTION. FIGURES
REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. (*) BASED ON DATA FOR AVAILABLE COUNTRIES ONLY. NOTE THAT
THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. COMPARABILITY: FIGURES REPRESENT BASIC AVERAGES (MEANS) ACROSS WORLDWIDE SURVEY RESPONDENTS, AND HAVE
NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY.
GLOBAL OVERVIEW
PERCENTAGE OF WORLDWIDE* SURVEY RESPONDENTS WHO SAY THAT THEY USE EACH DEVICE TO ACCESS ONLINE NEWS CONTENT
DEVICES USED TO ACCESS DIGITAL NEWS
JUL
2022

97
82%
79%
78%
75%
73%
73%
72%
72%
71%
70%
69%
68%
68%
68%
64%
64%
63%
63%
63%
60%
60%
58%
58%
58%
57%
57%
56%
55%
55%
53%
51%
47%
47%
46%
45%
45%
44%
44%
43%
43%
42%
42%
40%
38%
37%
32%
28%
KENYA
NIGERIA
THAILAND
MALAYSIA
PHILIPPINES
PERU
GREECE
COLOMBIA
CROATIA
CHILE
ARGENTINA
INDONESIA
MEXICO
SOUTH
AFRICA
HUNGARY
BRAZIL
ROMANIA
TURKEY
INDIA
BULGARIA
HONG
KONG
SLOVAKIA
TAIWAN
SINGAPORE
PORTUGAL
AVERAGE*
SPAIN
POLAND
CANADA
CZECHIA
IRELAND
AUSTRIA
ITALY
SOUTH
KOREA
SWEDEN
FINLAND
NORWAY
AUSTRALIA
DENMARK
SWITZERLAND
BELGIUM
U.S.A.
FRANCE
U.K.
NETHERLANDS
GERMANY
JAPAN
CHINA OR RUSSIA.
GLOBAL OVERVIEW
PERCENTAGE OF SURVEY RESPONDENTS WHO SAY THAT THEY USE SOCIAL MEDIA TO ACCESS NEWS CONTENT
USE OF SOCIAL MEDIA AS A SOURCE OF NEWS
JUL
2022
DATAREPORTAL

98
64% 63%
61%
57%
49%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. COMPARABILITY: (*) FIGURES REPRESENT THE BASIC AVERAGE (MEAN) ACROSS WORLDWIDE SURVEY RESPONDENTS IN EACH
AGE GROUP, AND HAVE NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN
MAINLAND CHINA OR RUSSIA.
GLOBAL OVERVIEW
PERCENTAGE OF SURVEY RESPONDENTS* IN EACH AGE GROUP WHO SAY THAT THEY USE SOCIAL MEDIA TO ACCESS NEWS CONTENT
USE OF SOCIAL MEDIA AS A SOURCE OF NEWS
JUL
2022
DATAREPORTAL

99
7% 7% 5% 7% 4% 5% 3% 2% 3% 3% 2% 2%
7% 6% 4% 3% 3% 2%
45% 42% 27% 33% 22% 22% 19% 15% 10% 15% 12% 11%
44% 30% 22% 17% 13% 11%
FACEBOOK YOUTUBE WHATSAPP INSTAGRAM TWITTER FB MESSENGER
TIKTOK TELEGRAM LINKEDIN SNAPCHAT LINE VIBER
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. (*) BASED ON DATA FOR AVAILABLE COUNTRIES ONLY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND
CHINA OR RUSSIA. COMPARABILITY: FIGURES REPRESENT BASIC AVERAGES (MEANS) ACROSS WORLDWIDE SURVEY RESPONDENTS, AND HAVE NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY
THE NUMBER OF INTERNET USERS IN EACH COUNTRY.
GLOBAL OVERVIEW
PERCENTAGE OF WORLDWIDE* SURVEY RESPONDENTS WHO SAY THAT THEY USE EACH SOCIAL MEDIA PLATFORM TO ACCESS NEWS CONTENT
SOCIAL PLATFORMS USED TO ACCESS DIGITAL NEWS
JUL
2022

100
69%
61%
61%
58%
58%
57%
56%
56%
53%
52%
51%
50%
50%
48%
46%
44%
43%
42%
42%
42%
41%
41%
41%
41%
41%
39%
38%
38%
37%
37%
37%
36%
36%
35%
35%
35%
34%
34%
33%
32%
30%
29%
27%
27%
27%
26%
26%
FINLAND
PORTUGAL
SOUTH
AFRICA
DENMARK
NIGERIA
KENYA
NORWAY
NETHERLANDS
THAILAND
IRELAND
BELGIUM
SWEDEN
GERMANY
BRAZIL
SWITZERLAND
JAPAN
SINGAPORE
POLAND
CANADA
AVERAGE*
AUSTRIA
AUSTRALIA
INDIA
HONG
KONG
PERU
INDONESIA
BULGARIA
CHILE
PHILIPPINES
MEXICO
COLOMBIA
TURKEY
MALAYSIA
GREECE
ITALY
ARGENTINA
CZECHIA
U.K.
ROMANIA
SPAIN
SOUTH
KOREA
FRANCE
HUNGARY
CROATIA
TAIWAN
SLOVAKIA
U.S.A.
CHINA OR RUSSIA.
GLOBAL OVERVIEW
PERCENTAGE OF SURVEY RESPONDENTS WHO BELIEVE THEY CAN TRUST MOST NEWS MOST OF THE TIME (REGARDLESS OF MEDIUM OR CHANNEL)
OVERALL TRUST IN NEWS
JUL
2022
DATAREPORTAL

101
37% 37%
40%
43%
47%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF SURVEY RESPONDENTS* WHO BELIEVE THEY CAN TRUST MOST NEWS MOST OF THE TIME (REGARDLESS OF MEDIUM OR CHANNEL)
OVERALL TRUST IN NEWS
JUL
2022
DATAREPORTAL

102
41%
33%
22%
19%
19%
19%
19%
18%
18%
18%
18%
18%
18%
17%
17%
17%
16%
16%
16%
15%
14%
14%
14%
14%
14%
14%
14%
12%
12%
12%
12%
12%
12%
11%
11%
11%
10%
10%
10%
9%
8%
NORWAY
SWEDEN
HONG
KONG
FINLAND
BELGIUM
PHILIPPINES
U.S.A.
DENMARK
SWITZERLAND
INDONESIA
AUSTRALIA
MEXICO
BRAZIL
NETHERLANDS
SINGAPORE
MALAYSIA
ROMANIA
IRELAND
AVERAGE*
CANADA
GERMANY
POLAND
SLOVAKIA
AUSTRIA
SOUTH
KOREA
TAIWAN
PERU
CZECHIA
GREECE
ITALY
SPAIN
PORTUGAL
COLOMBIA
HUNGARY
CROATIA
FRANCE
JAPAN
CHILE
ARGENTINA
U.K.
BULGARIA
CHINA OR RUSSIA.
GLOBAL OVERVIEW
PERCENTAGE OF SURVEY RESPONDENTS WHO SAY THAT THEY PAY FOR AT LEAST SOME FORM OF ONLINE NEWS CONTENT
PAYING FOR DIGITAL NEWS
JUL
2022
DATAREPORTAL

103
20% 20%
17%
14%
13%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55+
YEARS OLD
GLOBAL OVERVIEW
PERCENTAGE OF SURVEY RESPONDENTS* IN EACH AGE GROUP WHO SAY THAT THEY PAY FOR AT LEAST SOME FORM OF ONLINE NEWS CONTENT
PAYING FOR DIGITAL NEWS
JUL
2022
DATAREPORTAL

104
ABS-CBN NEWS
PRIMARY LANGUAGES: ENGLISH AND FILIPINO
23,200,000
DAILY MAIL
PRIMARY LANGUAGE: ENGLISH
21,800,000
ZEE NEWS
PRIMARY LANGUAGE: HINDI
21,700,000
GMA NEWS
PRIMARY LANGUAGES: ENGLISH AND FILIPINO
21,100,000
GEO NEWS URDU
PRIMARY LANGUAGE: URDU
20,700,000
YAN NEWS
PRIMARY LANGUAGE: VIETNAMESE
20,700,000
CNN INTERNATIONAL
20,500,000
ELWATAN NEWS ‫الوطن‬ ‫جريدة‬
PRIMARY LANGUAGE: ARABIC
20,300,000
ELEVEN MEDIA GROUP
PRIMARY LANGUAGE: BURMESE
20,200,000
DVB TV NEWS
18,800,000
NTD TELEVISION
31,400,000
AL ARABIYA
30,300,000
AL JAZEERA CHANNEL - ‫الجزيرة‬ ‫قناة‬
27,600,000
APB NEWS
27,500,000
VT
27,000,000
‫السابع‬‫اليوم‬
26,600,000
SKY NEWS ARABIA‫عربية‬‫نيوز‬‫سكاي‬
24,200,000
ARY NEWS
PRIMARY LANGUAGES: ENGLISH AND URDU
23,800,000
FOX NEWS
23,400,000
BBC BURMESE
23,200,000
CGTN
118,000,000
CHINA DAILY
105,000,000
XINHUA NEWS AGENCY
93,400,000
PEOPLE’S DAILY, CHINA
85,000,000
GLOBAL TIMES
69,000,000
BBC NEWS
58,000,000
UNILAD
47,500,000
LADBIBLE
45,700,000
CNN
39,300,000
AAJ TAK
32,800,000
FACEBOOK PAGE FOLLOWERS FACEBOOK PAGE FOLLOWERS FACEBOOK PAGE FOLLOWERS
SOURCE: KEPIOS ANALYSIS OF DATA PUBLISHED ON FACEBOOK.COM. *NOTES: WE HAVE ATTEMPTED TO IDENTIFY THE TOP 30 NEWS BRANDS BY FOLLOWERS ON FACEBOOK, BUT THE SELECTION OF PAGES
SHOWN HERE MAY INADVERTENTLY OMIT SOME NEWS BRANDS WITH FOLLOWER COUNTS THAT ARE GREATER THAN THOSE SHOWN HERE. FOLLOWER COUNTS HAVE BEEN ROUNDED TO THE NEAREST
100,000, BASED ON PUBLIC FOLLOWER COUNTS PUBLISHED ON FACEBOOK.COM AT THE TIME OF REPORT PRODUCTION. “PRIMARY LANGUAGE” REFLECTS THE DOMINANT LANGUAGE(S) USED IN CONTENT
PUBLISHED TO EACH PAGE’S MAIN FEED, BUT NOTE THAT PAGES MAY ALSO USE FACEBOOK’S TARGETING OPTIONS TO DELIVER CONTENT IN OTHER LANGUAGES TO SPECIFIC SUB-AUDIENCES.
GLOBAL OVERVIEW
A SELECTION* OF FACEBOOK PAGES ASSOCIATED WITH NEWS BRANDS THAT HAVE ATTRACTED SOME OF THE LARGEST FOLLOWINGS ON FACEBOOK
POPULAR NEWS PAGES ON FACEBOOK
JUL
2022

105
@ALARABIYA
‫العربية‬
16,100,000
@AP
THE ASSOCIATED PRESS
15,900,000
@TIMESOFINDIA
THE TIMES OF INDIA
14,500,000
@BBCNEWS
BBC NEWS
14,200,000
@G1
G1
14,000,000
@SABQORG
‫اإللكترونية‬‫سبق‬‫صحيفة‬
14,000,000
@CNNI
CNN INTERNATIONAL
13,900,000
@CGTNOFFICIAL
CGTN
13,300,000
@CNNARABIC
CNN ‫بالعربية‬
13,200,000
@YOUM7
‫السابع‬‫اليوم‬
12,800,000
@WSJ
THE WALL STREET JOURNAL
20,000,000
@WASHINGTONPOST
THE WASHINGTON POST
19,400,000
@TIME
TIME
19,200,000
@AJARABIC
‫الجزيرة‬‫قناة‬
19,100,000
@DETIKCOM
DETIKCOM
18,600,000
@FORBES
FORBES
18,100,000
@AAJTAK
AAJTAK
17,900,000
@ABC
ABC NEWS
17,600,000
@NDTV
NDTV
17,300,000
@SAUDINEWS50
‫السعودية‬‫أخبار‬
17,100,000
@CNNBRK
CNN BREAKING NEWS
63,300,000
@CNN
CNN
58,900,000
@NYTIMES
THE NEW YORK TIMES
53,500,000
@BBCBREAKING
BBC BREAKING NEWS
50,300,000
@BBCWORLD
BBC NEWS (WORLD)
37,300,000
@THEECONOMIST
THE ECONOMIST
26,800,000
@REUTERS
REUTERS
25,400,000
@FOXNEWS
FOX NEWS
22,100,000
@CNNEE
CNN EN ESPAÑOL
21,900,000
@ALARABIYA_BRK
‫عاجل‬‫العربية‬
21,900,000
TWITTER ACCOUNT FOLLOWERS TWITTER ACCOUNT FOLLOWERS TWITTER ACCOUNT FOLLOWERS
SOURCE: KEPIOS ANALYSIS OF DATA PUBLISHED ON TWITTER.COM. *NOTES: WE HAVE ATTEMPTED TO IDENTIFY THE TOP 30 NEWS BRANDS BY FOLLOWERS ON TWITTER, BUT THE SELECTION OF ACCOUNTS
SHOWN HERE MAY INADVERTENTLY OMIT SOME NEWS BRANDS WITH FOLLOWER COUNTS THAT ARE GREATER THAN THOSE SHOWN HERE. FOLLOWER COUNTS HAVE BEEN ROUNDED TO THE NEAREST
100,000, BASED ON PUBLIC FOLLOWER COUNTS PUBLISHED ON TWITTER.COM AT THE TIME OF REPORT PRODUCTION.
GLOBAL OVERVIEW
A SELECTION* OF TWITTER ACCOUNTS ASSOCIATED WITH NEWS BRANDS THAT HAVE ATTRACTED SOME OF THE LARGEST FOLLOWINGS ON TWITTER
POPULAR NEWS ACCOUNTS ON TWITTER
JUL
2022

Digital 2022 July Global Statshot Report (Jul 2022) v02

Digital 2022 July Global Statshot Report (Jul 2022) v02

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Digital 2022 July Global Statshot Report (Jul 2022) v02