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Digital 2022 July Global Statshot Report (Jul 2022) v02

Digital 2022 July Global Statshot Report (Jul 2022) v02

This report explores the global "state of digital" in July 2022. It contains all the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce. Read our complete analysis of these numbers here: https://datareportal.com/reports/digital-2022-july-global-statshot
For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com/

This report explores the global "state of digital" in July 2022. It contains all the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce. Read our complete analysis of these numbers here: https://datareportal.com/reports/digital-2022-july-global-statshot
For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com/

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Digital 2022 July Global Statshot Report (Jul 2022) v02

  1. 1. THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS DIGITAL 2022 JULY GLOBAL STATSHOT REPORT
  2. 2. ! The findings published in this report use the latest data available at the time of production. This may include revised figures for historical data points that were not available when we published previous reports in the Global Digital Reports series. From time to time, we may also change the data sources that we use to inform specific data points, and we may also change how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report the data that they share with us. As a result, findings published in this report may not correlate with findings published in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report figures for change over time, such figures will use the latest available data, so we recommend using the values published in this report, rather than trying to recalculate such values using data from previous reports. Wherever we’re aware of the potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. Please read these advisories carefully to understand how data sources or calculations have changed since previous reports, and beware of making any comparisons with historical data. In addition to changes in data sources and calculations, please note that social media user numbers may not represent unique individuals. This is because some people may manage multiple social media accounts, and because some social media accounts may represent ‘non-human’ entities (e.g. businesses, animals, bands, etc.). As a result, the figures we publish for social media users may exceed the figures we publish for total population or for internet users. This may seem counter-intuitive, but such differences do not represent mistakes. For more information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data. IMPORTANT NOTES ON COMPARING DATA
  3. 3. ! The United Nations published a comprehensive update to its World Population Prospects data in July 2022, and this update included some important revisions to population numbers around the world. In addition to impacting the figures that we report for population, these revisions may also affect any data point where we show digital adoption or activity as a percentage of the total population (e.g. internet and social media adoption), or as a percentage of a specific age group within the broader population (e.g. people aged 13 and above). As a consequence, any comparisons with equivalent data points published in the Global Digital Reports series prior to July 2022 may result in unexpected trends, including apparent decreases in user figures or activity. However, any such change may be solely the result of changes in underlying population data, and may not necessarily indicate any change in actual digital adoption or behaviour. As a result, we advise significant caution when interpreting any changes in values that show digital adoption or activity as a percentage of the population. For more details, please see our comprehensive notes on data: https://datareportal.com/notes-on-data. SIGNIFICANT REVISIONS TO POPULATION DATA
  4. 4. GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI OOKLA SKAI LOCOWISE SIMILARWEB KEPIOS PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE
  5. 5. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS GLOBAL OVERVIEW REPORT DIGITAL 2022 CLICK HERE TO READ OUR DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLD CLICK HERE TO READ OUR FLAGSHIP DIGITAL 2022 GLOBAL OVERVIEW REPORT, PACKED WITH ALL THE NUMBERS YOU NEED TO MAKE SENSE OF THE CURRENT STATE OF DIGITAL EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
  6. 6. DATAREPORTAL.COM/LIBRARY FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
  7. 7. GLOBAL HEADLINES
  8. 8. 9 7.98 5.34 5.03 4.70 BILLION BILLION BILLION BILLION 57.0% 66.9% 63.1% 59.0% URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT, WHICH MAY AFFECT ALL VALUES THAT COMPARE DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE COMPARATIVE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA. GLOBAL OVERVIEW OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES ESSENTIAL DIGITAL HEADLINES JUL 2022
  9. 9. 10 +0.8% +1.8% +3.7% +5.1% +66 MILLION +93 MILLION +178 MILLION +227 MILLION YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME DIGITAL GROWTH JUL 2022
  10. 10. 11 20.6% 29.2% 16.7% 15.6% 5.4% +0.5% (+10 BPS) +14.1% (+360 BPS) +13.6% (+200 BPS) +15.6% (+210 BPS) +17.4% (+80 BPS) 96.2% 96.0% 8.6% 59.7% 34.8% -0.7% (-70 BPS) -0.5% (-50 BPS) +3.6% (+30 BPS) -7.3% (-470 BPS) +1.5% (+50 BPS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE GAMES CONSOLE SMART WATCH OR SMART WRISTBAND TV STREAMING DEVICE SMART HOME DEVICE VIRTUAL REALITY DEVICE ANY KIND OF MOBILE PHONE SMART PHONE FEATURE PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE DEVICE OWNERSHIP JUL 2022
  11. 11. 12 1H 34M 1H 01M 0H 58M 1H 11M +1.1% (+1 MIN) [UNCHANGED] +5.5% (+3 MINS) -2.7% (-2 MINS) 6H 49M 3H 25M 2H 29M 2H 04M -1.4% (-6 MINS) +2.5% (+5 MINS) +3.5% (+5 MINS) +0.8% (+1 MIN) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TIME SPENT LISTENING TO MUSIC STREAMING SERVICES TIME SPENT LISTENING TO BROADCAST RADIO TIME SPENT LISTENING TO PODCASTS TIME SPENT USING A GAMES CONSOLE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TIME SPENT USING THE INTERNET TIME SPENT WATCHING TELEVISION (BROADCAST AND STREAMING) TIME SPENT USING SOCIAL MEDIA TIME SPENT READING PRESS MEDIA (ONLINE AND PHYSICAL PRINT) SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BOTH LINEAR (BROADCAST AND CABLE) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES BOTH ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO. GLOBAL OVERVIEW THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES DAILY TIME SPENT WITH MEDIA JUL 2022
  12. 12. _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 WE ARE SOCIAL’S PERSPECTIVE TRACKING CULTURE AT THE SPEED OF SOCIAL THE FEED IS WE ARE SOCIAL’S DAILY DIGITAL CULTURAL TRACKER. IN THE LAST QUARTER, WE’VE SEEN… In an effort to combat relentless scrolling and reacting on social, creators are inviting viewers to take a break with ‘digital resting points’: intentionally peaceful or scenic content overlaid by soft, soothing music. These ‘resting points’ diverge from feeds increasingly designed to get adrenaline pumping and generate reactions, instead enabling people to preserve their cognitive energy. People are using this passive engagement as a welcome middle ground between actively tuning in and decidedly logging off. Brands can engage overstimulated users by bringing them moments of peace within hyper-cluttered feeds. ANTI DOOM-SCROLL CONTENT TikTok has a reputation for pioneering fast-moving internet culture, but it’s also angling at the satisfaction of slow culture. Creators are going viral for watchalong videos of slow, laborious processes of detailed craftsmanship – from @jonpaulsballs’s hand-stitched footballs, to Helen Kirkum’s bespoke sneakers made out of old waste. This content is letting viewers peek behind the curtain of production, observing the detail, care, and processes that underpin artisan goods. Brands with impressive craftsmanship behind the scenes can engage audiences with the process and journey, rather than just the output. CRAFTSMANSHIP VOYEURISM Digital culture is playing with ideas of class and status, borrowing, remixing, and editing the signifiers that once represented ‘classiness’. On TikTok, ‘how to look like old money’ tutorials deconstruct poshness, while the ‘coastal grandmother’ aesthetic sees people of all ages, races, and genders perform an exaggerated caricature of an elegant, wealthy, older white woman. Brands can resonate by reappropriating, subverting, and remixing outdated ideals of status as a mode of empowerment, rather than just discarding them. INTERGENERATIONAL STATUS PLAY Follow us on Instagram @thefeed.global PARTNER CONTENT
  13. 13. Hootsuite’s Perspective: The TikTok Opportunity Beyond its continued growth of over 1 billion active users, TikTok offers a ton of unique value for businesses. A whopping 70% of TikTokers say they’ve discovered new products and brands on the platform—just look at the wild popularity of #TikTokMadeMeBuyIt (14 billion video views and counting). TikTok is the place to get new eyeballs AND sales. Go from trembling to trending on TikTok with Hootsuite With Hootsuite you can schedule, engage, measure, and optimize TikTok content alongside your other social networks—all from one single dashboard. Whether you’re selling financial advice to business managers or feta cheese to… everyone, TikTok and Hootsuite are here to help. Try Hootsuite’s TikTok Tools for FREE PARTNER CONTENT
  14. 14. INTERNET
  15. 15. 16 5.03 63.1% +3.7% 6H 49M 92.1% BILLION +178 MILLION TOTAL INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION YEAR-ON-YEAR CHANGE IN THE NUMBER OF INTERNET USERS AVERAGE DAILY TIME SPENT USING THE INTERNET BY EACH INTERNET USER PERCENTAGE OF USERS ACCESSING THE INTERNET VIA MOBILE PHONES SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. TIME SPENT AND MOBILE SHARE DATA FROM GWI (Q1 2022), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR MORE DETAILS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE OVERVIEW OF INTERNET USE JUL 2022
  16. 16. 17 4.58 4.67 4.76 4.81 4.85 4.90 4.95 5.00 5.03 +1.9% +1.9% +1.0% +1.0% +1.0% +1.0% +1.0% +0.6% JUL OCT JAN APR JUL OCT JAN APR JUL 2020 2020 2021 2021 2021 2021 2022 2022 2022 SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. GLOBAL OVERVIEW NUMBER OF INTERNET USERS (IN MILLIONS) AND QUARTER-ON-QUARTER CHANGE INTERNET USERS OVER TIME JUL 2022
  17. 17. 18 4.98 5.02 5.25 5.37 BILLION BILLION BILLION BILLION 62.5% 63.0% 65.9% 67.3% vs. POPULATION vs. POPULATION vs. POPULATION vs. POPULATION INTERNET USERS: ITU INTERNET USERS: CIA WORLD FACTBOOK INTERNET USERS: INTERNETWORLDSTATS INTERNET USERS: INTERNETLIVESTATS SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE. GLOBAL OVERVIEW INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES INTERNET USER PERSPECTIVES JUL 2022
  18. 18. 19 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 72% 73% 74% 46% 67% 68% 26% 25% 43% 64% 87% 88% 98% 94% 78% 69% 72% 93% 75% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES THAT COMPARE DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE COMPARATIVE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION INTERNET ADOPTION JUL 2022
  19. 19. 20 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 0.6% 9.9% 24.5% 18.2% 1.0% 0.9% 2.4% 1.0% 3.6% 3.3% 5.0% 2.7% 2.1% 3.6% 6.8% 0.6% 2.6% 6.9% 4.4% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL INTERNET USERS SHARE OF GLOBAL INTERNET USERS JUL 2022
  20. 20. 21 99.0% 99.0% 99.0% 98.0% 98.0% 98.0% 98.0% 97.0% 97.0% 96.0% 94.0% 94.0% 94.0% 94.0% 93.6% 93.2% 93.0% 93.0% 92.0% 92.0% 91.9% 91.0% 91.0% 90.3% 90.0% 89.0% 88.0% 87.0% 86.4% 86.0% 84.4% 84.1% 82.6% 82.0% 81.3% 78.0% 77.1% 76.8% 75.7% 72.4% 72.0% 70.6% 70.6% 68.0% 63.1% 58.0% 51.0% 47.0% 42.0% DENMARK IRELAND U.A.E. SAUDI ARABIA SWITZERLAND SOUTH KOREA U.K. CANADA SWEDEN NETHERLANDS BELGIUM JAPAN NEW ZEALAND SPAIN HONG KONG GERMANY AUSTRIA FRANCE SINGAPORE U.S.A. ISRAEL AUSTRALIA TAIWAN CZECHIA MALAYSIA RUSSIA ROMANIA POLAND ITALY ARGENTINA PORTUGAL MOROCCO GREECE TURKEY BRAZIL THAILAND VIETNAM INDONESIA MEXICO CHINA EGYPT SOUTH AFRICA COLOMBIA PHILIPPINES WORLDWIDE GHANA NIGERIA INDIA KENYA SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: VALUES HAVE BEEN CAPPED AT 99% OF THE TOTAL POPULATION. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES THAT COMPARE DIGITAL ACTIVITY TO POPULATION, AND MAY RESULT IN APPARENT DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE COMPARATIVE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION INTERNET ADOPTION JUL 2022
  21. 21. 22 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 12 185 432 1,094 26 22 352 148 247 93 38 18 2.6 12 95 14 50 28 74 SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. THE U.N. REVISED ITS POPULATION DATA SINCE OUR PREVIOUS REPORT. THESE CHANGES MAY AFFECT ALL VALUES THAT COMPARE DIGITAL ACTIVITY TO POPULATION – INCLUDING THE VALUES SHOWN ON THIS CHART – AND MAY RESULT IN UNEXPECTED INCREASES OR DECREASES IN DIGITAL ADOPTION. HOWEVER, WE ADVISE CAUTION WHEN INTERPRETING ANY CHANGES IN THESE FIGURES, BECAUSE ANY SUCH CHANGE MAY BE SOLELY THE RESULT OF REVISIONS TO POPULATION DATA. GLOBAL OVERVIEW NUMBER OF PEOPLE (IN MILLIONS) WHO DO NOT USE THE INTERNET UNCONNECTED POPULATIONS JUL 2022
  22. 22. 23 233 NORTH KOREA1 >99.9% [BLOCKED] 232 COMOROS 91.5% 766,000 231 ERITREA 91.5% 3,371,000 230 CENTRAL AFRICAN REPUBLIC 89.6% 4,999,000 229 SOUTH SUDAN 87.5% 9,548,000 228 SOMALIA 86.1% 15,159,000 227 NIGER 84.9% 22,261,000 226 BURUNDI 84.8% 10,931,000 225 DEM. REP. OF THE CONGO 82.6% 81,813,000 224 PAPUA NEW GUINEA 80.3% 8,142,000 01 INDIA 751,102,000 53.0% 02 CHINA 393,937,000 27.6% 03 PAKISTAN 151,525,000 64.3% 04 BANGLADESH 116,268,000 67.9% 05 NIGERIA 107,085,000 49.0% 06 ETHIOPIA 93,769,000 76.0% 07 DEM. REP. OF THE CONGO 81,813,000 82.6% 08 INDONESIA 63,916,000 23.2% 09 TANZANIA 51,088,000 78.0% 10 BRAZIL 40,172,000 18.7% # LOCATION UNCONNECTED POPULATION % OF POP. OFFLINE # LOCATION % OF POP. OFFLINE UNCONNECTED RELATIVE: LOWEST LEVELS OF INTERNET ADOPTION ABSOLUTE: LARGEST UNCONNECTED POPULATIONS SOURCES: ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTES: FIGURES IN THE “% OF POP. OFFLINE” COLUMN REPRESENT THE PERCENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET. ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE NEAREST THOUSAND. (1) THE INTERNET (AT LEAST AS THE REST OF THE WORLD KNOWS IT) REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA. COMPARABILITY: SOURCE AND BASE CHANGES. REVISIONS TO THE U.N.’S POPULATION DATA IN JULY 2022 MAY HAVE RESULTED IN UNEXPECTED CHANGES TO FIGURES ON THIS CHART, BECAUSE INTERNET PENETRATION IS OFTEN REPORTED AS A PERCENTAGE OF POPULATION, RATHER THAN AS AN ABSOLUTE USER FIGURE. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS AND THE LOWEST LEVELS OF INTERNET ADOPTION UNCONNECTED POPULATIONS JUL 2022
  23. 23. 24 06:42 06:55 06:55 06:56 06:55 06:57 06:57 06:53 06:49 +3.2% 0% +0.2% -0.2% +0.5% 0% -1.0% -1.0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2020 2020 2020 2020 2021 2021 2021 2021 2022 SOURCE: GWI (Q1 2020 TO Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW THE AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY DAILY TIME SPENT USING THE INTERNET JUL 2022
  24. 24. 25 10:04 09:58 09:42 09:28 09:23 08:40 08:37 08:36 08:21 08:10 08:01 07:50 07:49 07:48 07:45 07:45 07:34 07:25 07:12 07:12 07:07 06:54 06:50 06:49 06:42 06:42 06:24 06:21 06:16 06:16 06:12 06:11 06:09 06:06 06:05 05:56 05:55 05:47 05:39 05:32 05:31 05:30 05:28 05:27 03:57 SOUTH AFRICA PHILIPPINES BRAZIL COLOMBIA ARGENTINA MEXICO THAILAND MALAYSIA U.A.E. EGYPT RUSSIA PORTUGAL ISRAEL INDONESIA SAUDI ARABIA TURKEY SINGAPORE TAIWAN HONG KONG ROMANIA U.S.A. CANADA INDIA WORLDWIDE POLAND VIETNAM NEW ZEALAND IRELAND U.K. GREECE SWEDEN AUSTRALIA ITALY CZECHIA SPAIN SWITZERLAND AUSTRIA BELGIUM NETHERLANDS GERMANY SOUTH KOREA FRANCE DENMARK CHINA JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICE DAILY TIME SPENT USING THE INTERNET JUL 2022
  25. 25. 26 07:54 07:13 06:32 06:07 05:45 07:19 07:02 06:38 06:03 05:26 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY ON ANY DEVICE TIME SPENT USING THE INTERNET JUL 2022
  26. 26. 27 60.3% 28.7% 31.8% 15.0% 12.8% -8.1% (-530 BPS) -2.0% (-60 BPS) +6.0% (+180 BPS) +8.7% (+120 BPS) +1.6% (+20 BPS) 92.1% 66.8% 90.7% 5.1% 28.2% [UNCHANGED] -7.2% (-520 BPS) -0.1% (-10 BPS) +10.9% (+50 BPS) +1.1% (+30 BPS) PERSONAL LAPTOP OR DESKTOP WORK LAPTOP OR DESKTOP CONNECTED TELEVISION SMART HOME DEVICE GAMES CONSOLE MOBILE PHONE (ANY) LAPTOP OR DESKTOP (ANY) SMART PHONE FEATURE PHONE TABLET DEVICE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “MOBILE PHONE (ANY)” INCLUDES USERS WHO ACCESS VIA A SMARTPHONE OR A FEATURE PHONE. “LAPTOP OR DESKTOP (ANY)” INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER. PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNET DEVICES USED TO ACCESS THE INTERNET JUL 2022
  27. 27. 28 98.3% 97.7% 97.5% 97.3% 97.0% 95.9% 95.9% 95.8% 95.6% 95.5% 95.2% 95.2% 95.1% 94.9% 94.9% 94.8% 94.5% 94.4% 94.1% 94.1% 94.0% 94.0% 93.7% 93.2% 93.0% 92.9% 92.6% 92.1% 92.1% 92.1% 92.1% 91.8% 91.7% 91.4% 91.1% 91.0% 90.9% 90.3% 90.2% 89.9% 89.3% 88.6% 88.1% 87.7% 87.4% 87.4% 87.0% 86.3% 52.9% NIGERIA SOUTH AFRICA PHILIPPINES KENYA BRAZIL MEXICO THAILAND ARGENTINA MALAYSIA ROMANIA TURKEY VIETNAM PORTUGAL COLOMBIA INDONESIA ITALY SAUDI ARABIA EGYPT SPAIN TAIWAN POLAND SOUTH KOREA INDIA IRELAND HONG KONG RUSSIA ISRAEL WORLDWIDE AUSTRIA GREECE SINGAPORE GHANA U.A.E. U.S.A. SWEDEN JAPAN SWITZERLAND NEW ZEALAND U.K. NETHERLANDS GERMANY CHINA FRANCE BELGIUM CANADA CZECHIA AUSTRALIA DENMARK MOROCCO SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET USING MOBILE PHONES TO ACCESS THE INTERNET JUL 2022
  28. 28. 29 93.7% 93.1% 93.2% 92.2% 91.5% 91.9% 91.1% 91.4% 91.5% 88.6% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNET USING MOBILE PHONES TO ACCESS THE INTERNET JUL 2022
  29. 29. 30 89.6% 87.0% 86.0% 85.0% 84.4% 82.9% 82.7% 81.7% 81.5% 80.9% 80.6% 80.4% 80.4% 80.1% 80.0% 79.9% 79.8% 79.4% 77.4% 77.3% 77.2% 77.2% 77.1% 76.4% 75.9% 75.5% 75.4% 74.9% 74.7% 73.4% 72.7% 72.6% 71.2% 69.9% 67.8% 67.3% 67.1% 66.8% 65.2% 63.3% 60.9% 60.6% 60.2% 55.7% 49.7% 47.3% 46.2% 38.4% 24.7% CZECHIA SWITZERLAND AUSTRIA PORTUGAL POLAND CANADA BELGIUM ISRAEL SOUTH AFRICA GERMANY FRANCE NETHERLANDS NEW ZEALAND ITALY SPAIN SINGAPORE RUSSIA GREECE U.K. DENMARK ARGENTINA AUSTRALIA SWEDEN COLOMBIA SOUTH KOREA U.S.A. IRELAND HONG KONG MALAYSIA TAIWAN U.A.E. MEXICO ROMANIA VIETNAM PHILIPPINES BRAZIL TURKEY WORLDWIDE JAPAN CHINA SAUDI ARABIA INDONESIA INDIA EGYPT THAILAND KENYA NIGERIA MOROCCO GHANA SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET USING COMPUTERS TO ACCESS THE INTERNET JUL 2022
  30. 30. 31 62.3% 65.7% 66.9% 67.2% 67.2% 61.6% 66.0% 70.4% 73.9% 76.4% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR COMPUTER OF THEIR OWN, AS WELL AS USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP COMPUTER PROVIDED BY THEIR PLACE OF WORK. USERS MAY ALSO USE OTHER DEVICES TO ACCESS THE INTERNET. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A LAPTOP OR A DESKTOP COMPUTER TO ACCESS THE INTERNET USING COMPUTERS TO ACCESS THE INTERNET JUL 2022
  31. 31. 32 52.0% 52.5% 52.8% 52.2% 52.0% 52.0% 53.5% 54.7% 55.5% +1.0% +0.5% -1.2% -0.2% ≈0% +2.8% +2.3% +1.4% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2020 2020 2020 2020 2021 2021 2021 2021 2022 SOURCE: GWI (Q1 2020 TO Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME MOBILE’S SHARE OF DAILY INTERNET TIME JUL 2022
  32. 32. 33 61.8% 61.5% 59.3% 59.3% 58.9% 57.9% 57.2% 57.0% 56.0% 55.5% 55.1% 55.0% 54.9% 54.8% 54.2% 53.8% 53.7% 53.5% 53.0% 51.7% 50.9% 49.9% 49.6% 48.8% 48.8% 48.6% 48.6% 48.2% 48.1% 48.1% 48.0% 47.3% 47.1% 47.0% 46.8% 46.6% 46.0% 44.6% 44.2% 43.8% 43.7% 43.7% 43.3% 42.3% 40.6% INDONESIA THAILAND CHINA INDIA TURKEY PHILIPPINES SAUDI ARABIA BRAZIL ROMANIA WORLDWIDE U.A.E. VIETNAM EGYPT MALAYSIA COLOMBIA MEXICO TAIWAN ARGENTINA SOUTH AFRICA IRELAND HONG KONG U.S.A. AUSTRALIA SPAIN POLAND SOUTH KOREA ISRAEL ITALY SWEDEN NETHERLANDS SINGAPORE GREECE NEW ZEALAND PORTUGAL JAPAN RUSSIA U.K. GERMANY FRANCE SWITZERLAND CANADA AUSTRIA DENMARK CZECHIA BELGIUM SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME MOBILE’S SHARE OF DAILY INTERNET TIME JUL 2022
  33. 33. 34 61.0% 58.0% 57.1% 54.0% 48.7% 57.2% 54.7% 53.8% 50.7% 44.8% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW DAILY TIME THAT INTERNET USERS SPEND USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME MOBILE’S SHARE OF DAILY INTERNET TIME JUL 2022
  34. 34. 35 30.37 +25.2% 64.70 +28.9% 8.60 +13.2% 27.74 +36.0% 29 -3.3% 10 -9.1% MEDIAN SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN MEDIAN SPEED OF MOBILE INTERNET CONNECTIONS MEDIAN SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN MEDIAN SPEED OF FIXED INTERNET CONNECTIONS LATENCY (MS) LATENCY LATENCY (MS) LATENCY UPLOAD (MBPS) UPLOAD UPLOAD (MBPS) UPLOAD DOWNLOAD (MBPS) DOWNLOAD DOWNLOAD (MBPS) DOWNLOAD SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD AND UPLOAD SPEEDS IN MEGABITS PER SECOND, AND MEDIAN CONNECTION LATENCY IN MILLISECONDS IN MAY 2022. TIP: A NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER LATENCY SHOULD RESULT IN FASTER CONTENT DELIVERY. COMPARABILITY: FIGURES PUBLISHED IN PREVIOUS REPORTS IN THIS SERIES FEATURED MEAN CONNECTION SPEED VALUES, WHEREAS WE NOW FEATURE MEDIAN VALUES. CONSEQUENTLY, VALUES SHOWN HERE ARE NOT COMPARABLE WITH VALUES SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW MEDIAN SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS INTERNET CONNECTION SPEEDS JUL 2022
  35. 35. 36 124.89 106.82 102.92 102.54 101.62 87.48 82.79 76.07 75.02 67.68 64.01 61.78 60.30 60.16 59.93 59.44 58.87 54.54 53.65 49.03 47.12 46.18 45.24 42.60 38.51 37.26 36.97 35.29 34.41 33.85 33.68 31.50 30.37 29.61 29.40 29.36 29.34 25.19 22.57 21.21 20.92 20.71 19.26 17.53 16.52 16.48 14.28 11.66 8.23 U.A.E. SOUTH KOREA NETHERLANDS DENMARK SAUDI ARABIA CHINA SWITZERLAND SWEDEN AUSTRALIA PORTUGAL SINGAPORE GREECE CANADA FRANCE U.S.A. BELGIUM AUSTRIA NEW ZEALAND GERMANY TAIWAN HONG KONG CZECHIA U.K. JAPAN ITALY ROMANIA POLAND VIETNAM SPAIN SOUTH AFRICA THAILAND TURKEY WORLDWIDE MOROCCO IRELAND MALAYSIA ISRAEL MEXICO BRAZIL RUSSIA ARGENTINA EGYPT PHILIPPINES KENYA INDONESIA NIGERIA INDIA COLOMBIA GHANA SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN MAY 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW MEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS (IN MBPS) MOBILE INTERNET CONNECTION SPEEDS JUL 2022
  36. 36. 37 141 VENEZUELA 4.98 -9.5% 3.24 33 140 TURKMENISTAN 4.98 [N/A] 1.03 40 139 AFGHANISTAN 5.17 +15.4% 1.92 33 138 CUBA 5.27 -67.5% 3.44 131 137 SOMALIA 8.13 +40.2% 11.43 26 136 GHANA 8.23 -0.4% 7.17 29 135 LIBYA 8.35 -35.6% 4.92 25 134 BANGLADESH 8.56 +7.0% 7.28 29 133 TAJIKISTAN 8.69 +28.2% 3.90 24 132 BELARUS 10.12 +5.4% 5.28 29 01 NORWAY 129.40 +42.4% 18.41 27 02 U.A.E. 124.89 +16.6% 21.29 21 03 QATAR 117.61 +19.0% 21.26 20 04 SOUTH KOREA 106.82 +19.5% 12.96 27 05 KUWAIT 104.47 +78.7% 22.40 18 06 NETHERLANDS 102.92 +18.7% 15.77 24 07 DENMARK 102.54 +64.7% 18.61 20 08 SAUDI ARABIA 101.62 +18.7% 17.21 30 09 BULGARIA 95.71 +35.2% 18.05 20 10 CHINA 87.48 +50.7% 22.78 25 # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY FASTEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SLOWEST MEDIAN MOBILE INTERNET CONNECTION SPEEDS SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR MAY 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND. “▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY: PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA MOBILE CONNECTIONS MOBILE INTERNET CONNECTION SPEEDS JUL 2022
  37. 37. 38 209.21 188.31 181.90 179.14 169.36 152.66 137.19 136.07 133.59 127.10 125.41 112.98 112.83 109.92 109.66 108.25 105.29 104.08 102.35 93.11 92.75 92.39 83.79 83.02 82.89 74.21 74.16 71.79 71.19 68.77 64.70 63.74 60.80 60.09 53.87 51.91 49.02 47.86 45.70 43.73 41.06 38.53 32.77 28.70 23.56 21.03 15.37 10.05 9.00 SINGAPORE THAILAND CHINA HONG KONG DENMARK U.S.A. JAPAN ROMANIA SPAIN SWITZERLAND NEW ZEALAND FRANCE U.A.E. PORTUGAL SOUTH KOREA NETHERLANDS CANADA TAIWAN SWEDEN ISRAEL BRAZIL POLAND SAUDI ARABIA BELGIUM MALAYSIA GERMANY COLOMBIA VIETNAM IRELAND RUSSIA WORLDWIDE U.K. AUSTRIA PHILIPPINES ITALY AUSTRALIA CZECHIA INDIA MEXICO ARGENTINA EGYPT GREECE SOUTH AFRICA TURKEY GHANA INDONESIA MOROCCO NIGERIA KENYA SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) IN MAY 2022. COMPARABILITY: VERSIONS OF THIS CHART THAT FEATURED IN PREVIOUS REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW MEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS (IN MBPS) FIXED INTERNET CONNECTION SPEEDS JUL 2022
  38. 38. 39 182 CUBA 1.86 +6.3% 0.89 129 181 AFGHANISTAN 1.91 -12.8% 2.15 20 180 YEMEN 2.02 +8.6% 0.61 43 179 TURKMENISTAN 2.21 +13.3% 0.75 27 178 SYRIA 2.98 +1.7% 2.83 25 177 TIMOR-LESTE 3.47 [N/A] 5.53 7 176 NIGER 3.77 [N/A] 2.54 23 175 ETHIOPIA 4.00 +40.4% 2.85 18 174 SUDAN 4.01 +13.9% 2.24 25 173 EQUATORIAL GUINEA 4.03 +28.8% 3.22 19 01 SINGAPORE 209.21 +20.2% 174.67 4 02 CHILE 206.97 +75.1% 106.79 6 03 THAILAND 188.31 +15.9% 154.06 5 04 CHINA 181.90 +66.0% 37.84 10 05 HONG KONG 179.14 +27.6% 122.62 4 06 DENMARK 169.36 +29.0% 94.58 7 07 MACAU 157.78 +58.0% 141.74 3 08 U.S.A. 152.66 +28.9% 21.51 14 09 JAPAN 137.19 +50.1% 92.90 11 10 ROMANIA 136.07 +44.4% 94.21 6 FASTEST MEDIAN FIXED INTERNET CONNECTION SPEEDS SLOWEST MEDIAN FIXED INTERNET CONNECTION SPEEDS # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY # LOCATION  DL ▲YOY  UL LATENCY SOURCE: OOKLA. NOTES: FIGURES REPRESENT MEDIAN VALUES FOR MAY 2022. DATA ARE NOT AVAILABLE FOR ALL LOCATIONS. “ DL” COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND. “▲YOY” COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS. “ UL” COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND. LATENCY VALUES ARE IN MILLISECONDS. COMPARABILITY: PREVIOUS REPORTS FEATURED MEAN VALUES (NOT MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA FIXED CONNECTIONS FIXED INTERNET CONNECTION SPEEDS JUL 2022
  39. 39. 40 01 CHILE 206.97 MBPS 22.19 MBPS 9.3 : 1 02 COLOMBIA 74.16 MBPS 11.66 MBPS 6.4 : 1 03 PANAMA 96.96 MBPS 16.22 MBPS 6.0 : 1 04 THAILAND 188.31 MBPS 33.68 MBPS 5.6 : 1 05 BELARUS 47.88 MBPS 10.12 MBPS 4.7 : 1 06 BRAZIL 92.75 MBPS 22.57 MBPS 4.1 : 1 07 SPAIN 133.59 MBPS 34.41 MBPS 3.9 : 1 08 PARAGUAY 57.89 MBPS 15.19 MBPS 3.8 : 1 09 HONG KONG 179.14 MBPS 47.12 MBPS 3.8 : 1 10 BANGLADESH 32.09 MBPS 8.56 MBPS 3.7 : 1 01 YEMEN 12.88 MBPS 2.02 MBPS 6.4 : 1 02 MALDIVES 50.47 MBPS 10.28 MBPS 4.9 : 1 03 ETHIOPIA 16.99 MBPS 4.00 MBPS 4.2 : 1 04 SYRIA 11.53 MBPS 2.98 MBPS 3.9 : 1 05 SURINAME 40.84 MBPS 11.11 MBPS 3.7 : 1 06 CUBA 5.27 MBPS 1.86 MBPS 2.8 : 1 07 MOZAMBIQUE 16.15 MBPS 5.76 MBPS 2.8 : 1 08 TUNISIA 22.29 MBPS 8.13 MBPS 2.7 : 1 09 AFGHANISTAN 5.17 MBPS 1.91 MBPS 2.7 : 1 10 SUDAN 10.49 MBPS 4.01 MBPS 2.6 : 1 # LOCATION MOBILE  DL SPEED FIXED  DL SPEED RATIO # LOCATION FIXED  DL SPEED MOBILE  DL SPEED RATIO LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF FIXED CONNECTION SPEEDS LOCATIONS WITH BIGGEST GAPS IN FAVOUR OF MOBILE CONNECTION SPEEDS SOURCE: OOKLA. NOTES: “ DL SPEED” FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND IN MAY 2022. “RATIO” FIGURES OFFER A COMPARISON BETWEEN THE TWO DOWNLOAD SPEEDS. RANKING ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 10,000 PEOPLE. COMPARABILITY: INTERNET CONNECTION SPEEDS FEATURED IN PREVIOUS REPORTS IN THIS SERIES USED MEAN VALUES (RATHER THAN MEDIAN VALUES), SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH THOSE SHOWN IN PREVIOUS REPORTS. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE GREATEST DIFFERENCES BETWEEN MEDIAN DOWNLOAD SPEEDS FOR MOBILE AND FIXED CONNECTIONS COMPARING MOBILE AND FIXED SPEEDS JUL 2022
  40. 40. 41 60.1% 55.2% 52.3% 51.3% 49.6% 46.2% 44.9% 44.8% 41.9% 40.9% 36.7% 36.1% 34.6% 31.7% 30.2% 29.9% FINDING INFORMATION STAYING IN TOUCH WITH FRIENDS AND FAMILY KEEPING UP TO DATE WITH NEWS AND EVENTS WATCHING VIDEOS, TV SHOWS OR MOVIES RESEARCHING HOW TO DO THINGS FINDING NEW IDEAS OR INSPIRATION RESEARCHING PRODUCTS AND BRANDS ACCESSING AND LISTENING TO MUSIC FILLING UP SPARE TIME AND GENERAL BROWSING EDUCATION AND STUDY-RELATED PURPOSES RESEARCHING PLACES AND VACATIONS AND TRAVEL RESEARCHING HEALTH ISSUES AND HEALTHCARE PRODUCTS MANAGING FINANCES AND SAVINGS GAMING BUSINESS-RELATED RESEARCH MEETING NEW PEOPLE AND MAKING NEW CONNECTIONS SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE THE INTERNET MAIN REASONS FOR USING THE INTERNET JUL 2022
  41. 41. 42 95.5% 95.2% 82.6% 56.1% 54.9% 49.1% 47.5% 41.9% 41.2% 41.2% 35.4% 29.4% 29.0% 27.2% 25.6% 24.9% CHAT AND MESSAGING SOCIAL NETWORKS SEARCH ENGINES OR WEB PORTALS SHOPPING, AUCTIONS, OR CLASSIFIEDS MAPS, PARKING, OR LOCATION-BASED SERVICES EMAIL MUSIC NEWS ENTERTAINMENT WEATHER GAMES TAXI, RIDE SHARING, BIKE, OR SCOOTER HIRE BANKING, INVESTING, OR INSURANCE SPORTS EDUCATION HEALTH AND FITNESS SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTH TOP TYPES OF WEBSITES VISITED AND APPS USED JUL 2022
  42. 42. 43 59.72% 37.98% 2.27% 0.03% +7.9% -9.4% -14.0% -62.5% +437 BPS -395 BPS -37 BPS -5 BPS YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE MOBILE PHONES LAPTOP AND DESKTOP COMPUTERS TABLET DEVICES OTHER DEVICES SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN JUNE 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE SHARE OF WEB TRAFFIC BY DEVICE JUL 2022
  43. 43. 44 85.3% 82.6% 80.7% 77.6% 75.6% 75.5% 73.8% 73.6% 72.7% 69.7% 67.7% 65.2% 63.6% 62.7% 62.0% 60.2% 59.7% 59.1% 58.9% 57.6% 55.9% 55.5% 54.7% 53.6% 53.5% 53.0% 52.3% 52.3% 51.7% 50.9% 50.8% 50.4% 50.0% 49.1% 48.7% 48.2% 47.2% 46.3% 46.2% 42.0% 41.3% 41.0% 40.8% 39.9% 38.7% 37.9% 37.2% 34.7% 27.3% TURKEY EGYPT NIGERIA SOUTH AFRICA VIETNAM INDIA SAUDI ARABIA GHANA SINGAPORE KENYA INDONESIA IRELAND POLAND MOROCCO U.A.E. CHINA WORLDWIDE THAILAND ARGENTINA ISRAEL COLOMBIA ROMANIA ITALY BRAZIL SWEDEN SPAIN U.S.A. PHILIPPINES MALAYSIA FRANCE GERMANY MEXICO SOUTH KOREA AUSTRIA CZECHIA NETHERLANDS TAIWAN HONG KONG U.K. SWITZERLAND PORTUGAL NEW ZEALAND RUSSIA CANADA GREECE JAPAN AUSTRALIA DENMARK BELGIUM SOURCE: STATCOUNTER. NOTE: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN JUNE 2022. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES MOBILE’S SHARE OF WEB TRAFFIC JUL 2022
  44. 44. 45 51.5% 50.8% 52.2% 54.8% 55.1% 55.7% 54.4% 55.8% 59.0% -1.4% +2.8% +4.9% +0.5% +1.2% -2.4% +2.6% +5.7% Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2020 2020 2020 2021 2021 2021 2021 2022 2022 SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE, AVERAGED ACROSS THE 3 MONTHS OF EACH RESPECTIVE QUARTER. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES (QUARTERLY AVERAGES) MOBILE’S SHARE OF WEB TRAFFIC JUL 2022
  45. 45. 46 2.87% 2.11% 0.71% 2.44% -9.7% (-31 BPS) -3.7% (-8 BPS) -46.2% (-61 BPS) -18.9% (-57 BPS) 65.87% 18.61% 4.13% 3.26% +0.9% (+60 BPS) +1.5% (+27 BPS) +21.5% (+73 BPS) -0.9% (-3 BPS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SAMSUNG INTERNET OPERA UC BROWSER OTHER YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE CHROME SAFARI MICROSOFT EDGE FIREFOX SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND OF DEVICE IN JUNE 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE SHARE OF WEB TRAFFIC BY BROWSER JUL 2022
  46. 46. 47 11 XNXX.COM 2.89B 718M 11M 22S 7.41 12 YANDEX.RU 2.75B 300M 14M 55S 2.66 13 FANDOM.COM 2.29B 739M 12M 15S 2.93 14 YAHOO.COM 2.08B 477M 15M 51S 3.16 15 APPLE.COM 1.92B 409M 16M 03S 1.97 16 XHAMSTER.COM 1.86B 553M 12M 51S 6.03 17 BING.COM 1.57B 358M 14M 29S 3.12 18 WEATHER.COM 1.38B 697M 5M 49S 1.55 19 NAVER.COM 1.20B 135M 44M 08S 10.60 20 TWITCH.TV 1.20B 259M 26M 50S 2.02 01 GOOGLE.COM 44.2B 5.77B 21M 17S 3.70 02 YOUTUBE.COM 27.6B 3.62B 27M 08S 3.42 03 FACEBOOK.COM 9.99B 1.93B 21M 22S 2.87 04 WIKIPEDIA.ORG 6.21B 1.86B 10M 35S 2.06 05 PORNHUB.COM 6.14B 1.42B 9M 38S 6.00 06 XVIDEOS.COM 5.50B 1.23B 11M 42S 6.80 07 TWITTER.COM 4.76B 1.41B 15M 27S 1.79 08 REDDIT.COM 3.82B 1.10B 15M 18S 2.82 09 AMAZON.COM 3.28B 840M 16M 01S 4.70 10 INSTAGRAM.COM 3.23B 1.23B 15M 50S 2.09 # WEBSITE TOTAL VISITS UNIQUE VISITORS TIME PER VISIT PAGES PER VISIT # WEBSITE TOTAL VISITS UNIQUE VISITORS TIME PER VISIT PAGES PER VISIT SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES FOR MAY 2022. NOTE: “UNIQUE VISITORS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. GLOBAL OVERVIEW RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC IN MAY 2022 MOST-VISITED WEBSITES: SEMRUSH RANKING JUL 2022
  47. 47. 48 11 WHATSAPP.COM 4M 15S 2.17 12 XNXX.COM 8M 43S 11.21 13 AMAZON.COM 6M 59S 8.82 14 PORNHUB.COM 8M 02S 6.93 15 YAHOO.CO.JP 8M 32S 6.75 16 LIVE.COM 7M 28S 8.67 17 NETFLIX.COM 8M 34S 4.17 18 TIKTOK.COM 3M 54S 10.51 19 REDDIT.COM 9M 50S 6.63 20 DOCOMO.NE.JP 7M 03S 4.77 01 GOOGLE.COM 11M 04S 8.71 02 YOUTUBE.COM 21M 47S 12.46 03 FACEBOOK.COM 10M 00S 8.66 04 TWITTER.COM 10M 40S 10.19 05 INSTAGRAM.COM 7M 49S 11.48 06 BAIDU.COM 5M 42S 8.08 07 WIKIPEDIA.ORG 3M 53S 3.10 08 YANDEX.RU 10M 40S 9.74 09 YAHOO.COM 7M 34S 5.68 10 XVIDEOS.COM 9M 52S 9.14 # WEBSITE TIME PER VISIT PAGES PER VISIT # WEBSITE TIME PER VISIT PAGES PER VISIT SOURCE: SIMILARWEB. FIGURES REPRESENT TRAFFIC VALUES FOR MAY 2022. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS. GLOBAL OVERVIEW RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC IN MAY 2022 MOST-VISITED WEBSITES: SIMILARWEB RANKING JUL 2022
  48. 48. 49 0.64% 0.11% 0.17% 0.05% 0.36% +6.7% (+4 BPS) -8.3% (-1.0 BPS) +54.5% (+6 BPS) -72.2% (-13 BPS) -39.0% (-23 BPS) 91.86% 3.20% 0.77% 1.32% 1.52% -0.7% (-61 BPS) +38.5% (+89 BPS) -40.3% (-52 BPS) -13.7% (-21 BPS) +90.0% (+72 BPS) DUCKDUCKGO ECOSIA NAVER SOGOU OTHERS GOOGLE BING BAIDU YAHOO! YANDEX YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM SEARCH ENGINES IN JUNE 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. GLOBAL OVERVIEW PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE SEARCH ENGINE MARKET SHARE JUL 2022
  49. 49. 50 11 AMAZON 40 12 INSTAGRAM 37 13 VIDEOS 33 14 TIEMPO 33 15 WHATSAPP WEB 30 16 ПОГОДА 26 17 TWITTER 25 18 CLIMA 24 19 GMAIL 24 20 TRADUCTOR 22 01 GOOGLE 100 02 YOUTUBE 92 03 WEATHER 83 04 YOU 80 05 FACEBOOK 76 06 TRANSLATE 50 07 NEWS 49 08 WHATSAPP 47 09 WEB 46 10 IPL 42 # SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED BETWEEN 01 APRIL 2022 AND 30 JUNE 2022. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS. GOOGLE DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY. ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD. GLOBAL OVERVIEW QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 APRIL 2022 AND 30 JUNE 2022 TOP GOOGLE SEARCHES JUL 2022
  50. 50. 51 32.3% 27.7% 27.1% 23.6% 23.2% 23.1% 22.7% 22.6% 22.3% 21.2% 20.9% 20.7% 20.1% 19.4% 19.4% 18.5% 18.5% 18.4% 17.8% 16.9% 16.5% 16.4% 16.0% 14.8% 14.4% 14.3% 14.2% 14.1% 14.1% 13.0% 12.7% 12.7% 12.3% 11.9% 11.0% 10.7% 10.4% 10.3% 10.2% 9.4% 9.4% 9.3% 9.1% 8.9% 8.2% 7.6% 7.3% 6.9% 5.3% INDIA CHINA U.S.A. ITALY MEXICO U.K. TURKEY WORLDWIDE SPAIN VIETNAM CANADA BRAZIL NIGERIA GERMANY IRELAND TAIWAN U.A.E. THAILAND AUSTRALIA SOUTH AFRICA GHANA HONG KONG COLOMBIA SAUDI ARABIA PHILIPPINES NEW ZEALAND MALAYSIA FRANCE RUSSIA INDONESIA KENYA SINGAPORE EGYPT AUSTRIA PORTUGAL ROMANIA SWEDEN POLAND SWITZERLAND ARGENTINA DENMARK NETHERLANDS GREECE MOROCCO BELGIUM SOUTH KOREA ISRAEL JAPAN CZECHIA SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK USE OF VOICE ASSISTANTS TO FIND INFORMATION JUL 2022
  51. 51. 52 22.4% 24.3% 22.8% 19.9% 17.8% 24.7% 24.6% 23.0% 20.4% 17.1% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS (E.G. SIRI, ALEXA) TO FIND INFORMATION EACH WEEK USE OF VOICE ASSISTANTS TO FIND INFORMATION JUL 2022
  52. 52. 53 51.3% 49.5% 49.2% 43.8% 40.9% 38.0% 34.7% 34.3% 34.0% 33.9% 33.2% 32.4% 31.5% 31.1% 29.1% 29.0% 28.8% 28.7% 28.5% 27.4% 26.3% 26.1% 26.0% 25.9% 25.5% 25.4% 23.0% 22.5% 22.1% 20.4% 18.6% 18.4% 17.8% 17.7% 17.4% 17.0% 16.5% 16.3% 16.2% 15.8% 15.6% 15.3% 10.6% 10.0% 10.0% 8.8% 8.6% 8.5% 8.3% MEXICO COLOMBIA BRAZIL ARGENTINA INDONESIA INDIA VIETNAM THAILAND PHILIPPINES PORTUGAL TAIWAN NIGERIA SAUDI ARABIA MALAYSIA WORLDWIDE TURKEY SOUTH AFRICA EGYPT GREECE SPAIN KENYA CHINA ITALY ISRAEL U.A.E. ROMANIA HONG KONG POLAND U.S.A. IRELAND SINGAPORE CANADA CZECHIA AUSTRALIA SOUTH KOREA NEW ZEALAND MOROCCO GHANA SWEDEN U.K. RUSSIA DENMARK NETHERLANDS GERMANY SWITZERLAND FRANCE AUSTRIA BELGIUM JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH USE OF IMAGE RECOGNITION TOOLS ON MOBILE JUL 2022
  53. 53. 54 33.8% 31.4% 29.7% 26.0% 21.2% 31.1% 30.4% 28.6% 25.9% 19.0% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH USE OF IMAGE RECOGNITION TOOLS ON MOBILE JUL 2022
  54. 54. 55 51.8% 49.1% 48.8% 47.8% 47.4% 47.4% 46.8% 46.2% 43.3% 43.2% 42.8% 42.4% 40.3% 38.8% 37.7% 37.3% 35.9% 35.5% 35.4% 35.2% 35.2% 34.8% 34.4% 34.0% 33.4% 32.3% 32.0% 31.1% 30.3% 30.0% 29.9% 29.5% 29.4% 28.3% 28.1% 26.6% 26.1% 26.0% 26.0% 23.3% 22.5% 20.4% 18.4% 18.3% 18.1% 17.1% 17.0% 16.0% 9.9% COLOMBIA MEXICO ARGENTINA INDONESIA SPAIN SWITZERLAND BRAZIL POLAND THAILAND ISRAEL SAUDI ARABIA TAIWAN MALAYSIA HONG KONG U.A.E. PORTUGAL TURKEY AUSTRIA EGYPT BELGIUM GREECE ROMANIA VIETNAM INDIA CZECHIA SOUTH AFRICA SWEDEN PHILIPPINES GERMANY WORLDWIDE SINGAPORE ITALY FRANCE DENMARK NIGERIA RUSSIA IRELAND MOROCCO NETHERLANDS CANADA CHINA KENYA SOUTH KOREA U.S.A. NEW ZEALAND AUSTRALIA U.K. GHANA JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK USE OF ONLINE TRANSLATION TOOLS JUL 2022
  55. 55. 56 37.4% 30.4% 27.3% 24.5% 20.1% 34.3% 30.9% 29.6% 27.5% 23.6% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEK USE OF ONLINE TRANSLATION TOOLS JUL 2022
  56. 56. 57 11 ITALIAN 1.4% 0.9% 12 DUTCH / FLEMISH 1.2% 0.4% 13 ARABIC 1.1% 4.9% 14 POLISH 1.0% 0.5% 15 PORTUGUESE 0.9% 3.3% 16 INDONESIAN 0.7% 2.5% 17 KOREAN 0.5% 1.0% 18 UKRAINIAN 0.5% 0.6% 19 THAI 0.5% 0.8% 20 HEBREW 0.4% 0.1% 01 ENGLISH 61.7% 17.0% 02 RUSSIAN 5.6% 3.3% 03 SPANISH 3.8% 6.9% 04 TURKISH 3.3% 1.1% 05 GERMAN 3.0% 1.7% 06 FRENCH 2.9% 3.4% 07 PERSIAN 2.8% 0.9% 08 JAPANESE 2.5% 1.6% 09 CHINESE 1.6% 18.9% 10 VIETNAMESE 1.6% 1.0% # LANGUAGE SHARE OF WEBSITES SHARE OF POPULATION # LANGUAGE SHARE OF WEBSITES SHARE OF POPULATION SOURCES: W3TECHS; ETHNOLOGUE; U.N; KEPIOS ANALYSIS. NOTES: WEBSITE LANGUAGES AS DEFINED BY W3TECHS. LANGUAGES INCLUDE SUB-LANGUAGES (E.G. “CHINESE” INCLUDES MANDARIN, YUE, ETC.). FIGURES IN THE “SHARE OF WEBSITES” COLUMN ARE BASED ON W3TECH’S ANALYSIS OF TRAFFIC FOR THE TOP 10 MILLION WEBSITES, AS RANKED BY ALEXA INTERNET. FIGURES IN THE “SHARE OF POPULATION” COLUMN COMPARE THE TOTAL NUMBER OF FIRST- AND SECOND-LANGUAGE SPEAKERS OF EACH LANGUAGE (INCLUDING SUB-LANGUAGES) TO THE TOTAL GLOBAL POPULATION. GLOBAL OVERVIEW SHARE OF WEB PAGES THAT FEATURE CONTENT IN EACH LANGUAGE, COMPARED WITH SHARE OF GLOBAL POPULATION THAT SPEAKS EACH LANGUAGE MOST COMMON LANGUAGES FOR WEB CONTENT JUL 2022
  57. 57. 58 28.5% 26.7% 27.0% 26.9% 25.6% 92.6% 50.9% 36.5% 29.8% 29.6% EDUCATIONAL VIDEO PRODUCT REVIEW VIDEO SPORTS CLIP OR HIGHLIGHTS VIDEO GAMING VIDEO INFLUENCER VIDEOS AND VLOGS ANY KIND OF VIDEO MUSIC VIDEO COMEDY, MEME, OR VIRAL VIDEO TUTORIAL OR HOW-TO VIDEO VIDEO LIVESTREAM SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH EACH KIND OF VIDEO CONTENT VIA THE INTERNET EACH WEEK WATCHING ONLINE VIDEO CONTENT JUL 2022
  58. 58. 59 67.6% 67.2% 61.8% 58.9% 58.5% 56.8% 55.6% 54.2% 53.0% 52.3% 51.1% 51.1% 49.6% 48.5% 47.9% 47.7% 47.3% 46.5% 45.5% 44.9% 44.0% 43.8% 43.2% 42.3% 41.7% 41.5% 41.0% 40.3% 39.7% 38.7% 37.4% 37.3% 37.0% 36.9% 36.6% 36.3% 36.0% 35.0% 34.5% 34.4% 33.0% 32.4% 31.5% 30.5% 28.9% 28.6% 25.4% 14.2% 11.5% SOUTH AFRICA PHILIPPINES TURKEY BRAZIL INDIA INDONESIA KENYA SAUDI ARABIA NIGERIA COLOMBIA MALAYSIA U.A.E. MEXICO ITALY IRELAND SPAIN ROMANIA ARGENTINA VIETNAM WORLDWIDE U.S.A. EGYPT CANADA GHANA NEW ZEALAND RUSSIA PORTUGAL SINGAPORE AUSTRIA SWITZERLAND AUSTRALIA POLAND GREECE CHINA U.K. THAILAND ISRAEL HONG KONG TAIWAN GERMANY FRANCE MOROCCO SWEDEN DENMARK BELGIUM NETHERLANDS CZECHIA SOUTH KOREA JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK ONLINE VIDEO AS A SOURCE OF LEARNING JUL 2022
  59. 59. 60 50.4% 47.3% 44.2% 39.4% 35.5% 49.3% 45.6% 44.4% 42.1% 35.7% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO WATCH HOW-TO VIDEOS, TUTORIAL VIDEOS, OR EDUCATIONAL VIDEOS EACH WEEK ONLINE VIDEO AS A SOURCE OF LEARNING JUL 2022
  60. 60. 61 55.7% 36.8% 33.5% 33.2% 31.8% 31.8% 30.4% 29.5% 28.6% 28.3% 28.2% 27.6% 26.9% 25.6% 24.1% 22.3% 22.1% 21.4% 21.2% 20.7% 20.5% 20.1% 19.9% 19.9% 19.8% 19.5% 19.5% 18.8% 18.7% 18.2% 17.2% 17.2% 16.8% 16.7% 16.5% 15.8% 15.7% 15.6% 15.5% 15.5% 15.4% 15.3% 15.0% 13.9% 12.9% 12.6% 12.4% 8.7% 6.3% PHILIPPINES TAIWAN KENYA BRAZIL INDIA INDONESIA SOUTH AFRICA U.A.E. CHINA MEXICO HONG KONG SAUDI ARABIA MALAYSIA WORLDWIDE NIGERIA SPAIN COLOMBIA PORTUGAL VIETNAM IRELAND TURKEY SINGAPORE ROMANIA THAILAND SOUTH KOREA EGYPT SWEDEN ARGENTINA POLAND NEW ZEALAND ITALY U.S.A. NETHERLANDS MOROCCO GHANA SWITZERLAND CANADA AUSTRALIA FRANCE U.K. ISRAEL RUSSIA GERMANY AUSTRIA DENMARK BELGIUM GREECE CZECHIA JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH VLOGS EACH WEEK WATCHING VLOGS JUL 2022
  61. 61. 62 38.0% 32.2% 25.2% 19.2% 14.3% 28.1% 26.1% 22.5% 18.2% 11.1% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO WATCH VLOGS EACH WEEK WATCHING VLOGS JUL 2022
  62. 62. 63 98.6% 98.0% 97.7% 97.6% 97.5% 97.3% 97.0% 96.8% 96.7% 96.6% 96.5% 96.4% 96.3% 96.1% 95.9% 95.8% 95.6% 95.5% 95.5% 95.2% 95.0% 94.8% 94.2% 93.9% 93.6% 92.7% 92.3% 92.3% 92.2% 91.5% 91.2% 91.0% 90.9% 90.3% 90.0% 89.0% 88.1% 87.7% 87.5% 87.1% 85.5% 85.2% 84.6% 83.2% 69.3% MEXICO PHILIPPINES SOUTH AFRICA BRAZIL GREECE INDIA TURKEY THAILAND ISRAEL INDONESIA VIETNAM U.A.E. IRELAND SAUDI ARABIA NEW ZEALAND MALAYSIA COLOMBIA ARGENTINA SWEDEN HONG KONG DENMARK TAIWAN SINGAPORE U.K. U.S.A. ROMANIA CANADA ITALY POLAND AUSTRALIA SPAIN WORLDWIDE FRANCE EGYPT NETHERLANDS SWITZERLAND AUSTRIA PORTUGAL GERMANY BELGIUM SOUTH KOREA RUSSIA CHINA CZECHIA JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH STREAMING TV CONTENT VIA THE INTERNET JUL 2022
  63. 63. 64 94.8% 92.3% 89.7% 87.8% 80.5% 94.6% 92.9% 91.5% 89.3% 82.3% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH STREAMING TV CONTENT VIA THE INTERNET JUL 2022
  64. 64. 65 01 THE MAN FROM TORONTO U.S.A. 100 02 LOVE & GELATO U.S.A. 85 03 HUSTLE U.S.A. 74 04 SPIDERHEAD U.S.A. 69 05 GLAMOUR GIRLS NIGERIA 33 06 BLASTED NORWAY 20 07 HOMEFRONT U.S.A. 16 08 S.W.A.T.: FIREFIGHT U.S.A. 15 09 ANEK INDIA 13 10 BHOOL BHULAIYAA 2 INDIA 11 01 THE UMBRELLA ACADEMY U.S.A. 100 02 STRANGER THINGS U.S.A. 85 03 MONEY HEIST: KOREA - JOINT ECONOMIC AREA SOUTH KOREA 74 04 MAN vs. BEE U.K. 69 05 PEAKY BLINDERS U.K. 33 06 GHOST DOCTOR SOUTH KOREA 20 07 YO SOY BETTY LA FEA COLOMBIA 16 08 SNOWFLAKE MOUNTAIN U.K. 15 09 YOU DON’T KNOW ME U.K. 13 10 INTIMIDAD SPAIN 11 # TV SHOW COUNTRY INDEX # MOVIE COUNTRY INDEX MOST POPULAR MOVIES MOST POPULAR TV SHOWS SOURCE: FLIXPATROL. NOTES: ALL TITLES REPRESENT ENGLISH-LANGUAGE VERSIONS; CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF WORLDWIDE NETFLIX VIEWING ACTIVITY BETWEEN 27 JUNE AND 03 JULY 2022. “COUNTRY” INDICATES THE COUNTRY OF PRODUCTION. “INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH RANKING. GLOBAL OVERVIEW GLOBAL OVERVIEW FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS AND MOVIES ON NETFLIX BETWEEN 27 JUNE AND 03 JULY 2022 TOP CONTENT ON NETFLIX JUL 2022
  65. 65. 66 01 DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS U.S.A. 100 02 ENCANTO U.S.A. 54 03 TURNING RED U.S.A. 48 04 MOANA U.S.A. 22 05 AVENGERS: ENDGAME U.S.A. 20 06 BEYOND INFINITY: BUZZ AND THE JOURNEY TO LIGHTYEAR U.S.A. 16 07 RISE U.S.A. 12 08 LUCA U.S.A. 10 09 DOCTOR STRANGE U.S.A. 9 10 RATATOUILLE U.S.A. 9 01 OBI-WAN KENOBI U.S.A. 100 02 MS. MARVEL U.S.A. 64 03 THE SIMPSONS U.S.A. 43 04 GREY’S ANATOMY U.S.A. 40 05 FAMILY GUY U.S.A. 32 06 BLUEY U.S.A. 29 07 MALCOLM IN THE MIDDLE U.S.A. 24 08 MODERN FAMILY U.S.A. 20 09 MOON KNIGHT U.S.A. 16 10 BAYMAX! U.S.A. 15 MOST POPULAR MOVIES MOST POPULAR TV SHOWS # TV SHOW COUNTRY INDEX # MOVIE COUNTRY INDEX SOURCE: FLIXPATROL. NOTES: ALL TITLES REPRESENT ENGLISH-LANGUAGE VERSIONS; CONTENT MAY HAVE DIFFERENT TITLES IN DIFFERENT COUNTRIES. RANKINGS BASED ON FLIXPATROL’S ANALYSIS OF WORLDWIDE DISNEY+ VIEWING ACTIVITY BETWEEN 27 JUNE AND 03 JULY 2022. “COUNTRY” INDICATES THE COUNTRY OF PRODUCTION. “INDEX” VALUES COMPARE THE FLIXPATROL “POINTS” VALUE FOR EACH TITLE TO THE FLIXPATROL “POINTS” VALUE OF THE TOP-RANKED TITLE IN EACH RANKING. GLOBAL OVERVIEW GLOBAL OVERVIEW FLIXPATROL’S RANKING OF THE MOST POPULAR TV SHOWS AND MOVIES ON DISNEY+ BETWEEN 27 JUNE AND 03 JULY 2022 TOP CONTENT ON DISNEY+ JUL 2022
  66. 66. 67 39.0% 22.4% 20.6% 20.0% LISTEN TO MUSIC STREAMING SERVICES LISTEN TO ONLINE RADIO SHOWS OR STATIONS LISTEN TO PODCASTS LISTEN TO AUDIO BOOKS SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO EACH KIND OF AUDIO CONTENT VIA THE INTERNET EACH WEEK LISTENING TO ONLINE AUDIO CONTENT JUL 2022
  67. 67. 68 01 BAD BUNNY – “UN VERANO SIN TI” 02 HARRY STYLES – “HARRY’S HOUSE” 03 BTS – “PROOF” 04 DRAKE – ”HONESTLY, NEVERMIND” 05 OLIVIA RODRIGO – “SOUR” 06 POST MALONE – “TWELVE CARAT TOOTHACHE” 07 ED SHEERAN – “=” 08 DOJA CAT – “PLANET HER” 09 DUA LIPA – “FUTURE NOSTALGIA” 10 CHRIS BROWN – “BREEZY” 01 HARRY STYLES – “AS IT WAS” 02 JOJI – “GLIMPSE OF US” 03 KATE BUSH – “RUNNING UP THAT HILL (A DEAL WITH GOD)” 04 BAD BUNNY & CHENCHO CORLEONE – “ME PORTO BONITO” 05 BAD BUNNY – “TITÍ ME PREGUNTÓ” 06 BAD BUNNY & BOMBA ESTÉREO – “OJITOS LINDOS” 07 CHARLIE PUTH FEAT. JUNG KOOK OF BTS – “LEFT AND RIGHT” 08 BAD BUNNY – “EFECTO” 09 BAD BUNNY – “MOSCOW MULE” 10 GLASS ANIMALS – “HEAT WAVES” # ARTIST – “SONG TITLE” # ARTIST – “ALBUM TITLE” MOST-STREAMED ALBUMS MOST-STREAMED SONGS SOURCE: @SPOTIFYCHARTS ON INSTAGRAM. NOTE: RANKINGS ARE BASED ON WORLDWIDE SPOTIFY STREAMS BETWEEN 24 JUNE AND 30 JUNE 2022. GLOBAL OVERVIEW GLOBAL OVERVIEW RANKING OF THE WORLDWIDE MOST-STREAMED SONGS AND MOST-STREAMED ALBUMS ON SPOTIFY BETWEEN 24 JUNE AND 30 JUNE 2022 GLOBAL SPOTIFY CHARTS JUL 2022
  68. 68. 69 38.0% 37.4% 36.8% 30.9% 28.8% 28.1% 25.4% 25.0% 24.8% 23.9% 23.8% 23.3% 23.1% 22.2% 22.1% 21.5% 21.4% 21.2% 20.8% 20.6% 20.6% 20.4% 19.6% 19.4% 19.3% 18.5% 18.1% 17.6% 17.3% 17.3% 17.3% 16.8% 16.6% 16.5% 16.3% 16.3% 16.1% 16.0% 15.5% 15.0% 14.3% 13.4% 13.1% 12.2% 12.2% 11.9% 9.2% 7.3% 3.8% BRAZIL INDONESIA MEXICO SOUTH AFRICA IRELAND SWEDEN ROMANIA DENMARK U.S.A. ISRAEL SPAIN PORTUGAL INDIA CANADA AUSTRALIA COLOMBIA SAUDI ARABIA NEW ZEALAND U.K. WORLDWIDE GERMANY POLAND ARGENTINA THAILAND PHILIPPINES KENYA U.A.E. SINGAPORE AUSTRIA CZECHIA MALAYSIA VIETNAM CHINA TURKEY HONG KONG NETHERLANDS SWITZERLAND NIGERIA GREECE ITALY TAIWAN FRANCE BELGIUM EGYPT MOROCCO SOUTH KOREA RUSSIA GHANA JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO PODCASTS EACH WEEK LISTENING TO PODCASTS JUL 2022
  69. 69. 70 23.0% 23.0% 19.6% 17.8% 15.4% 22.1% 22.7% 20.5% 17.9% 14.1% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO LISTEN TO PODCASTS EACH WEEK LISTENING TO PODCASTS JUL 2022
  70. 70. 71 16.9% 13.5% 9.7% 8.5% 82.4% 66.2% 36.2% 25.7% TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE DEVICES USED TO PLAY VIDEO GAMES JUL 2022
  71. 71. 72 96.6% 94.9% 93.9% 93.5% 92.6% 92.0% 91.1% 91.0% 90.9% 90.7% 90.4% 90.3% 89.0% 88.4% 88.3% 88.2% 85.2% 84.8% 84.5% 84.3% 84.1% 82.8% 82.4% 81.5% 81.5% 81.3% 80.6% 80.6% 80.5% 79.7% 79.0% 78.3% 77.7% 77.6% 77.5% 77.1% 75.2% 75.1% 74.6% 74.5% 74.4% 73.4% 72.5% 72.3% 67.6% PHILIPPINES INDONESIA VIETNAM THAILAND TURKEY INDIA SOUTH AFRICA MEXICO SAUDI ARABIA U.A.E. TAIWAN MALAYSIA HONG KONG BRAZIL EGYPT GREECE ARGENTINA SINGAPORE PORTUGAL COLOMBIA U.S.A. ROMANIA WORLDWIDE POLAND SPAIN ITALY ISRAEL NEW ZEALAND FRANCE CANADA SOUTH KOREA RUSSIA SWEDEN SWITZERLAND NETHERLANDS DENMARK AUSTRIA GERMANY BELGIUM U.K. AUSTRALIA IRELAND CZECHIA CHINA JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICE PLAYING VIDEO GAMES JUL 2022
  72. 72. 73 86.5% 85.0% 81.2% 75.6% 66.6% 89.2% 87.7% 84.7% 79.4% 67.2% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO PLAY VIDEO GAMES ON ANY DEVICE PLAYING VIDEO GAMES JUL 2022
  73. 73. 74 01:52 01:50 01:46 01:30 01:29 01:27 01:26 01:24 01:20 01:19 01:16 01:15 01:12 01:12 01:11 01:11 01:09 01:07 01:05 01:04 01:02 00:59 00:58 00:56 00:55 00:55 00:54 00:52 00:52 00:50 00:50 00:47 00:47 00:46 00:44 00:44 00:41 00:40 00:40 00:40 00:37 00:34 00:31 00:31 00:26 SAUDI ARABIA THAILAND EGYPT PHILIPPINES MEXICO INDIA U.A.E. U.S.A. VIETNAM INDONESIA MALAYSIA SOUTH AFRICA CHINA HONG KONG WORLDWIDE AUSTRALIA BRAZIL U.K. TURKEY ARGENTINA CANADA COLOMBIA SINGAPORE NETHERLANDS FRANCE NEW ZEALAND TAIWAN IRELAND ISRAEL DENMARK GERMANY POLAND SPAIN ITALY GREECE SWEDEN ROMANIA BELGIUM PORTUGAL SWITZERLAND SOUTH KOREA RUSSIA AUSTRIA CZECHIA JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY DAILY TIME SPENT USING A GAMES CONSOLE JUL 2022
  74. 74. 75 01:03 01:19 01:04 00:47 00:38 01:34 01:36 01:19 00:56 00:41 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW AVERAGE AMOUNT OF TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING A GAMES CONSOLE EACH DAY DAILY TIME SPENT USING A GAMES CONSOLE JUL 2022
  75. 75. _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 Mistermv is a popular French Twitch streamer who recently organized the second edition of SpeeDons, a 55 hour charity marathon raising a record amount of money (€802K). WE ARE SOCIAL RISING STATURE AND INFLUENCE GAMERS ARE BUILDING MORE EMOTIONAL CONNECTIONS WITH THEIR AUDIENCES Thanks to the somewhat intimate nature of streaming, creators are forming different types of emotional bonds with their audiences. After consuming countless hours of content on Twitch, viewers feel invested in the influencers they have come to see as friends. This is fueling a surge in donations and support not just for the creator, but for the causes they believe in too. Charitable events organized by creators are smashing attendance and donation records. Due to the deeper connection between creators and viewers, the audience comes to see the success of their favourite streamers as their own, particularly as they are driven by shared values. Furthermore, the rise of LGBTQIA+, POC and female streamers mean a broader audience can see themselves reflected on their screens, giving a greater opportunity to find a community that truly suits them. These streamers are also offering fresh perspectives on the practice of gaming, breaking the mold of the male-centric, competitive nature of play. One brand tapping into the shifting nature of performative gaming is Gucci, who recently launched Gucci Gaming Academy: a space for emerging esports players to develop their talent with the aim of going pro. But beyond in-game performance, Gucci’s academy assesses and upskills players on the full 360 degrees of selfhood, from interviewing players about personal values and soft skills, to coaching them on mental health and personal branding. Find out more on wearesocial.com/gaming Pinkjujitsu is a TikToker who attracted an audience by promoting a more feminine side to gaming, proving there is more than one way to play. Gucci launched a gaming academy placing greater importance on personal values and soft skills while mentoring mental and physical health. PARTNER CONTENT
  76. 76. 77 26.3% 26.3% 24.4% 22.8% 22.8% 20.9% 20.8% 19.0% 18.3% 18.1% 17.7% 17.4% 17.2% 16.8% 15.6% 14.7% 14.6% 14.4% 14.4% 13.6% 13.5% 13.5% 13.1% 12.6% 12.3% 12.0% 11.9% 11.9% 11.6% 11.4% 11.2% 11.1% 11.1% 10.9% 9.3% 9.0% 8.4% 8.1% 7.8% 7.6% 7.6% 6.8% 6.7% 6.3% 6.2% 5.0% 2.9% 2.7% 1.5% IRELAND U.K. U.S.A. CANADA ITALY SPAIN CHINA VIETNAM TURKEY MEXICO DENMARK NETHERLANDS SWEDEN AUSTRALIA WORLDWIDE HONG KONG INDIA BELGIUM ISRAEL FRANCE NEW ZEALAND SINGAPORE AUSTRIA POLAND GERMANY TAIWAN GREECE SWITZERLAND U.A.E. COLOMBIA SOUTH KOREA BRAZIL ROMANIA MALAYSIA INDONESIA CZECHIA PORTUGAL SAUDI ARABIA EGYPT ARGENTINA SOUTH AFRICA PHILIPPINES RUSSIA NIGERIA THAILAND JAPAN GHANA KENYA MOROCCO SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF SMART HOME DEVICE SMART HOME DEVICE OWNERSHIP JUL 2022
  77. 77. 78 11.5% 18.1% 17.8% 16.4% 13.8% 11.2% 17.5% 17.5% 17.6% 14.7% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF SMART HOME DEVICE SMART HOME DEVICE OWNERSHIP JUL 2022
  78. 78. 79 68.1% 64.8% 61.5% 59.8% 58.4% 58.3% 57.2% 56.8% 54.5% 53.3% 52.5% 51.8% 51.7% 51.0% 50.1% 50.0% 49.3% 48.9% 48.7% 48.5% 47.5% 47.4% 46.8% 46.6% 46.4% 45.9% 45.1% 42.2% 41.3% 40.1% 40.1% 38.7% 38.2% 37.8% 37.7% 36.4% 36.3% 35.2% 34.3% 34.1% 33.3% 32.3% 32.2% 32.2% 28.2% 27.7% 25.2% 17.5% TAIWAN MALAYSIA SWITZERLAND AUSTRIA SOUTH KOREA HONG KONG NEW ZEALAND SINGAPORE CHINA THAILAND BELGIUM AUSTRALIA ARGENTINA ITALY MEXICO GERMANY COLOMBIA INDIA SWEDEN BRAZIL SPAIN GREECE PORTUGAL VIETNAM WORLDWIDE JAPAN NETHERLANDS PHILIPPINES FRANCE INDONESIA ROMANIA ISRAEL RUSSIA NIGERIA TURKEY U.A.E. SOUTH AFRICA KENYA SAUDI ARABIA CANADA IRELAND GHANA U.K. U.S.A. DENMARK POLAND EGYPT MOROCCO SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH USE OF QR CODES JUL 2022
  79. 79. 80 46.5% 47.1% 47.5% 45.5% 39.4% 45.7% 47.0% 48.6% 47.5% 43.5% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. COMPARABILITY: THE QUESTION IN GWI’S SURVEY THAT INFORMS THIS DATASET HAS BEEN REVISED, SO FIGURES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTH USE OF QR CODES JUL 2022
  80. 80. 81 53.2% 51.5% 48.1% 48.0% 47.5% 45.8% 45.0% 44.9% 44.4% 43.6% 43.4% 42.1% 41.1% 40.5% 39.8% 39.6% 39.5% 38.5% 38.0% 37.4% 36.8% 35.7% 35.7% 34.7% 34.6% 34.5% 34.1% 32.2% 30.5% 29.9% 29.2% 29.0% 28.3% 26.9% 26.6% 26.4% 26.1% 25.6% 25.5% 24.3% 24.2% 22.9% 22.4% 21.4% 20.5% 19.6% 13.3% 13.1% 10.4% SOUTH AFRICA SWEDEN CZECHIA NEW ZEALAND CANADA NETHERLANDS BRAZIL HONG KONG IRELAND MALAYSIA AUSTRIA U.K. DENMARK AUSTRALIA NIGERIA BELGIUM GERMANY SINGAPORE U.S.A. POLAND TURKEY ISRAEL SPAIN SWITZERLAND ITALY TAIWAN FRANCE THAILAND INDIA SOUTH KOREA INDONESIA WORLDWIDE MEXICO SAUDI ARABIA ARGENTINA VIETNAM GREECE U.A.E. PHILIPPINES GHANA KENYA COLOMBIA PORTUGAL JAPAN CHINA ROMANIA EGYPT RUSSIA MOROCCO SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH USE OF ONLINE FINANCIAL SERVICES JUL 2022
  81. 81. 82 20.9% 28.9% 29.9% 31.9% 34.3% 22.9% 29.3% 31.6% 35.7% 38.5% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A BANKING, INVESTMENT, OR INSURANCE WEBSITE OR APP EACH MONTH USE OF ONLINE FINANCIAL SERVICES JUL 2022
  82. 82. 83 24.7% 23.6% 21.8% 21.3% 21.1% 21.0% 19.5% 19.3% 18.8% 18.4% 18.3% 17.2% 15.9% 15.9% 15.8% 15.7% 15.5% 15.4% 14.2% 14.1% 14.1% 13.1% 13.0% 12.5% 12.3% 12.1% 12.0% 11.8% 11.2% 10.8% 10.4% 10.3% 9.8% 9.8% 9.6% 9.3% 9.2% 9.2% 8.6% 7.9% 7.3% 7.2% 7.0% 6.0% 5.7% 5.5% 4.5% 3.8% 3.7% TURKEY ARGENTINA SOUTH AFRICA THAILAND PHILIPPINES NIGERIA SINGAPORE BRAZIL U.A.E. INDONESIA NETHERLANDS INDIA PORTUGAL U.S.A. VIETNAM SOUTH KOREA MALAYSIA HONG KONG SWITZERLAND AUSTRALIA CANADA AUSTRIA NEW ZEALAND COLOMBIA IRELAND WORLDWIDE CZECHIA DENMARK SPAIN GREECE U.K. MEXICO GERMANY TAIWAN POLAND BELGIUM ROMANIA SWEDEN SAUDI ARABIA KENYA ISRAEL ITALY FRANCE EGYPT JAPAN CHINA GHANA RUSSIA MOROCCO SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN SOME FORM OF CRYPTOCURRENCY OWNERSHIP OF CRYPTOCURRENCY JUL 2022
  83. 83. 84 7.9% 11.7% 10.5% 7.1% 5.4% 15.2% 17.8% 15.6% 11.6% 8.1% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO OWN SOME FORM OF CRYPTOCURRENCY OWNERSHIP OF CRYPTOCURRENCY JUL 2022
  84. 84. 85 28.6% 39.2% 32.2% HEARD OF THE TERM ‘NFT’ AND UNDERSTAND WHAT AN NFT IS HEARD OF THE TERM ‘NFT’, BUT STILL NOT SURE WHAT AN NFT IS NOT HEARD OF NFTS BEFORE SOURCE: GWI ZEITGEIST (APRIL 2022). *NOTES: FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64 ACROSS 9 COUNTRIES AROUND THE WORLD. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF SURVEY RESPONDENTS* WHO AGREED WITH EACH STATEMENT AWARENESS OF NFTS JUL 2022
  85. 85. 86 26.7% 21.9% 16.5% 14.0% 10.9% 7.8% 2.2% A TYPE OF CRYPTOCURRENCY A FILE THAT ESTABLISHES PROOF OF OWNERSHIP OF A DIGITAL ASSET A WAY OF RECORDING DIGITAL TRANSACTIONS A DIGITAL IMAGE / OBJECT THAT PEOPLE CAN OWN NONE OF THESE A TYPE OF DIGITAL ART OTHER SOURCE: GWI ZEITGEIST (APRIL 2022). *NOTES: FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64 ACROSS 9 COUNTRIES AROUND THE WORLD. SEE GWI.COM FOR FULL DETAILS. ALL SURVEY RESPONDENTS COULD ANSWER THIS QUESTION, INCLUDING THOSE WHO HAD NOT PREVIOUSLY HEARD OF NFTS. GLOBAL OVERVIEW PERCENTAGE OF SURVEY RESPONDENTS* WHO IDENTIFIED EACH OPTION AS BEING THE “BEST” DESCRIPTION OF AN NFT UNDERSTANDING OF NFTS JUL 2022
  86. 86. 87 42.0% 41.6% 38.5% 35.9% 34.6% 32.8% 30.8% 30.7% 30.0% 29.9% 29.8% 28.3% 26.8% 26.6% 26.5% 26.2% 25.7% 25.5% 25.3% 25.2% 24.9% 24.7% 24.0% 23.7% 23.7% 23.1% 22.9% 22.4% 22.1% 22.0% 22.0% 21.8% 21.7% 21.5% 20.6% 20.5% 20.5% 19.0% 18.4% 18.0% 18.0% 17.5% 17.2% 15.8% 14.2% 14.1% 12.9% 11.9% 10.4% COLOMBIA MEXICO NIGERIA BRAZIL ARGENTINA SOUTH AFRICA PHILIPPINES PORTUGAL INDIA TURKEY KENYA IRELAND SAUDI ARABIA GREECE POLAND AUSTRIA WORLDWIDE GERMANY MALAYSIA CHINA U.A.E. VIETNAM GHANA EGYPT SWITZERLAND ROMANIA U.K. NEW ZEALAND DENMARK SPAIN U.S.A. TAIWAN ISRAEL CANADA SINGAPORE AUSTRALIA BELGIUM SWEDEN INDONESIA NETHERLANDS SOUTH KOREA HONG KONG FRANCE THAILAND ITALY MOROCCO RUSSIA CZECHIA JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK CHECKING HEALTH SYMPTOMS ONLINE JUL 2022
  87. 87. 88 27.1% 29.5% 28.5% 28.2% 26.0% 22.7% 24.8% 24.7% 23.0% 19.7% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO CHECK HEALTH SYMPTOMS ONLINE EACH WEEK CHECKING HEALTH SYMPTOMS ONLINE JUL 2022
  88. 88. 89 52.0% 51.8% 48.6% 45.5% 43.4% 42.6% 41.9% 41.6% 40.8% 40.5% 40.3% 40.2% 40.2% 40.1% 39.6% 39.3% 38.9% 38.5% 38.2% 37.2% 36.8% 36.0% 35.9% 35.4% 35.1% 35.0% 34.9% 34.8% 34.1% 33.9% 33.7% 33.4% 32.9% 32.7% 30.8% 29.4% 29.0% 28.9% 28.8% 27.4% 26.9% 26.8% 26.6% 25.5% 25.1% 24.9% 24.9% 19.4% 18.9% SPAIN PORTUGAL BRAZIL GREECE SOUTH AFRICA CANADA IRELAND FRANCE POLAND ARGENTINA AUSTRIA MEXICO U.S.A. GERMANY NEW ZEALAND SINGAPORE BELGIUM SWITZERLAND U.K. SOUTH KOREA AUSTRALIA ISRAEL COLOMBIA CZECHIA INDIA PHILIPPINES INDONESIA HONG KONG DENMARK MALAYSIA ITALY NETHERLANDS TAIWAN WORLDWIDE SWEDEN EGYPT TURKEY ROMANIA VIETNAM RUSSIA U.A.E. KENYA SAUDI ARABIA NIGERIA THAILAND CHINA JAPAN MOROCCO GHANA SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE CONCERNS ABOUT MISUSE OF PERSONAL DATA JUL 2022
  89. 89. 90 34.1% 31.6% 33.1% 35.2% 38.5% 30.2% 29.7% 30.8% 34.3% 38.7% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO ARE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE CONCERNS ABOUT MISUSE OF PERSONAL DATA JUL 2022
  90. 90. 91 39.9% 38.0% 36.3% 34.2% 33.7% 33.3% 30.6% 30.1% 29.8% 28.2% 27.0% 26.6% 25.7% 25.5% 24.9% 24.9% 24.9% 24.8% 24.6% 24.4% 24.3% 24.2% 23.9% 23.7% 23.6% 23.3% 23.1% 22.9% 22.2% 22.1% 22.0% 21.5% 20.4% 20.3% 20.2% 20.1% 19.5% 19.5% 19.2% 19.2% 19.1% 18.6% 17.2% 17.2% 17.0% 16.7% 15.5% 15.0% 10.2% INDIA INDONESIA U.A.E. NIGERIA SAUDI ARABIA MALAYSIA VIETNAM TURKEY SINGAPORE HONG KONG WORLDWIDE CHINA EGYPT AUSTRALIA PHILIPPINES SWITZERLAND U.S.A. THAILAND PORTUGAL GERMANY AUSTRIA U.K. COLOMBIA SOUTH AFRICA CANADA POLAND IRELAND NEW ZEALAND NETHERLANDS DENMARK MEXICO SWEDEN RUSSIA CZECHIA BELGIUM GREECE FRANCE SPAIN ITALY TAIWAN ARGENTINA MOROCCO BRAZIL KENYA SOUTH KOREA ISRAEL ROMANIA GHANA JAPAN SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES USE OF VIRTUAL PRIVATE NETWORKS JUL 2022
  91. 91. 92 23.9% 26.0% 21.8% 19.0% 15.5% 35.5% 34.2% 29.2% 26.3% 21.9% 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q1 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. GLOBAL OVERVIEW PERCENTAGE OF INTERNET USERS WHO USE A VIRTUAL PRIVATE NETWORK (VPN) FOR AT LEAST SOME OF THEIR ONLINE ACTIVITIES USE OF VIRTUAL PRIVATE NETWORKS JUL 2022
  92. 92. DIGITAL NEWS TRENDS
  93. 93. 94 82% 82% 61% 61% 59% 54% 21% 26% 24% 29% 82% 61% 57% 23% 26% ONLINE CHANNELS TELEVISION (BROADCAST & CABLE) SOCIAL MEDIA (INC. MESSENGERS) PHYSICAL PRINT MEDIA BROADCAST RADIO FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. (*) BASED ON DATA FOR AVAILABLE COUNTRIES ONLY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. COMPARABILITY: FIGURES REPRESENT BASIC AVERAGES (MEANS) ACROSS WORLDWIDE SURVEY RESPONDENTS, AND HAVE NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. GLOBAL OVERVIEW PERCENTAGE OF WORLDWIDE* SURVEY RESPONDENTS WHO SAY THAT THEY USE EACH MEDIUM TO ACCESS NEWS CONTENT MEDIA CHANNELS USED FOR NEWS JUL 2022
  94. 94. 95 95% 92% 91% 90% 89% 89% 89% 88% 88% 88% 87% 87% 87% 86% 86% 86% 86% 85% 85% 84% 84% 84% 84% 84% 83% 83% 83% 83% 82% 80% 80% 80% 79% 79% 79% 79% 77% 77% 77% 76% 75% 73% 70% 69% 68% 67% 65% NIGERIA KENYA THAILAND CROATIA FINLAND MALAYSIA SOUTH AFRICA CZECHIA PHILIPPINES INDONESIA HUNGARY BULGARIA MEXICO SWEDEN ROMANIA GREECE COLOMBIA NORWAY CHILE TAIWAN INDIA HONG KONG PERU ARGENTINA TURKEY IRELAND SINGAPORE BRAZIL AVERAGE* DENMARK POLAND SWITZERLAND SLOVAKIA SPAIN PORTUGAL SOUTH KOREA BELGIUM NETHERLANDS CANADA AUSTRIA ITALY U.K. AUSTRALIA FRANCE GERMANY U.S.A. JAPAN SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. COMPARABILITY: (*) “AVERAGE” FIGURE REPRESENTS THE BASIC AVERAGE (MEAN) ACROSS WORLDWIDE SURVEY RESPONDENTS, AND HAS NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. GLOBAL OVERVIEW PERCENTAGE OF SURVEY RESPONDENTS WHO SAY THAT THEY USE DIGITAL MEDIA (INCLUDING SOCIAL MEDIA) TO ACCESS NEWS CONTENT ONLINE NEWS CONSUMPTION JUL 2022 DATAREPORTAL
  95. 95. 96 73% 72% 37% 47% 16% 17% 72% 42% 16% SMARTPHONE COMPUTER TABLET FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: RESPONDENTS COULD CHOOSE MORE THAN ONE OPTION. FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. (*) BASED ON DATA FOR AVAILABLE COUNTRIES ONLY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. COMPARABILITY: FIGURES REPRESENT BASIC AVERAGES (MEANS) ACROSS WORLDWIDE SURVEY RESPONDENTS, AND HAVE NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. GLOBAL OVERVIEW PERCENTAGE OF WORLDWIDE* SURVEY RESPONDENTS WHO SAY THAT THEY USE EACH DEVICE TO ACCESS ONLINE NEWS CONTENT DEVICES USED TO ACCESS DIGITAL NEWS JUL 2022
  96. 96. 97 82% 79% 78% 75% 73% 73% 72% 72% 71% 70% 69% 68% 68% 68% 64% 64% 63% 63% 63% 60% 60% 58% 58% 58% 57% 57% 56% 55% 55% 53% 51% 47% 47% 46% 45% 45% 44% 44% 43% 43% 42% 42% 40% 38% 37% 32% 28% KENYA NIGERIA THAILAND MALAYSIA PHILIPPINES PERU GREECE COLOMBIA CROATIA CHILE ARGENTINA INDONESIA MEXICO SOUTH AFRICA HUNGARY BRAZIL ROMANIA TURKEY INDIA BULGARIA HONG KONG SLOVAKIA TAIWAN SINGAPORE PORTUGAL AVERAGE* SPAIN POLAND CANADA CZECHIA IRELAND AUSTRIA ITALY SOUTH KOREA SWEDEN FINLAND NORWAY AUSTRALIA DENMARK SWITZERLAND BELGIUM U.S.A. FRANCE U.K. NETHERLANDS GERMANY JAPAN SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. COMPARABILITY: (*) “AVERAGE” FIGURE REPRESENTS THE BASIC AVERAGE (MEAN) ACROSS WORLDWIDE SURVEY RESPONDENTS, AND HAS NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. GLOBAL OVERVIEW PERCENTAGE OF SURVEY RESPONDENTS WHO SAY THAT THEY USE SOCIAL MEDIA TO ACCESS NEWS CONTENT USE OF SOCIAL MEDIA AS A SOURCE OF NEWS JUL 2022 DATAREPORTAL
  97. 97. 98 64% 63% 61% 57% 49% 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55+ YEARS OLD SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. COMPARABILITY: (*) FIGURES REPRESENT THE BASIC AVERAGE (MEAN) ACROSS WORLDWIDE SURVEY RESPONDENTS IN EACH AGE GROUP, AND HAVE NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. GLOBAL OVERVIEW PERCENTAGE OF SURVEY RESPONDENTS* IN EACH AGE GROUP WHO SAY THAT THEY USE SOCIAL MEDIA TO ACCESS NEWS CONTENT USE OF SOCIAL MEDIA AS A SOURCE OF NEWS JUL 2022 DATAREPORTAL
  98. 98. 99 7% 7% 5% 7% 4% 5% 3% 2% 3% 3% 2% 2% 7% 6% 4% 3% 3% 2% 45% 42% 27% 33% 22% 22% 19% 15% 10% 15% 12% 11% 44% 30% 22% 17% 13% 11% FACEBOOK YOUTUBE WHATSAPP INSTAGRAM TWITTER FB MESSENGER TIKTOK TELEGRAM LINKEDIN SNAPCHAT LINE VIBER FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. (*) BASED ON DATA FOR AVAILABLE COUNTRIES ONLY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. COMPARABILITY: FIGURES REPRESENT BASIC AVERAGES (MEANS) ACROSS WORLDWIDE SURVEY RESPONDENTS, AND HAVE NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. GLOBAL OVERVIEW PERCENTAGE OF WORLDWIDE* SURVEY RESPONDENTS WHO SAY THAT THEY USE EACH SOCIAL MEDIA PLATFORM TO ACCESS NEWS CONTENT SOCIAL PLATFORMS USED TO ACCESS DIGITAL NEWS JUL 2022
  99. 99. 100 69% 61% 61% 58% 58% 57% 56% 56% 53% 52% 51% 50% 50% 48% 46% 44% 43% 42% 42% 42% 41% 41% 41% 41% 41% 39% 38% 38% 37% 37% 37% 36% 36% 35% 35% 35% 34% 34% 33% 32% 30% 29% 27% 27% 27% 26% 26% FINLAND PORTUGAL SOUTH AFRICA DENMARK NIGERIA KENYA NORWAY NETHERLANDS THAILAND IRELAND BELGIUM SWEDEN GERMANY BRAZIL SWITZERLAND JAPAN SINGAPORE POLAND CANADA AVERAGE* AUSTRIA AUSTRALIA INDIA HONG KONG PERU INDONESIA BULGARIA CHILE PHILIPPINES MEXICO COLOMBIA TURKEY MALAYSIA GREECE ITALY ARGENTINA CZECHIA U.K. ROMANIA SPAIN SOUTH KOREA FRANCE HUNGARY CROATIA TAIWAN SLOVAKIA U.S.A. SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. COMPARABILITY: (*) “AVERAGE” FIGURE REPRESENTS THE BASIC AVERAGE (MEAN) ACROSS WORLDWIDE SURVEY RESPONDENTS, AND HAS NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. GLOBAL OVERVIEW PERCENTAGE OF SURVEY RESPONDENTS WHO BELIEVE THEY CAN TRUST MOST NEWS MOST OF THE TIME (REGARDLESS OF MEDIUM OR CHANNEL) OVERALL TRUST IN NEWS JUL 2022 DATAREPORTAL
  100. 100. 101 37% 37% 40% 43% 47% 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55+ YEARS OLD SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. COMPARABILITY: (*) FIGURES REPRESENT THE BASIC AVERAGE (MEAN) ACROSS WORLDWIDE SURVEY RESPONDENTS IN EACH AGE GROUP, AND HAVE NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. GLOBAL OVERVIEW PERCENTAGE OF SURVEY RESPONDENTS* WHO BELIEVE THEY CAN TRUST MOST NEWS MOST OF THE TIME (REGARDLESS OF MEDIUM OR CHANNEL) OVERALL TRUST IN NEWS JUL 2022 DATAREPORTAL
  101. 101. 102 41% 33% 22% 19% 19% 19% 19% 18% 18% 18% 18% 18% 18% 17% 17% 17% 16% 16% 16% 15% 14% 14% 14% 14% 14% 14% 14% 12% 12% 12% 12% 12% 12% 11% 11% 11% 10% 10% 10% 9% 8% NORWAY SWEDEN HONG KONG FINLAND BELGIUM PHILIPPINES U.S.A. DENMARK SWITZERLAND INDONESIA AUSTRALIA MEXICO BRAZIL NETHERLANDS SINGAPORE MALAYSIA ROMANIA IRELAND AVERAGE* CANADA GERMANY POLAND SLOVAKIA AUSTRIA SOUTH KOREA TAIWAN PERU CZECHIA GREECE ITALY SPAIN PORTUGAL COLOMBIA HUNGARY CROATIA FRANCE JAPAN CHILE ARGENTINA U.K. BULGARIA SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. COMPARABILITY: (*) “AVERAGE” FIGURE REPRESENTS THE BASIC AVERAGE (MEAN) ACROSS WORLDWIDE SURVEY RESPONDENTS, AND HAS NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. GLOBAL OVERVIEW PERCENTAGE OF SURVEY RESPONDENTS WHO SAY THAT THEY PAY FOR AT LEAST SOME FORM OF ONLINE NEWS CONTENT PAYING FOR DIGITAL NEWS JUL 2022 DATAREPORTAL
  102. 102. 103 20% 20% 17% 14% 13% 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55+ YEARS OLD SOURCE: REUTERS INSTITUTE 2022 DIGITAL NEWS REPORT. VISIT DIGITALNEWSREPORT.ORG TO READ THE COMPLETE REPORT. NOTES: FIGURES REPRESENT THE FINDINGS OF AN ONLINE SURVEY OF OVER 93,000 PEOPLE AGED 18 AND ABOVE IN 46 COUNTRIES AROUND THE WORLD. COMPARABILITY: (*) FIGURES REPRESENT THE BASIC AVERAGE (MEAN) ACROSS WORLDWIDE SURVEY RESPONDENTS IN EACH AGE GROUP, AND HAVE NOT BEEN WEIGHTED BY THE SIZE OF THE POPULATION OR BY THE NUMBER OF INTERNET USERS IN EACH COUNTRY. NOTE THAT THE SURVEY DOES NOT INCLUDE RESPONDENTS IN MAINLAND CHINA OR RUSSIA. GLOBAL OVERVIEW PERCENTAGE OF SURVEY RESPONDENTS* IN EACH AGE GROUP WHO SAY THAT THEY PAY FOR AT LEAST SOME FORM OF ONLINE NEWS CONTENT PAYING FOR DIGITAL NEWS JUL 2022 DATAREPORTAL
  103. 103. 104 ABS-CBN NEWS PRIMARY LANGUAGES: ENGLISH AND FILIPINO 23,200,000 DAILY MAIL PRIMARY LANGUAGE: ENGLISH 21,800,000 ZEE NEWS PRIMARY LANGUAGE: HINDI 21,700,000 GMA NEWS PRIMARY LANGUAGES: ENGLISH AND FILIPINO 21,100,000 GEO NEWS URDU PRIMARY LANGUAGE: URDU 20,700,000 YAN NEWS PRIMARY LANGUAGE: VIETNAMESE 20,700,000 CNN INTERNATIONAL PRIMARY LANGUAGE: ENGLISH 20,500,000 ELWATAN NEWS ‫الوطن‬ ‫جريدة‬ PRIMARY LANGUAGE: ARABIC 20,300,000 ELEVEN MEDIA GROUP PRIMARY LANGUAGE: BURMESE 20,200,000 DVB TV NEWS PRIMARY LANGUAGE: BURMESE 18,800,000 NTD TELEVISION PRIMARY LANGUAGE: ENGLISH 31,400,000 AL ARABIYA PRIMARY LANGUAGE: ARABIC 30,300,000 AL JAZEERA CHANNEL - ‫الجزيرة‬ ‫قناة‬ PRIMARY LANGUAGE: ARABIC 27,600,000 APB NEWS PRIMARY LANGUAGE: HINDI 27,500,000 VT PRIMARY LANGUAGE: ENGLISH 27,000,000 ‫السابع‬‫اليوم‬ PRIMARY LANGUAGE: ARABIC 26,600,000 SKY NEWS ARABIA‫عربية‬‫نيوز‬‫سكاي‬ PRIMARY LANGUAGE: ARABIC 24,200,000 ARY NEWS PRIMARY LANGUAGES: ENGLISH AND URDU 23,800,000 FOX NEWS PRIMARY LANGUAGE: ENGLISH 23,400,000 BBC BURMESE PRIMARY LANGUAGE: BURMESE 23,200,000 CGTN PRIMARY LANGUAGE: ENGLISH 118,000,000 CHINA DAILY PRIMARY LANGUAGE: ENGLISH 105,000,000 XINHUA NEWS AGENCY PRIMARY LANGUAGE: ENGLISH 93,400,000 PEOPLE’S DAILY, CHINA PRIMARY LANGUAGE: ENGLISH 85,000,000 GLOBAL TIMES PRIMARY LANGUAGE: ENGLISH 69,000,000 BBC NEWS PRIMARY LANGUAGE: ENGLISH 58,000,000 UNILAD PRIMARY LANGUAGE: ENGLISH 47,500,000 LADBIBLE PRIMARY LANGUAGE: ENGLISH 45,700,000 CNN PRIMARY LANGUAGE: ENGLISH 39,300,000 AAJ TAK PRIMARY LANGUAGE: HINDI 32,800,000 FACEBOOK PAGE FOLLOWERS FACEBOOK PAGE FOLLOWERS FACEBOOK PAGE FOLLOWERS SOURCE: KEPIOS ANALYSIS OF DATA PUBLISHED ON FACEBOOK.COM. *NOTES: WE HAVE ATTEMPTED TO IDENTIFY THE TOP 30 NEWS BRANDS BY FOLLOWERS ON FACEBOOK, BUT THE SELECTION OF PAGES SHOWN HERE MAY INADVERTENTLY OMIT SOME NEWS BRANDS WITH FOLLOWER COUNTS THAT ARE GREATER THAN THOSE SHOWN HERE. FOLLOWER COUNTS HAVE BEEN ROUNDED TO THE NEAREST 100,000, BASED ON PUBLIC FOLLOWER COUNTS PUBLISHED ON FACEBOOK.COM AT THE TIME OF REPORT PRODUCTION. “PRIMARY LANGUAGE” REFLECTS THE DOMINANT LANGUAGE(S) USED IN CONTENT PUBLISHED TO EACH PAGE’S MAIN FEED, BUT NOTE THAT PAGES MAY ALSO USE FACEBOOK’S TARGETING OPTIONS TO DELIVER CONTENT IN OTHER LANGUAGES TO SPECIFIC SUB-AUDIENCES. GLOBAL OVERVIEW A SELECTION* OF FACEBOOK PAGES ASSOCIATED WITH NEWS BRANDS THAT HAVE ATTRACTED SOME OF THE LARGEST FOLLOWINGS ON FACEBOOK POPULAR NEWS PAGES ON FACEBOOK JUL 2022
  104. 104. 105 @ALARABIYA ‫العربية‬ 16,100,000 @AP THE ASSOCIATED PRESS 15,900,000 @TIMESOFINDIA THE TIMES OF INDIA 14,500,000 @BBCNEWS BBC NEWS 14,200,000 @G1 G1 14,000,000 @SABQORG ‫اإللكترونية‬‫سبق‬‫صحيفة‬ 14,000,000 @CNNI CNN INTERNATIONAL 13,900,000 @CGTNOFFICIAL CGTN 13,300,000 @CNNARABIC CNN ‫بالعربية‬ 13,200,000 @YOUM7 ‫السابع‬‫اليوم‬ 12,800,000 @WSJ THE WALL STREET JOURNAL 20,000,000 @WASHINGTONPOST THE WASHINGTON POST 19,400,000 @TIME TIME 19,200,000 @AJARABIC ‫الجزيرة‬‫قناة‬ 19,100,000 @DETIKCOM DETIKCOM 18,600,000 @FORBES FORBES 18,100,000 @AAJTAK AAJTAK 17,900,000 @ABC ABC NEWS 17,600,000 @NDTV NDTV 17,300,000 @SAUDINEWS50 ‫السعودية‬‫أخبار‬ 17,100,000 @CNNBRK CNN BREAKING NEWS 63,300,000 @CNN CNN 58,900,000 @NYTIMES THE NEW YORK TIMES 53,500,000 @BBCBREAKING BBC BREAKING NEWS 50,300,000 @BBCWORLD BBC NEWS (WORLD) 37,300,000 @THEECONOMIST THE ECONOMIST 26,800,000 @REUTERS REUTERS 25,400,000 @FOXNEWS FOX NEWS 22,100,000 @CNNEE CNN EN ESPAÑOL 21,900,000 @ALARABIYA_BRK ‫عاجل‬‫العربية‬ 21,900,000 TWITTER ACCOUNT FOLLOWERS TWITTER ACCOUNT FOLLOWERS TWITTER ACCOUNT FOLLOWERS SOURCE: KEPIOS ANALYSIS OF DATA PUBLISHED ON TWITTER.COM. *NOTES: WE HAVE ATTEMPTED TO IDENTIFY THE TOP 30 NEWS BRANDS BY FOLLOWERS ON TWITTER, BUT THE SELECTION OF ACCOUNTS SHOWN HERE MAY INADVERTENTLY OMIT SOME NEWS BRANDS WITH FOLLOWER COUNTS THAT ARE GREATER THAN THOSE SHOWN HERE. FOLLOWER COUNTS HAVE BEEN ROUNDED TO THE NEAREST 100,000, BASED ON PUBLIC FOLLOWER COUNTS PUBLISHED ON TWITTER.COM AT THE TIME OF REPORT PRODUCTION. GLOBAL OVERVIEW A SELECTION* OF TWITTER ACCOUNTS ASSOCIATED WITH NEWS BRANDS THAT HAVE ATTRACTED SOME OF THE LARGEST FOLLOWINGS ON TWITTER POPULAR NEWS ACCOUNTS ON TWITTER JUL 2022
  105. 105. SOCIAL MEDIA

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