[DSC Adria 23] Livio Bencik Designing engaging products with AI.pptx

1. Designing engaging products with AI Livio Benčik Head of AI @ Mindsmiths

2. What is user engagement?

3. Creating value Trust Organic growth

5. Diabetes and pregnancy Hormone replacement therapy 97% of users use only front screen features Menopause Vaginal bleeding Birth control Breastfeeding Infertility PCOS Endometriosis Childbirth Teenage pregnancy Prenatal care Diet and cycle Sexuality Peak performance Abortion Endometriosis Tracking Period patterns Period forecast Health education PMA FAM

6. Guidance

7. Let’s turn your tool into a powerful companion Childbirth Teenage pregnancy Prenatal care Sexuality Peak performance Abortion Endometriosis PMA FAM Birth control Breastfeeding PCOS Infertility Health education Period forecast Vaginal bleeding Menopause Diet and cycle Diabetes and pregnancy Tracking Period patterns Hormone replacement therapy

8. 8 Should I help you reconnect with Brian? Livio, I’ve noticed you haven’t met your good friend Brian in a long time. Should I find some time when you both are free and organize a lunch? Yes please! Later. Please no! works 24/7 in the background to find a way to help you learns through interactions can execute complex tasks

9. AI Tools AI Agents Using AI to perform specific tasks, such as image recognition, natural language processing, or predictive analytics. Designed to be used by human operators to enhance their decision-making or productivity. Autonomous software entities that can operate independently and interact with their environment to achieve specific goals. Designed to act as proxies for humans, making decisions and taking actions on their behalf. A fundamental change in how we think about and use AI

10. CASE 1 Diagnosing PCOS 10

11. Healthtech startup with 12M monthly active users “Understanding your period can tell you more about yourself than you might imagine.” Ida Tin, founder & CEO

12. Diabetes and pregnancy Hormone replacement therapy Menopause Vaginal bleeding Birth control Breastfeeding Infertility PCOS Endometriosis Childbirth Teenage pregnancy Prenatal care Diet and cycle Sexuality Peak performance Abortion Endometriosis Tracking Period patterns Period forecast Health education PMA FAM 97% of users use only front screen features

13. Let’s turn your tool into a powerful companion Childbirth Teenage pregnancy Prenatal care Sexuality Peak performance Abortion Endometriosis PMA FAM Birth control Breastfeeding PCOS Infertility Health education Period forecast Vaginal bleeding Menopause Diet and cycle Diabetes and pregnancy Tracking Period patterns Hormone replacement therapy

14. Diagnosing PCOS in 3 months instead of 6 years

15. CASE 2 Personal healthcare 15

16. 16 Igor Sesto Head of cardiologyat MagdalenaClinic Aleksandar Trbovic Cardiologyspecialistat Magdalena Clinic Milena Rukljac Head nurse, telemedicinecentar MagdalenaClinic Nina Sesto Head of digitalmedicine at Magdalena Clinic Hypertension with Magdalena Clinic

17. 17 In an ideal world

18. In an ideal world 18 In the real world In the real world

19. PATIENT PATIENT PATIENT PATIENT PATIENT PATIENT HOME HOSPITAL

20. 20 Taking care of chronic patients at home

21. Megi augments human experts MEGI 97% AI 2.5% Human in the loop 0.5% Medical professional

22. 22 ● 12 months of testing ● 78 patients ● 74 patients active ● 4 patients quit Results

23. 23 An average control examination lasts for 22 mins. For 15 mins physician is acquiring information.

24. 24

25. 25 Trouble breathing Trouble breathing ER Physical activity Under stress

26. 26 Megi shortens data acquisition time from 15 mins to 4 mins.

27. 27 Normalised Normalised

28. 28 Therapy adjustment cycle goes from 6 months to 3 weeks.

29. 29 ● 74 patients ● Control examinations every 6 months ● 148 visits to a hospital ● Physician learns about status when patients come to the hospital

30. 30 ● 31 examination (21%) for patients with unregulated blood pressure ● 117 examinations (79%) for patients with regulated blood pressure

31. CASE 3 Telco options 31

32. This is your current situation 💰 👉🏻 You pay 9.16 EUR for your option 👉🏻 You always buy the “No call setup fee” option for 2 EUR 👉🏻 You use more than 4.5 GB on average 👉🏻 That’s costing you 11.16 EUR each month Show me a better option Tell me more I don’t want a change 👉🏻 You get 7 GB instead of your current 5 GB 👉🏻 Everything you don’t spend is transferred to the next month 👉🏻 “No call setup fee” is already included in the option so you don’t need to buy it each month Activate Option X Not interested 👉🏻 Enjoy the fastest 5G speeds without limits 👉🏻 You can always go back to your old option if you choose to You also get access to the 5G network 🚀 Activate Option X for 10.5 EUR and get more 🔥 Detecting a better option - price sensitive user We’ve analysed your usage in the last 3 months and found a more cost-effective option for you. See details: advice.telco.com/u8Sfr /

33. This is your current situation 💰 👉🏻 You pay 15.45 EUR for your option 👉🏻 You always buy the “No call setup fee” option for 2 EUR 👉🏻 You use more than 12 GB on average and often need to buy extra internet options 👉🏻 Your life could be much simpler Show me a better option Tell me more I don’t want a change 👉🏻 You get 15 GB instead of your current 10 GB 👉🏻 “No call setup fee” is already included in the option so you don’t need to buy it each month 👉🏻 Everything you don’t spend is transferred to the next month 👉🏻 Option Z costs 18.85 EUR Activate Option Z Not interested 👉🏻 Enjoy the fastest 5G speeds without limits 👉🏻 You can always go back to your old option if you choose to You also get access to the 5G network 🚀 Get Option Z and have everything you need 🔥 Detecting a better option - price insensitive user We’ve analysed your usage in the last 3 months and found a better option for you. See details: advice.telco.com/u8Sfr /

34. >300% conversion rate increase >95% engagement rate 34

35. 35 CASE 4 Building careers

36. Frankie - customers for life Frankie “Smart campus” STUDENTS ALUMNI COMPANIES EXPERTS STARTUPS RECRUITERS EMPLOYEES

37. Helping students build better careers 37

38. AI agent principles “The core hypothesis behind AI Agents is that if we succeed in democratizing access to them, people worldwide will consistently make better decisions and create better lives for themselves, their families, and their communities.” Three key characteristics: 1. I HAVE THE EXPERTISE and that’s why my advice is relevant 2. I KNOW YOU and that’s why I can take care of your specific needs 3. I CARE ABOUT YOU and that’s why I’m proactively reaching out to you

39. Start with human expertise, upgrade with machine learning PHASE 2A - USAGE Interacting with consumers. PHASE 1C/2E - DEPLOYMENT Deploying models to production environment. PHASE 2B - DATA Collecting behavior data. Monitoring KPIs. PHASE 2D - INSPECTION Quality control to ensure that updated models will meet desired quality goals. PHASE 2C - MACHINE LEARNING Using machine learning to update models based on newly collected data. LEARNING LOOP PHASE 1A - EXPERTS Observing experts. Product ideation. Manual testing. PHASE 1B - PROTOTYPE Building models based on experts’ knowledge.

40. Empowering human connection with AI technology hello@mindsmiths.com discord.gg/mindsmiths docs.mindsmiths.com Let’s connect! Email: livio@mindsmiths.com LinkedIn: @livio-bencik Twitter: @liviobencik

[DSC Adria 23] Livio Bencik Designing engaging products with AI.pptx

[DSC Adria 23] Livio Bencik Designing engaging products with AI.pptx

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