The document discusses how DataStax Enterprise can help companies deliver superior customer experiences in the "right-now economy" by providing a unified data layer for customer-related use cases. It describes how DSE provides contextual customer views in real-time, hybrid cloud capabilities, massive scalability and continuous availability, integrated security, and a flexible data model to support evolving customer data needs. The document also provides an example of how Macquarie Bank uses DSE to drive their customer experience initiatives and transform their digital presence.