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5 Key Self-Service Analytics and How to Get the Data

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Organizations need the right data for decisions. But many organizations don’t have the ability to perform self-service analytics, driving into the data to get key insights quickly. Register for this webinar and learn how you can use Alteryx and Tableau to implement self-service analytics to:
•Blend data from your databases, applications and spreadsheets
•Cleanse and prepare your data for visualization
•Create dashboards and visualizations to drive data insights

Register for this webinar and see how hundreds of organizations are getting the right data and the right visualizations through self-service analytics.

Publicado en: Empresariales
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5 Key Self-Service Analytics and How to Get the Data

  1. 1. 5 Key Self-ServiceAnalytics And HowTo GetThe Data ToddTalkington Tableau Software Brian Dirking Alteryx Inc. Jeremy Goldberg Alteryx Inc
  2. 2. Download a FREETrial: www.alteryx.com/alteryxfortableau© 2016 Alteryx, Inc. | Confidential 5 KeyAnalytics • CustomerAcquisition • Customer Segmentation • Customer Sentiment • Lifetime CustomerValue • Offer Responsiveness
  3. 3. Download a FREETrial: www.alteryx.com/alteryxfortableau© 2016 Alteryx, Inc. | Confidential Customer Acquisition • Getting data from many sources of customer interactions • CRM system • Catalog transaction system • E-commerce logs • Store transactions • Data may have different key values, customer names, addresses • May want to add data such as distances to stores 3
  4. 4. Download a FREETrial: www.alteryx.com/alteryxfortableau© 2016 Alteryx, Inc. | Confidential Customer Segmentation • Overlaying segmentation from 3rd party sources • Can include data such as Mosaic from Experian • Creating custom segmentation • What happens when your customer segments are more discrete 4
  5. 5. Download a FREETrial: www.alteryx.com/alteryxfortableau© 2016 Alteryx, Inc. | Confidential Customer Sentiment • Combining customer data • The ability to overlay acquisition and segmentation data over sentiment analysis • Processing data typically takes 10 hours • Most customers are able to get this down to 15-30 seconds 5
  6. 6. Download a FREETrial: www.alteryx.com/alteryxfortableau© 2016 Alteryx, Inc. | Confidential LifetimeValue • Which of our customers are going to drive the most value? • Where are they coming from, and what segments are the highest value for us? • This starts to use predictive analytics to help us match new clients to existing high value clients and to look for a correlation • We can immediately see the results and then see which customers to focus on, and also, where to go to get more customers like this 6
  7. 7. Download a FREETrial: www.alteryx.com/alteryxfortableau© 2016 Alteryx, Inc. | Confidential Offer Responsiveness • When we message these top LTV groups, how do they respond to various messages? • Some may care about low cost messages. Some may care about value or lifestyle messages. • These messages can take place in different media – on the website, via search engine messaging, via email messages, or even in stores. 7
  8. 8. Download a FREETrial: www.alteryx.com/alteryxfortableau© 2016 Alteryx, Inc. | Confidential Alteryx -The Leading Platform for Self-Service Data Analytics Prep, blend, and analyze all your data using a repeatable workflow Deliver deeper insights in hours, not weeks Deploy and share analytics at scale 8
  9. 9. © 2016 Alteryx, Inc. | Confidential Download a FREETrial: www.alteryx.com/alteryxfortableau Share The Leading Platform for Self-Service DataAnalytics Enrich Output All Popular Formats Prep & Blend Analyze Input All Relevant Data 9
  10. 10. Help People See and Understand their Data
  11. 11. Next Steps Get the Alteryx Starter Kit forTableau: www.alteryx.com/kit

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