1. The First Step in Information Management
www.firstsanfranciscopartners.com
Produced by:
Open Mic
Addressing all those unanswered questions!
Monthly CDO Webinar Series
Brought to you in partnership with:
#CDOVision
April 7, 2016

2. CDO Vision – Upcoming Webinars
 CDO Vision 2016 Schedule
− April 7
Open Mic: John and Kelle answer your most pressing data questions!
− May 5
A compelling statement to corporate leaders: Why you must address EIM and DG
− June 2
CDO Interview: A Conversation with a Recovering CDO, a Conversation with Someone
Who has Been There, Done That
John Bottega, Former CDO, Bank of America and Federal Reserve Bank of NY
#CDOVision
 First Thursday of every month at 2 PM ET
 Produced by DATAVERSITY, brought to you
by First San Francisco Partners

3. Today’s Agenda
 Answer your Questions!
 Main categories from previous sessions:
− Gaining Commitment and Getting Started
− Politics
− Process, Policy, Content (basically Other)
Produced by:
#CDOVision
Brought to you in
partnership with:

4. Gaining Commitment and Getting Started
 What is the best way to build a business case for a data program?
 Should ‘elimination of risk’ be a reason to invest in data?
 What are other reasons to justify an investment in data? What about within a non-
regulated industry?
 What does it mean to ‘monetize data’?
 How do you address the belief that data governance and data management are projects
that have beginnings and (more importantly) ends?
 What is the true role of a Business Sponsor?
 How do you put a cost on poor data quality?
 If data has value, why don’t we have Data Accountants?
 Assuming an organization is starting from a clean slate, what would be the sequence of
Data Management areas to implement to get an EIM program off the ground?
pg 4© 2015 First San Francisco Partners www.firstsanfranciscopartners.com Proprietary and Confidential

5. Politics
 How do you handle the politics of middle/upper management, which
prevents you from reaching out to the CEO?
pg 5© 2015 First San Francisco Partners www.firstsanfranciscopartners.com Proprietary and Confidential

6. Thank you!
John Ladley
john@firstsanfranciscopartners.com
Kelle O’Neal
kelle@firstsanfranciscoparners.com
Next in the CDO Vision series:
May 5, 2 PM ET
A Compelling Statement to
Corporate Leaders: Why You Must
Address EIM and DG