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As more and more business roles are expected to be data-driven, the demand for data is growing exponentially. The only way businesses can scale data-driven decision-making is with self-service. But ungoverned self-service access to data doesn't necessarily lead to better decisions. So the critical question for businesses is how to enable analysts and casual business users to self-serve data in a meaningful and trustworthy way. Check out this episode of Deep Dive to find out! Host Eric Kavanagh will share insights about best practices and great ideas in the field of self-service BI. He'll be joined by Kenny Cunanan of Looker, who will explain how practical guard rails can keep users on track, while enabling them to explore data in ways that spark ideas and lead to better decisions.