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Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
Real-World Data Governance
Data Management, Metadata Management, and Data Governance
– Working Together
Monthly Webinar Series Hosted by DATAVERSITY
Robert S. Seiner – KIK Consulting / TDAN.com
October 20, 2022 – 11:00 a.m. PT / 2:00 p.m. ET

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Data Management, Metadata
Management, and Data Governance
INTRO BY
Atticus Ross-Fountain
Sales Engineer
data.world

3.
datadotworld data.world
The Cloud-Native Data Catalog datadotworld data.world
The Cloud-Native Data Catalog
● The enterprise data catalog for the
modern data stack
● Fully managed cloud-native SaaS
● Powerful metadata and data
capabilities
● Leverages the power of knowledge
graph to make data discovery,
governance, and analysis easy
100% would recommend
(last 12 months)
datadotworld data.world
The Cloud-Native Data Catalog

4.
datadotworld data.world
The Cloud-Native Data Catalog datadotworld data.world
The Cloud-Native Data Catalog
“data.world successfully navigates the space between data engineers,
stewards and analytic professionals.”
“A robust knowledge graph delivers
strong metadata capture,
management, and data visibility.”
Gartner Magic Quadrant for Metadata Management Solutions, Q4 2020 | The Forrester Wave™: Enterprise Data Catalogs for DataOps, Q2 2022
“Customers highlight ease of use
as a major advantage.”
datadotworld data.world
The Cloud-Native Data Catalog

5.
datadotworld data.world
The Cloud-Native Data Catalog
The traditional model
Enterprise Information Management
Data
Governance
Data
Management
Making sure that
information is
managed properly
(Define, Enforce,
Audit, Control)
Managing and
refining data to
achieve goals
(Implement,
Operate, Refine)
Governance Council IT & Data Operations
Data Steward Data Trustee Data Engineer
Data Architect DBAs
Data Consumers
Data Analysts Data Scientists
Business Decision
Makers
SMEs App Engineers Product Mgrs
datadotworld data.world
The Cloud-Native Data Catalog

6.
CONFIDENTIAL
What is has been...
Risk avoidance and compliance
Top-down policies
Cumbersome processes
DATA GOVERNANCE
datadotworld data.world
The Cloud-Native Data Catalog

7.
CONFIDENTIAL
What it needs to be...
DATA GOVERNANCE
Rules of cooperation and collaboration
Process of data & analytics together
Capture knowledge in real-time
datadotworld data.world
The Cloud-Native Data Catalog

8.
CONFIDENTIAL
Accelerators, not barriers
Enterprise
applications
Relational data
sources
Streaming data
sources
Traditional data
governance
data.world
Agile data governance
Clean, normalize, and
transform data
Data discovery, access,
and marketplace
Cross-functional
collaboration & reuse
datadotworld data.world
The Cloud-Native Data Catalog

9.
CONFIDENTIAL
Fast iterations of producers
and consumers collaborating
Data Consumer
aka Business Analyst,
Data Scientist
Data Producer
aka Data Engineer,
Data Steward,
Data Product Manager
Make this cycle faster
and more collaborative
datadotworld data.world
The Cloud-Native Data Catalog datadotworld data.world
The Cloud-Native Data Catalog

10.
data.world - the front office for data & analytics
Data Supply Chain
Transactional
Systems
ETL, MDM &
Transform
Data Lake &
Warehouse Metadata
Collection
Federated
Query
AI, ML &
Analytics
Data &
Metadata
Usage
Metadata
Enriched
Metadata
Data Front Office
Metadata Repository
Metadata Profile
Field configurations,
layouts, lists, types, etc.
Usage and
Governance
Collaboration, Monitoring
& Analytics
Data Analysis
Glossary Lineage
DataOps Applications
Quality
Profile &
Classify
Enhanced
Lineage
Policy Modeling
Data Catalog: Marketplace & Governance
datadotworld data.world
The Cloud-Native Data Catalog

11.
datadotworld data.world
The Cloud Data Catalog datadotworld data.world
The Cloud Data Catalog
WEEKLY PODCAST
Catalog & Cocktails
Wednesdays at 4PM CT (US / Canada)
Listen on

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Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
2
Data Management, Metadata Management, and Data Governance
Introduction
Real-World Data Governance – Monthly Webinar Series
November 17, 2022: Data Governance Best Practices, Assessments, and Roadmaps
Third Thursday each Month @ 2pm EST – Register at TDAN.com, KIKconsulting.com, DATAVERSITY.net
Upcoming Events
DATAVERSITY – Data Governance & Information Quality East – December 2022
Non-Invasive Data Governance Book
Available Now: ISBN 9781935504856 / Technics Publications / Amazon.com
Non-Invasive Data Governance / Metadata Governance Online Learning Plans
Latest: Business Glossaries, Data Dictionaries and Data Catalogs
DATAVERSITY Training Center – https://training.dataversity.net
The Data Administration Newsletter (TDAN.com)
Twice Monthly: Data Articles, Columns, Blogs and Features
KIK Consulting & Educational Services
Updated Site: KIKConsulting.com (“Knowledge is King”)
Home of Non-Invasive Data Governance™
Carnegie Mellon University (CMU)
Adjunct Faculty: Heinz College Post-Graduate Chief Data Officer (CDO) Certificate Programs

13.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
3
• In this webinar, I will talk about …
– Categories of Disciplines Focused on Managing Data as an Asset
– A Definition of Data Management That Embraces Numerous Data Disciplines
– The Importance of Metadata Management to All Data Disciplines
– Why Data and Metadata Require Formal Governance
– A Graphic That Effectively Exhibits the Relationship Between the Disciplines
Data Management, Metadata Management, and Data Governance
Abstract

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Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
4
• Data Governance – The execution and enforcement of authority over data.
• Data Stewardship – Formal accountability for data.
• Data Steward – A person held formally accountable for their relationship to the data.
• Metadata – Data that improves both the business and technical understanding of the data.
Data Management, Metadata Management, and Data Governance
Definitions

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Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
5
• Data Management – The development, execution, and supervision of plans, policies, programs,
and practices that deliver, control, protect, and enhance the value of data and information assets
throughout their lifecycles. DAMA-DMBOK
• Data Management – Coordination of all data disciplines to improve the administration of data and
data-related assets. Robert S. Seiner
• Metadata Management – Coordination of all metadata disciplines to improve the administration
of metadata and metadata-related assets.
Data Management, Metadata Management, and Data Governance
Definitions

16.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
6
• According to DAMA – Data Management is made up of these Knowledge Areas:
– Data Architecture
– Data Modeling & Design
– Data Security
– Data Integration and Interoperability
– Document & Content Management
Data Management, Metadata Management, and Data Governance
Categories of Disciplines Focused on Managing Data as an Asset
– Reference & Master Data
– Data Warehousing & Business Intelligence
– Metadata
– Data Quality
– Data Governance

17.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
7
• Can They Be Broken Down Into
1. Data Definition Disciplines
2. Data Production Disciplines
3. Data Usage Disciplines
Data Management, Metadata Management, and Data Governance
Categories of Disciplines Focused on Managing Data as an Asset
1
2
3
1
1
2
2
1
3
1 1

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Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
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• Can They Be Broken Down Into
1. Data Definition Disciplines
2. Data Production Disciplines
3. Data Usage Disciplines
Data Management, Metadata Management, and Data Governance
Categories of Disciplines Focused on Managing Data as an Asset
1, 2, 3
1, 2, 3
1, 2, 3
1, 2, 3
1, 2, 3
1, 2, 3
1, 2, 3
1, 2, 3
1, 2, 3
1, 2, 3 1, 2, 3

19.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
9
• Re-Envisioned DAMA Wheel
– Foundational – Data Governance, Metadata Management, Quality Management
1. Data Definition Disciplines
2. Data Production Disciplines
3. Data Usage Disciplines
Data Management, Metadata Management, and Data Governance
Categories of Disciplines Focused on Managing Data as an Asset
Architecture
Modeling &
DB Design
Security
& Privacy
Integration
Unstructured
Data
Master
Data
Analytics &
Reporting
Storage
& Operations
Data Management is
Data Governance,
Metadata Management &
Quality Management of …

20.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
10
• Data Management - Coordination of All Data Disciplines to Improve the Administration of Data
• Data Governance – Authority, Enforcement, Formality, Accountability, Behavior, … for Data
• Metadata Management – Administration of Data Documentation
• Quality – Focus on Data Definition, Production, Usage Value
Data Management, Metadata Management, and Data Governance
Categories of Disciplines Focused on Managing Data as an Asset
Architecture
Modeling &
DB Design
Security
& Privacy
Integration
Unstructured
Data
Master
Data
Analytics &
Reporting
Storage
& Operations
Data Management is
Data Governance,
Metadata Management &
Quality Management of …

21.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
11
• So Why Should You Care …
– Data Management Does Not Equal Data Governance
– Data Management Does Not Equal Metadata Management
– Data Management Does Not Equal Data Quality
– Data Management Equals All of These Things
– Data Management Includes All Data Disciplines
Data Management, Metadata Management, and Data Governance
Categories of Disciplines Focused on Managing Data as an Asset
Architecture
Modeling &
DB Design
Security
& Privacy
Integration
Unstructured
Data
Master
Data
Analytics &
Reporting
Storage
& Operations
Data Management is
Data Governance,
Metadata Management &
Quality Management of …

22.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
12
• Data Management can be defined as a comprehensive collection of practices, concepts, and
processes dedicated to leveraging data assets for business success and compliance with data
regulations. It spans the entire lifecycle of a given data asset from its original creation point to its
final retirement, from end to end of an enterprise. Dataversity
• Data Management is the practice of ingesting, processing, securing, and storing an organization’s
data, where it is then utilized for strategic decision-making to improve business outcomes. IBM
Data Management, Metadata Management, and Data Governance
A Definition of Data Management That Embraces Numerous Data Disciplines

23.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
13
• In a typical organization, Data Management may include the delivery of:
– Data Modeling and Data Architecture Platforms
– Data Warehousing, Business Intelligence and Analytical Platforms
– Metadata Management Platforms
– Data Quality Assurance
Data Management, Metadata Management, and Data Governance
A Definition of Data Management That Embraces Numerous Data Disciplines

24.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
14
• In a typical organization, Data Management may include the delivery of:
– Master Data Management
– Data Transformation – Digital and Business
– External Data and Data Ingestion
– Data Marketplace, Reporting and Visualization
Data Management, Metadata Management, and Data Governance
A Definition of Data Management That Embraces Numerous Data Disciplines

25.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
15
• Examples from a Client:
– Data Governance focuses on the people.
– Data Management focuses on the delivery of information technology-based outcomes.
– Information Security focused on the protection of sensitive information.
Data Management, Metadata Management, and Data Governance
A Definition of Data Management That Embraces Numerous Data Disciplines

26.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
16
• Focus on several types of data throughout the organization including:
– Structured Data – Typical Data Governance
– Unstructured Data – Records Management, Content Management, …
– External Data – Acquired Data
– Personal Information – Classified and Handled
– Corporate – Operational Data
– Intellectual Property – Company Protected Data
Data Management, Metadata Management, and Data Governance
A Definition of Data Management That Embraces Numerous Data Disciplines

27.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
17
• Metadata – Data, recorded in IT tools, that improves both the business and technical
understanding of the data and data-related assets.
• Metadata is Data About Data.
• Metadata is Data Documentation.
• The Who, What, Why, Where, When, How, … of the Data. (5W+H)
• Metadata Must Be Recorded, Kept Up to Date, and Made Available Through a Tool.
• That Tool is a Data Catalog.
Data Management, Metadata Management, and Data Governance
The Importance of Metadata Management to All Data Disciplines

28.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
18
• Metadata is Data Recorded in the Tools Associated With …
– Metadata is About the Definition of the Data Included in …
– Metadata is About the Production of the Data Included in …
– Metadata is About the Usage of the Data Included in …
• Metadata is THE BACKBONE of Each of These Disciplines …
• And the Metadata WILL NOT GOVERN ITSELF
• Metadata Governance IS A THING
Data Management, Metadata Management, and Data Governance
The Importance of Metadata Management to All Data Disciplines
Architecture
Modeling &
DB Design
Security
& Privacy
Integration
Unstructured
Data
Master
Data
Analytics &
Reporting
Storage
& Operations
Data Management is
Data Governance,
Metadata Management &
Quality Management of …

29.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
19
• Data Disciplines Shown Here Will Not Function Effectively Without Metadata
– Data Disciplines Shown Here Operationalize With Metadata
– Data Disciplines Shown Here Add Business Value Through Metadata
– Data Disciplines Shown Here Depend on Metadata
• Metadata is THE BACKBONE of Each of These Disciplines …
• And the Metadata WILL NOT GOVERN ITSELF
• Metadata Governance IS A THING
Data Management, Metadata Management, and Data Governance
The Importance of Metadata Management to All Data Disciplines
Architecture
Modeling &
DB Design
Security
& Privacy
Integration
Unstructured
Data
Master
Data
Analytics &
Reporting
Storage
& Operations
Data Management is
Data Governance,
Metadata Management &
Quality Management of …

30.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
20
• Governance requires the …
– Execution and Enforcement of Authority Over the Definition of Data
– Execution and Enforcement of Authority Over the Production of Data
– Execution and Enforcement of Authority Over the Usage of Data
• Governance requires the …
– Execution and Enforcement of Authority Over the Definition of Metadata
– Execution and Enforcement of Authority Over the Production of Metadata
– Execution and Enforcement of Authority Over the Usage of Metadata
Data Management, Metadata Management, and Data Governance
Why Data and Metadata Require Formal Governance

31.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
21
• Stewardship requires the …
– Formalization of Accountability for the Definition of Data
– Formalization of Accountability for the Production of Data
– Formalization of Accountability for the Usage of Data
• Stewardship requires the …
– Formalization of Accountability for the Definition of Metadata
– Formalization of Accountability for the Production of Metadata
– Formalization of Accountability for the Usage of Metadata
Data Management, Metadata Management, and Data Governance
Why Data and Metadata Require Formal Governance

32.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
22
• Without the Execution and Enforcement of Authority … Data Will Go Ungoverned.
• Without the Formalization of Accountability … Data Will Go Un-Stewarded.
• For the Definition, Production, and Usage of … Data (Structured and Unstructured) and Metadata
• These Are THE Actions People Take With … Data (Structured and Unstructured) and Metadata
• The Data Will Not Govern Itself ... And Requires Formal Data Governance
• The Metadata Will Not Govern Itself … And Require Formal Metadata Governance
Data Management, Metadata Management, and Data Governance
Why Data and Metadata Require Formal Governance

33.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
23
Data Management, Metadata Management, and Data Governance
A Graphic That Effectively Exhibits the Relationship Between the Disciplines
What about
Data Analytics?

34.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
24
Data Management, Metadata Management, and Data Governance
A Graphic That Effectively Exhibits the Relationship Between the Disciplines

35.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
25
Data Management, Metadata Management, and Data Governance
A Graphic That Effectively Exhibits the Relationship Between the Disciplines

36.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
26
Data Management, Metadata Management, and Data Governance
A Graphic That Effectively Exhibits the Relationship Between the Disciplines

37.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
27
• In the webinar, I shared …
– Categories of Disciplines Focused on Managing Data as an Asset
– A Definition of Data Management That Embraces Numerous Data Disciplines
– The Importance of Metadata Management to All Data Disciplines
– Why Data and Metadata Require Formal Governance
– A Graphic That Effectively Exhibits the Relationship Between the Disciplines
Data Management, Metadata Management, and Data Governance
Summary

38.
Copyright © 2022 Robert S. Seiner – KIK Consulting & Educational Services / TDAN.com
Non-Invasive Data Governance™ is a trademark of Robert S. Seiner & KIK Consulting
#RWDG @RSeiner
28
Data Management, Metadata Management, and Data Governance
Q & A - Contact Information
• Robert S. Seiner
KIK Consulting & Educational Services – KIKconsulting.com
The Data Administration Newsletter – TDAN.com
rseiner@tdan.com @RSeiner