View Full Report with TOC: http://www.researchmoz.us/global-business-outlook-survey-of-senior-executives-2013-2014-report.html The report includes key topics such as procurement behaviors and strategies, the current size of the marketing and advertising budgets. Furthermore the report also identifies the threats and opportunities, economic outlook trends, MandA expectations, media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and confidence among senior level executives across various industries.

1. Global Business Outlook Survey of Senior Executives 2013-2014
Product Synopsis
“Global Business Outlook Survey of Senior Executives 2013-2014” is a new report by ICD
Research that analyzes how companies' procurement expenditures, business strategies, media spend,
marketing and sales strategies and practices, and business planning are set to change in 2013-2014. This report
gives you access to the category-level spending outlooks, budgets, supplier selection criteria, business
challenges, current size of the marketing and advertising budgets and investment opportunities of senior level
executives. The report also identifies the future growth of buyers and suppliers, MandA, capital expenditure,
staff hiring, and e-procurement. This report not only grants access to the opinions and strategies of business
decision makers and competitors, but also examines their actions surrounding business priorities. The report
also provides access to information categorized by region, company type and sizes.
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading global
senior level executives from industries such as such as mining, medical devices, food and beverage,
packaging, power, airports, oil and gas and pharmaceutical. The report includes key topics such as
procurement behaviors and strategies, the current size of the marketing and advertising budgets. Furthermore
the report also identifies the threats and opportunities, economic outlook trends, MandA expectations, media
channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and
confidence among senior level executives across various industries. Most secondary research reports are based
on general industry drivers and do not understand the industry executives' attitude and changing behaviors,
creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research
created this primary-research based report by gathering the opinions of multiple stake holders in the
value-chain of the industry
What is the current market landscape and what is changing?
Overall, senior level executives anticipate an increase in levels of consolidation with 62% of respondents
expecting an increase in MandA activity in 2013.
What are the key drivers behind recent market changes?
Cost and demand pressures, repayment of debt, and the potential need to meet new compliance procedures. In
addition, quick access to new markets, business expansion, and attempts to increase market share which are
easily achievable through MandA are key reasons for increase in consolidation levels according to senior
executives.
What makes this report unique and essential to read?
“Global Business Outlook Survey of Senior Executives 2013-2014” is a new report by ICD
Research that that analyzes how companies' procurement expenditures, business strategies, media spend,
marketing and sales strategies and practices, and business planning are set to change in 2013-2014. This report
provides data and analysis on category-level spending outlooks, budgets, supplier selection criteria, business
challenges, and investment opportunities of senior level executives. Furthermore it provides the current size of
the marketing and advertising budgets and how spending will change, providing insight into global marketing
Global Business Outlook Survey of Senior Executives 2013-2014

2. behavior; it also identifies future growth, key consumer trends, MandA, and e-procurement across various
industries. This report not only grants access to the opinions and strategies of business decision makers and
competitors in the global food and beverage industry, but also examines their actions surrounding business
priorities and provides access to information categorized by region and size.
Key Features and Benefits
Project industry trends and revenue growth expectations across industries in 2013, and understand business
confidence to make informed business decisions. Drive revenues by understanding future product investment
areas and key growth regions. Uncover the key challenges and opportunities, and identify the key actions
required to maintain and win business. Formulate effective sales and marketing strategies by identifying how
companies' budgets are changing and the direction of spending in the future. Better promote your business by
aligning your capabilities and business practices with your customer's changing needs. Secure stronger
customer relationships by understanding the behavior and changing strategies of companies.
Key Market Issues
China, Brazil, India and the Middle East are the important emerging markets to offer growth in 2013.
'Market uncertainty', 'responding to pricing pressure' and 'cost containment' remain the leading business
concerns for 2013 Overall, for 2013, the average size of the annual procurement budget identified by senior
level executives across industries is projected at US$81 million, while the annual marketing budget is
identified at US$2 million. 'Level of service', 'price' and 'proven track record' remains the leading business
concerns across industries in 2013. 'Competitor and market intelligence research' and 'customer intelligence
and analytics' were identified as the marketing and sales solutions most expected to be invested during 2013.
Key Highlights
An analysis of revenue growth expectations by senior level respondents reveals that 55% are 'more
optimistic' about their company's revenue growth in 2013. A significant percentage of senior level respondents
highlighted capital expenditure towards new product development, employee training and IT infrastructure
development. Senior level respondents identified 'focus sales efforts on generating new business', 'trial new
and innovative products in the market' and 'focus sales efforts on existing markets' as key areas where
companies intend to change strategies. A total of 21% of senior level respondents anticipate a minimum of 2%
increase of their current workforce in 2013. Survey results show that, senior level respondents identified the
US, Singapore, Taiwan and Hong Kong and Canada to offer the highest growth potential among developed
countries in 2013-2014.
table Of Content
1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1) Online Survey
2) Secondary Research
3) Data Analysis And Report Writing
4) Quality Control
1.4 Profile Of Global Senior Level Survey Respondents
Global Business Outlook Survey of Senior Executives 2013-2014

3. 2 Executive Summary
3 Global Industry Dynamics - Senior Level Respondents
3.1 Global Senior Level Respondents: Revenue Growth Expectations
3.1.1 Global Senior Level Respondents: Revenue Growth Expectations By Region
3.1.2 Global Senior Level Respondents: Revenue Growth Expectations By Company Turnover
3.2 Global Senior Level Respondents: Change In Company Strategies
3.2.1 Global Senior Level Respondents: Change In Leading Company Strategies By Region
3.2.2 Global Senior Level Respondents: Change In Leading Company Strategies By Company Turnover
3.3 Global Senior Level Respondents: Merger And Acquisition Activity Expectations
3.3.1 Global Senior Level Respondents: Manda Activity Expectations By Region
3.3.2 Global Senior Level Respondents: Manda Activity Expectations By Company Turnover
3.4 Global Senior Level Respondents: Capital Expenditure Estimation
3.4.1 Global Senior Level Respondents: Projection Of Capital Expenditure By Region
3.4.2 Global Senior Level Respondents: Projection Of Capital Expenditure By Company Turnover
3.5 Global Senior Level Respondents: Planned Change In Staff Recruitment Activity
3.5.1 Global Senior Level Respondents: Planned Change In Staff Recruitment Activity By Region
3.5.2 Global Senior Level Respondents: Planned Change In Staff Recruitment Activity By Company
Turnover
4 Global Market Growth Outlook - Senior Level Respondents
4.1 Global Senior Level Respondents: Demand In Emerging Markets
4.1.1 Global Senior Level Respondents: Demand In Emerging Markets By Region
4.1.2 Global Senior Level Respondents: Demand In Emerging Markets By Company Turnover
4.2 Global Senior Level Respondents: Growth Expectations In Developed Countries
4.2.1 Global Senior Level Respondents: Growth Expectations In Developed Countries By Region
4.2.2 Global Senior Level Respondents: Growth Expectations In Developed Countries By Company Turnover
5 Threats And Opportunities - Global Senior Level Respondents
5.1 Global Senior Level Respondents: Leading Business Concerns
5.1.1 Global Senior Level Respondents: Leading Business Concerns By Region
5.1.2 Global Senior Level Respondents: Leading Business Concerns By Company Turnover
5.2 Global Senior Level Respondents: Key Supplier Actions To Maintain And Secure Buyer Business
5.2.1 Global Senior Level Respondents: Actions To Maintain And Secure Buyer Business By Region
5.2.2 Global Senior Level Respondents: Actions To Maintain And Secure Buyer Business By Turnover
6 Global Buyer Expenditure Activity - Senior Level Respondents
Global Business Outlook Survey of Senior Executives 2013-2014

4. 6.1 Global Senior Level Respondents: Annual Procurement Budgets
6.1.1 Global Senior Level Respondents: Annual Procurement Budgets By Region
6.1.2 Global Senior Level Respondents: Annual Procurement Budgets By Company Turnover
6.2 Global Senior Level Respondents: Planned Change In Procurement Expenditure
6.2.1 Global Senior Level Respondents: Planned Change In Procurement Expenditure By Region
6.2.2 Global Senior Level Respondents: Planned Change In Procurement Expenditure By Company Turnover
6.3 Global Senior Level Respondents: Variations In Regional Supplier Prices
6.3.1 Global Senior Level Respondents: Variations In Regional Supplier Prices By Region
6.3.2 Global Senior Level Respondents: Variations In Regional Supplier Prices By Company Turnover
7 Global Procurement Behaviors And Strategies- Senior Level Respondents
7.1 Global Senior Level Respondents: Critical Success Factors For Supplier Selection
7.2 Global Senior Level Respondents: E-procurement
7.2.1 Global Senior Level Respondents: E-procurement By Region
7.2.2 Global Senior Level Respondents: E-procurement By Company Turnover
8 Global Suppliers' Marketing Expenditure Activity - Senior Level Respondents
8.1 Global Senior Level Respondents: Annual Marketing Budgets
8.1.1 Global Senior Level Respondents: Annual Marketing Budgets By Region
8.1.2 Global Senior Level Respondents: Annual Marketing Budgets By Company Turnover
8.2 Global Senior Level Respondents: Planned Change In Marketing Expenditure Levels
8.2.1 Global Senior Level Respondents: Planned Change In Marketing Expenditure By Region
8.2.2 Global Senior Level Respondents: Planned Change In Marketing Expenditure By Turnover
8.3 Global Senior Level Respondents: Future Investment In Marketing And Sales
8.3.1 Global Senior Level Respondents: Planned Investment In Marketing And Sales Technologies By
Region
8.3.2 Global Senior Level Respondents: Planned Investment In Marketing And Sales Technologies By
Company Turnover
8.4 Global Senior Level Respondents: Future Investment By Media Channels
8.4.1 Global Senior Level Respondents: Future Investment In Media Channels By Region
8.4.2 Global Senior Level Respondents: Future Investment In Media Channels By Company Turnover
9 Global Marketing And Sales Behaviors And Strategies - Senior Level Respondents
9.1 Global Senior Level Respondents: Key Marketing Aims
9.1.1 Global Senior Level Respondents: Key Marketing Aims By Region
9.1.2 Global Senior Level Respondents: Key Marketing Aims By Company Turnover
9.2 Global Senior Level Respondents: Key Amendments To Marketing Agencies In 2013
9.2.1 Global Senior Level Respondents: Key Amendments To Marketing Agencies By Region
9.2.2 Global Senior Level Respondents: Key Amendments To Marketing Agencies By Company Turnover
9.3 Global Senior Level Respondents: Critical Factors For Choosing A Marketing Agency
Global Business Outlook Survey of Senior Executives 2013-2014

5. 9.3.1 Global Senior Level Respondents: Critical Factors For Choosing A Marketing Agency By Region
9.3.2 Global Senior Level Respondents: Critical Factors For Choosing A Marketing Agency By Company
Turnover
10 Appendix
10.1 Methodology
10.2 Contact Us
10.3 About Icd Research
10.4 Disclaimer
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Global Business Outlook Survey of Senior Executives 2013-2014