Travel and Tourism in China to 2017

Travel and Tourism in China to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Chinese travel and tourism sector Detailed analysis
of tourist spending patterns in China The total, direct and indirect tourism output generated by each category
within the Chinese travel and tourism sector Employment and salary trends for various categories in the
Chinese travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice,
transportation, retail, and travel intermediaries Detailed market classification across each category, with
analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries
industries.
Executive summary
After the relatively slow growth of 7.8% in 2012, the lowest annual rate of expansion since 1999, the
economy is expected to stabilize with annual growth edging up to an average of 8% over 2013–17.
This reflects continued urbanization and industrial upgrading. The economy is also expected to become more
balanced, assuming that the government’s policy measures, which include greater rural social welfare,
are successful in boosting domestic consumption.
Scope
This report provides an extensive analysis related to the tourism demands and flows in China:
It details historical values for the Chinese tourism sector for 2008–2012, along with forecast figures
for 2013–2017 It provides comprehensive analysis of the travel and tourism demand factors with
values for both the 2008–2012 review period and the 2013–2017 forecast period The report
provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in China. It provides
employment and salary trends for various categories of the travel and tourism sector It provides
comprehensive analysis of the trends in airline, hotel, car rental and travel intermediaries industries, with
values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Chinese travel and
tourism sector. Understand the demand-side dynamics within the Chinese travel and tourism sector, along with
key market trends and growth opportunities. Identify the spending patterns of domestic, inbound and outbound
tourists by individual categories. Analyze key employment and compensation data related to the travel and
tourism sector in China.
Key highlights
After the relatively slow growth of 7.8% in 2012, the lowest annual rate of expansion since 1999, the
economy is expected to stabilize with annual growth edging up to an average of 8% in 2013–17. This
reflects continued urbanization and industrial upgrading. The economy is also expected to become more
balanced, assuming that the government’s policy measures, which include greater rural social welfare,
are successful in boosting domestic consumption. Domestic tourist volume increased from 958.8 million
tourists in 2008 to 1.6 billion in 2012, at a CAGR of 14.02% during the review period. Over the forecast
period, trip volumes will increase at a CAGR of 13.83% to reach 3.1 billion by 2017. The key growth drivers

over the forecast period will be increased wealth and leisure time, and an improved transport network. Over
the forecast period, domestic tourist expenditure is expected to increase at a CAGR of 26.17%, to reach
CNY7.8 trillion (US$1.2 trillion) by 2017. China’s tourism sector is dependent on domestic tourism
due to the country’s strict visa policy and group tour restrictions for traveling abroad. Domestic tourist
flows are very high as compared to inbound tourist volumes. In 2012, China registered 1.6 billion domestic
trips, while inbound trips were recorded at 59.4 million. China’s is the world’s largest domestic
tourism market. Inbound spending increased across all categories except foodservice during the review period,
with the transportation category registering the largest growth at a CAGR of 3.78%. Transportation accounted
for the largest proportion of total inbound tourist expenditure in 2012 with a 35.5% share. Over the forecast
period, the travel intermediaries category is expected to record the highest CAGR of 7.82%, followed by retail
with a CAGR of 4.70% and foodservice with 4.65%. The total inbound expenditure is expected to increase
from CNY3.1 trillion (US$498.4 billion) in 2012 to CNY3.9 trillion (US$618.4 billion) in 2017. Economic
improvement in the eurozone countries and favorable regulatory changes will be the key growth drivers of
inbound tourism. Chinese tourists are high spenders, and outbound tourism is also increasing, so numerous
countries are creating strategies to attract Chinese tourists. Cambodia’s Ministry of Tourism, for
example, has developed a five-year strategic plan to attract at least 1.3 million Chinese visitors by 2018.
China’s air traffic volume, both domestically and internationally, increased during the review period.
Passengers carried by Chinese as well as foreign airlines reached 313.8 million in 2012, expanding at a CAGR
of 12.90% during the review period. Over the forecast period, the number of passengers carried is expected to
increase at a CAGR of 6.90% to reach 437.9 million. The total revenue is also anticipated to increase from
CNY333.9 billion (US$52.8 billion) in 2012 to CNY515.0 billion (US$81.5 billion) in 2017. The growth is in
line with the increasing tourist volumes and air capacity. Total revenues generated by hotels in China
increased at a CAGR of 14.89% during the review period. Total revenues are expected to increase at a CAGR
of 8.57% to reach CNY480.4 billion (US$79.2 billion) by 2017, in line with a steady rise in tourism volumes,
rising disposable incomes, and accommodation available at competitive prices. The highest numbers of
inbound trips in 2012 came from Hong Kong with 36.4 million and Macau with 10.6 million. China’s
car rental market grew at a CAGR of 18.15% during the review period to reach a value of CNY22.8 million
(US$3.6 billion) in 2012. It is expected to reach CNY47.3 billion (US$7.5 billion) by 2017, recording a
CAGR of 15.87% over the forecast period. Increases in international and domestic tourists, increase in
urbanization rates, the high costs of owning and driving a car, and new government policies are curbing
private car usage. China’s travel intermediaries market value is anticipated to increase at a CAGR of
17.12% over the forecast period to reach CNY726.3 billion (US$4.1 billion) in 2017. This increase will be
driven by a rise in discretionary spending, increased business travel, and rising efforts to promote the travel
sector in China internationally. The market share of online intermediaries is expected to increase with growing
internet penetration. The online travel channel’s share of the travel intermediaries industry is expected
to increase from 21.1% in 2012 to 36.4% in 2017. Consequently, the in-store channels market share is
anticipated to decline from 78.9% in 2012 to 63.6% in 2017.
table Of Contents
1 Executive Summary

2 Market Overview
2.1 The Domestic Economy
2.2 Travel And Tourism Trends And Issues
2.3 Tourism Swot
2.3.1 Strengths
2.3.2 Weaknesses
2.3.3 Opportunities
2.3.4 Threats
2.4 Country Fact Sheet
2.5 Demographic Profile
3 Tourism Flows
3.1 Domestic Tourism
3.1.1 Performance Outlook
3.1.2 Key Issues And Trends
3.2 Inbound Tourism
3.3 Outbound Tourism
3.4 Tourism Flows Forecast Highlights
4 Airlines
4.1 Performance Outlook
4.2 Key Issues And Trends
4.3 Airlines Forecast Highlights
5 Hotels
5.3 Hotels Forecast Highlights
6 Car Rental
6.3 Car Rental Forecast Highlights

7 Travel Intermediaries
7.3 Travel Intermediaries Forecast Highlights
8 Tourism Board Profile
8.1 Tourism Board Name
8.2 Tourist Board Description
8.3 Target Market
9 Airport Profiles
9.1 China Airports
9.1.1 Overview
9.1.2 Operator Profile
9.1.3 Routes
10 Company Profiles – Airlines
10.1 Company Profile: Shanghai Airlines Co., Ltd
10.1.1 Shanghai Airlines Co., Ltd – Company Overview
10.1.2 Shanghai Airlines Co., Ltd – Main Services And Brands
10.1.3 Shanghai Airlines Co., Ltd – Key Competitors
10.1.4 Shanghai Airlines Co., Ltd – Key Employees
10.2 Company Profile: Air China Ltd
10.2.1 Air China Ltd – Company Overview
10.2.2 Air China Ltd – Business Description
10.2.3 Air China Ltd – Main Services
10.2.4 Air China Ltd – History
10.2.5 Air China Ltd – Swot Analysis
10.2.6 Air China Ltd – Strengths
10.2.7 Air China Ltd – Weaknesses
10.2.8 Air China Ltd – Opportunities
10.2.9 Air China Ltd – Threats
10.2.10 Air China Ltd – Key Competitors
10.2.11 Air China Ltd – Key Employees
10.3 Company Profile: China Eastern Airlines Corporation Ltd
10.3.1 China Eastern Airlines Corporation Ltd – Company Overview
10.3.2 China Eastern Airlines Corporation Ltd – Business Description
10.3.3 China Eastern Airlines Corporation Ltd – Main Services And Brands
10.3.4 China Eastern Airlines Corporation Ltd – History
10.3.5 China Eastern Airlines Corporation Ltd – Swot Analysis

10.3.6 China Eastern Airlines Corporation Ltd – Strengths
10.3.7 China Eastern Airlines Corporation Ltd – Weaknesses
10.3.8 China Eastern Airlines Corporation Ltd – Opportunities
10.3.9 China Eastern Airlines Corporation Ltd – Threats
10.3.10 China Eastern Airlines Corporation Ltd – Key Competitors
10.3.11 China Eastern Airlines Corporation Ltd – Key Employees
10.4 Company Profile: Hainan Airlines Co. Ltd
10.4.1 Hainan Airlines Co. Ltd – Company Overview
10.4.2 Hainan Airlines Co. Ltd – Business Description
10.4.3 Hainan Airlines Co. Ltd – Main Services And Brands
10.4.4 Hainan Airlines Co. Ltd – History
10.4.5 Hainan Airlines Co. Ltd – Swot Analysis
10.4.6 Hainan Airlines Co. Ltd – Strengths
10.4.7 Hainan Airlines Co. Ltd – Weaknesses
10.4.8 Hainan Airlines Co. Ltd –opportunities
10.4.9 Hainan Airlines Co. Ltd – Threats
10.4.10 Hainan Airlines Co. Ltd – Key Competitors
10.4.11 Hainan Airlines Co. Ltd – Key Employees
10.5 Company Profile: China Southern Airlines Ltd
10.5.1 China Southern Airlines Ltd – Company Overview
10.5.2 China Southern Airlines Ltd – Business Description
10.5.3 China Southern Airlines Ltd – Main Services
10.5.4 China Southern Airlines Ltd – History
10.5.5 China Southern Airlines Ltd – Swot Analysis
10.5.6 China Southern Airlines Ltd – Strengths
10.5.7 China Southern Airlines Ltd – Weaknesses
10.5.8 China Southern Airlines Ltd – Opportunities
10.5.9 China Southern Airlines Ltd – Threats
10.5.10 China Southern Airlines Ltd – Key Competitors
10.5.11 China Southern Airlines Ltd – Key Employees
11 Company Profiles – Hotels
11.1 Company Profile: Fairmont Hotels & Resorts China.
11.1.1 Fairmont Hotels & Resorts China – Company Overview
11.1.2 Fairmont Hotels & Resorts China – Main Services
11.1.3 Fairmont Hotels & Resorts China – Key Competitors
11.1.4 Fairmont Hotels & Resorts China – Key Employees
11.2 Company Profile: Shanghai Jin Jiang International Hotels (group) Company Ltd
11.2.1 Shanghai Jin Jiang International Hotels (group) Company Ltd – Company Overview
11.2.2 Shanghai Jin Jiang International Hotels (group) Company Ltd – Business Description
11.2.3 Shanghai Jin Jiang International Hotels (group) Company Ltd – Main Services And Brands
11.2.4 Shanghai Jin Jiang International Hotels (group) Company Ltd – History

11.2.5 Shanghai Jin Jiang International Hotels (group) Company Ltd – Swot Analysis
11.2.6 Shanghai Jin Jiang International Hotels (group) Company Ltd – Strengths
11.2.7 Shanghai Jin Jiang International Hotels (group) Company Ltd – Weaknesses
11.2.8 Shanghai Jin Jiang International Hotels (group) Company Ltd – Opportunities
11.2.9 Shanghai Jin Jiang International Hotels (group) Company Ltd – Threats
11.2.10 Shanghai Jin Jiang International Hotels (group) Company Ltd – Key Competitors
11.2.11 Shanghai Jin Jiang International Hotels (group) Company Ltd – Key Employees
11.3 Company Profile: Mandarin Oriental China
11.3.1 Mandarin Oriental China – Company Overview
11.3.2 Capella China – Main Services And Brands
11.3.3 Mandarin Oriental China – Key Competitors
11.3.4 Mandarin Oriental China – Key Employees
11.4 Company Profile: Marriott China
11.4.1 Marriott China – Company Overview
11.4.2 Marriott China – Main Services
11.4.3 Marriott China – Key Competitors
11.4.4 Marriott China – Key Employees
11.5 Company Profile: Four Seasons China
11.5.1 Four Seasons China – Company Overview
11.5.2 Four Seasons China – Main Services
11.5.3 Four Seasons China – Key Competitors
11.5.4 Four Seasons China – Key Employees
12 Company Profiles – Car Rental
12.1 Company Profile: China Auto Rental Holdings Inc.
12.1.1 China Auto Rental Holdings Inc. – Company Overview
12.1.2 China Auto Rental Holdings Inc. – Main Services
12.1.3 China Auto Rental Holdings Inc. – Key Competitors
12.1.4 China Auto Rental Holdings Inc. – Key Employees
12.2 Company Profile: Ehi Auto Services Ltd
12.2.1 Ehi Auto Services Ltd – Company Overview
12.2.2 Ehi Auto Services Ltd – Main Services
12.2.3 Ehi Auto Services Ltd – Key Competitors
12.2.4 Ehi Auto Services Ltd – Key Employees
12.3 Company Profile: Hertz China
12.3.1 Hertz China – Company Overview
12.3.2 Hertz China – Main Services
12.3.3 Hertz China – Key Competitors
12.3.4 Hertz China – Key Employees
12.4 Company Profile: Avis China Car Rental Service
12.4.1 Avis China Car Rental Service – Company Overview
12.4.2 Avis China Car Rental Service – Main Services

12.4.3 Avis China Car Rental Service – Key Competitors
12.4.4 Avis China Car Rental Service – Key Employees
12.5 Company Profile: The Guangzhou Refine Car Rental Co., Ltd
12.5.1 The Guangzhou Refine Car Rental Co., Ltd – Company Overview
12.5.2 The Guangzhou Refine Car Rental Co., Ltd – Main Services
12.5.3 The Guangzhou Refine Car Rental Co., Ltd – Key Competitors
12.5.4 The Guangzhou Refine Car Rental Co., Ltd – Key Employees
13 Company Profiles – Travel Intermediaries
13.1 Company Profile: Success China Tours
13.1.1 Success China Tours – Company Overview
13.1.2 Success China Tours – Main Services
13.1.3 Success China Tours – Key Competitors
13.1.4 Success China Tours – Key Employees
13.2 Company Profile: China Travel Service Head Office Co., Ltd
13.2.1 China Travel Service Head Office Co., Ltd – Company Overview
13.2.2 China Travel Service Head Office Co., Ltd – Main Services
13.2.3 China Travel Service Head Office Co., Ltd – Key Competitors
13.2.4 China Travel Service Head Office Co., Ltd – Key Employees
13.3 Company Profile: China Connection Tours
13.3.1 China Connection Tours – Company Overview
13.3.2 China Connection Tours – Main Services
13.3.3 China Connection Tours – Key Competitors
13.3.4 China Connection Tours – Key Employees
13.4 Company Profile: China Comfort Travel Group Co., Ltd
13.4.1 China Comfort Travel Group Co., Ltd – Company Overview
13.4.2 China Comfort Travel Group Co., Ltd – Main Services
13.4.3 China Comfort Travel Group Co., Ltd – Key Competitors
13.4.4 China Comfort Travel Group Co., Ltd – Key Employees
13.5 Company Profile: China Odyssey Tours
13.5.1 China Odyssey Tours – Company Overview
13.5.2 China Odyssey Tours – Main Services
13.5.3 China Odyssey Tours – Key Competitors
13.5.4 China Odyssey Tours – Key Employees
14 Market Data Analysis
14.1 Tourism Output
14.1.1 Total Tourism Output
14.1.2 Direct Tourism Output
14.1.3 Indirect Tourism Output
14.1.4 Tourism Output Per Employee

14.1.5 Direct Tourism Output Per Employee
14.1.6 Indirect Tourism Output Per Employee
14.2 Tourism Employment
14.2.1 Total Tourism Employment
14.2.2 Direct Tourism Employment
14.2.3 Indirect Tourism Employment
14.2.4 Tourism Employee Compensation
14.2.5 Total Gross Income Generated By Total Tourism Employment
14.3 Domestic Tourism
14.3.1 Domestic Trips By Purpose Of Visit
14.3.2 Number Of Overnight Stays
14.3.3 Total Domestic Tourist Expenditure
14.3.4 Average Expenditure Per Domestic Tourist By Category
14.4 Inbound Tourism
14.4.1 International Arrivals By Region
14.4.2 International Arrivals By Purpose Of Visit
14.4.3 Total Inbound Tourism Expenditure By Category
14.4.4 Average International Tourist Expenditure By Category
14.5 Outbound Tourism Flows
14.5.1 International Departures By Region
14.5.2 International Departures By Purpose Of Visit
14.5.3 Number Of Overnight Stays
14.5.4 Total Outbound Tourism Expenditure By Category
14.5.5 Average Outbound Expenditure Per Resident By Category
14.6 Airlines
14.6.1 Seats Available
14.6.2 Seats Sold By Carrier Type – Business Travel
14.6.3 Seats Sold By Carrier Type – Leisure Travel
14.6.4 Load Factor By Carrier Type
14.6.5 Passenger Kilometers Available By Carrier Type
14.6.6 Revenue-generating Passenger Kilometers By Carrier Type
14.6.7 Revenue Per Passenger By Carrier Type
14.6.8 Total Revenue By Carrier Type
14.7 Hotels
14.7.1 Establishments By Hotel Category
14.7.2 Available Rooms By Hotel Category
14.7.3 Room Occupancy Rate By Hotel Category
14.7.4 Room Nights Available By Hotel Category
14.7.5 Room Nights Occupied By Hotel Category
14.7.6 Average Revenue Per Available Room By Hotel Category
14.7.7 Revenue Per Occupied Room By Hotel Category
14.7.8 Total Revenue Per Available Room By Hotel Category
14.7.9 Total Revenue By Hotel Category And Customer Type

14.7.10 Guests By Hotel Category And Customer Type
14.8 Car Rentals
14.8.1 Market Value By Customer Type And Rental Location
14.8.2 Fleet Size
14.8.3 Rental Occasions And Days
14.8.4 Rental Length
14.8.5 Average Rental Length
14.8.6 Utilization Rate
14.8.7 Average Revenue Per Day
14.9 Travel Intermediaries
14.9.1 Market Value By Product Type
14.9.2 Online Revenues By Type Of Intermediary Or Provider
14.9.3 Online Revenues By Type Of Tourist
14.9.4 In-store Revenues By Type Of Intermediary
14.9.5 In-store Revenues By Type Of Tourist
14.9.6 Travel Agent Revenues From Domestic Tourism, By Sales Channel
14.9.7 Travel Agent Revenues From International Tourism By Sales Channel
14.9.8 Tour Operator Revenues From Domestic Tourism, By Sales Channel
14.9.9 Tour Operator Revenues From International Tourism, By Sales Channel
14.9.10 Other Intermediaries Revenues From Domestic Tourism, By Sales Channel
14.9.11 Other Intermediaries Revenues From International Tourism By Sales Channel
15 Appendix
15.1 What Is This Report About?
15.2 Definitions
15.3 Methodology
15.4 Contact Timetric
15.5 About Timetric
15.6 Timetric’s Services
15.7 Disclaimer
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Travel and Tourism in China to 2017