SlideShare a Scribd company logo
1 of 2
Download to read offline
Xiaomis Product Strategic Planning and Its Opportunities and Challenges in the Smart TV Market

Xiaomi's Product Strategic Planning and Its Opportunities and Challenges in the Smart TV Market
Incorporated in 2010, Xiaomi has won itself a name in the global market with its high price-performance ratio
smartphones, propelling itself to the top 20 smartphone brands. With unique operational style, sales of Xiaomi
smarpthones have grown rapidly. In 2013, Xiaomi separately rolled out MiBox and MiTV, officially
confirming its move into the TV market. By aping its success in smartphones to smart TVs, Xiaomi aims to
gain traction in the living room and further into smart home applications. This report profiles critical success
factors and core competence of Xiaomi in smartphones, examines its strategic planning for smart TVs,
opportunities presented and challenges ahead.?
table Of Content

1. Development Of Xiaomi

2. Xiaomi's Strategic Planning
2.1 Distribution Channels And Logistics Services
2.2 R&d Resources And Deployment
2.3 Social Media Marketing Strategies
2.3.1 Rabid Fanbase
2.3.2 Marketing Activities
2.4 Product Development Strategies
2.4.1 Miui-based Ecosystem
2.4.2 Multi-screen Product Strategy For Hardware

3. Critical Success Factors For Xiaomi Products
3.1 Xiaomi's Market Share Increases Rapidly Thanks To High Price-performance Ratio Products
3.2 User Feedback Key To Xiaomi's High Efficiency In R&d
3.3 Direct B2c Sales Model Increases Product Market Exposure

4.opportunities And Challenges Of Xiaomi's Decision To Enter The Tv Industry
4.1 Xiaomi's Plan To Duplicating Smartphone Success On Smart Tv May Not Work
4.2 Content Plays Key Factor To The Rise Of Mitv

5.conclusion
Xiaomis Product Strategic Planning and Its Opportunities and Challenges in the Smart TV Market
5.1 Xiaomi Aims To Capture Lucrative Opportunities In The Tv Application Market
5.2 Xiaomi's Direct B2c Sales Strategy For Improved Efficiency

appendix
ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research
reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our
huge collection of market research reports. We provide our services to all sizes of organizations and across all
industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as
publishers and will assist you in making an informed decision by giving you unbiased and deep insights on
which reports will satisfy your needs at the best price.
Contact:
M/s Sheela,
90 State Street,
Suite 700,
Albany NY - 12207
United States
Tel: +1-518-618-1030
USA - Canada Toll Free 866-997-4948
Email: sales@researchmoz.us
Website: http://www.researchmoz.us/

Xiaomis Product Strategic Planning and Its Opportunities and Challenges in the Smart TV Market

More Related Content

More from David2591

More from David2591 (8)

Architectural Coatings Market in EMEA Recent Market Research, Analysis and Re...
Architectural Coatings Market in EMEA Recent Market Research, Analysis and Re...Architectural Coatings Market in EMEA Recent Market Research, Analysis and Re...
Architectural Coatings Market in EMEA Recent Market Research, Analysis and Re...
 
Multiple myeloma therapeutics in major developed markets to 2021 growth dri...
Multiple myeloma therapeutics in major developed markets to 2021   growth dri...Multiple myeloma therapeutics in major developed markets to 2021   growth dri...
Multiple myeloma therapeutics in major developed markets to 2021 growth dri...
 
China power battery management system (bms) industry analysis, trend, growth ...
China power battery management system (bms) industry analysis, trend, growth ...China power battery management system (bms) industry analysis, trend, growth ...
China power battery management system (bms) industry analysis, trend, growth ...
 
Enhanced completions and well down spacing survey, research, growth, trends, ...
Enhanced completions and well down spacing survey, research, growth, trends, ...Enhanced completions and well down spacing survey, research, growth, trends, ...
Enhanced completions and well down spacing survey, research, growth, trends, ...
 
China Disposable Surgical Gowns Industry 2014: Latest Global Market Research...
China Disposable Surgical Gowns Industry 2014: Latest Global  Market Research...China Disposable Surgical Gowns Industry 2014: Latest Global  Market Research...
China Disposable Surgical Gowns Industry 2014: Latest Global Market Research...
 
Latest Report: Coal Mining Industry in Australia to 2020
Latest Report: Coal Mining Industry in Australia to 2020Latest Report: Coal Mining Industry in Australia to 2020
Latest Report: Coal Mining Industry in Australia to 2020
 
Latest Report: Reinsurance Industry in Italy to 2017
Latest Report: Reinsurance Industry in Italy to 2017Latest Report: Reinsurance Industry in Italy to 2017
Latest Report: Reinsurance Industry in Italy to 2017
 
Global Bioinformatics Market
Global Bioinformatics MarketGlobal Bioinformatics Market
Global Bioinformatics Market
 

Recently uploaded

NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
zukhrafshabbir
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 

Recently uploaded (20)

NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
Salesforce Loyalty Management A Comprehensive.pdf
Salesforce Loyalty Management A Comprehensive.pdfSalesforce Loyalty Management A Comprehensive.pdf
Salesforce Loyalty Management A Comprehensive.pdf
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
Shoe Deodorizer Manufacturing Plant Project Report.pptx
Shoe Deodorizer Manufacturing Plant Project Report.pptxShoe Deodorizer Manufacturing Plant Project Report.pptx
Shoe Deodorizer Manufacturing Plant Project Report.pptx
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 

Xiaomis Product Strategic Planning and Its Opportunities and Challenges in the Smart TV Market

  • 1. Xiaomis Product Strategic Planning and Its Opportunities and Challenges in the Smart TV Market Xiaomi's Product Strategic Planning and Its Opportunities and Challenges in the Smart TV Market Incorporated in 2010, Xiaomi has won itself a name in the global market with its high price-performance ratio smartphones, propelling itself to the top 20 smartphone brands. With unique operational style, sales of Xiaomi smarpthones have grown rapidly. In 2013, Xiaomi separately rolled out MiBox and MiTV, officially confirming its move into the TV market. By aping its success in smartphones to smart TVs, Xiaomi aims to gain traction in the living room and further into smart home applications. This report profiles critical success factors and core competence of Xiaomi in smartphones, examines its strategic planning for smart TVs, opportunities presented and challenges ahead.? table Of Content 1. Development Of Xiaomi 2. Xiaomi's Strategic Planning 2.1 Distribution Channels And Logistics Services 2.2 R&d Resources And Deployment 2.3 Social Media Marketing Strategies 2.3.1 Rabid Fanbase 2.3.2 Marketing Activities 2.4 Product Development Strategies 2.4.1 Miui-based Ecosystem 2.4.2 Multi-screen Product Strategy For Hardware 3. Critical Success Factors For Xiaomi Products 3.1 Xiaomi's Market Share Increases Rapidly Thanks To High Price-performance Ratio Products 3.2 User Feedback Key To Xiaomi's High Efficiency In R&d 3.3 Direct B2c Sales Model Increases Product Market Exposure 4.opportunities And Challenges Of Xiaomi's Decision To Enter The Tv Industry 4.1 Xiaomi's Plan To Duplicating Smartphone Success On Smart Tv May Not Work 4.2 Content Plays Key Factor To The Rise Of Mitv 5.conclusion Xiaomis Product Strategic Planning and Its Opportunities and Challenges in the Smart TV Market
  • 2. 5.1 Xiaomi Aims To Capture Lucrative Opportunities In The Tv Application Market 5.2 Xiaomi's Direct B2c Sales Strategy For Improved Efficiency appendix ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Xiaomis Product Strategic Planning and Its Opportunities and Challenges in the Smart TV Market