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Hands-on with the
Qualcomm Vuforia Mobile
Vision Platform
David Beard
Developer Evangelist, Qualcomm Connected Experiences, Inc.
Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc.

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Introducing Vuforia
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Digital play
Enabling apps
to see

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SIZZLE REEL
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Experiences
Interactive Products Shopping Gaming
Simulated images

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With a network of
preferred
developers
around the world
Global developer adoption
North
America
Latin
America
Europe
Middle East
& Africa
India
SE / Asia Pacific
Japan & Korea
China
13%
17%
26%
6%
7%
7%
9%
15%
Numbers reflect percentages of total registered Vuforia
developers as of May 2014

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88
100,000+
Developers Strong
Registered developers as of May 2014

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528
2,872
7,169
12,139
2011 2012 2013 2014
To Date
Vuforia commercial app growth
Number of commercial Vuforia apps per year.
Source: Google Play Store and App Store

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Qualcomm® Vuforia™ awards and recognition
The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.
Platform
Awards
Best AR SDK Auggie Award
Augmented World Expo 2013
Best Technology Demo
ISMAR 2013
Auggie Award for Best Tool
Select
Developer
and App
Awards
Big Bird’s Words
by Sesame Street
Workshop Words
Cynopsis Media Kids
Imagination Award
Winner of Mobile Apps:
Educational 2014
Interactive Media
Awards 'Best in Class'
for the Education
category 2014
ColAR Mix
by Puteko
Auggie Award for
Best App 2014,
Augmented World
Expo
Horrible
Hauntings
Children’s Choices
Award 2013,
International Reading
Association and the
Children's Book
Council
iSolar System by
Red Frog Digital
Best Use of Cross
Media 2013, British
Book Awards
KFC WOW@25
by Blink Digital
People’s Voice Award
for Augmented Reality
2014, The Webby
Awards
Living in L.A L.A
Land — The Game
by KwazyLABS
Promax BDA Global
Excellence 2013 Silver
Winner for Technical
Innovations

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Platform
Overview
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Platform Components
Vuforia Engine Tools Cloud Services

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Platform Components - Vuforia Engine
SDKs are available for leading devices and tools
Supported
Devices
Supported Developer
Tools
Device / OS
Mobile Devices • Android ICS and above
• iOS 6 and above
Digital Eyewear • Epson BT-200
• ODG - X7
Eclipse Xcode Unity
Mobile Devices ✔ ✔ • Android
• iOS
Digital Eyewear ✔ • Android
Vuforia SDK for Digital Eyewear coming soon as a beta release

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Platform Components - Tools
Tools help developers define and manage images & objects that apps can see
Vuforia Target Manager
− Create and manage target databases for use on device or cloud
− Supported in all major web browsers - IE, Chrome, Firefox, Safari
Vuforia Capture App
− Scan objects such as toys to create object targets
− Supported devices
− LG G3
− Samsung Galaxy S5
Vuforia Capture App coming soon as a beta release

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Platform Components - Cloud Services
Vuforia Cloud Recognition Service
− Allows use of cloud-based target database with up to 1 million images
Vuforia Web Services
− Enables management of cloud-based target databases using RESTful APIs
− Integrates with existing CMS systems
− Java & PHP samples provided

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Platform Anatomy
App Developer
Vuforia
Assets, Logic, Rendering
Vuforia
Engine
Target
Manager
Download and bundle with app
Add Content
Reco
Images
Reco
Text
Images, Objects
Word
List
Position Content Events
DE
Calibration
VCA
Tool
OCD File
Web UI Web Service APIs

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Feature Overview
Vision
capabilities
Scalable
recognition
Powerful
creative palette
Supports
popular tools
Environments
Text
Markers
Images
Objects
Device Databases
Cloud Databases
Background
Effects
Virtual Buttons
Occlusion
Management
Video Playback
Xcode
Unity
Eclipse
Content
Interactions
FX

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Images
Images
Pics of IT

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Objects
Objects
Pics of viable reco objects,
don’t show recon.

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Environments
Environments
Pics of ST table tops

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Device Databases Cloud Databases
Target Manager

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Target Manager

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Creating a Vuforia app
in Unity

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Vuforia at Uplinq

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Object Recognition
Shopping &
Gaming
Experiences
Vuforia for
Digital Eyewear
Vuforia for Depth
Sensing Devices
Feature Description
Introduction to Qualcomm
Vuforia Mobile Vision Platform:
Toy Recognition
Time & Place
1:00 PM – 1:50 PM
September 18, 2014
GG 6/7
Session Description
#45: Digital Lifestyle
Presenter
JJ Lechleiter
Qualcomm® Vuforia™ Session Information
Feature Description
Qualcomm Vuforia: Using the
Smart Terrain™ feature to Build
Breakthrough Shopping &
Gaming Experiences
Time & Place
3:00 PM – 3:50 PM
September 18, 2014
Plaza A
Session Description
#44: Digital Lifestyle
Presenter
Brigitte Alexander
Feature Description
Bringing Mobile Vision
to Wearables
Time & Place
1:00 PM – 1:50 PM
September 19, 2014
Plaza A
Session Description
#46: Digital Lifestyle
Presenter
Giuliano Maciocci
Feature Description
Qualcomm Vuforia Mobile Vision
Platform: Smart Terrain for
Depth-Sensing Cameras
Time & Place
2:00 PM – 2:50 PM
September 19, 2014
Plaza B
Session Description
#34: Code Lab
Presenter
David Beard
Smart Terrain is a feature of the Qualcomm Vuforia SDK.
Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc.

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For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.
Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other
countries,. Uplinq and Smart Terrain are trademarks of Qualcomm Incorporated. Alll Qualcomm
Incorporated trademarks are used with permission.Other products and brand names may be
trademarks or registered trademarks of their respective owners.of their respective owners.
References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm
Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate
structure, as applicable.
Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of
its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm
Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering,
research and development functions, and substantially all of its product and services businesses,
including its semiconductor business, QCT.
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