zeitsight_intro

I N T R O D U C T I O N
MeetZeitsight

David is an expert in Evidence
Based Marketing with over
18 years of experience in the
industry. He is known for
delivering the highest returns on
his clients’ investments. David
embraces the challenge of
taking companies to the next
level of business and expanding
their marketspace either here
in America or anywhere in the
world.
Jason has 11 years of experience
in art direction, brand strategy,
creative direction, copywriting,
graphic design, photography,
illustration, and video
production. He specializes in
building brand strategies that
transform internal culture and
external perceptions. Jason
has built brands in fashion,
healthcare, food & beverage,
tech, manufacturing, and more.
Bryan is a results-driven sales
professional with a proven
track record of top-tier sales
performance and account
management. He specializes in
implementing highly effective
strategies that ensure the
maximum level of benefit for
his clients. His commitment to
serving the needs of his clients
makes Bryan an asset for
any organization.
Nigel has 12 years of account
management and operations
experience. He specializes
in client relations where he
helps with strategic planning,
execution and tracking key
performance indicators.
Simultaneously, Nigel
coordinates operations for the
entire agency.
D A V I D S K U L
Chief Executive Officer Chief Operations Officer Chief Creative Officer Director of Sales
J A S O N G I L E S B R Y A N W A G S T A F FN I G E L K E Y E S
About Us
Zeitsightpartnerswithorganizationstogeneraterevenue,intellectualproperty,andbrand
behaviorsthatarereinforcedwithhigh-levelcollateral.Ourstrategiesbuildvaluable
relationshipswithaudiencesthattranslatetoROI.
Z E I T S I G H T I N T R O D U C T I O N

P A R T
OurProcess
I

Evidence Based Marketing
Strong communication is
predicated on finding the people
who need you and taking the
time to understand them.
An authentic brand builds a
foundation of trust. When
reaching out to your audience,
do so with a unified voice.
It is important to pick the right
channels, frequencies, and
methods for effective audience
communication.
Every communication should
generate results through sales
or other interactions that teach
you about your consumers.
You should be confident in
your marketing investment and
use measured results to inform
your future actions.
I D E N T I F Y R E A C HP L A N M O T I V A T E M E A S U R E
Marketingshouldgeneraterevenueandheightentheesteemofyourcompany.
Zeitsightcollaborateswithorganizationstoexecutetargeted,authentic,impactful
communicationstoquantifiablyachievethatpurpose.OurEvidenceBasedMarketing
solutiondeliverscomprehensiveevolvingmarketingstrategiesthatgeneratepalpable
ROIforourclients.

When identifying your target audience(s),
we start with the group(s) you already have
relationships with (customers, clients, brand
ambassadors, etc.). Then, we strategically look
outward to discover additional groups that will
make ideal target audiences.
We use our deep understanding of your
audience to create predictive models to inform
the development of communication strategies
that your audience will be receptive and
responsive to.
We take the time to understand the people that
your audience is comprised of. Scale, efficiency,
and maximum returns are the primary factors
when determining what methods and patterns of
communication will be effective.
S E L E C T P R E D I C TS T U D Y
Identify
We work closely with the key stakeholders of your organization to identify
your target audience(s) based on your goals. Then, we compile actionable data
by studying their psychographics and spheres of influence. Next, we create
communication strategies and predictive models to determine which media
channels and frequency patterns will be most effective to differentiate your
brand and accelerate growth.
1.

We use our predictive models to choose
which communication methods make the most
sense for your target audience based on our
study results.
We develop a budget necessary to penetrate and
be impactful in your market based on several
factors including your direct competitors and
average market spend.
We strategically choose the most appropriate
deliverables and develop strategies for delivering
powerful content that will resonate with your
audience and motivate them to take action.
D E F I N E B U D G E TE S T A B L I S H
Plan
The planning phase begins by working with key stakeholders in your
organization to determine the benchmarks of success for the campaigns we
create. Next, we choose which communication channels, patterns, and delivery
methods will yield the most effective, efficient, and impactful results. Then,
we generate a strategy based on the actionable data we collect during the
identification phase to develop budgets and timelines for execution.
2.

Reach
Every visual and written component of your brand should speak on your
behalf with a unified voice. In order to do this, we collaborate with your
organization to prepare you to receive your audience(s). Then, we develop
visual and verbal communication strategies that elevate your brand.
3.
In this phase, we learn why you do what you
do. This helps determine cultural values that are
crucial when forming internal and external visual
and verbal brand expression.
A copywriting strategy is developed to inform
how your brand speaks. We decide a tone, level
of refinement, and cadence that will fit with your
overall brand strategy to give your organization a
powerful voice.
We create visual communication strategies for
your brand that authentically reflect your culture.
Every aspect of your visual expression is refined
to authentically resonate with the world.
U N D E R S T A N D T E L LS H O W

With our collaboratively developed plan in
action, communications will motivate your target
audience to act with measurable value. They will
reach out to ask questions, buy your product,
and tell us about themselves—enabling us to
create more efficient campaigns.
Using the information and analysis that we
generate allows us to refine our communication
to generate even greater returns.
We analyze every audience interaction
regardless of the mode of communication. Doing
so, facilitates deeper audience identification and
segmentation. Knowing your market enables us
to create powerful communications.
C O M M U N I C A T E R E P E A TA N A LY Z E
Asweexecutetheplan,everycommunication,nomatterthemedium,is
designedtomotivateyourconsumerstoactinawaythatgeneratesrevenue.We
inspirethemtocontactyou,buyfromyou,andprovideuswithvaluableinsight
intotheirneeds.
4. Motivate

5. Measure
We tirelessly observe every audience interaction
to determine what it means, how they can be
useful, and how to turn them into sales. Then, we
use the outcomes from our data to refine and
reformulate the tactical approach.
We regularly report our findings back to you in a
way that fits within your schedule and priorities.
These findings allow your team to effectively
evaluate progress and provide direction.
E V A L U A T E R E P O R T
Wemeasureeverythingwedotoensurethatwearecreatingpowerfuland
valuablerelationshipswithyouraudience.Ourmeticulousreportingshowsyou
howmanypeopleyouarereachingandhowittranslatesintosalesandrevenue..

P A R T
CaseStudies:
MeasurableROI
II

C L I E N T I N T R O D U C T I O N
HealthGrades
C A S E S T U D Y
B R I E F
HealthGrades provides hospitals with the
business intelligence and communication
platform required to reach, educate and
motivate a change in behavior among
patients and physicians.
O U R E N G A G E M E N T
Zeitsight helped HealthGrades to expand their
business-to-business awards-based marketing
program and to develop a marketing strategy
to help them show hospitals how they could
benefit from HealthGrades’ innovative Health
Relationship Management software. We also
helped stage the HealthShare Symposium
put on by HealthGrades as well as establish
their presence at other important industry
trade shows. Over the course of our one-year
engagement, HealthGrades saw an increase in
revenue of over 65%.
D E L I V E R A B L E S
• Direct mailers
• Web banners
• Email templates
• Pre-show posters
• Event video teaser
• Event programs
• Presentation decks
• Customized videos
• Pay-per-click ads
• Social media
• TV ads
• Billboards
• National print ads
• Copywriting
• Sales dinners
• Logo redesign
• Sales awards
• Post-show surveys
CS
Case Study
Holy Cross Hospital
Leverage quality achievements to grow volume.
RESULTS
Hospital leverages Healthgrades
Quality Achievement distinctions
to drive growth, despite heavy
competition.
The leadership team at this 571-bed hospital in Florida has
always been committed to serving the needs of a vibrant,
growing metropolitan area. With a successful marketing
campaign already underway, they decided to be proactive
about differentiating themselves from their competition
to even better meet the needs of their community.
To accomplish this, Holy Cross partnered with Healthgrades
to leverage their Healthgrades Quality Achievement
distinctions across multiple service lines, with a focus on
cardiac. Their strategy included plans to grow revenue,
engage physicians and improve employee morale.
By implementing a strategy around quality, Holy Cross
achieved these results:
Cardiac Volume and Net Revenue Increases
over a 4-Year Period
TOTAL PCI
250%
200%
150%
100%
50%
0%
197%
TOTAL CABG
134%
173% 183%
TOTAL VALVE
226%
237%
VOLUME
REVENUE
“Holy Cross Hospital is the recognized leader in cardiac care in Broward County, and is known
internationally for cutting -edge technology and a team approach to patient care. We’ve seen
this reputation grow due to the continuous promotion of our Healthgrades star ratings and use
of their consulting services to keep check of our quality outcomes.”
- John C. Johnson, President and CEO

HealthGrades
C A S E S T U D Y
H E A L T H G R A D E S A W A R D S
R E S U L T S
HealthGrades’ award system was designed
to rank hospitals in their particular specialty
areas. Zeitsight worked with HealthGrades to
develop templated videos for each of their
hospital clients. Each video contained a lead-
in that was co-branded for HealthGrades and
the hospital, HealthGrades’ Chief Medical
Officer presenting the script complete with
voice overs to specify the hospital and its
particular award, and a co-branded lead out.
The videos were a part of a larger package
of Customer Relationship Management and
Physician Relationship Management marketing
programs designed to connect hospitals to
the patients and physicians that would benefit
most from their services and facilities.
The minimum purchase price for this service
if the targets purchased the videos was
$50K. After the first week, five new clients
had signed on generating $250K in revenue
and a 2,607% return on investment.
CS
Case Study
Holy Cross Hospital
Leverage quality achievements to grow volume.
RESULTS
Hospital leverages Healthgrades
Quality Achievement distinctions
to drive growth, despite heavy
competition.
The leadership team at this 571-bed hospital in Florida has
always been committed to serving the needs of a vibrant,
growing metropolitan area. With a successful marketing
campaign already underway, they decided to be proactive
about differentiating themselves from their competition
to even better meet the needs of their community.
To accomplish this, Holy Cross partnered with Healthgrades
to leverage their Healthgrades Quality Achievement
distinctions across multiple service lines, with a focus on
cardiac. Their strategy included plans to grow revenue,
engage physicians and improve employee morale.
By implementing a strategy around quality, Holy Cross
achieved these results:
Cardiac Volume and Net Revenue Increases
over a 4-Year Period
TOTAL PCI
250%
200%
150%
100%
50%
0%
197%
TOTAL CABG
134%
173% 183%
TOTAL VALVE
226%
237%
VOLUME
REVENUE
“Holy Cross Hospital is the recognized leader in cardiac care in Broward County, and is known
internationally for cutting -edge technology and a team approach to patient care. We’ve seen
this reputation grow due to the continuous promotion of our Healthgrades star ratings and use
of their consulting services to keep check of our quality outcomes.”
- John C. Johnson, President and CEO
C L I E N T I N V E S T M E N T
$9,000
C L I E N T R O I
2,607%

HealthGrades
C A S E S T U D Y
H E A L T H S H A R E S Y M P O S I U M 2 0 1 4
R E S U L T S
HealthGrades’ CMO Judy Blackwell created
an industry-wide HealthShare Symposium
focused on health industry marketing. Her
goal was to specifically focus the symposium
on digital marketing. Zeitsight created an
all-encompassing door-to-door symposium
experience that informed doctors on the
power of digital marketing.
We worked with HealthGrades’ internal
staff to develop invitations, a web presence,
mailers, posters, and video teasers leading
up to the event. For symposium itself, we
designed kiosks, programs, welcome bags,
schwag, presentation decks and a sign-in
app. We also directed the staging, lighting,
videography, an exhibit hall layout and overall
event coordination.
The symposium sold out in seven weeks.
Then, we purchased additional space that
sold out in three weeks. In total, the event
generated $12 million in sales. HealthShare
Symposium 2014 was 95% underwritten by
attendance—the highest ever in the history
of the event.

Tinsel
C A S E S T U D Y
B R I E F
Tinsel is a startup that makes fashionable
wearable technology for women. CEO
Aniyia Williams approached to us bring her
innovative ideas to market.
We worked with Tinsel to redefine the
wearable tech market by creating a brand
and deliverables to authentically reach a
fashion savvy and tech-empowered audience.
• Brand strategy
• Creative direction
• Art direction
• Logo design
• Brand collateral
• Brand messaging
• Brand positioning
• Video production
• Icon development
• Book design
• Flash tattoo design
• Marketing plan
development
• Tradeshow
experience design
• Social media design
• Advertising
• Video editing
• Post-production
love everything you wear.

Tinsel
C A S E S T U D Y
B R A N D D E V E L O P M E N T
Tinsel was created to change a market with
a reputation of treating women’s needs as an
afterthought.
We worked with Tinsel during an extensive
in-house branding session to create a brand
essence, elevator pitch, brand personality,
and brand tone. In the end, Zeitsight
transformed Tinsel from an idea to a brand
that women all over the world have grown to
love. To do this, we gave Tinsel the persona
of a strong and relatable leader. “Love
EVERYTHING you wear” became the brand
essence to guide their internal culture and
innovation.
R E S U L T S
Since our engagement, a strong social
media presence, inspirational copy, and eye-
catching graphic assets have set Tinsel apart
amongst their peers. They have received
accolades from Google, Elle Magazine, and
numerous other powerful entities in both tech
and fashion.
MEET THE
DIPPER
highlighted detail
WHY TINSEL?
Tech accessories like headphones are often stuffed at the
bottom of a purse, get tangled, and become worn out over
time. Even worse, they downgrade the outfit that you've
spent valuable time putting together.
Our “tech jewelry” allows you to wear your technology as a
beautiful accessory that complements the other pieces you
wear, while helping you live your life on-the-go with ease.
meet the tinsel team
SIGN UP FOR OUR
MAILING LIST
WHAT THE PEOPLE
ARE SAYING
SHINE.
DON’T SETTLE.
FEATURES & BENEFITS
Tinsel integrates the functionality of head-
phones into a necklace that won’t sacrifice
a woman’s style.
a bold, beautiful
jewelry piece
Tinsel doesn’t retrofit beauty onto technolo-
gy; we create beautiful technology from the
start. Our first audio necklace, The Dipper,
seamlessly blends style and function. No one
will know that you’re wearing anything other
than a necklace when it’s not in use.
headphones with
premium audio quality
Tinsel delivers high-quality sound that
rivals other top audio brands. Our earbuds
use the same components and are tuned
to perfection so you can make and take
phone calls, talk to Siri, record voice
memos, or space out to the soundtrack of
your life without missing a beat.
a hassle-free
earbud experience
With Tinsel, you no longer have to worry
about untangling wires for days, digging
for earbuds in your black hole of a purse,
looking like a wannabe DJ or downgrading
your carefully curated outfit. We’ve even
created a wired design that requires no
charging and no syncing with your device.
@ catehstn
Rarely get excited about physical things
but I want some of these!!
email address *
first name
last name
meet the tinsel team
»
M S . C A M P B E L L
C M Y K
9 0 , 1 0 0 , 6 1 , 2 7
R G B
5 7 , 3 4 , 6 9
W E B
# 3 3 0 0 3 3
P M S U
7 6 7 2 U
P M S C
2 7 3 C
C M Y K
7 9 , 8 1 , 1 , 0
R G B
8 6 , 7 8 , 1 5 9
W E B
# 6 6 6 6 9 9
P M S U
2 7 2 8 U
P M S C
2 7 2 5 C
C M Y K
4 8 , 6 4 , 0 , 0
R G B
1 4 3 , 1 0 9 , 1 7 6
W E B
# 8 F 6 D B 0
P M S U
5 1 4 U
P M S C
5 2 1 C
P R I M A R Y C O L O R M E E T M S . C A M P B E L L
• The deepest purple should be used for
foundational color blocks and titles
• Lighter purple should be used
for accents and CTAs.
U S A G E S T R A T E G I E S
The primary Tinsel color
palette is comprised of
various degrees of purples.
It is simple, yet effective,
providing instant recognition of
the brand and gives a foundation
with which to create consistency
among communications.

Tinsel
C A S E S T U D Y
I N D I E G O G O
R E S U L T S
Like all startups, Tinsel needed to raise
awareness of their brand and initial product
offering. To achieve this, Zeitsight helped
Tinsel develop a crowd-funding campaign
on Indiegogo to raise $50K. We worked
closely with the Indiegogo team to create a
video that provided exposure for the Tinsel
brand, mission, founders and initial product
offering—“The Dipper” audio necklace. With
the help of award-winning photographers
and videographers David Dutton and Thomas
Kuoh, we created a beautiful and effective
3-minute piece that set the tone for the
brand’s market expression and generated
considerable public interest and presales.
Tinsel made 110% of its fundraising goal
and grew their community by 200%. The
campaign was featured in online fashion and
tech publications such as Refinery 29, Brit +
Co., Hello Beautiful, Ubergizmo, Backer Club,
3rd Wave Fashion, and Celebrity Café as well
as esteemed publications such as Essence
and Vogue Magazine.

BankFinancial
BankFinancial Corporation is the holding
company responsible for 19 community-
oriented banks that provide financial services
to individuals, families and businesses located
in Cook, DuPage, Lake and Will Counties,
Illinois. As of March 31, 2013, BankFinancial
had total assets of $1.466 billion, total loans
of $1.004 billion, total deposits of $1.272
billion and stockholders’ equity of $174
million. BankFinancial Corporation’s common
stock trades on the Nasdaq Global Select
Market under the symbol BFIN.
Zeitsight developed the overall Colorado
Apartment Lending strategy, executed
creative and purchased/managed media
on our client’s behalf.
C A S E S T U D Y
B R I E F
• Art direction
• Sales collateral
• Sales messaging
• Photography
• Tactical planning
• Tradeshow
• Direct mail
campaigns
• E-mail campaigns
• Print campaigns
• Social media
consulting

BankFinancial
R E S U L T S
BankFinancial had a total investment of
$140K. After Zeitsight was engaged, the local
agent received more loan applications than
any other year in the history of the bank’s
presence in the marketplace. The increase
in loans yielded an additional $315K in bank
revenue in three months.
Over the course of three months, Zeitsight
worked with BankFinancial to streamline their
communication across multiple channels. We
removed all unnecessary barriers to entry,
making every call-to-action powerful and
clear. Campaign copy was optimized and
direct points of contact were highlighted to
drive actions. Social media, print campaigns,
and a tradeshow experience were designed
with this strategy in mind.
I N I T I A L I N V E S T M E N T
$140,000
3 M O N T H E A R N I N G S
$315,000
C A S E S T U D Y
E F F E C T I V E C O M M U N I C A T I O N

ACTIVE RELEASE TECHNIQUESF I R S T C H O I C E I N S O F T T I S S U E H E A L T H C A R E

Active Release
Techniques
C A S E S T U D Y
B R I E F
A.R.T. is a soft tissue healthcare provider
network that combines the principles of
engineering with anatomy to heal soft tissue
maladies world wide. They have a history
of excellence and expertise spanning over
30 years, with 10,000 providers serving
professional sports teams and over 300
corporate partners.
O U R E N G A G M E N T
Zeitsight was tasked with redefining their
brand and developing a marketing and sales
approach to launch them into various new
market spaces.
• Trade show
• Website
• Rebrand
• Brand book
• Icon system
• Corporate suite
• Email campaigns
• Direct mail
campaigns
• Environmental
design
• Video
• Copywriting
• Sales training
• Sales collateral
• Interior design
• Budgeting
• Strategy
• Research
• Multilingual
translation

Active Release
Techniques
C A S E S T U D Y
I N T E R N A L C A M P A I G N
R E S U L T S
On the domestic front, we needed to help
A.R.T. build their network of providers. To
accomplish this we created a marketing
campaign consisting of email, direct mail
and outbound sales calling.
We worked with their internal director of
communication and sales to transform
their existing emailing system. Within that
framework, it was necessary to help them
develop messaging specific to that market
space, define and refine the products they
were offering, and refine the list of recipients
so that it was targeted at a receptive
audience. We also helped them to develop
Key Performance Indicators for the project
to determine its success.
The client spent a total of $75K on this
campaign and we generated $830K in
revenue. As a result of this outstanding
success A.R.T. turned over their entire
emailing process to us so that we could
continue generating content and creative
that would achieve maximum results. Emails
sent out by Zeitsight on behalf of A.R.T. are
opened 10% more often than the emails
created by other marketing companies.
$75,000
6 - W E E K R E V E N U E G E N E R A T E D
$830,000

Active Release
Techniques
C A S E S T U D Y
I N T E R N A T I O N A L T R A D E S H O W
R E S U L T S
The Chinese government invited A.R.T.
to present as the featured exhibitor at
the Occupational Health Symposium in
Shanghai. To successfully execute this
project, Zeitsight had 45 days to work with
vendors in Shanghai to create a display booth
and auxiliary signage, as well as a bilingual
website, sales decks and business cards.
While in China, we negotiated with event
coordinators to ensure that A.R.T. received
maximum exposure.
With the aid of Zeitsight’s team, A.R.T.
signed China’s largest employer, Sinopec,
a company with over 1 million employees
representing a 250 million dollar market
space. This resulted in an invitation to
return to Beijing where we secured a deal
with Sanfine, a group that represents 7
prestigious privatized hospitals. A.R.T. was
also introduced to another investor group
representing 17 state-funded hospitals. The
client gained access to a potential $100
million in revenue from their
$120K investment.
X
传统诊断
方法
• 核磁共振
• X光
• CT扫描
受伤后被
物理治疗
患者肌肉骨骼疾病不可治
方法
• 传统物理治疗处治
伤患被送去
处治
• 止痛药
• 继续物理治疗
评估
• 测试改善
解决未解决
X
送去急诊
肌肉骨骼疾病 (M.S.D.s)常被忽略和处理不力
肌肉骨骼疾病 (MSDs) 少有被研究, 但却占去美国所有医疗保健支
出之18％。传统诊断方法如 X光、CT扫描、或核磁共振成像
（MRI）等都不足以对其作出精确诊断。其治疗往v往采用传统方法
如药物治疗, 手术治疗和物理治疗等。这类治疗大多数费钱、费
时, 却收效甚微。
现实
问题
软组织保健之首选
伤患被送去进行
18% 15% $8738 亿美金肌肉骨骼疾病占
就医者总数的百分比
肌肉骨骼疾病占
急诊总数的百分比
美国每年用于治疗肌肉骨骼疾病的费用
统计数据
患者肌肉骨骼疾病治愈
* 何谓肌肉骨骼疾病 “MSD”?
肌肉骨骼疾病(M.S.D.s)是肌肉, 神经, 肌腱, 关节, 软骨损伤或不适, 以及由于
突然用力或长时间处于诸如重复, 用力, 震动, 或不当姿势等状态而导致、
促成或加剧的神经, 肌腱, 肌肉以及上下肢, 颈部和腰部支撑结构的疾病.
看看活性深层软组织疏解法 A.R.T. 的机会
手术
伤患被送去
方法
• 侵入性措施
处治
• 止痛药
• 物理治疗
处治
• 止痛药
• 转物理治疗
• 转骨科医生
骨科医生
伤患被送去
方法
• 侵入性检测
• 核磁共振造影
• CT 扫描
处治
• 止痛药
• 转手术
• 转物理治疗
$120,000
3 M O N T H P O T E N T I A L M A R K E T
V A L U E A C H I E V E D
$100 Million

P A R T
CaseStudies:
High-Level
Execution
III

AE

Premier EuroCase
Premier EuroCase is an industry leading
panel processing company. Since 1987, the
company has garnered a sterling reputation
amongst furniture manufacturers and wood
distributors.
In order to grow their brand, Premier
EuroCase needed to appeal to a new market
comprised of architects and designers. Our
challenge was to position Premier EuroCase
in a way that authentically resonated with
decision makers in their new market without
alienating their current clientele.
C A S E S T U D Y
B R I E F
• Brand strategy
• Art direction
• Logo design
• Brand messaging
• Market research
• Marketing plan
development
• Tradeshow planning

Premier EuroCase
C A S E S T U D Y
B R A N D R E F I N E M E N T
Elements of Premier EuroCase’s brand had
garnered a lot of equity from their current
client base. However, preparing them for
a more image-conscious market required
updating these umbrella brand elements and
creating a completely new brand identity for
their luxury lines.
S O L U T I O N
We took a two-pronged approach when
updating the Premier EuroCase brand. To
appeal to architects and designers, we
created a new visual and verbal language
that positioned Premier EuroCase as a
trusted vendor and in-the-know peer.
Visually, this was accomplished by raising
the level of sophistication for the company’s
luxury line. Then, we made execution
guidelines that refined the expression of
the Premier EuroCase umbrella brand.
Finally, we developed verbal communication
guidelines that kept the strength of their
existing technical style of communication but
spoke more to the value proposition of their
product offerings.
Before After

Premier EuroCase
C A S E S T U D Y
B R A N D C O L L A T E R A L
In addition to creating a new brand identity,
we applied it to some of Premier EuroCase’s
revenue generating collateral.
S O L U T I O N
In the architecture and design industries, it is
crucial that vendors are perceived as equals
who care about the details of their clients’
work and needs. Whitespace, line, color, and
contrast are very important visual elements
for architects and designers of all levels
of experience. To create this perception,
we created a suite of informational brand
collateral pieces that would sate thZe
aesthetic sensibility of anyone in Premier
EuroCase’s desired market.
Before After

Learn to Skate USA
Learn to Skate is a storied organization
responsible for teaching thousands of figure
skaters across America. However, in order to
stay relevant, they wanted to approach young
hockey players as well.
Zeitsight was tasked with analyzing the
market and rebranding the Learn to Skate
program to authentically reach boys and girls
with varied iced-based interests.
C A S E S T U D Y
B R I E F
• Brand strategy
• Art direction
• Logo design
• Brand messaging
• Marketing plan
• Tactical planning
• Budgeting
• Media planning
• Research
• Focus groups

Learn to Skate USA
Over the past few years, US Figure Skating’s
Learn to Skate program suffered from a
steep decline in interest and membership.
In order to bolster participation, the storied
organization decided to combine efforts
with USA Hockey. Their aim was to teach
and strengthen the skating skills of a much
broader and more receptive audience.
However, communicating in a way that didn’t
alienate their current audience or newly
acquired masculine audience proved itself
to be quite a challenge. Zeitsight was tasked
with analyzing the market to learn how the
organization could authentically reach boys
and girls with varied iced based interests.
R E S U L T S
During the first four months of our one-year
engagement, Zeitsight conducted an in-
depth, nationwide study to identify Learn
to Skate’s current and potential audience.
Upon discovering a surprisingly diverse
group of prime targets, we developed an all-
encompassing outreach plan and new brand
strategy designed to inspire and educate
parents, children, and retirees on the joys,
benefits, and ease of an education on the ice.
C A S E S T U D Y
R E S E A R C H A N D S T R A T E G Y

Learn to Skate USA
S O L U T I O N
We added ‘USA’ to the brand’s name to
promote the idea that Learn to Skate wasn’t
an organization concerned merely with figure
skating, but rather with all ice activities for
Americans of all ages and backgrounds. A
new logo was created to reflect the joy and
movement of a life spent learning on the
ice. Then, a visual language was built that
featured cross-demographic photography as
well as scientific, geographic, and contextual
iconography to balance the ideas of power,
grace, and the timeless American tradition
of ice athleticism. Verbal tone guidelines
were generated to ensure every touchpoint
furthered Learn to Skate USA’s all-inclusive,
and inspirational mission. Finally, these
elements were combined into a website and
brochure with the goal of motivating their
audience to take immediate action.
Once we had a greater understanding of the
Learn to Skate audience, we were tasked
with refining their brand to reflect the
organization’s new goals effectively
and authentically.
C A S E S T U D Y
B R A N D R E F I N E M E N T

P A R T
NextSteps
IV

Let’s Begin Our Relationship
Zeitsight’sclientsstandoutfromthecrowdwhiletheircompetitorsfadeintothe
fray.Weareheretotakeyourcompanytothenextlevelbyworkingwithyouto
executewithoutstandingquality.
720.593.9348 274DetroitStreet
Denver,Colorado80206
bryan@wearezeitsight.com
C A L L U S C O M E S E E U SS E T U P A N A P P O I N T M E N T

“Uncompromising Standards. Extraordinary Solutions.”
ThankYou

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