The small business guide to developing and using apps.

1. Media Notes
For media enquiries please contact:
Louise Hinchen
Louise@brightwordpublishing.com
+44 (0)1730 269809
How your business can use apps to increase
market share and retain more customers
Review copies are available on request
If you thought that the app market was just about games and big brands,
think again. Businesses of every size in every sector have built their own
apps and are reaping real commercial rewards.
Because of the relatively low cost of entering the app market, smaller
enterprises can level the playing field, often outstripping their larger
competitors simply because they have developed and marketed an app
that delivers a service that their consumers are looking for.
This book isn't about how apps can help small businesses run their
business more efficiently, or an in-depth tutorial about how to create an
app for their enterprise.
Instead, it provides a unique introduction and overview of the
possibilities for any small or growing business. It's a focused guide about
the business of apps for those whose time is money.
Connecting with customers over their mobile phones and tablets allows
a more intimate and ultimately more lucrative link between businesses
and consumers to be established.
With this latest book in the popular Business Bites series, small business
owners can help their companies take the first steps into an exciting and
growing marketplace!
The Small Business Guide to Apps
by David Howell
Brightword Publishing Press Release - January 2012
Brightword Publishing, 3A Penns Road, Petersfield, Hampshire GU32 2EW
www.brightwordpublishing.com
The Small Business Guide to Apps published in December 2011 by Brightword Publishing
ISBN: 9781908003102, ePub, RRP: £5.00 Available in all good online bookshops
The Small Business Guide to Apps is the sixth of ten titles in the Business
Bites series, which consists of guides from leading experts. The series is
packed with useful information, and each eBook covers a specific topic,
so whether you want help with social media or how
to balance your books, you can find the solution!
Emma Jones of Enterprise Nation, co-
founder of Brightword said:
“Small business owners have plenty to
pack into a working day and this was
reflected in the demands we were
receiving for content to be delivered in
bite size chunks. We have commissioned
authors who are experts in their fields and their tips and advice have
been packaged in an easy style. This series of eBooks will help you
increase sales, reduce costs and work more effectively. Best of all, you
can digest a Business Bite Guide in the space of a coffee break!”
The project is being backed by BlackBerry as part of its activity to
support small business. Dan Sloshberg at BlackBerry said:
“We are delighted to be sponsoring the Business Bite Size Guides. The
series offers start ups and small business owners the information they
need on topics that matter most. Content is easily accessible and can be
consumed whilst on the move. This fits well with the BlackBerry ethos
and benefits!”
“Thanks to the iPhone and iPad that created the app market, all
businesses no matter their size or market sector can take advantage of a
new commercial channel. The ‘app’ is transforming how businesses
communicate and sell their goods or services. With mobile commerce
set to eclipse even the meteoric rise of e-commerce, the question that all
enterprises should be asking is how they can lever the massive appetite
for apps to their advantage.
There are plenty of books that can teach any
business how to build an app, but few books
look closely at the ‘business’ of apps. After
reading this book your company will have a
detailed understanding of how apps now fit
into the economic landscape.
More importantly, your business will be able to
develop its own roadmap for the creation of an app, and understand
how to market this new app and reap the commercial rewards. With
some companies now making millions of pounds from their apps, this
book is your business’ gateway into this new and profitable market.”
- David Howell, January 2012
With apps transforming how businesses communicate and sell their services, David
Howell provides a comprehensive guide to this new and profitable market
Dave Howell is Nexus Publishing. He has been working as a freelance
writer, journalist and publisher for the last 20 years, specialising in
technology and business subjects. His work has appeared in the national
press and many of the leading technology and business magazines.
Nexus Publishing is a writing and publishing service that specialises in
business and technology content creation. From consumer magazines to
highly specialist trade journals, David's writing has appeared in a wide
range of publications. As a business writing service, Nexus Publishing is
also a micro publisher of print magazines and e-publications.
www.nexuspublishing.co.uk