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1@Davidiwanow#LiveSiteAudit
Live Site Audit - Sep 2017
2@Davidiwanow#LiveSiteAudit
Who am I?
I’ve been doing SEO for over 10 years having spent a mixture of time inhouse and wit...
3@Davidiwanow#LiveSiteAudit
Retail Finance
Classifieds B2C
Brands I’ve worked on?
There have been lots of amazing brands o...
4@Davidiwanow#LiveSiteAudit
Join my team we are hiring!
22 countries with 7300 employees and growing rapidly.
5@Davidiwanow#LiveSiteAudit
Live Audit
Who are we featuring this webinar?
1. Last Night of Freedom
2. Male Basics
3. Webop...
6@Davidiwanow#LiveSiteAudit
7@Davidiwanow#LiveSiteAudit
Audit score shows opportunity
8@Davidiwanow#LiveSiteAudit
Not all web pages are indexable
9@Davidiwanow#LiveSiteAudit
Competitors seo landscape
10@Davidiwanow#LiveSiteAudit
Duplicate pages should be fixed
11@Davidiwanow#LiveSiteAudit
Duplicate versions of website
12@Davidiwanow#LiveSiteAudit
Site statistics overview
13@Davidiwanow#LiveSiteAudit
Sites with links to HTTP content
14@Davidiwanow#LiveSiteAudit
Targeting too many keywords
15@Davidiwanow#LiveSiteAudit
Optimise for featured snippets
16@Davidiwanow#LiveSiteAudit
Review current backlinks quality
17@Davidiwanow#LiveSiteAudit
18@Davidiwanow#LiveSiteAudit
Audit score shows opportunity
19@Davidiwanow#LiveSiteAudit
Crawling issues were flagged
20@Davidiwanow#LiveSiteAudit
Competitors seo landscape
21@Davidiwanow#LiveSiteAudit
Category pages are NoIndexed
22@Davidiwanow#LiveSiteAudit
Adjust priority scores in Sitemaps
23@Davidiwanow#LiveSiteAudit
Kill off Magento demo store
24@Davidiwanow#LiveSiteAudit
Review if Title & H1 match
25@Davidiwanow#LiveSiteAudit
26@Davidiwanow#LiveSiteAudit
Audit score shows opportunity
27@Davidiwanow#LiveSiteAudit
Not all web pages are indexable
28@Davidiwanow#LiveSiteAudit
Competitors seo landscape
29@Davidiwanow#LiveSiteAudit
Split up XML Sitemaps
30@Davidiwanow#LiveSiteAudit
Move website to HTTPs
31@Davidiwanow#LiveSiteAudit
Improve internal links to content
32@Davidiwanow#LiveSiteAudit
Top 10 itemsThese are things you need to consider fixing
33@Davidiwanow#LiveSiteAudit
Review mobile load times
34@Davidiwanow#LiveSiteAudit
Implement Open Graph tags
35@Davidiwanow#LiveSiteAudit
Resolve additional redirect hops
36@Davidiwanow#LiveSiteAudit
Move entire website to HTTPs
37@Davidiwanow#LiveSiteAudit
Remove tracking parameters
38@Davidiwanow#LiveSiteAudit
Ensure page titles match content
39@Davidiwanow#LiveSiteAudit
Implement more structured data
40@Davidiwanow#LiveSiteAudit
Internal links point to HTTP
41@Davidiwanow#LiveSiteAudit
Ensure sites use Hreflang tags
42@Davidiwanow#LiveSiteAudit
Do you need notifications?
43@Davidiwanow#LiveSiteAudit
Do you need to show pop-ups?
44@Davidiwanow#LiveSiteAudit
Question time….Ask me anything on seo….
45@Davidiwanow#LiveSiteAudit
Thank You!
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SEMRush Live Audit - September 2017

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Craig Campbell hosted my Live Site Audit session on Thursday 21st September where I used SEMRush to audit 3 sites in detail and covered 10 items all sites need to consider. https://www.semrush.com/webinars/live-site-audit-with-david-iwanow/

Publicado en: Marketing
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SEMRush Live Audit - September 2017

  1. 1. 1@Davidiwanow#LiveSiteAudit Live Site Audit - Sep 2017
  2. 2. 2@Davidiwanow#LiveSiteAudit Who am I? I’ve been doing SEO for over 10 years having spent a mixture of time inhouse and within several digital agencies but in July 2017 I joined Schibsted Media Group as SEO Manager, Global Deployments
  3. 3. 3@Davidiwanow#LiveSiteAudit Retail Finance Classifieds B2C Brands I’ve worked on? There have been lots of amazing brands over the last 10 years
  4. 4. 4@Davidiwanow#LiveSiteAudit Join my team we are hiring! 22 countries with 7300 employees and growing rapidly.
  5. 5. 5@Davidiwanow#LiveSiteAudit Live Audit Who are we featuring this webinar? 1. Last Night of Freedom 2. Male Basics 3. Webopedia 4. Top 10 List of Fixes
  6. 6. 6@Davidiwanow#LiveSiteAudit
  7. 7. 7@Davidiwanow#LiveSiteAudit Audit score shows opportunity
  8. 8. 8@Davidiwanow#LiveSiteAudit Not all web pages are indexable
  9. 9. 9@Davidiwanow#LiveSiteAudit Competitors seo landscape
  10. 10. 10@Davidiwanow#LiveSiteAudit Duplicate pages should be fixed
  11. 11. 11@Davidiwanow#LiveSiteAudit Duplicate versions of website
  12. 12. 12@Davidiwanow#LiveSiteAudit Site statistics overview
  13. 13. 13@Davidiwanow#LiveSiteAudit Sites with links to HTTP content
  14. 14. 14@Davidiwanow#LiveSiteAudit Targeting too many keywords
  15. 15. 15@Davidiwanow#LiveSiteAudit Optimise for featured snippets
  16. 16. 16@Davidiwanow#LiveSiteAudit Review current backlinks quality
  17. 17. 17@Davidiwanow#LiveSiteAudit
  18. 18. 18@Davidiwanow#LiveSiteAudit Audit score shows opportunity
  19. 19. 19@Davidiwanow#LiveSiteAudit Crawling issues were flagged
  20. 20. 20@Davidiwanow#LiveSiteAudit Competitors seo landscape
  21. 21. 21@Davidiwanow#LiveSiteAudit Category pages are NoIndexed
  22. 22. 22@Davidiwanow#LiveSiteAudit Adjust priority scores in Sitemaps
  23. 23. 23@Davidiwanow#LiveSiteAudit Kill off Magento demo store
  24. 24. 24@Davidiwanow#LiveSiteAudit Review if Title & H1 match
  25. 25. 25@Davidiwanow#LiveSiteAudit
  26. 26. 26@Davidiwanow#LiveSiteAudit Audit score shows opportunity
  27. 27. 27@Davidiwanow#LiveSiteAudit Not all web pages are indexable
  28. 28. 28@Davidiwanow#LiveSiteAudit Competitors seo landscape
  29. 29. 29@Davidiwanow#LiveSiteAudit Split up XML Sitemaps
  30. 30. 30@Davidiwanow#LiveSiteAudit Move website to HTTPs
  31. 31. 31@Davidiwanow#LiveSiteAudit Improve internal links to content
  32. 32. 32@Davidiwanow#LiveSiteAudit Top 10 itemsThese are things you need to consider fixing
  33. 33. 33@Davidiwanow#LiveSiteAudit Review mobile load times
  34. 34. 34@Davidiwanow#LiveSiteAudit Implement Open Graph tags
  35. 35. 35@Davidiwanow#LiveSiteAudit Resolve additional redirect hops
  36. 36. 36@Davidiwanow#LiveSiteAudit Move entire website to HTTPs
  37. 37. 37@Davidiwanow#LiveSiteAudit Remove tracking parameters
  38. 38. 38@Davidiwanow#LiveSiteAudit Ensure page titles match content
  39. 39. 39@Davidiwanow#LiveSiteAudit Implement more structured data
  40. 40. 40@Davidiwanow#LiveSiteAudit Internal links point to HTTP
  41. 41. 41@Davidiwanow#LiveSiteAudit Ensure sites use Hreflang tags
  42. 42. 42@Davidiwanow#LiveSiteAudit Do you need notifications?
  43. 43. 43@Davidiwanow#LiveSiteAudit Do you need to show pop-ups?
  44. 44. 44@Davidiwanow#LiveSiteAudit Question time….Ask me anything on seo….
  45. 45. 45@Davidiwanow#LiveSiteAudit Thank You!

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