1. Roland Barthes theory
Media HW

2. Five codes of semiotic theory
• Enigma codes
• Action codes
• Symbolic codes
• Semiotic codes
• Cultural codes

3. Semiotic codes
• This is when a product of media has a deeper/hidden meaning that us
( the audience ) must decipher.
• We can see this though the setting of the media product, title, font,
color, images.
• All of these can show the hidden or deeper meanings of a media
product.

4. Symbolic codes
• This is when images and symbols are used to show/represent
meaning
• For example, the cross represents Christianity, and a heart represents
love and affection

5. Action codes
• This is when a media product signifies an action is about to start.
• This is usually done though hand movement for facial expression.

6. Enigma codes
• Enigma codes otherwise known as hermeneutic codes is when a
media product uses mystery to its advantage by showing it though
imagery
• This attracts us the audience into getting curious about the
mysterious media product as we are eager to learn about it

7. Cultural codes
• This is when a media product have cultural references
• It usually applies to one race/culture
• Age, gender, race