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Infographic -- More mobile, please! Consumers driving demand for mobile solutions.

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David Nickelson, PsyD, JD
David Nickelson, PsyD, JD

More mobile, please! Consumers driving demand for mobile solutions -- Implications from IBM research.

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PROVIDED BY: AIMIA U.S. MARKETING TEAM INFORMATION PROVIDED BY: IBM THOUGHT LEADERSHIP WHITE PAPER - MOBILE MARKETING: THE TIME IS NOW More Mobile, Please! MAIN FACTORS MARKETERS LOOK FOR IN MOBILE SOLUTIONS: MOBILE APPS PROVIDE AN OPPORTUNITY FOR MARKETERS TO TARGET USERS WITH RELEVANT MESSAGES MOBILE LANDSCAPE IN RETAIL CONSUMERS DRIVING DEMAND FOR MORE MOBILE 1 3 4 2 46% 45% 35% Mobile retail site traffic on Black Friday 2013 = A whopping increase over 2012! And, mobile as a percentage of overall online sales increased over 2012! 39.7 % 43 % 34 % Yet, as of 2012, only 21% of marketers had adopted mobile into integrated marketing campaigns! Main Ways Marketers Use Mobile to Drive Engagement & Sales Mobile Websites L Loyalty M Monetization Usage U Engagement Conversion Mobile Applications Mobile Versions of Email MOBILE ANALYTICS MOBILE EMAIL OPTIMIZATION MOBILE ADVERTISING & RECOMMENDATIONS CUSTOMER EXPERIENCE MANAGEMENT TEXT AND LOCATION-BASED MARKETING *WINNER FOR MOST PROMISING MOBILE MARKETING INITIATIVE! E C

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Infographic -- More mobile, please! Consumers driving demand for mobile solutions.

  • 1. PROVIDED BY: AIMIA U.S. MARKETING TEAM INFORMATION PROVIDED BY: IBM THOUGHT LEADERSHIP WHITE PAPER - MOBILE MARKETING: THE TIME IS NOW More Mobile, Please! MAIN FACTORS MARKETERS LOOK FOR IN MOBILE SOLUTIONS: MOBILE APPS PROVIDE AN OPPORTUNITY FOR MARKETERS TO TARGET USERS WITH RELEVANT MESSAGES MOBILE LANDSCAPE IN RETAIL CONSUMERS DRIVING DEMAND FOR MORE MOBILE 1 3 4 2 46% 45% 35% Mobile retail site traffic on Black Friday 2013 = A whopping increase over 2012! And, mobile as a percentage of overall online sales increased over 2012! 39.7 % 43 % 34 % Yet, as of 2012, only 21% of marketers had adopted mobile into integrated marketing campaigns! Main Ways Marketers Use Mobile to Drive Engagement & Sales Mobile Websites L Loyalty M Monetization Usage U Engagement Conversion Mobile Applications Mobile Versions of Email MOBILE ANALYTICS MOBILE EMAIL OPTIMIZATION MOBILE ADVERTISING & RECOMMENDATIONS CUSTOMER EXPERIENCE MANAGEMENT TEXT AND LOCATION-BASED MARKETING *WINNER FOR MOST PROMISING MOBILE MARKETING INITIATIVE! E C