An overview of the services provided by MLD, Maglabs Digital. This presentation includes a number of client examples of the work carried out by Maglabs Digital including examples of website build projects, creative design and managed digital services. For more information visit: www.maglabsdigital.com

1. Maglabs Digital
Introduction
V01.01

2. HOW WE WORK
Maglabs Digital / Introduction - V01.01

3. HOW WE WORK
What we do…
We offer a partner approach with our clients.
Focusing on quality, valued, long-term relationships.
Maglabs Digital / Introduction – V01.01

4. HOW WE WORK
What we do…
CREATIVE
BUILD
SOCIAL MEDIA
Digital Design
Brand Management
CMS Development
Functional /Application
Development Video
Production
Setup Application
Development Retained
Managed Services Social
Media Strategy Campaign
Management
Maglabs Digital / Introduction – V01.01

5. HOW WE WORK
What we do…
MOBILE
MANAGED SERVICES
Mobile Websites
App Development
Content Management and CMS
Social Media / Analytics
Content Marketing
Retained Managed Services
Hosting and Support
Maglabs Digital / Introduction – V01.01

6. FLEXIBLE
CMS OPTIONS
Maglabs Digital / Introduction - V01.01

7. FLEXIBLE CMS OPTIONS
Maglabs Digital / Introduction – V01.01

8. Heinz UK
Maglabs Digital / Overview - V01 14 nov 2013

9. HEINZ
Maglabs took ownership of the Heinz.co.uk site in 2011. In
the past 18 months we have overcome multiple
technological challenges that the platform has and strived
to restore the site as a key platform for the Heinz marketing
teams.
By becoming a trusted partner to the Heinz US IT team and
streamlining the updating process for the marketing teams
we have greatly increased the regularity of updates to the
site whilst also working on projects such as redeveloping the
entire sauces section, cookie law changes, Weight Watchers
re-brand.
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Visits per Year: 1,288,052
Average per Day: 3,490
Maglabs Digital / Introduction – V01.01

10. Amoy
Maglabs Digital / Overview - V01 14 nov 2013

11. AMOY
Maglabs created and built the Amoy website, again working
to a tight budget. Maglabs delivered a site that is attractive,
engaging and structurally designed to enable changes to
include product updates and campaigns. Currently the site
has had a creative refresh to highlight Chinese New Year.
We are looking to work very closely with Amoy in the year
ahead, not just on site updates but we have also produced a
Social Media strategy document that will look to manage
their social interactions with their customers. The site
currently has a good, regular traffic, which we will be
looking to grow as part of their content marketing and social
strategy.
Maglabs Digital / Introduction – V01.01

12. Maple Leaf
New York Bakery Co.
Maglabs Digital / Overview - V01 14 nov 2013

13. Maple Leaf
New York Bakery Co.
Recently launched their new site – we have been working
with Maple Leaf to produce a UK-centric website for the
bagel brand.
A challenging undertaking, being that the platform that the
site was being built in was SharePoint, which can be
extremely limiting when coming to design a elements of
functionality must be in the correct place.
We have overcome this by working very closely with their
Canadian team to come up with an attractive site that
allows site visitors access to recipe information and view
their latest TV advert as well as share their experience
through social networks.
Maglabs Digital / Introduction – V01.01

14. The Logistics Guild
Maglabs Digital / Overview - V01 14 nov 2013

15. THE LOGISTICS GUILD
The Logistics Guild is a Government backed initiative
running in partnership with Skills for Logistics.
Maglabs have put together a digital strategy for the
organization to encourage sign up to the Guild. As part of
this strategy, we have created a central CMS hub from which
the Guild can manage its members. As part of the social
strategy, the three main social hubs (Linked In, Facebook
and Twitter) have been set up to encourage traffic into the
site.
These Social networks are fully managed and maintained by
Maglabs. Not only are we increasing the digital footprint of
the Guild but we are helping them to enhance Search
Engine Optimization through the addition of mutual links
through to partner sites.
Maglabs Digital / Introduction – V01.01

16. Mobile Web
Maglabs Digital / Overview - V01 14 nov 2013

17. MOBILE WEB
Another successful project for Heinz has allowed us to
produce a campaign site for the Heinz BIG brand.
In partnership with the RFL, Heinz required a site that would
encourage Rugby fans to enter a competition and select
their favourite soup flavour.
As the advertising for the BIG soup brand is to be found in
Rugby stadiums, a mobile version of the site was needed to
be produced alongside the campaign.
Certainly with a growing number of smart phone owners
using their phones to access the internet, this is a market
space we will consider with every new site we build.
Maglabs Digital / Introduction – V01.01

18. Mobile ECRM
Maglabs Digital / Overview - V01 14 nov 2013

19. Social Media
Maglabs Digital / Overview - V01 14 nov 2013

20. SOCIAL MEDIA
With social networks being the place where brands are completely open to their customers it has
created a space that needs to be managed correctly in order to maximise the potential of exposing
your brand in this way.
Maglabs currently work with our clients to make sure that they are aware of the opportunities that
can be had through a successful Social Media Strategy.
An effective social media strategy can…
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Increase brand awareness
Drive traffic to your website
Improve perception of your brand
Increase your Google ranking
Provide insight into customer behaviour
Manage customer relationships
Monitor your campaign’s impact with precision
Create new business opportunities
Provide an early warning about potential issues
Offer you a larger customer database
Maglabs Digital / Introduction – V01.01

21. Social Media
Planning
Maglabs Digital / Introduction - V01.01

22. Social Media
Monitoring
Maglabs Digital / Introduction - V01.01

23. SOCIAL MEDIA
Monitoring
When providing social media and content marketing services, we will look to monitor, measure
and report on:
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Traffic / Hits
Trends
Key words
Phrases – The long tail of search #Hashtags
Using a number of measuring tools including:
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Google Analytics / Alerts
Tweetdeck
Hootsuite
Maglabs Digital / Introduction – V01.01

24. Analytics
Maglabs Digital / Overview - V01 14 nov 2013

25. David O’Sullivan
Head of Digital
Tel:
0844 555 5500
Mob: 07912 271145
Email: david.osullivan@maglabs.net
www.maglabs.net - Maglabs Limited, Unit F, Tomo Estate Packet Boat Lane, Cowley Uxbridge UB8 2JP