Soutenance Mémoire Web Business 2014
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Soutenance Mémoire Web Business 2014
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Soutenance Mémoire Web Business 2014
- 1. Thesis defense Inbound Marketing for startups: How to earn Customers without paying for them? AT Internet Success Story David Planchot - MBAWeb Business
- 2. David Planchot - MBA Web Business Overview 1. Interruption Marketing 2. Inbound Marketing 3. Story about Inbound Marketing 4. Results of Inbound Marketing Strategy 5. Conclusion
- 3. Many people thinkThis is How Web MarketingWorks… David Planchot - MBA Web Business
- 4. David Planchot - MBA Web Business Many people think this is how Web Marketing works…
- 5. David Planchot - MBA Web Business Many people think this is how Web Marketing works…
- 6. David Planchot - MBA Web Business Many people think this is how Web Marketing works…
- 7. David Planchot - MBA Web Business Many people think this is how Web Marketing works…
- 9. R David Planchot - MBA Web Business That’s not How people Buy in 2014! Interruption marketers
- 10. R David Planchot - MBA Web Business That’s not How people Buy in 2014! You and me Interruption marketers
- 11. R David Planchot - MBA Web Business That’s not How people Buy in 2014! You and me Interruption marketers Ads
- 12. R David Planchot - MBA Web Business That’s not How people Buy in 2014!
- 13. How people buy a Web Analytics solution in 2014 David Planchot - MBA Web Business
- 14. David Planchot - MBA Web Business Realize a need
- 15. David Planchot - MBA Web Business Investigate options
- 16. David Planchot - MBA Web Business Seek out Experts
- 17. David Planchot - MBA Web Business Find communities
- 18. David Planchot - MBA Web Business Brand awareness on Social Media
- 19. David Planchot - MBA Web Business and Convert!
- 20. That’s How people Buy in 2014! David Planchot - MBA Web Business
- 21. *Via Forrester’s Interactive Marketing 2012 Report Inbound Marketing = 90% of traffic (but only $5 Billion dollars invested in 2012*) David Planchot - MBA Web Business
- 22. *Via Forrester’s Interactive Marketing 2012 Report Inbound Marketing = 90% of traffic (but only $5 Billion dollars invested in 2012*) David Planchot - MBA Web Business Paid Marketing =10% of traffic ($40 Billion dollars invested in 2012*)
- 23. Now, let’s start with a story about Inbound Marketing… David Planchot - MBA Web Business
- 24. One Upon a time, in the Web AnalyticsWar… David Planchot - MBA Web Business
- 26. AT Internet
- 28. How Inbound Marketing helped AT Internet to fight Goliath… David Planchot - MBA Web Business
- 29. David Planchot - MBA Web Business With a content Strategy
- 30. David Planchot - MBA Web Business With a Social Media Strategy
- 31. David Planchot - MBA Web Business And a Good Conversion Funnel
- 32. David Planchot - MBA Web Business Results of Inbound Marketing strategy 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 SEOTraffic evolution on Website in 2013
- 33. David Planchot - MBA Web Business Results of Inbound Marketing strategy 0 2000 4000 6000 8000 10000 12000 Blog traffic evolution in 2013 Visites Nombre pages vues
- 34. David Planchot - MBA Web Business 0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0.30% 0.35% 0.40% - 20 40 60 80 100 120 140 160 Increase of leads number in 2013 Nombre de leads Taux de conversion Results of Inbound Marketing strategy
- 35. David Planchot - MBA Web Business 2013: Inbound Marketing results for AT Internet BlogTraffic and Inbound Marketing actions + 200 % WebsiteTraffic + 250 % Lead Generation + 80 % Revenue + 20 % Net results + 30 % 18 M € 0,7 M €
- 36. David Planchot - MBA Web Business 2011: Web analytics Competition
- 37. David Planchot - MBA Web Business 2014: Web analytics Competition
- 38. AT Internet win against Goliath
- 39. David Planchot - MBA Web Business And the CEO of AT Internet thanked me on LinkedIn!
- 40. David Planchot - MBA Web Business Conclusion « If you have more money than brains, you should focus on Outbound Marketing. But if you have more brains than money, you should focus on Inbound Marketing » Guy Kawasaki, Founder of Alltop.com Chief Evangelist, Canva
- 41. David Planchot - MBA Web Business Thank you! David Planchot 06 13 40 24 77 Twitter : @Davidplanch Site : www.david-planchot.com Mail : David85.pla@gmail.com Linkedin : www.linkedin.com/in/davidplanchot Thank you for your attention
Editor's Notes
- What I want to present you today is a problem in many startups which is a Marketing problem. Startups are not a product problem, startups are not an engineering problem. Startup are mostly a Marketing problem. The problem is to know where people go to know what they need. Today, the problem of startups is not to build the best product, it is not to have a great idea. The problem for startups is a marketing problem and I am going to pre
- The ads represents 30 billion dollars of investment in 2012. But it is not what the customer need! Sponsored links
- A couple of these ads on Social Media Like twitter. All rest of this are inbound marketing stuff!
- Or Facebook, here is the 4 ads. If you have the best ad in the world, you may have a Click throug rate of 1% but, it is very low. The click through rate is less than 1%
- And, some of these targeted ads on websites
- It is the traditional way of doing marketing whereby companies focus on finding customers through advertising. It is too much, it’s older The problem in advertising is the all idea is to stop me from doing what I want so they can sell me something that I don’t actually need!
- we are stifled by the number of advertising every day
- we are stifled by the number of advertising every day
- we are stifled by the number of advertising every day
- So you have to stop it, because that’s not how people buy in 2014!
- i think that if you are in the startup world, you have to respect the buying circle customers
- They have a need so they search on Search engine their need.
- To find the best web analytics solution, They seek out experts, They read white Papers, case studies, watch YouTube video of web analytics gurus, read many posts on web analytics blogs,,
- They find communities to ask questions about web analytics solutions.
- When they have choosen their web analytics solution, They contact the company on their website completing a contact form
- And that’s how Inbound Marketing appeared
- So what do you think about Inbound Marketing? What
- I said David versus Goliath because since May 2014, they are part of the Leader category of Web analytics
- When they have choosen their web analytics solution, They contact the company on their website completing a contact form
- When they have choosen their web analytics solution, They contact the company on their website completing a contact form
- When they have choosen their web analytics solution, They contact the company on their website completing a contact form