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We are very excited about 2016 at Magnificent Marketing. Life is moving fast, but the world of marketing is moving even faster. How fast? We had to go to the experts to find out. Below, some of the best in the industry shared their predictions for 2016 with us.
The Cream Will Rise
“It’s no surprise that everyone is inundated with content and
exhausted with the options… most of them not good. Because of
that, I predict 2016 will be the year the cream rises to the top and
the weak will disappear. There will be more creative campaigns.
Organizations will get smarter about creation. There will be a
more integrated approach with influencers. And they’ll finally
begin to show a real return-on-investment against their efforts.”
Gini Dietrich, CEO of Arment Dietrich and
author, Spin Sucks
“Buyers’ paths are constant strings of moments intertwined
together, equaling an experience and fulfilling a buyer’s
purpose. People understand the power of the Internet and
find their purpose by exploring. Marketers must understand
their purpose in order to get through to consumers via their
Mathew Sweezey, Principal of
Marketing Insights at Salesforce.com
"I predict a massive correction in advertising budgets that will drive
an increase in content marketing. This will require us to get pretty
darn good at showing Content Marketing ROI. We’ll also see more
personalization, visual content and brand-produced entertaining
content. Is 2016 the year of more brands finding a personality and
sense of humor?"
Michael Brenner, CEO of Marketing Insider
Group, co-author of The Content Formula,
and Head of Strategy for NewsCred
Quality Over Quantity
"We will see two things...
1. Less overall production of content creation and more focus
on distribution and quality pieces of content.
2. Increasing interest from brands in acquiring media
companies and blogging sites.”
Joe Pulizzi, Founder of Content Marketing
Institute and Author of Content Inc.
SEO = Great Content
"Artificial intelligence will dominate Google's ranking algorithm, making it
much harder to “game” the algorithm. Outsmarting the engines will no
longer be feasible for most. Thus, SEO -- in the traditional sense -- will be
dead. SEOs will long for the simpler times, where link building and title tag
optimization was the low-hanging fruit. SEO will still exist, but in an
evolved form. Creating remarkable content and getting users to rabidly
consume that content will be an essential prerequisite to successful SEO."
Stephan Spencer, Author of Google Power
Search, Co-author of Social eCommerce and
Co-author of The Art of SEO
"Here are two digital marketing trends I think we'll see in 2016...
1. Three course meals vs a la carte: Companies will continue to increase their
content marketing budgets and with it create more cohesive campaigns
(combining link building, mobile, content assets, display ads and social
promotion) instead of buying one-off services.
2. Personalization: We saw this trend pick up this year and I think it will
continue in 2016. Brands see greater engagement when they personalize
their site with the users name or geographical location. Personalization can
also be done with drip campaigns, customizing the email based on location
or which pages they visited."
Alicia Lawrence, Content Coordinator at WebpageFX