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Six Faces of the Future: Marketing in 2015

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My keynote speech at The Economist's "Big Rethink" CMO conference on March 13th, 2014 in New York City. I described six mega-trends shaping the near future of marketing:
1. The Addressable Customer
2. Technodiversity
3. Advertising’s Hollow Middle
4. Invisible Threats
5. Two Minds of Marketing
6. The Vanishing CMO
For more information, contact me at contact@davidrogers.biz, or visit me at www.davidrogers.biz
WATCH the VIDEO at: https://www.youtube.com/watch?v=xl9zMzrP_GM

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Six Faces of the Future: Marketing in 2015

  1. 1. Six Faces of the Future: Marketing in 2015 @David_Rogers Author Executive Director, BRITE Faculty Director, Digital Marketing Strategy
  2. 2. © 2014 David L. Rogers
  3. 3. © 2014 David L. Rogers Some companies worked with
  4. 4. © 2014 David L. Rogers Every technology increases the realm of the possible
  5. 5. © 2014 David L. Rogers SIX FACES of THE FUTURE OF MARKETING
  6. 6. © 2014 David L. Rogers 1. The Addressable Customer 2. Technodiversity 3. Advertising’s Hollow Middle 4. Invisible Threats 5. Two Minds of Marketing 6. The Vanishing CMO
  7. 7. © 2014 David L. Rogers 1. The Addressable Customer
  8. 8. © 2014 David L. Rogers
  9. 9. © 2014 David L. Rogers Adressable across platforms
  10. 10. © 2014 David L. Rogers Addressable TV “I would never buy TV when I can buy YouTube.” -Jon Steinberg, President, BuzzFeed
  11. 11. © 2014 David L. Rogers Addressable retail
  12. 12. © 2014 David L. Rogers Addressable products
  13. 13. © 2014 David L. Rogers 2. Technodiversity
  14. 14. © 2014 David L. Rogers
  15. 15. © 2014 David L. Rogers Technologies don’t die
  16. 16. © 2014 David L. Rogers “Mobile too, not mobile first”
  17. 17. © 2014 David L. Rogers Winner-Takes-All (but a lot of “all’s”) + ?? + + + + + + + + ??
  18. 18. © 2014 David L. Rogers 3. Advertising’s Hollow Middle
  19. 19. © 2014 David L. Rogers
  20. 20. © 2014 David L. Rogers Reverse bell curve RTB Programmatic Direct response Live TV Converged deals Branded content Display
  21. 21. © 2014 David L. Rogers End of the (brand) banner?
  22. 22. © 2014 David L. Rogers The $20 million ad
  23. 23. © 2014 David L. Rogers 4. Invisible Threats
  24. 24. © 2014 David L. Rogers Data security as brand issue
  25. 25. © 2014 David L. Rogers Botnets eating your ad budget
  26. 26. © 2014 David L. Rogers 5. Two Minds of Marketing
  27. 27. © 2014 David L. Rogers Centaurs always win
  28. 28. © 2014 David L. Rogers Augmented intelligence
  29. 29. © 2014 David L. Rogers “Machines are for answers. Humans are for questions.” - Kevin Kelly
  30. 30. © 2014 David L. Rogers 6. The Vanishing CMO
  31. 31. © 2014 David L. Rogers The Chief Marketing Officer is becoming… Chief Information Officer Chief Experience Officer Chief Culture Officer Chief Strategy Officer Chief Financial Officer
  32. 32. © 2014 David L. Rogers SIX FACES OF THE FUTURE OF MARKETING 1. The Addressable Customer 2. Technodiversity 3. Advertising’s Hollow Middle 4. Invisible Threats 5. Two Minds of Marketing 6. The Vanishing CMO
  33. 33. © 2014 David L. Rogers Questions? contact@DavidRogers.biz

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